The Morning Call from Allentown, Pennsylvania on March 11, 1990 · 101
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The Morning Call from Allentown, Pennsylvania · 101

Allentown, Pennsylvania
Issue Date:
Sunday, March 11, 1990
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THE MORNING CALL, SUNDAY, MARCH 11, 1990 F5 aessErcssan WAEB Continued From Page F 1 nation of information." He also praised the station's heavy involvement with charitable causes. Limbaugh assumed the role of political commentator in the fall of 1983 at KMBZ in Kansas City. In 1984, he started "The Rush Limbaugh Show" on WFBK in Sacramento, Calif. (He succeeded a guy named Morton Downey Jr., who left the station after refusing to apologize for a racial slur.) Today, the program is heard on 205 stations (Reading's WEEU just added his show on Monday) and by more than a million people during any given hour. He travels 45-46 weekends a year giving lectures. He conducts Rush To Excellence" cruises (last November 550 people paid $1,500 for a Caribbean tour to hear Limbaugh speak and drink wine from bottles with his face on the label). He has signed a four-year contract with Lorimar to do three television pilots. And on March 30, Limbaugh will be the guest host of CBS' late-night "Pat Sajak Show." What has catapulted the portly, 39-year-old Cape Girardeau, Mo., native into the spotlight? Maybe it's the way he cajoles callers like Greg from Jackson, Miss., who suggested feminists should start their own radio station to "legitimize" the feminist movement. "I have the call letters . . . WPMS," said Greg, drawing a laugh from Limbaugh. Or his "Barney Frank Update," conducted to the tune of "My Boy Lollipop" and with slurping sounds in the background; oris "AIDS Update" done to the tune of "Back in the Saddle," or the "Homeless Update" done to the song "I Ain't Got a Home." It may be what he told an anti-abortion, anti-affirmative action feminist caller from Omaha, Neb., who objected to Limbaugh's implication that "only lesbians and Amazons are feminists": "Look at who the feminist movement trots out and you don't see a petite, attractive woman :. . You re right in your views, but you're not a feminist any more." Or what he said about house husbands: "A guy who wants to stay at home and raise the kids is 180 degrees wrong and he should get out of there." Or Iran-Contra: "It may be a bit of a tough argument to justify the secret government set up by Ollie North, but the No. 1 enemy of freedom is communism. ... 78 percent of the American people were never for Contra aid because of liberals' and media lies." Or Andy Rooney's apology: "I wished he had been a bit more outrageous . . . What Rooney's gotta realize is, he's back because people agree with what he said. The dumbest among us DO have more babies than the rest of us." Although Limbaugh's sense of humor borders on the offensive, WAEB's Frank says it is important to remember that in the noon-2 p.m. time slot Limbaugh's audience is adults, not impressionable children. "He comes right close to the line, but he's never been on the air using bathroom humor or four-letter words ... "Some of the things you may find offensive. He sometimes takes a stand that is absurd because he has to be absurd to point out the absurdity of the issue, Frank reasoned. "For example, he's not against homeless people ... or protecting the environment, just people attempting to grab headlines. While some might think that Limbaugh himself is grabbing headlines with his antics, the talk-show host says, "My political views are honestly held." Or as he told a caller recently, "Nothing in my heart is liberal. If Limbaugh believes his success is tied directly to his political views, does that preclude any change in or modification of his views? "That's not a problem." Are there positions he has