The Courier News from Blytheville, Arkansas on August 25, 1954 · Page 5
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The Courier News from Blytheville, Arkansas · Page 5

Blytheville, Arkansas
Issue Date:
Wednesday, August 25, 1954
Page 5
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WEDNESDAY, AUGUST 25, 1954 BLYTHEVILLE (ARK.) COURIER NEWS PAGE FIVE OSCEOLA NEWS l ff.tty, lilt. Start . . . Melvin Lapides ... at Kiwanis' Kids' Day . . . In Business for Quarter Century Today is the big day for the kids in and around Osceola. Hundreds of big-eyed, excited children are now in the process of attending Osceola's first Kid Day program, sponsored by the Kiwanis Clubs of America and Canada. Taking in consideration that a lot of children would be unable to come and take active part in today's fun, this day was set in order that those who will be dragging cotton sacks next month, when the actual day for Kid Day was set by International Kiwanis Clubs, will be able to attend the Osceola Kiwanis Club thinks of everything where children of our community are concerned. Osceola's two picture shows "The Murr," and "The Gem," entertained the children this afternoon with a two-hour long show. Special films that appeal to all children were gotten especially for this day, at the expense of the owners. That was ttieir contribution to a worth-while cause. RIGHT at this moment, the kids are lined up to take a ride on the train pictured here. Its owner, Bennie Lazzaro of M e m p hi s loaned it to the Osceola Club fo their party. The train has attract ed hundreds and hundreds of Mid South children at the Memphi Fairground. To the children in this section who have never hac the opportunity to go to the Fair grounds are in for a treat today They can ride to their heart's con tent. After the show this afternoon just for a refresher, the kids are drinking enough soda-pop (donated by all the bottling companies who come to Osceola) to almost change the color of their hair. Ice cream is floating- around until you ^alrnos have to wade through it — and popcorn! Even to grandma, who came along with her Johnnie and Susie, is trying to find a grain soft enough to "wall around" in her tooth-less mouth. The party is being- held at Florida Park and the swimming poo! almost looks like Coney Island, it' so crowded with children who have never been in a real swimming pool nor have ever donned a swim suit. There's a regular race track worn already by the hoofs of the Shetland ponies brought here today for the smaller children to ride on. One little fellow asked where the "plow-lines" were. I see the Kiwanis Club members donning their white aprons and chef's caps which is a feature that always is of interest to me so I'll walk over and see what's cooking. YARDS AND yards and yards of hot dogs dropped in the vessels of boiling water are making my mouth water and I wonder what it's doing to the 300 kids who are getting a whiff of that heavenly odor: No place but at a picnic do dogs taste so good. These hot dogs were furnished by the packing houses in this section and the long hot dog buns were brought out early this morning and donated by the bread companies. What better loyalty to a community can there be than what these' firms did today? Some even wanted to furnish the entire consumption of the product they sold. People, I always say, are wonderful. This project began with the Kiwanis Club of America and Canada when Jimmy Fiddler, the Hollywood columnist, undertook to pionter the fund-raising for the underprivileged children, but six years ago it had become too big for a one-man crusade so he turned over the collections to the Kiwanis headquarters and that was the birth of "Kiwanis Kid Day." Two good citizens of Osceola furnished their trucks and brought this train here for this occasion. After breaking an axle and a flat tire or two, they made it back in time to assemble it in order not to disappoint the children. These men are Rube Ellis and Raymond Rine and the children, I know, would want to thank them. THIS IS MELVIN Lapides (Little Lap, as he is called) standing by,' the train. Although he has onlyj been a Kiwanian for two years, he j has clone much to enhance tht club,' and too, I've known him since he set foot on Osceola soil when he was six years old. I, and not the club, picked him from all the members, as being "My bov" for today's story.. ' Melvin and his parents, Mr. and Mrs. (Big Lap) Lapides are good enough frinds of mine that an interview with Melvin wasn't really necessary. The only thing, I didn't know what' to tell and what not tell. I have a way of being carried away sometimes by my own thoughts and having lived neighbors to this wonderful family at one time I have plenty to say about them and their, one and only chick, Melvin. The Lapides family came to Osceola in 1922 from Isola, Miss., during the boll weevil destruction throughout the state. Being the good, hard working folks that they were, and though money was scarce in that section, the citizens of Isola took up collection for Mr. and Mrs. Lapides and their six-year-old son to come to a more progressive part of the country