The Ogden Standard-Examiner from Ogden, Utah on April 21, 1957 · Page 3
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The Ogden Standard-Examiner from Ogden, Utah · Page 3

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Ogden, Utah
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Sunday, April 21, 1957
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Page 3
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BAGGAGE ROpM -- This metal trunk, designed for the German "Volkswagen," need not be · removed when the hood over the car's motor in rear is lifted. When opened, the lid of the trunk can be used for a picnic table as seen in bottom photo. The trunk was displayed at the annual camping exhibition in West Berlin. Wins Idaho Contest BOISE (AP) -- Mrs. Betty Bever, wife of a Twin Falls'sales- man, will represent Idaho in the Mrs. America contest at Fort Lauderdale, Fla. r ~~ THE OGDEN STANDARD-EXAMINER 3A OGDEN, UTAH, SUNDAY MORNING, APRIL 21, 195 1 * FIGHTS MAKE HEADLINES Stork Club Makes Friends But Bounces Some of Them NEW YORK (AP) -- A .number of years ago the proprietor of the Stork Club, John Sherman Billingsley, was sitting there talking to Steve Hannigan, the l a t e press agent who discovered that pictures of pretty girls sell Florida resorts better than pictures of palm trees. Billingsley was remarking upon a couple of recent fights among his customers, both of-which had been duly spread upon the newspapers. "Bar fights," said Hannigan thoughtfully. "One a year, I'd say. Providing the names a r e right." Whether Billingsley needed the advice is open to question. "Sherm," as habitues of his club like to call him, has such a keen instinct for the right names in right -- or better yet, wrong -- situations that in 25 years he has become almost as much of a celebrity as those who frequent -- or are barred from-his mirrored cafe on east 53rd St. "Mr. B." -- as his employes refer to him -- tells you that his only ambition is to run "a nice place where people can c o m e for a good time and where I can bring my family any time without their seeing anything I wouldn't like them to see." LAND IN COLUMNS In view of this, it is remarkable how often fights at t h e Stork Club land in the gossip Guarding Pope Was Perilous, But Job Is Less Lethal Now VATICAN CITY (UP) -- Col. Robert Nuenlist, new commander of the Swiss Guards who protect the Pope, can count on living longer than did many of his early predecessors. Times have changed since Swiss Capt. Kaspar Von Silenen brought the first 150 halberdiers to the Vatican on Jan. 21, 1506, at the behest of war menaced Pope Julius II, in the day when the heads of the Roman Catholic Church were temporal as well as spiritual rulers of great importance. In those days, the papal forces often found themselves in the thick of battles. In modern times, the task of guarding the pontiff's person is less lethal. Capt. Von Silenen, for instance, was killed at Rimini only nine years after he became commander of the brand new Swiss papal guard. That was when a strong group of reinforcements he was bringing down from the Swiss provinces of Zurich and Lucerne got entangled with anti-papist troops. SECOND COMMANDER KILLED Only 12 years after Von Silen- ·n died, Kasper Roist, fourth commander of the guard, met a similar fate. The son of the then mayor, or Zurich, he was killed during the most famous fight in the 450 year history of the Swiss Guards. More than 10,000 German, Spanish and- Italian soldiers of Emperor Charles V attacked the Vatican. Capt. Roist and 146 other guardsmen fell in St. Peter's Square while defending Pope CTement VIII against the horde. Only 42 members of the guard survived. They escaped with Pope CJement through a secret tunnel to the massive Castel Santangelo which still guards the approaches to the square mile Vatican City state. GUARDS SAVE POPE Though the Swiss Guards saved the Pope on that occasion, the Bourbon emperor Charles forced the bodyguard to disband. It was revived a quarter century later, only to be broken up again at various stages in the troubled history of the papacy. Today, the guards, in their blue- red-and-gold uniforms designed