The Daily Spectrum from Saint George, Utah • 44

WEDNESDAY, DEC. 22, 1999 MESQUITE PUYiRS A15 MESQUJTE PLAYERS WEEKLY Rancho fffY ffn "The "Thin market" for retail goods and services was identified by the newspaper industry in 1983. Its existence was reinforced in 1991. Understanding it is vital to every retailer." Mesquite will get new name for 2000 By Mesquite Players MESQUITE On December 3 1 the gala party of the year begins at Rancho Mesquite Resort Casino with a sparkling "Tribute to the Stars-Millennium New Years Eve 2000 Party" in the Grand Canyon Showroom at 9 p.m., with hats, party favors and a rollicking good time for everyone. Pam Nickels will be entertaining in the Wild Cactus Club for a brief change of scene, but at 12:30 a THE NEW NAME FOR RANCHO MESQUITE RESORT CASINO WILL BE ANNOUNCED.

It all began in November 26 with a "find us a new name contest" and will continue through December 31. We're talking about tickets which rules of nhWtTfYtt ill In 1 II I I LJ wmi 1. The Retail Market For Any Given Merchandise Item On A Given Day Is Very Thin. Unless you operate a food or drugstore, only a small percentage of all adults will buy the particular product you are trying to sell in a specific week on average, fewer than 4. 2.

You Need A Big Advertising Net To Achieve Consistent Growth. To find those few who will buy in any given week and let them know you have what they want, your advertising will have to cover everyone. Your new buyers are spread out very thinly over the entire population. All must be covered to reach the few who will be buyers in a specific week. TO affix 3.

Half Your Business Is Into The Market And Out Again In Seven Days. Of the 4, only 50 typically decide to make a purchase and then buy the item ULL within a seven-day period. In other words, they did not have this purchase in mind a week ago it is. an unplanned buy. Once they decide to buy, they actively seek advertising to help them decide where to buy.

Therefore, you want to reach those customers the week they want to buy. 1C 4. You Need To Advertise At Least Every Week. Your yearly sales return is the accumulation of sales activity week after week. You need new buyers every week.

The ones you reached last week are gone and will not be back soon. bonus points they receive in a winning games. There have been so many win so much through the months of November and in December, you should stop in and play a game of your choice. For those of you who did not know, you must pick up your Bonus Point tickets every day that have been earned in a previous 24 hour period. Tickets will be issued at the Bonus Center and you should pick them up before 11:30 p.m.

in that 24 hour period that you are playing in. Bingo and Live Game Points are included. Those playing Poker and get a Full House or better, will receive one drawing ticket for the wonderful prizes being given away. You can also receive on ticket to put in the drawing barrel for each new Bonus Card you sign up for. While that has been ging on there have also been parties, special promotion and Bingo enjoyment.

Rancho Mesquite's ChristmasBingo Santa's Workshop Party will begin December 24 with the 7 and 9 p.m. sessions. The entire holiday season at Rancho Mesquite has been filled to the brim with enjoyment and entertainment. Don't miss the New Year's Eve party where this fabulous resort's name will be changed, and the new name announced. Your Message Belongs Where It Can Be Seen.

The Color Couxtkv Spectrum Contact Your DTw: Spmthiws High CDuiviry IAILY NEWS CEDAR CITY 2071 N. Main St 2 Cedar City, UT 84720 (435)586-7646 ST. GEORGE Advertising iSrlo Representative Today (435)674-6228 For AH The Details!.