where one of its citizens, a Mr. Wilkinson, had heard there was a dry goods store in Osceola for sale. * * * THROUGH HIS correspondence with Osceola's Basil Segraves, who was the lawyer for the Silverfield estate and a friend of Mr. Wilkinson, it was arranged for Mr. Lapides to come and look over the business. He was so impressed with the town and the friendliness of all who he met that day while in the company of Mr. Segraves that he didn't wait for his wife to come and see for herself but made the deal that day. There wasn't any money left over after the down payment on the business to even pay for having their furniture shipped to Osceola so when the furniture arrived and there was a $17 charge on it, Mrs. Lapides mustered up her courage and went to the freight office to outtalk the agent. That was her first meeting with the late E. R. Smith, who was depot agent at the time. Mrs. Lapides found out then just how friendly and helpful people in Osceola were. Mr. Smith not only let her owe him the $11 but he sent the furniture over to their store as they didn't have money enough to rent a house. They did rent an attic room however for S3.50 a month, which to sura it up was just one degree ahead of sleeping out of doors as it poured rain in their room. There was no space in the room for a cook-stove so Mrs. Lapides cooked in the back of the store and the family baths were taken behind the pot-bellied stove in the store after the day's work had ended. That S17 was paid back at two and three dollars at a time. THE OLD saying "You v can't ieep a good fellow down," has been proven by the success the Lapides family have enjoyed in the 32 years that they have lived here. They've had their ups and downs and downs and ups, as the old routine in life goes, but they never grumble or aoast. They've known both sides you'll ever meet. "Big Lap" says when business gets slow sometimes and every where you go, you hear people gripe, he always thinks back to the day he anded in Osceola with borrowed Mississippi money jingling in his pocket that he paid back every penny later. Then it isn't hard to convince himself to regardless of business, he would have to be absolutely penniless to compete with that day in 1922 when he came here. He will always be a success as long as he maintains that common touch that a lot of folks forget when they get their heads above water and now when anybody tells the Lapides their troubles, there are six ears who listen to every word of it and six helping hands ready to give. They don't want to forget and I'm sure they never will. * * * MELVIN GREW up with the business. Oft times he would see his Mother or Dad look worried and he sensed it was financial troubles and without further ado he would run down to "Uncle" Ike Miller's store or to the late Lan Williams and tell them to "come quick something's wrong with Mother and Dad." And those two would come to their rescue and they've never gotten over being for ever grateful for the financial help they gave them. Although Mr. Williams has passed away, the Lapides will always revere his friendship and as to "Uncle lek," well there's not another one like him in this big wide, wonderful world according to this family. He opened up several opportunities for the Lapides and by his helping hand the family has prospered in more ways than just materially. Melvin decided early in life he wanted to become a business man some day so an uncle in Memphis who had a music store, staked him with all the phonograph records there was space in the store to use for that purpose. By the time Melvin was 13 years old he had saved $890 from his profits on the records and 'Big Lap' took him to St. Louis to buy merchandise for a ten-cent store. Melvin rented a store adjoining the "big store" and if my memory serves me right, I believe this was Osceola's first ten-cent store. * * * MELVIN was encouraged by the townspeople as well as his parents, he was one of Osceola's youngest business men and was respected by the other merchants. He did his own buying, paid his bills promptly to get the usual discounts, did the hiring and the firing of salespeople. The depression came along but Melvin's business wasn't aware of it. People who had never darkened the doors of a dime store were some of his best customers. Unlike other businesses in Osceola, Melvin ran his strictly for cash and Dodge-Plymouth PARTS Entire slock of Blytheville Motor Co., parts has been moved to 105 West Main, next door to General Hardware and Appliance Co. For fast service on these parts dial PO 3-6278 Speical Price On Dodge-Plymouth Seat covers Cones 5c & 10c SHERBET Dispensed Directly From Our Own Machines or in Pints & Quarts KREAM KASTLE Drive In when bigger stores In town were having a hard time meeting their bills, Melvin was increasing his stock. That business, that was started on less than a thousand dollars, has grown into a store anybody would be proud to own and this year, at the ripe old age of 38, Melvin is celebrating his 25th anniversary in the ten-cent store business. It wasn't all business, however, and no play with Melvin. If you can recall the years that Melvin