The Ogden Standard-Examiner from Ogden, Utah • 3

5 THE OGDEN STAND AHD-EXAMINEIt SA OGDEN UTAH SUNDAY MORNING APItIL 21 1957 IP FIGHTS MAKE HEADLINES I 4aJ S'fl mni fill sr mm 21 Spring Compinav ion RjvPSPajBjj "ivy crt Maditn's and Saw th Ci7rencn 11 V9 Carrying Char $9 Every tpr ing-fllld mattrcu told whH bo tpring Both for cnt price fully fiuarantced for eoi ttruetion end eompJet rtlaxotion Both for $3950 (Editor's note: John er-man Billingsley has used a unique brand of magic to par-lay a prohibition speakeasy into one of New York's best known night spots He has made important friends and bounced a number of them out on their ears Here's a close-up of Billingsley and his fa-znous Stork Club) NEW YORK (AP) A number of years ago the proprietor of the Stork Club John Sherman Billingsley was sitting there talking to Steve Hannigan the late press agent who discovered that pictures of pretty girls sell Florida resorts better than pictures of palm trees Billingsley was remarking upon a couple of recent fights among his customers both of which had 2) 1 Vesk 1 0 4 JJ 7i Famous been duly spread upon the news-J watch band makers and others And for all this Billingsley was paid between $100000 and $260-000 a year The Billingsley speech is carefully preserved country-style studded with words like "golly HERITAGE OF YOUTH This may be a heritage of his youth Born in Enid Okla in 1900 one of nine children he quit school before the fifth grade was married by the time he was 18 He came to New York in the early '20s and made a fast fortune in Bronx real estate Several years before repeal he started as a partner in one of the thousands of New York speakeasies Thus the Stork was born Eater It became a favorite spot for Brenda Frazier then the town's top deb who enjoyed cafe society Brenda brought her friends with her and boosted the club's popularity Billingsley has studiously wooed the young crowd the prep school girls and boys who come to the Stork for sandwiches and soft drinks Experience has shown him that today's cola sip-pers ultimately grow up to champagne lobster Newburgh and big checks The glamour crowd is his pet and he theirs sometimes even after they get tossed out Talking with one famous but sad expatriate barred by i 1-lingsley I asked him: "Why did you go to the Stork at all?" "Well" he said almost with tears in his eyes "he always made such a fuss over me He always seemed so glad to see me And he never let me pick up a check in his joint And he used to send me things "I gave my golden key to the doorman on my way out" columns or in tabloid headlines Open vV at "V- SAVI THI --N-? Tv-ri XX jJ Mattrtu and bo tpring A real value-that we are offering at thi time for only $5950 Compare it with any motrreis of the same price of-towners who act like they're getting ready to leave While such open-handedness with champagne and convertibles and perfume and dogs costs money friends say Billingsley figures it's cheaper in the long run than a floor show There is usually dance music but it's neither waltzy nor schmal- zy "People drink more and faster to peppy music" is a Billingsley rule NEAR THE TOP One reason why the Stork is well-known around the country is Billingsley's TV program which was on and off the air for five years It never came near the top 10 which proves that rating systems are sometimes right "Billingsley" the late Fred Allen once said "is the only man in television who needs a tele-prompter to say hello" Billingsley is the first to admit in his ingenious way that he's an amateur among pros in TV but he managed to make the program pay and well It not only brought in customers but succeeded in a series of 30-minute commercials to advertise the Stork Club food service and decor Celebrities were rewarded with the products of an assortment of cigaret manufacturers 6 Down The Famous SUPREME Innenpring mattress and box tpring for this special occasion we offer you this value for only papers "Bar fights" said Hannigan thoughtfully "One a year I'd say Providing the names are right" 1 Whether Billingsley needed the advice is open to question "Sherm" as habitues of his club like to call him has such a keen instinct for the right names in right or better yet wrong situations that in 25 years he has become almost as much of a celebrity as those who frequent or are barred from his mirrored cafe on east 53rd St "Mr as his employes refer to him tells you that his only ambition is to run "a nice place where people can come for a good time and where I can bring my family any time without their seeing anything I wouldn't like them to see" LAND IN COLUMNS In view of this it is remarkable how often fights at the Stork Club land in the gossip BAGGAGE ROOM This metal trunk designed for the German "Volkswagen" need not be removed when the hood over the car's motor in rear is lifted When opened the lid of