South Florida Sun Sentinel from Fort Lauderdale, Florida on October 7, 2003 · 58
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South Florida Sun Sentinel from Fort Lauderdale, Florida · 58

Publication:
Location:
Fort Lauderdale, Florida
Issue Date:
Tuesday, October 7, 2003
Page:
58
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AT. 1 0D Tuesday, October 7, 2003 NWS sun-sentinel.com SOUTH FLORIDA SUN-SENTINEL '1 I 1 l . I t ! !il i !- t j 1 1 BUSINESS MLB licensees working around the clock to keep shelves full APPAREL CONTINUED FROM PAGE ID stores, and 20,000 to the region's 20 Wal-Marti, Mendez said. Alex Leiter, 5th & Ocean president and CEO, said his 1 0-year-old company with 60 employees was running double shifts on Monday, printing women's tank tops and T-shirts with Marlins, Cubs and other NLCS and team logos, and planned to ship to national and local retailers as well as Pro Player Stadium as early as today. "We'll make sure they have product on the shelves," Leiter said. Dynasty and 5th & Ocean reach different markets and have managed to impress Major League Baseball at a time when pro sports leagues are streamlining their merchandising businesses and reducing the number of licensees. In August, baseball announced a $500 million, five-year extension of its apparel and head-wear deals with a group of seven of its licensees, including Dynasty, with each company responsible for a separate category of the vast apparel business. The deal runs from 2005 through 2009. Leiter said his company, which specializes in sportswear for junior girls and women and also has licenses with colleges, Disney and others, is in the process of trying to extend its deal with MLB. Baseball approached the company a few years ago and now tank tops, baby doll T-shirts, cheerleader shorts and other products for women that feature team names sometimes in rhinestones are sold in Lady Foot Locker, Burdinos and Sports Authority, among other outlets, Leiter said. Mendez, 42, and his brothers, Armando, 43, and Lorenzo, 40, started Dynasty, then known as Mendez Screen Printing, in their parents' Opa-Locka garage in 1979, when they were teenagers. Ignacio had taken a screen printing class at Miami Lakes High School and began helping his Little League coach print T-shirts out of tie back of a sporting goods store. When the store owner decided to sell the business, he sold the brothers the printing equipment for $3,000, of which they borrowed $500 from their parents and paid the rest off in $200 monthly installments. In 1987, they acquired collegiate licenses for dozens of schools. And by 1991, they'd forged an agreement with the National Football League, and the business took off. Dynasty is now a multimillion-dollar business with 150 employees, who are busy folding T-shirts, and keeping the ink for the postseason shirts flowing in the silk-screening machines inside a 56,000-square-foot warehouse. Dynasty no longer has a license with the NFL, but the license it has had with MLB since 1992 has been extended through 2009. After 2004 the company will be MLB's exclusive manufacturer of fashion nonreplica jerseys, which use team names, but not logos. Sarah Talalay can be reached at stalalaysun-sentinel.com or 954-356-4173. Radio Unica readies 'prepackaged bankruptcy STATIONS CONTINUED FROM PAGE ID Radio Unica also said it is discussing the sale of its radio network and its promotions unit, Mass Promotions Inc. Radio Unica has been suffering from financial problems since it was established in 1998. For the quarter ending June 30, it had a net loss of $5.5 million on revenues of $12.3 million. It posted a net loss of $24.6 million in 2002, and reported losses the previous four years. The company's debts to secured creditors total $ 1 78 million, Dawson said, including $158 million in bonds and $20 million in a General Electric credit facility. Holders of about 93 percent of the company's outstanding senior discount notes have agreed to support the prepackaged bankruptcy plan, the company said in a statement, and will receive approximately $700 in cash per $1,000 principal amount. All other creditors will receive 100 percent of their claims and stockholders would receive the remainder, estimated to be between 47 cents and $1.03 per share. Radio Unica closed Monday at 50 cents a share, down 45 percent, or 41 cents. The company broadcasts in major Hispanic markets and has two stations in South Flori da: WNMA, AM 1210, and WJCC.AM 1700. Radio Unica's top officers are Joaquin F. Blaya, chairman and chief executive officer, and Jose C. Cancela, president and director, according to a filing with the Securities and Exchange Commission. Multicultural Radio owns 34 AM and FM stations in the United States and broadcasts in Mandarin, Cantonese, Korean, Russian, Spanish and other languages. Joseph Mann can be reached at jmannsun-sentinel.com or 954-356-4665. http : www . f insinsidar . com R E S - to DM EmDnrD Sign up TODAY by visiting www.finsinsider.com Get Instant online access to new and exclusive Miami Dolphins content throughout the season, plus bonus breaking news coverage In the offseason: Post-game press conference transcripts Practice reports Interviews Training camp coverage Exclusive Alex Marvez Q&A sessions Commentary, predictions and previews from the Sun-Sentmel's award-winning sports staff Exclusive columns b; Dve Hyde ?.rd Fihan Skolnick Pre-Game scouting report Sun-Sentinelocom 1 J t .... i 1 i! t ' I 4 : t 1 t i i i i t i ! t ! . f !. A small business won't go very far without getting full service. Unlike some companies that just offer local and long distance, BellSouth offers you a full range of services. You can get local, long distance, along with Cingular Wireless, Internet services, Yellow Pages and more. It all comes on one bill, with just one number to call. And for us, service isn't complete unless it means customer service you can rely on. So if someone doesnt offer you full service, it's time to move on. ..t..i.it'.t(- BELLSOUTH Listening. Answering? ftrweev and m toe, a bellsouth.comsmaIlbusiness ! M"W or Umt Lrrr kw fcyw d t"T and rtr&m r t twtTQfraif tar Ww 1 lo aw arjcnwr timerU cNyg tor m hr-, wjr, r vt dot kH mi wwxi m DPoMNIra aaH?nl I cwflonvri

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