The Courier News from Blytheville, Arkansas on September 16, 1955 · Page 9
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The Courier News from Blytheville, Arkansas · Page 9

Blytheville, Arkansas
Issue Date:
Friday, September 16, 1955
Page 9
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FRIDAY, SEPTEMBER 16, 1955 BUTHEVI1.LE (ARK.) COURIER NEWS PACK NINE Safety Is 1956 Auto Sales Controversy By DOUGLAS LARSEN NEA Staff Correspondent DETROIT — (NEA) — Safety is loaded with danger. As a major sales pitch in the automobile business, that is. That's what the competitors are saying about Ford's big break with tradition in the industry by making safety features a major part of its sales campaign on its 1956 models. "As soon as people begin getting killed In a car which has been heavily advertised as being safe they're in trouble. Safety's fine, but no matter how you cut the cheese the automobile business of today is built on styling and horsepower," one competitor explains. In answer to this a Ford spokesman says: "We are not Ignoring styling and horsepower. And we're not promising that nobody will be killed in Fords this year. We simply believe the public is sufficiently concerned about the highway accident rate to buy a car which has the most safety features on it." • • * Special door locks, a deep-dish type steering wheel which keeps the driver from being speared by the steering column in a crash, a padded dashboard 'and sun visor, seat belts fastened to the frame and « special coating on the rear view mirror which keeps it from splintering in * crash are Ford's big safety offerings. The seat belts and the padding HIGH-SPEED camera shows how dish-type steering wheel pro- tectt drirer In crash. will be optional equipment, at a cost, of about $25 for both. The other features will be standard on all cars. All the other manufacturers will be offering safety door locks and safety belts as optional equipment. Other makers are coming out with such safety devices as improved brakes and a special differential which gives better traction on icy roads. All 1P-56 models also will have improved sealed-beam headlight. The rest of the industry will be watching Ford's success with its all-out safety sales campaign before following suit. • • • Aside from the controversial safety promotion, however, the sales race on 1956 models beginning early this fall will be bitter, but offering the conventional improvements in style and horsepower. Lincoln is out with a completely new car, designed to give Cadillac stiffer competition. In addition. Ford will introduce its $10,000 Continental which is supposed to have a brand new snob-appeal in the auto market. But aside from that the General Motors, Chrysler and other Ford models will have only those changes which can be 'made by minor retooling. All of the car designers agree that the pendulum has begun to swing back to conservation in colors. There will be more color choices available. But they will be in the more subdued pastel ranges. And the factories are prepared to deliver more single colors and more cars painted darker. A designer says, however; "You can count on the fact that we've done all we can with colors this year to make you dissatisfied •Kith the color of your present car," Respite criticism by some state highway officials and other safety experts the industry will continue its great horsepower race. Among other things it has been charged that the car makers have been derelict in not trying to educate | car buyers on how to use the great; power in new cars safely. In reply the car makers don't think this is their responsibility. All of the 1956 engines will have substantially increased power. I wiil be pracllcally impossible FRONT SEAT SAFETY PACKAGE: 1956 Lincoln spearheadi Ford's sales pitch based on safety. Featured are safety-flex steering wheel, seat belts for drivers and passengers, special finish on instrument panels to reduce glare, vinyl backing on mirror to minimise shattering, new safety door locks. Qlaunch and sttirdy fabrics— yet soft and luxurious' Many exclusive patterns—all Pendleton- dyed, spun and woven from the finest virgin wool — all in lifetime colors. Pendleton tailoring for perfect fit and comfort is traditional. Yes — there Is only one Pendleton. There is only one f Pendleton From 12.95 R.D. Hughes Co. Home Owned and Operated Mason Day — Walter Day buy a six-cylinder car. During the pats year car makers had to cut way back in six-cylinder engine production. "Sixes were the dogs of the '55 market," a car official claims. The trend toward selling more station wagons is expected to continue this year. "The station-wagon is becoming a prestige car." a Chrysler spokesman says. All the manufacturers will be out with improved wagons, pushing them harder than ever. • • * Continued