The Post-Crescent from Appleton, Wisconsin • 28

Sunday Post-Crescent 2 September 26, 1965 All Networks Sen. George Murphy Says TV Image Aids Political Life TV Goes on Major Color Kick During New Season ratine ought to be swept into By CYNTHIA LOWRY AP TV-Radio Writer HOLLYWOOD (AP) Sen. office by a landslide. Steve Allen, a star of a net i. -i ri George Murphy seems tohave.j jst of 2Q started something by attributing most popular programS( is re.

part of his 1964 success at the; port edly thinking seriously California polls to his good-guy about running for a soon-to-be vacated congressional seat. image on television rerun mov Dan Blocker, who plays ies. Ronald Reagan, who may Hoss in "Bonanza," also talks always get the girl but is rarely the villain in vintage films still about running for public office. And apparently his interest in politics is real. A Special Announcement To Everyone Who Enjoys Fine Music We ore privileged to cnnouce our appointment as on outhorized dealer for world-famous FISHER stereophonic high fidelity instruments.

On this occasion, we extend to you and your family a cordial invitation to visit Appleton Hi-Fi Center this week for a personal demonstration of these superb instruments. See and Hear the Amazing New Sound of Stereo High Fidelity by FISHER! If you wish, bring in your own records and compare the difference. IDEAL AS A BUILT-IN OR ON YOUR BOOKSHELF Appleton Hi-Fi Center (Haviland Hearing Aids Building Across from Stars) 323 W. College Appleton RE 3-7525 on currently is a serious prospect for California's Republican gubernatorial nomination. Robert Vaughn, a supersecret agent in "The Man From Simple addition suggests that U.N.C.L.E." has a passion for if old movies seen by compara-1 politics second only to his love tively small audiences can helplof acting.

During the last cam- elect a candidate, a fellow 'paign he worked for Pierre Sal- whose show has a high Nielsenjinger's election. kfrff li fe I i' i i fft vA 4 If ytr A Shoo-In? If popularity with the public were all that is needed to win votes, Blocker would be a shoo- in for the office of his choice. "Bonanza" is consistently rated as the nation's most popular Programs by WFRV, WBAY Include Color Network Shows Supplemented by Local Telecasts television show. Steve Allen's public image might work against him: He has a reputation as a keen wit and sharp satirist. Practical politicians have been leary of witty intellectuals since the second defeat of Adlai E.

Stevenson. If there is any distinguishing feature of this year in television annals it would have to be the video medium's tremendous surge to color. Without question, 1965; will go down as the year the color dam broke in broadcasting. Shortly after N.B.C. television's color pioneer announced early in the year that 96 per cent of its primetime schedule would be televised in color, the two competitive networks belatedly reported they also would steplup color output.

C.B.S.. which consistently has Ignored color on the grounds it wasn't worth the extra cost and two few sets in circulation, made a major policy switch with the announcement that 50 per cent of its nighttime programs would be offered in color. Three-Fourths in Color ABC. which has had an occasional romanae with color, chimed in that a third or more of its presentations would go oul in rainbow hues. This adds up to almost three-fourths of the regular programs on the networks.

And. by next fall, primetime-TV's coloring book wilt be total. Apart from regular series (all but-! two of N.B.C. 's weekly shows will carry its peacock color symbol), color-set owners this season will find that virtually all specials and many sports events on the three networks will be delivered in ever-appealing color. The attributes of color are well known to most color-set owners.

They find that the temptation is almost overpowering to watch a color program in preference to a competing black-and-white presentation, irrespective of the merits or quality. While such specials as "The Louvre" and Leonard da Vinci" were eminently re-spefiacle and interesting as blaek-and-white offerings, both programs took on noteworthy added dimensions as color attractions. Industry estimates place the number of color sets now in use In addition to the national network swing to color, two area television stations, WFRV Home Entertainment Centers com- AM-FM-Stereo FM in one handsome bine color television, high fidelity ster- piece of furniture. Styles range from eo record playing system and transistor Early American to contemporary. at 3.5 million, admittedly and the manufacturers can turn out received in homes with black- (Channel 5) and WBAY (Chan-nel 2) have scheduled a number of local color shows this season.