by Michaelangelo, remain pictur- | esque but less combattant. They guard a dozen outside and inside entrances to the Vatican palaces, and march in papal processions. In their colorful garb of "metal breastplates and winged helmets, and equipped with eight-foot long halberds, they are a familiar sight to thousands of pilgrims who visit Rome each year. Taking over command of the modern Swiss Guard, Col. Nuen- list, 46, is bringing along his wife, two teen-age daughters and a teen-age son. "With the five other officers of the guard, he will live a comfortable life in apartments adjoining the barracks just inside the Vatican city's Santanna gate where the halberdiers and non- comes live. Among the ranks of the present day Swiss Guard, Col. Nuen- list's appointment was a controversial one. He has an honored name as a soldier of Switzerland. He is presently commander of Lucerne's infantry schools, commander of the Lucerne garrison, and chief of staff of the second corps of the Swiss Army. POPE MAKES APPOINTMENT The Swiss Guard .answers directly to Pope'Pius XII and, technically, it is the Pope himself who appoints a new commander. Vatican sources declined comment on the reason for Col. Nuen- list's appointment. But they said such appointments usually are worked out by the Vatican Secretariat of State in, collaboration with the bishops of Switzerland. One theory put forward was that Col. Nuenlist, with his wide Swiss army connections, would be able to stimulate recruiting in the Swiss Guard 1 . At present, the guard is down to 92 men, and recruits are proving hard to get in prosperous Switzerland. (Editor's note: John S h crown Billingsley has used_ a unique brand of magic to parlay a prohibition speakeasy, into one of New York's best known night spots. He has made important friends, an v d bounced a number of them out on their ears. Here's a close- up of Billingsley and his famous Stork Club.) columns or in tabloid headlines. All speakeasy operators barred customers in prohibition days and Billingsley, whose Stork was one of the best known among such establishments, was no exception. The man at the peep hole just said, "no." But Billingsley is the only one who has continued the custom with such loyal press from the columnists. In the fairly recent past, such notables as Elliot Roosevelt, the late Humphrey Bogart, Milton Berle and -- most recently -- Jackie Gleason have been banished into outer darkness, so to speak. The anti-Billingsley faction, which seems both large and vocal, insists that barring a big name is most likely when publicity has been on the lean side, or unfavorable. They cite the fact that Billingsley bounced Gleason in the middle of one of the Stork Club's periodic and well-publicized bouts with employes' unions. A rival innkeeper said: "Gleason was just unluckly. Billingsley would have barred any one with a Trendix rating that week. What better way of letting the world know that, in spite of picket lines, celebrities were still coming?" SCREENING CUSTOMERS Billingsley's autocratic ways of screening customers seems to be behind most of the enmities he's made. "Who does this guy think he is?" asked one critic. "A speakeasy graduate telling p e o p l e whether they can come into a public eating place . . . " There are others who find Bil lingsley an attentive host, a pleas ant if not brilliant conversation alist, and who frankly enjoys vi iting the place. The size of hi Booster Club is indicated by th fact that he serves from 1,00 to 3,000 meals a day, does an an nual gross business of about I million dollars and operates on of the few restaurants in town without a mortgage. Much of this, of course, Is tour ist trade. To many visitors' t New York, it is as much of must as the Rockefeller Cente Skating Rink. Billingsley d o e his best to cooperate by making it easy for tourists to prove thej were there. Each woman receive a small flacon of perfume anc a special lipstick embossed with the stork insignia. It's only in cidental that Billingsley also i in the perfume business. But Billingsley is enough of a businessman to know that tourist don't come to see other tourists They come to see celebrities. So he -woos