the trunk can be used for a picnic table as seen in bottom photo The trunk was displayed at the annual camping exhibition in West Berlin 1 'V i' f7 Down Lew hUnih Both Spring cni Mattress UO CARRYING CHARGE 4 I Essy Terns Wins Idaho Contest BOISE (AP) Mrs Betty Bever wife of a Twin Falls salesman will represent Idaho in the Mrs America contest at Fort Lauderdale Fla All speakeasy operators barred customers in prohibition days and Billingsley whose Stork was one of the best known among such establishments was no exception The man at the peep hole just said "no" But Billingsley is the only one who has continued the custom with such loyal press from the columnists In the fairly recent past such notables as Elliot Roosevelt the late Humphrey Bogart Milton Berle and most recently Jackie Gleason have been banished into outer darkness so to speak The anti-Billingsley1 faction which seems both large and vocal insists that barring a big name is most likely when publicity has been on the lean side or unfavorable They cite the fact that Billingsley bounced Gleason in the middle of one of the Stork Club's periodic and well-publicized bouts with employes' unions A rival innkeeper said: "Gleason was just unluckly Billingsley would have barred any one with a Trendix rating that week What better way of letting the world know that in spite of picket lines celebrities were still coming?" SCREENING CUSTOMERS Billingsley's autocratic ways of screening customers seems to be behind most of the enmities he's made "Who does this guy think he is?" asked one critic "A speakeasy graduate telling 1 whether they can come into a public eating place There are others who find Billingsley an attentive host a pleasant if not brilliant conversationalist and who frankly enjoys vis If You Have Money to Throw Away Don't Read This! LOUL'GE BED The Famous Loafer Lounge yarding Pope Was Perilous i But Job Is Less Lethal Now the bodyguard to disband It was revived a quarter century later only to be broken up again at various stages in the troubled 1 tza history of the papacy Today the guards in their blue- mm iJTli'' mm9WitttllKi'Vfims in iting the place The size of his Booster Club is indicated by the fact that he serves from 1000 yooffli -J CAN THIS DE POSSIBLE? $5 Down $5 Month The removable back converts this six-foot sofa into a bed A truly sensational bargain for those who need extra sleeping room or an odd sofa Upholstered in a choice of gay and glamorous color fabrics You are 'known by tho company you keep LIVING ROOM Fogle Furniture City Wafilen and Stover BEDROOM Huntley Bernhardt Bassett and Little Rock DINETTES Kuehne and Virtu CEDAR CHESTS Lane EEDDINO Simmons Serta and Stover FLOOR COVERING Bigelow and Armstrong to 3000 meals a day does an an nual gross business of about 3 million dollars and operates one of the few restaurants in town without a mortgage Much of this of course is tour ist trade To many visitors to New- York it is as much of a must as the Rockefeller Center Skating Rink Billingsley does his best to cooperate by making it easy for tourists to prove they were there Each woman receives VATICAN CITY (UP) Col Robert Nuenlist new commander of the Swiss Guards who protect the Pope can count on living longer than did many of his early predecessors Times have changed since Swiss Capt Kaspar Von Silenen brought the first 150 halberdiers to the Vatican on Jan 21 1506 at the behest of war menaced Pope Julius II in the day when the heads of the Roman Catholic Church were temporal as well as spiritual rulers of great importance In those days the papal forces often found themselves in the thick of battles In modern times the task of guarding the pontiff's person is less lethal Capt Von Silenen for instance was killed at Rimini only nine years after he became commander of the brand new Swiss papal guard That was when a strong group of reinforcements he was bringing down from the Swiss provinces of Zurich and Lucerne got entangled with anti-papist troops SECOND COMMANDER KILLED Only 12 years after Von Silenen died Kasper Roist fourth commander of the guard met a similar fate The son of the then mayor or Zurich he was killed during the most famous fight in the 450 year history of the Swiss Guards More than 10000 German Spanish and Italian soldiers of Emperor Charles attacked the Vatican Capt Roist and 146 other guardsmen fell in St Peter's Square while defending Pope Clement VIII against the horde Only 42 members of the guard survived They escaped with Pope CJement through a secret tunnel to the massive Castel Santangelo which still guards the approaches to the square mile Vatican City state GUARDS SAVE POPE Though the Swiss Guards saved the Pope on that occasion the Bourbon emperor Charles forced a small flacon of perfume and a special lipstick embossed with the stork insignia It's only in red-and-gold uniforms