I Station (Channel 11) has scheduled only network color shows. Station WFRV's color shows include: "Afternoon Funtime" (cartoons); "Focus," a new program dealing with local public affairs, at 7 p.m. Fridays, from 40 to 60 per cent of the afternoon early shows; Sunday night late shows; and occasionally midnight and Sunday morning movies. The first few shows of "Focus" will not be shown in color. Sometime in November, the station will be able to telecast local live color shows.

WBAY color shows include: unimpressive figure when rang- color tubes-will further reduce and-white sets, ed I against 57 million black-and- costs of sets to flround $250 Ed Sullivan Movie white homes. By the end of the From an audience-rating year, however, color-set sales Another majw reason standpomU this stathlc cm ht are expected to hit the 5-million decision of C.B.S. and A. B.C. to crucja terms 0f sponsor mark and forecasters predict it enter the color field at this dollars.

The owner of a color set will increase 8 million next year pojnt dates back to a special suddenly has become important and to 20 million within five suryey November sponsored to the hotly competitive net-y Ki, works in view of the fact that a The impending splash of color the three networks on what fraction of a now on the small screen stems naPPcns in a home when a Nielsen audience scorecard can from a variety of factors. viewer acquires a color-televi-mean life or death to a show Possibly the dominant one has sion receiver. that may have millions riding been the slash in costs of color when the returns were in I0-' future. sets- Mor uj A case in point is the Ed The first models on Ji Sullivan Show on C.B.S. When market retailed in four X'ng left dew the network made its original This was dropped to three, then f3 on thSr facTs announcement of shows sched-from $800 to $400.

fj in "led to be converted to color leaders now predict that the ste Sithis month' Sullivan's volume of sales and competi-, a nd nrStahlv ihour was not 11 mM tion-sets are selling as fast JJ! to await the opening of color-transmission facilities I apiiu jj -l i the film footage from "The! Vince Lombardi Show" at 8:30 p.m. Fridays; "Tell Me, Doctor Brothers," 9 a.m. Monday, RCA Victor Proudly Announces The Appointment of Harry Johnson TV color sets Sullivan, who has had more The researchers found that vears than almost anyone else N.B.C. shows featuring the tint in lhe xv medium to studv treatment averaged 80 per cent tplpvision's form chart HPpidPH more viewing in homes coor has become such a color sets than the same shows vital factor in the ratings war Wednesday and Friday; "Death Valley Days," 10 p.m. Saturdays, "Greatest Show on Earth," 10:30 p.m.

Tuesdays; "NFL Play by Play" at 8:30 p.m. Saturdays; "Packer Highlights" at 10 p.m. Sundays; many of the Colonel Caboose cartoons, seen at 4 p.m.; and some of the evening movies. Color Began in '53 As Authorized RCA Victor Sales Service Dealer! that he elected to move his entire company out to Hollywood to beam his first four FOX VALLEY HEADQUARTERS FOR GRUriDIG STEREO CONSOLES, RADIOS, TAPE RECORDERS KAUFMAN APPLIANCES Inc. 32 N.

Main Dial 922-2550 Across From Fond du Lac Theatre Downtown Telephone Hour Is TV-Color Veteran programs in color Bell Telephone specials havej And so it goes with TV's color been presented in color since kick. At the present pace of Sept. 30, 1960. This season they developments, it seems a cer-will be televised every other jtainty that before too long the Sunday starting today. WFRV-black-and-white TV sets will TV (Channel 5) will carry the become a curiosity piece in the show at 5:30 p.m.

today. 'American home. The National Broadcasting Co. received the approval of the Federal Communications Commission to begin color broadcasting on Dec. 17, 1953.

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