was in high school you will remember his athletic record. He won the district 100 yard dash for four consecutive years, 1931-32-3334, In 1933 he won the state championship with Rube Boyce (a former Osceola coach) winning second. In 1934, Eube won the state championship and Melvin won second. * • * MELVIN finished high school that year and the following fall he entered Vanderbilt, after two years there and upon the death of Coach Dan McGuggan he left Vanderbilt to go to school in Cincinnati, with assistant coach Russ Cohen. In 1938, Coach Cohen left Cincinnati for Virginia Military Institute and Melvin came back home to run his business. In 1937, at the National AATJ, held in Cincinnati, Melvin finished in first place, missing the previous world's record set by Jesse Owens, by 1/10 of a second. Back when Melvin was gaining State recognition in his high school days, the school system in Osceola was below par. There was a split- up among the teachers and parents some continuing in the regular school' and some attending a private school. Money was never any scarcer in. Osceola and the one thing they could do without, so a lot of the parents thought, was the athletic program. But to a young athlete., they couldn't understand why that wasn't important. Young Lap ides at- tended the track, meets .and participated in them on his very own. On one occasion, he persuaded Gordon Hampton to go along with him sft it would appear official. Not that Gordon was a coach in any sense of the word but Melvin knew the other contestants would have their coaches aiong for moral support and that he didn't want his school to look like what it really was at that time. « * • "NOBODY washed their sweat shirts and shined their shoes as Coach Billie Beall does for his boys," Melvin said, "and if we wanted shoulder or knee pads and our parents wouldn't buy them then we took the consequences and went around with skinned-up shoulders and knees. "The coach, when we had one, didn't pat us on the back and brag on us either," he added, "we were just a bunch of rough necks as far as he was concerned and we weren't driven over the country in school buses to play football. We got there the best way we could. Times have sure changed," Melvin added. Melvin had 4£ years in the service but that would have to be another story as I'm about to run out of space and I must mention one other thing'about this family before that happens. For the past three years, Mr. and Mrs. L. Lapides and Mr. and Mrs. Melvin Lapides have held a stag dinner, equal to nothing you've ever heard of. Prom 300 to .500 are invited around New Year for an "eat. drink and be merry party" and it's just that. * * * THE TWO women cook for days and days and the two men go to Memphis in a pick-up truck and bring back a load of kosher meat, breads of every description and dill pickles out of this world, as only Jewish people know how to make. Turkeys by the dozen, mouth-watering hams, pies and STARR GAZING Are you the one who puts a cantaloupe in the ice box and then wonders why your butter, etc., has a peculiar taste? Do this and you'll never be sorry and the fellow you serve it to, in case he's lazy and appreciates having his cantaloupe ! cut up in bite sizes for him, will think you are being extra nice to him: Peel the melon, cut in bite sizes and put in sealed quart fruit jar and place next to ice chamber and that's all there is to it. Benjamin Thompson, "Count Rumford," died Aug. 21, 1814. The American-born genius invented the Rumiord stove which developed into the kitchen range and, what will endear him. to many folks, described the method of brewing coffee in an essay in 1812. His title was bestowed by the Holy cakes stacked as high as you can reach. Every man in South Mississippi County who is numbered among the friends of the Lapides lives for the one "next year." This is to be an annual affair with this family and I don't know of a nicer way of sharing their year's bounty than to have their friends help them to reap the harvest they have enjoyed since that day in 1922 when they came here to make their home. The Lapides families are good citizens and it's families such as theirs that make the rest of usj glad there is a harvest here for them to reap. Melvin married the former Miss Rose Katzman of Memphis in 1946. They have two daughters, Jane Evelyn, 7, and Eve Marilyn, 4. Roman Emperor. I guess there's been more changes in cook stoves than any other one household article. I love what Robert Ingersoil said when he said this: "I would rather go to the forest, far away, and build me a little cabin, build it myself, and daub it with clay, and live there with my wife and children; and have a winding path leading down to the spring where the water bubbles out, day and night, whispering a poem to the white pebbles, from the heart of the earth; a little hut with some hollyhocks at the corner, with their bannered besoms open to the sun and a thrush in the air like a winged joy. I would rather live there and have some lattice work across the window so that the sunlight would fall checkered on the babe in the cradle. I would rather live there, with my