the Park Avenue anc Broadway lions even more lavish ly. ?250,000 ON GIFTS Several years ago, a Stork Club regular estimated that Billings ley spent $250,000 a year on gifts ranging from $5,000 automobiles electric reducing bicycles, golden gimcracks like cigaret holders, tie clasps and golden keys, to neck ties, garters, suspenders and -by his own estimate -- "thou sands of dogs." One of the more flattering Bil lingsley gestures is the sudden arrival at a guest's table of a vin tage champagne with his compli ments. This sort of thing he does often for celebrities, or perhaps for a group of free-spending out AS NEW AS TOMORROW! Here Is a New Service Designed tor: SALESMEN · CONTRACTORS · PROFESSIONAL MEN Your Own---Real---Live--Efficient Personal Telephone Secretary To Answer Your Phone as If She Were in Your Own Office At a cost probably toss than your own business telephone. Alto .available, desk apace and ground floor office rooms at tpecial reduced rate* for our subscribers. INVESTIGATE TODAY! 366 31st St. ·RCIAL TELEPHONE ANSWERING SERVICE Dial 2-7561-After 6 P.M., 3-5260 of-towners who act like they're getting ready to leave. While such open-handedness with champagne and convertibles and perfume and dogs costs money, friends say Billingsley figures it's cheaper in the long run than a floor show. There is usually dance music, but it's neither waltzy nor schmal- zy. "People drink more and faster to peppy music," is a Billingsley rule. NEAR THE TOP One reason why the Stork is well-known around the country is Billingsley's TV program, which was on and off the air for five years. It never came near the top 10, which proves that rating systems are sometimes right. "Billingsley," the late Fred Allen once said, "is the only man in television who needs a tele- prompter to say hello." Billingsley is the first to admit, in his ingenious way, that he's an amateur among pros in' TV, but he managed to make the program pay -- and well. It not o n l y brought in customers, but succeeded in a.series of 30-minute commercials to advertise the Stork Club food, service and decor. Celebrities were rewarded with the products of an assortment of cigaret manufacturers, watch band makers and others. And for all this, Billingsley w a s paid between $100,000 and $260,000 a year. The Billingsley speech is carefully preserved country-style, studded with words like "golly." HERITAGE OF YOUTH This may be a heritage of his youth. Born in Enid, Okla., in 1900, one of nine children, he quit school before the fifth grade, was married by the time he was 18. He came to New York in t h e early '20s and made a fast fortune, in Bronx real estate. Several years before repeal, he started as a partner in one of the thousands of New York speakeasies. Thus, the Stork was born. Eater, it became a favorite spot for Brenda Frazier, then t h e town's top deb, who enjoyed cafe society. Brenda brought h e r friends with her and boosted the club's popularity. Billingsley h a s studiously wooed the young crowd, the prep school girls and boys who come to the Stork for sandwiches and soft drinks. Experience ha.s shown him that today's cola sippers ultimately grow up to champagne, lobster Newburgh and big checks. The glamour crowd Is his pet, and he theirs -- sometimes even after they get tossed out. Talking with one famous but sad expatriate, barred by B i 1- lingsley, I asked, him: "Why did you go to the Stork at all?" "Well," he said, almost w i t h tears in his eyes, "he always made such a fuss over me. He always seemed so glad to see me. And he never let me pick up a check in his joint. And he used to send me things. "I gave my golden key to the doorman on my way out." If You Have Money to Throw Away, Don't Read This! PRICE DIAMONDS? CAN THIS BE POSSIBLE? NOT UNLESS THE PRICE IS DOUBLED FIRST... Or Priced From Excessive Markup BECAUSE: 1. Diamonds are not seasonable merchandise, they ore international currency, backed by DeBeers Mines, Ltd. EVER BEEN OFFERED $20 BILLS FOR $10? 