changed or modified? "I'm sure that there are." Such as? Silence. Then, about 10 seconds later: "I just can't think of any on the spot.", Limbaugh said he has no particular ax to grind against gays. I could care less about who sleeps . with who," he said. "But there's a reason certain views are minority-held views. Why should the gay community have special rights or be given preferential treatment just be- r w mmmmm :':W1 jm THF MAM. -m-wum. BACH CH0IR The Passion According to St. John, BW 245 Greg Funfgeld, Conductor Soprano: Julianne Baird f ntintprtpnnr: Derek Lee Raein Bethlehem" . Tenor: Jon Humphrey Baritone: David Hamilton Evangelist: David Gordon Jesus: William Sharp The Bach Festival Orchestra Sunday, March 18, 1990 4:00 Packer Memorial Church, Lehigh University, Bethlehem, PA Tickets:, $20.00 (Reserved Section) $16.00 (Unreserved Section) Fnr Information and for VISA or MC orders call (215) 866438'. Bach Choir of Bethlehem, 423 Heckewelder Place, Bethlehem, PA 18018 Use self-addressed stamped envelope if ordering by mail. Concerts UnHm-Ico, Inc. PjV Touring Company I W"'uTiMI rnm 111 - . I i. i V fU.- i W;:;;rt.r,n, if 4 h C Sunday, April 1 4 pjiu I 8 pun. $23.50 & $2130 Al lento wn Symphony Hall "Our 1 899 landmark thoatn" 23 N. 6th St., Allentown, PA 18101 For Info Cell (215) 432-7961 Box oHIci houn: Mon.-Frl. 10 a.m.-5 p.m. Tickets Available it: SpeerJy'i, Allentown: Utopia, Eaiton; Record City, Weitgate a , Trexler Mailt; The Marquee, Emmaut All Tlcketron & Taletron Locations (l-t00-na-4050) cause it is a minority?" But what about protection from discrimination, from tyranny of the majority which writes the laws? "It may not be a level playing field for everyone, but how you go about making that field level that concerns me. Take affirmative action. I don't think you solve discrimination by transferring it to another race. Yet that's what affirmative action has done." As for the homeless, Limbaugh said, "The homeless are not homeless because of anything political . . . not because Reagan didn t care. Many of them are mentally disturbed." But what about the people who are homeless because they have lost their jobs? "I've lost my job five or six times in my life and I haven't become homeless," Limbaugh said. "Home-lessness doesn't need to be applauded, celebrated or romanticized." If Limbaugh wasn't homeless, he was adrift professionally before starting as a political commentator in 1983. From 1979-1983 he was out of radio altogether, working for the Kansas City Royals baseball team in sales and marketing. In the 12 previous years he worked as a disc jockey at stations in places like his home town and Pittsburgh. Limbaugh said he got into radio "because I wanted to draw attention to myself." School "was like a prison to me. I wanted to be on the radio. "I liked music," he continued. "I never liked bands, just songs, like 'I Want To Hold Your Hand,' 'Apple Peaches Pumpkin Pie' the first song I ever played on the radio Simon and Garfunkel's music from 'The Graduate,' which is my all-time favorite film. I listen to jazz and classical music now." Limbaugh said he never had any media heroes growing up. He said he never heard TV political talk-show pioneers like the late Joe Pyne, the cigarette-smoking, crusty ex-Marine who defended conservative views with a passion bordering on fanaticism. Or the curly-maned Alan Burke, who kept a lion at the ready to scare off guests who angered him. Limbaugh did admire Larry Lujack at WLS in Chicago, "a great DJ," as well as conservative columnists William F. Buckley and George Will Most of the men in the Limbaugh family are lawyers, including his father, brother, uncle (who was appointed U.S. district judge by Reagan in 1984), grandfather and several cousins. According to his official biography, he did not attend college or serve in the military. According to Frank, Limbaugh is just one component of a seven-year master plan that calls for turning WAEB's sister station, Laser 104.1 FM, into what WAEB has been, and letting WAEB specialize in sports, news, weather and national talk shows. WAEB broadcasts Phillies, Flyers and 76ers games, and in the last three years the station has doubled the size of its news department, Frank said. Besides Limbaugh, the station broadcasts Dr. Dean Edell from 10 a.m.