interest by the public in sports cars will find more emphasis on them this year, too. Ford has had great success with its Thunder-bird and will continue to push it. Cadillac !s expected to come out with a sports version of one of its hard-top models. Studebaker will also be out with a series of new sports cars. Chrysler and Packard will be fen .turlng push-button shifting. Pack ard's will be electric. Packard will get one of the ma jor engineering redesigns in the in dustry with more power and a still secret innovation in its differential Packard-Studebaker designers wil try to make the Clipper look more distinctive than it has. And they wiil make the new Studebaker mod els look more conventional. American Motors hopes to cap! talize 01 the growing popularity o station wagons by offering bigger and better versions of Its popula Ramblers. They, too, will attemp to make a greater, distinction be tween the Nash Rambler and Hud son version. Generally, all 1956 models will be altered to try to make them appear longer, lower and more massive. BIG CASH SAVINGS AT SAFEWAY EVERY DAY! It's Safeway policy (o keep grocery prices at least 3% below shelf prices at stores which "give" trading stamps. This means cash savings (o our customers of 3c and more on a dollar's purchases — every day of Ih* week. And remember, Safeway offers weekly specials which mean eveen more savings. This ad Effective, Saturday, Sept. 17th Sleepy Hollow With Maple Sugar 12 01. Btl. Syrup Apple Jelly Corn Meal C.lf 3Clll Empress Brand 20 ox. Jar Mammy Lou Full Cream Bag 10 Lb. Sno-White p '° 1 ' 1 or Iodized Quaker Breakfast Treat Sea Trader Tuna Fish Colgate's Medium Tube Toothpaste Tea 26 oz. Boxes 20 oz. Boxes 6 oz. Tin Ea. 27' 29' 75' 19 C 37' 29' 25' Canterbury Vi Lb. ^ If Rich Bodied Pkg. J 1 PONT FORGET! Safeway will meet the lowest ndvN-lised price of every competitor -item by HUB—day by day In Blytheville. Quallly considered. Arkansas Man Was Aboard Crashed Plane BOONEVILLE, Ark. MB — Air Force Ma]. Robert E. McConnell, one a! 13 men aboard a B29 lost In the Pacific between Japan and Formosa a week ago. is a son of Dr. and Mrs. S. P. McConnell of Booneville. He is » brother of MaJ. Oen. John P. McConnell, chief of planning, Offutt Air Force Base, Omah». The Air Force announced names of the 13 men. who are presumed dead, at Washington on Tuesday, but the release didn't disclose Maj. McCpnnell's Arkansas connection. McConnell was stationed at Ka- dena Air Force Base, Okinawa, from which the plane had taken off on a training flight. McConnell attended Booneville public schools and Oklahoma ASM College at Stillwater. His wife, •Dixie, formerly lived at Monroe, La. The couple has three children. US Census Set At 165 Million WASHINGTON Ml — U. S. polio cases last week totaled 2.009, a drop of about two per cent under the corrected total of 2.058 in the week ended Sept. 3, the Public Health Service reported yesterday. Though some states had increases, a Health Service spokesman said, "It apepars that on the whole we are on the down grade." Last week the service said it appeared this year's polio peak was reached during the week ended Aug. 27 at 2,288 cases. Massachusetts continued to lead in cases reported, but there were only 250 last week compared with 317 the week before. The porcupine is the only edible animal that can be killed easily without firearms. ' Lion Oil and Union Sign New Wage Contract; 12-Cent Increase EL DORADO, Ark. Ml — A new wage increase, which stipulated contract providing for an eventual 12-cent-an-hour wage increase was signed yesterday by Lion Oil Co and the APL International Association of Machinists. The contract, covering about 260 machinists, at Lion's chemical plant here, gives the workers an immediate increase of eight cents an hour and a pay hike in July 1, j 1956 of another four cents. j The present scale is $1.96 to $2.43.! The machinists voted Wednesday night to accept Lion's offer. They had been working since Aug. 20 without a contract, when the old one expired. The agreement does not affect some 400 members of the CIO Oil, Chemical and Atomic Workers union at the plant. This union rejected the latest Lion offer of a that the union agree to the layoff of 80 more employes. About 80 CIO members had been laid off already since this summer. Lion has given the union notice that the present contract will be canceled Oct. 31, the necessary two months from the notice date, unless a new contract is accepted by then. The union has voted to strike If the contract is canceled. No Fun to Eat when you have Sour Stomach but handy TUMS neutralize excess acid fast! If you suffer from acid indigestion, try this top-speed way to relieve heartburn, gassy fullness. Just eat 2 Turns after meals—or whenever you feel upset. Turns neutralize er- i cess acid almost before it starts, j Can't oVer-alkalize. Always carry t Turns in pocket or purse. Get a haody roll today! So^-K.