designed by Michaelangelo remain picturesque but less combattant They guard a dozen outside and inside entrances to the Vatican palaces and march in papal processions In their colorful garb of metal breastplates and winged helmets and equipped with eight-foot long halberds they are a familiar sight to thousands of pilgrims who visit Rome each year Taking over command of the modern Swiss Guard Col Nuenlist 46 is bringing along his wife two teen-age daughters and a teen-age son With the five other officers of the guard he will live a comfortable life in apartments adjoining the barracks just inside the Vatican city's Santanna gate where the halberdiers and non-comes live Among the ranks of the present day Swiss Guard Col Nuen-list's appointment was a controversial one He has an honored name as a soldier of Switzerland He is presently commander of Lucerne's infantry schools commander of the Lucerne garrison and chief of staff of the second corps of the Swiss Army POPE MAKES APPOINTMENT The Swiss Guard answers directly to Pope" Pius XII and technically it is the Pope himself who appoints a new commander Vatican sources declined comment on the reason for Col Nuen-list's appointment But they said such appointments usually are worked out by the Vatican Secretariat of State in collaboration with the bishops of Switzerland One theory put forward was that Col Nuenlist with his wide Swiss army connections would be able to stimulate recruiting in the Swiss Guard At present the guard is down to 92 men and recruits are proving hard to get in prosperous Switzerland cidental that Billingsley also is REAL HOME COMFORT in the perfume business NOT UNLESS THE PRICE IS DOUBLED FIRST Or Priced From Excessive Markup BECAUSE: 1 Diamonds are not seasonable merchandise they are international currency backed by DeBeers Mines Ltd EVER BEEN OFFERED $20 BILLS FOR $10? fl 2 FEDERAL TRADE COMMISSION RULE 1 STATES "It is unfair trade practice to use advertising matter guarantee warranty which has the capacity and tendency or effect of misleading or deceiving purchaser or prospective purchasers with respect to grade quality color cut or CUSTOMARY But Billingsley is enough of a businessman to know that tourists don't come to see other tourists They come to see celebrities So Not xorf as Shewn he woos the Park Avenue and Broadway lions even more lavishly $250000 ON GIFTS Several years ago a Stork Club regular estimated that Billings NOW ONLY Down 3250 Wk- Deep deep cushions big soft arms lots of good s-t-r-e-t-c-h-i-n-g length That's the comfort everyone in the family wants and that's just what this living room suite hat to offer Sofa and matching chair beautifully tailored in your choice of frieze covers Other 2-Piccc Living Room Suites 312950 ley spent $250000 a year on gifts ranging from $5000 automobiles electric reducing bicycles golden gimcracks like cigaret holders tie clasps and golden keys to neck or REGULAR PRICE of any diamond ties garters suspenders and by his own estimate "thousands of dogs" Reg $6950 to $16950 5-PIECE DINETTE SET One of the more flattering Bil lingsley gestures is the sudden arrival at a guest's table of a vintage champagne with his compli 3 FTC RULE 13 "It is unfair trade practice to advertise sell or offer to sell diamonds at prices purporting to be reduced from what are In fact fictitious prices or at purported reductions in prices when such are In fact fictitious or are other i'K Mf Come early and get your choice of beautiful din- ments This sort of thing he does ette sets in the wrouaht often for celebrities or perhaps or chrome at re- for a group of free-spending out- S5 10 Ir -1 1' If 1 1 'Hi I Educed prices wise misleading or deceptive $CA50 5 Sk rr sv tin W50 to 11 9 i uiiMt mm bt 4H il I It I Mt 1 ft 1 1:1 i- i j4 I 1 1 1 -1 I i i i GREAT CLEARANCE SALE ON RUGS 1 LII'lJ HI ff tJ ill' I vis ci fl 27x1 8-inch Axminster THROW RUGS Here Is a New Service Designed for: SALESMEN CONTRACTORS 6 PROFESSIONAL MEN UN3ELIEVABLY LOW PRICED Imported 9x1 2-foot RUG 4 As a reputable firm obeying FTC Rules Better Business Bureau and American Gem Society Rules we never mark $100 diamond rings at $200 and con- duct V2 price sales or sell at so called "discounts" or "wholesale!" 5 WEST'S JEWELERS Registered Jewelers American Gem Society are skilled diamond experts and specialists We invite you to come in and let us show you the DIFFERENCE in color clarity and cutting and the considerable affect each has on price! Just because a diamond is "perfect" (without flaws) doesn't mean it is a good diamond Since the average consumer is not trained to be a diamond expert he is entitled to have complete confidence In a trusted jeweler! By- all PLEASE DO Wo offer you assurance that our prices are as low as you will find anywhere for diamonds quality for quality! 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