-noon daily. "The No. 1 topic of interest among adults is health," said Frank. "We researched a number of people and brought in Dr. Dean Edell, who's been on the 'CBS Morning News' and is a pretty hip guy." With the addition of Larry King starting at 11 p.m. April 2, "the concept will be complete," said Frank. No matter how much consternation Limbaugh may cause, Frank said he expected Limbaugh's show to do well with Valley audiences. "We're in a market where the median age is over 40, the education level is above the national average, as is the household buying income. This is a market ripe for talk. Our research showed it wasn't into old-line, octogenarian-type talk shows. We were looking to do a '90s-type of talk irreverent, with a different kind of humor." - Frank said, "We are averaging a caller from the Lehigh Valley every sixth show. So that has to tell me that there are some people with enough guts to call him . . Frank said he expects Limbaugh will visit the Valley sometime before the end of the year. How big a hall will be needed? "On the scale of Stabler." EVENING ARRIVALS INTRODUCTORY OFFER NEW RIDERS $18. CASH PLUS A $10.00 DEFERRED VOUCHER FOR USE ON A FUTURE TRIP TO THE SANDS NEW RIDERS are those passengers not in possession ,of a Sands valid $10.00 deferred voucher. FREQUENT RIDERS $23. BONUS INCLUDING $13.00 CASH REDEMPTION OF VALID $10.00 DEFERRED VOUCHER PLUS A $10.00 DEFERRED VOUCHER FOR USE ON A FUTURE TRIP TO THE SANDS FREQUENT RIDERS are those passengers in possession of a Sands valid $10.00 deferred voucher. Offer available on arrivals Sunday thru Thursday after 4:00 p.m. MORNING ARRIVALS INTRODUCTORY OFFER v NEW RIDERS $17.o CASH PLUS A $10.00 DEFERRED VOUCHER FOR USE ON A FUTURE TRIP TO THE SANDS NEW RIDERS are those passengers not in possession of a Sands valid $10.00 deferred voucher. FREQUENT RIDERS $22.00 BONUS INCLUDING $12.00 CASH REDEMPTION OF VALID $10.00 DEFERRED VOUCHER PLUS A $10.00 DEFERRED VOUCHER FOR USE ON A FUTURE TRIP TO THE SANDS FREQUENT RIDERS are those passengers in possession of a Sands valid $10.00 deferred voucher. Offer available on arrivals Monday thru Friday before 4:00 p.m. FRIDAY - arrivals after SATURDAY - arrivals SUNDAY - On arrivals 4:00 p.m. receive $16.00 receive $12.00 Cash, before 4:00 p.m. FRE- Cash and a $5.00 Defer- $2.00 Food Court QUENT RIDERS receive red Voucher. Credit and a $5.00 $10.00 Cash and a Deferred Voucher. $10.00 Deferred Voucher. Offer available to persons 21 years of age & HW RIDERS, receive older. Bonus subject to change at option of the $15 00 Cash and a Sands management without notice. Deferred $10.00 Deferred Voucher Vouchers valid for a return bus trip at a later date for use on a future trip to as specified on back of coupon. Bonuses good the Sands, only on scheduled line run buses listed below. JifVi THORPE TOURS, for reservations and information call (215) 767-5386 OR 800-692-6316. Hun 1 JIM THORPE Dugan's Store(717) 325-4600 7-46A 12 30P 4-40FV LEHIGHTON Golden Key Market377-5090 ' 7 55A 12:40P 4'SWV PALMERTON Golden Key Market826-4045 8 I0A 1 OOP S'lSP WALNUTPORT - Thomson s Meat Market767-4592 8 15A' 1 05P 5 25P SLATINGTON Hallman i Service Slatron767-7667 8 20 A 1 10P 5 30P SCHNECKSVILLE King s IGA Market767-4712 8 30A- 1 20P 5 40P WEST ALLENTOWN Wertey Gull Slation395-66ei3 8 55A' 1 45P. 6 05P. Run 12 EASTON - Mike's Steak Snop253-6883 8 20A 1 10P 5 25P BETHLEHEM (Butztown) Joe's Chuckwagon861-0404 8 30A- 1 20P 5 40 P BETHLEHEM - The Lantern Restaurant867 9066 - . . . 