-csJ-onVlOc 3-roltpkg. 25 RENT MOVIE CAMERAS FLASH CAMERAS Complete Selection of Flash Bulbs, Polaroid Film, Color Film, Movie Film BARNEY'S DRUG STORE 2006 W. Main Ph. 3-3647 For All That's Good in Insurance Fire, Extended Coverage, Automobile, Fire, Theft and Liability, ind surety bonds for your employees. FOR Sound Insurance protection and dependable sen-ice, you are Invited to call at our office. W. M. BURNS AGENCY 219 W. Walnut Phone 3-3361 HAIRY VETCH Oregon or Arkansas Grown PMA SPECIFICATIONS Place Your Order Now Blytheville Soybean Corp. 1800 W. Main Phone 3-6S56 l.-Vigorous and Expanding TITANIUM ... a "MUST" in Military Preparedness and Peacetime Progress! 2-COLUMBIUM-Vitalto Jet Age Advancement! 3.—THORIUM-Uranium's Co-partner in Atomic Power! ANOMALIES ?nd Heavy RADIO ACTIVE SPOTS in HOT SPRING COUNTV.ARK -^•jm U.G- Geotogtcaf Survey Did JOB .know that documented facts by Government Ajrenciei Indicate that there are millions of tons of Titanium (Rutile) ftnd pounds of Columbium that should sustain 21 Urge, new in- duttry in the Mignet Cove area? "Report of Investigations 5064 (U.S. Bureau of Mines) July 1954, in which they estimated ore reserves in the three Colum- biura-bnarlns Tttania deposits (Magnet Cove Titanium Corp., Chrtity BrookiU, Hardy-Walsh Deposit at 8,000,000 tons •nd the Columbian content of these reserves was estimated to be 12,000,000 pounds." •The Bureaa considers the Columblum-btaring: RUTILE dc- poirU of Arkansas Important because they comprise the largest known potential source of Columbium in the United States." Exctrpta from letters from 3 major companies now refininr TiUninm: (A) "It is our firm conviction that th« future outlook for Titanium ii most encouraging. The properties of hi;h itrenfth, light weight and corrosion resistance, plus elevated temperature properties, which are fundamental to Titanium make Its future assured. New alloy develop* ments appear to be coming along at a rate which will broaden Us use considerably." (B) "We believe there is a most favorable Ion?-t?rm future for Titanium metal. Including important applications for both military and Industrial uses." (C) "I can assure you that the dti Pont Company bcllevci TlUKlum will have a successful future." rOLt'MBIUM "The major use of this element will be In the manufacture of heat resisting alloys lor Jet engines, turbines, blades and power plant exhaust stacks and housings." 1HORIUM According to United States Atomic Energy Commission, "The Thorium—bearing sample from Anomaly No. 1 was select material taken from the most radio active part of a narrow outcroppnlg vein..* assaying .83% THO2..." Llndsar Chemical Co., largest Thorium refiners and Importers Btate ''We will be very happy to cooperate with, you in screening camples of surface material and core drills, lor content of Thorium ... at no charge to you." "The Consolidated Edison of New York has Tiled license application with the AEC for a $55 million Thorium breeder nuclear power plant of 250.000 Kilowatts to be built without government funds. It has been revealed that during the first year of operation tho plant will need 18.900 kilograms of Thorium, and during each succeeding year 9,450 kilograms of Thorium will be needed. Original letters shown on request. Remember: NINTSEX of American's greatest Mining and Industrial Companies are NOW conducting vigorous and continuing research In per- fpcilng refining methods as well as finding new uses for tha very minerals mentioned here. (Names on request.) The Magnet Cove Area! DID YOU KNOW — • that Saline »nd Tulaskt County, Arkansas, produce 94% of til domestically produced Bauxite In the United States? • that Pulaski and Saline County, Arkansas, produce 34^- of all the consumed Bauxite by 3 giant Aluminum industries? (Alcoa, Reynolds and Kaiser.) • that the largest Barite Mininr Operation in the United Stales is located In the Magnet Cove area, in Arkansas? • that National Lead Company and Magnet Cove Barium Corporation mine, refine and ship 36 cars of drilling mud at their plants in Arkansas, every 24 hours, to be used by Oil Industries throughout America? • that these treat industries have been developed In Arkansas by outside capital? It takes money to trench, core-drill and explore any mlnlnf property. Every individual would love to have stock In lh« Aluminum Cos., the Barium Corp. Cos., hut it Is too late la buy It at a low price. NOW IS THE TIME TO BUY STOCK OF THE MAGNET COVE STRATEGIC MINERALS CORP, in Iti early states. Magnet Cove Strategic Minerals Corporation' C. H. Scott. President - 514 Boylt BnlMlnr LITTLE ROCK, ARKANSAS Mr. Scott CUM •* UiU«(«4 <4 N.fck U>M

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