2. FEDERAL TRADE COMMISSION RULE 1 STATES "It is unfair trade practice to use . . . advertising matter, guarantee, warranty . . . which has the capacity and tendency or effect of misleading or deceiving purchaser or prospective purchasers with respect to grade quality, color, cut or CUSTOMARY, or REGULAR PRICE, of any diamond .. /' : 3. FTC RULE 13 STATES - "It is unfair trade practice to ... advertise, sell or offer to sell diamonds at prices purporting to be reduced from what are, in fact, fictitious prices, or at purported reductions in prices, when such are, in fact, fictitious, or are otherwise misleading or deceptive." 4. As a reputable firm obeying FTC Rules, Better Business Bureau and American Gem Society Rules, we never mark $100 diamond rings at $200 and conduct ]/2 price sales or sell at so called "discounts" or "wholesaler 5. WEST'S JEWELERS, Registered Jewelers American Gem Society, are skiljed diamond experts and specialists. We invite you to come in and let us show you' the DIFFERENCE in color, clarity and cutting, and the considerable affect each has on price! Just because a diamond is "perfect" (without flaws) doesn't mean it is a good diamond. Since the average consumer is not trained to be a diamond expert, he is entitled to have complete confidence In a trusted jeweler! By all means-PLEASE DO COMPARE-We offer you assurance that our prices are as low as you will find anywhere for diamonds . . . quality for quality! Dial 6351 WESTS 2325 Wash. Blvd. Registered Jeweler, American Gem Society An international professional organization dedicated to the vigilant protection of the buying public. I 'i 2 for I S ALE! Mattress and Box Spring Combination "Buy at Marffen's oncf Save the Difference" I No Interest--No Carrying Charge MATTRESS - BOX SPRING Every ipring.filled mattress told with e 'box spring. Both for *e on. price . . . fully guaranteed for ton- rtruetion end complete relaxation. Both for $39.50. 50 '4 Down 9 1 Week 39 77te Famous ZENITH Maltrea and box spring. A real value- that we are offering at this time for only $59.50. Compare it with any mattress of the same price $ 59 50 *6 Down '1 2S Week The Famous SUPREME tnnerspring mattress and box spring -for this special occasion we offer you this value for only $O50 69 *7Down $5 Month Both Spring and Mattress NO CARRYING CHARGE LOUNGE BED The Famous Loafer Lounge $5 Down, $5 Month The removable back converts this six-foot sofa into a bed. A truly sensational bargain . . . for those who need extra sleeping room, or an odd sofa. Upholstered In a choice of gay and glamorous color fabrics. You are 'known by the company you keep, LIVING ROOM Fogle, Furniture City, · Wahlen and Stover BEDROOM Huntley, Bernhard, Bassett end Little Rock DINETTES Kuehne and Virtue CEDAR CHESTS Lane BEDDING Simmons, Serta and Stover FLOOR COVERING Bigelow and Armstrong REAL HOME COMFORT SOFA AND CHAIR $ Not Exactly as Shown NOW ONLY .$18 Down, $2.50 Wk. Deep, deep cushions . . . big, soft arms . . . lots of good s-t-r-e-t-c-h-i-n-g length. That's the comfort everyone in the family wants, and that's just what this living room suite has to "offer. Sofa and matching chair beautifully tailored in your choice of frieze covers. Other 2-Piece Living Room Suites $129.50 Reg. $69.50 to $169.50 5-PIECE DINETTE SET Come early and get your choice of beautiful dinette sets in the wrought iron or chrome at reduced prices. $ 59 50 to $ ]19 00 GREAT CLEARANCE SALE ON RUGS 27x18-inch Axminster THROW RUGS 1.49 Those are unbelievable in price and incredible in quality for such · lew price. 27x27-!nc.h Axminster SCATTER RUGS *1.98 UNBELIEVABLY LOW PRICED Imparted 9x12-foot RUG This Is your opportunity lo buy quality Axminster throw rugs fon liHle monty. 9x12-foot Genuine Axminster Broadloom Rugs. These-lovely welcome inviting rugs are sure to meet your immediate approval. They will add color and hospitality to the home. There may be ·erne flight- irregularities. Supply limited. 9x12-foot FELT BASE RUG $£95 Beautiful new spring creation Ir» felt base rugs. They shine, and as easy to. clean as a china dish. 50 Similar Large Metal Double Door Wardrobe '69 5 to $ 24 " All metal construction with square comers for flush fitting into limited space. Brown baked enamel finish. Ogden-2314 Washington Blvd. Salt Lake-53 East First South

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