8 40A- 1 30P 5 50P BETHLEHEM - Pat's News Stand865-6233 8 55A 1 45P 6 05P SOUTH ALLENTOWN - Sunrise Diner797-2233 9 10A" 2 0OP 6:20P Sun Through Fn, Sun . Tues.. Fn. Only Wed . Thurs 8 Sat Run 3 NORTHAMPTON . Smatore s Market262-2560 or 262-4134 8 30A" WHITEHALL Uni-Mart433-5051 8 40A WHITEHALL-ALLENTOWN Jordan Lanes437-5073 8 SOA SOUTH ALLENTOWN Sunrise Oiner797 2233 9 10A OUAKERTOWN - Wainwnghi's Travel ServKe538-39O0 9 30A Sunday through Friday Hotel, Casino ft Country Club Atlantic City Peed a house? See CLASSIFIED Real Estate THE MORNING CALL Wed. MAR. 28 thru Sun. APR. 1 Stabler Arena PERFORMANCES Wad. MAR. 28 7:30PM .'I -ffi't. WFMZ-TV It RADIO W FAMILY NIGHT ALL TICKETS $4.00 QFFI Thu. MAR. 29 7:30PMt Fri. MAR. 30.. 10:30AMt 7:30PM Sat. MAR. 31 ,.12NOONt 3:30PM...... 7:30PM Sun. APR. 1 1:30PM 5:00PM TSAVE $1.50 ON KIDS UNDER 12! Information: (215) 867-8202 Group Rates: (215) 435-3031 YOUR BEST ENTERTAINMENT VALUE! ALL SEATS RESERVED $10.50 -$12.50 WAYS TO GET YOUR TICKETS IN PERSON: stabler arena box OFFICE. LEHIGH UNIVERSITY BOOKSTORE, RECORD CITY (WBStgate Mall), UTOPIA (Easton), A & A TRAVEL (Stroud Mall In Stroudsburg), SPEEDY'S RECORD SHOP (Allentown), TICKETRON AT SEARS (Whitehall Mall) and all other TICKETRON outlets (service charge added at outlets) BY PHONE: 1-800-233-4050 24 Hours Daily Use VISA or MASTER CARD (service charge added to phone orders) BY MAIL: Fill out the convenient mail order coupon below! I PERFORMANCE DESIRED: DAY . DATE SEND ME: No. Adult Tickets S No. Child Tickets (8 $ : (under 1 2 years) Service Charge per Mail Order Total Amount of Check or Money Order i . TIME . $ NAME I ADDRESS CITY STATE . NIGHT PHONE. ZIP. 2.00 DAY PHONE- I NEVER MAIL CASHI Make check or money order payable to LEHIGH UNIVERSITY. Please enclose a self-addressed, stamped envelope tor prompt return or tickets. I MAIL TO: Walt Disney's Magic Kingdom On Ice, Stabler Arena 124, Lehigh University, Bethlehem, PA 18015 oonnnoooononnonoi . Ad4 m -V SSL - :m r- .Pi : -aw Imrmmrfr j -t - ii i j. j iiiinnn i i . t.lT ' ;ruwiK CAESARS BUSES BRING YOU OUT TO PLAY. Bonus Bonus I, , $17.50 cash. i 3 3 $5.00 deferred JL1 cash coupon, Sunday-Friday. $12.50 cash. $5.00 deferred cash coupon, Saturday. Deferred cash coupon redeemable the very next day" 'Cash coupon redeemable on your next Caesars bus trip through coupon expiration dale. Must be 21 or over Bonus offer applies ontv for pic kup locations listed in this adverltse- ;e subject to change without nonce booq Caesars Atlantic City. 11 mni Package s LIVE THE LIFE OFi T TT T T TT TT T ji Cf.NTf.K KOAKDWAI.K An.APt I It CITY PALMERI MOTOR COACH 1-800-982-9760 or 253-4055 Wind Gap Easton Pepi's Market . Al's Cleaner Route 512 253-4055 Nazareth Trans Travel & Tours 759-1720 BIEBER TOL'RWAYS (215) 435-6691 Kutztown Bieber Terminals Vine and Baldy Sis. 683-7333 Wescosvllle Charcoal Restaurant (215)258-7288 Route 222 Allentown Allentown Bus Terminal 21 N. 6th Street 395-2451 434-6188 Bethlehem Bethlehem Bus Terminal Mechanics & Adams St. 867-3988 Coopersburg Coopersburg Diner Route 309 & " Fairmont Sis. 282-1853 Quakertown Yum-Yum Donut Shop Shopping Center J .' 3 - m t 536-8970 1 CAESARS EMPERORS CLUB MAKES YOU A WINNER JOIN NOW AND GET A FREE CAESARS GIFT Ready to earn cash back at the slots? Just fill out an application for a Caesars Emperors Club qualifier card on your next visit. Musi be 21 years of age or older Positive identification, a same-day deferred voucher from any casino and this coupon must be presented upon application al the Emperors Court Limit one per person This offer expires June 22. 1990 Offer excludes zip codes from 08200 to 08499 j O I 8 ,.',. ' 48 4! i

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