soul erect and free', than in a palace of gold, and wear a crown of imperial power, and feel that I was superstition's cringing slave, and dare not speak my honest thought." Is to improve himself «very way he can, "never suspecting that anybody wishes to hinder him. It is in knowledge as in swimming; he who flounders and splashes on the surface, makes more noise, and attracts more attention, than the pearl-diver who quietly dives in quest of treasures to the bottom. Well now, was it so bad having Junior out of school for the past three months? Or was that the longest three months you ever soent? They say the most powerful weapon on earth is the tears of a woman but Marshal Foch said it is the human soul on fire. What do you say? When we fill our hours with regrets over the failures of yesterday, and with worries over the problems of tomorrow, we have no today in which to be thankful. Hold yourself responsible for a higher standard than anyone else exnects of you. The journey of a thousand miles begins with one step. Even the woodpecker owes his success to the fact that he uses his head and keeps pecking away until he finishes the job he starts. What in the world would grandma think about this big to-do about women's bosoms? Why, when she was a young matron, bosoms were just good for one thing. Of course, that was before her granddaughter latched on to bottle feeding. The way for a young man to rise i There has been a lot of discussion about the origin of "Yankee Doodle." The air can be traced back to England, during the time of Charles I. In the old English song, the name used was "Nankee Doodle," and is said that this name was applied in derision to Oliver Cromwell. The word "Yankee" was derived from the Indian pronunciation of the word "English," which they called "Yeng-" It is identical with the air known in both England and America, long before the Revolution as "Lydia Fisher's Jig," to which the words of an old nursery song was adapted. "Lucy Locket lost her pocket. "Lyday Fisner found it: "Not a bit of money in it "Only binding around it." The chief chemist of The Coca-Cote Company is m charge of qualify control. Ht determines rukt and procedures m the production of Coca-Cola. ring you purify Sixty-eight years ago, an ambitious pharmacist fe Atlanta* Georgia, blended delicate flavors from nine sunny climes to create a distinct new drink—Coca-Cola. It was one man'* idea... one man's labor. In the beginning, the amount of Coca-Cola needed to satisfy early customers was small. The pharmacist had ample time to control the quality of the new beverage ... himself dispensed it to his patrons. But news of the delicious drink spread to other stores and other cities, to other states and other lands. Hundreds, then thousands, and then millions learned to pause and refresh with ice-cold Coca-Cola. As growth took place, the lone pharmacist gave way to trained chemists and engineers from the halls of science—for it has ever been a guiding principle of the business that the quality of Coca-Cola must be constantly safeguarded and maintained. That very principle in turn accelerated growth. The gas-lit laboratory was succeeded by white-tiled rooms where test and analysis quietly went their way. Stainless steel routed wood and iron. Water, which varies so much from one community to another, was moulded to a uniform standard of quality. In order to protect the delicate flavors of the product, the water used in Coca-Cola must be not only pure but also neutral to the taste. Here in our bottling plant we treat water with modern filtration processes. The flow to the bottling machines is a clear, pure liquid. Today, The Coca-Cola Company and every Coca-Cola bottling plant are staffed with experts in quality control, in production, and in the training of employees to safeguard quality and purity. They all work toward a single objective: to bring you delicious and refreshing Coca-Cola in every bottle—wholesome to drink aod pure as sunlight. Water is treated m coagulating tanks to control alkalinity end acidity as well as purity. Modern filtration processes remove any solids present and elements which affect taste. Chemists in syrup plants make continuous tests of ingredients for taste f strength and purity so as to maintain constant levels of the refreshing qualities in Coca-Cola. Each syrup plant has its own trained chemists. Production men from bottling plants across the nation attend classes at The Coca-Cola Company offices. Regulations and procedures in quality control are stressed in thes* kctures. Chemists and engineers of the Traveling Laboratories make frequent visits to Coca-Cola bottling plants, bringing information on the latest refinements in operation and production and the technical assistance to apply tkem. YOU ARE INVITID visit our bottling plant. Why not arrange to drop in vrith the children and see for yourself why Coca-Colt comes to you pure as sunlight. Catt BOTTLED UNDER A U T M O *I T Y OF TMt COCA-COIA COMPANY 8 Y COCA-COLA BOTTLING COMPANY OF BLYTHEVILLE "Cot* 1 * ft 8 reQhf«ri>d trodc-morlt. 1»J<, TW* COCA-COtA

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