The Morning Call from Allentown, Pennsylvania • 23

TV in Allentown Becomes Reality with WFMZ-TV Opening 00 00 (D CDC Channel 67 Will Feature Many Live, Local Shows I A new era in local television has happenings of the day in the Le- WFMZ-TV, Channel 67, the first plete local news coverage, "The television station in Allentown goes Seven to Nine Show" will also fea-jon the air with one main purpose: Jture local social news, civic events to provide to the Allentown and as they occur, local personalities Lehigh Valley TV audiences, enter-' and celebrities. "The Seven to Nine tainment of the highest appeal to great majority of this Unique Program area's TV viewing population. Another unique type of local TV A television station in Allentown show which Channel 67 will pio- fc lrtf ouoitoH With itc JO UUIU1UUJ "wuunu 1IOO Uvv IJ iuiik, nn uiivw- "-j Each Saturday evening from 9 to 11 fKonmtfil C7 111 V. m-A coming, it offers, to the many barn dance and hoedown for its I visual entertainment 8nd informa in the Lehigh Valley. viewers.

i Using the WFMZ-TV studios as i i 1 1 i Local, Live Shows luidnun, ivocuowii win nave Channel 67 will feature many lo- new Ui 'V- ihiri irS in ne type of Saturday third largest in rw, tho l.st TV nrmrrmm nil tmt.uuuiwi u.oi i iim jn. llevel. cianneV 67 1 to appeal to Snu SXfn fer manv toP "ted weekly shows 1 XilwZ 1 to sPv featuring outstanding Hollywood "land Broadway Stars. For example. nmvi -Th WFMZ-TV will have such shows as to 6 p.m..

Romper Room i i er" will conduct classes for a Auto-. Guy Lombardo. group of children in the studios of WFMZ-TV. Games will be played. St0 rwt PeteeUve, and! 4s land stories told Teacher will Costello, -Amos 'n' Andy." "My and many other top star TRANSMITTER CONTROL ROOM The engineers operating Z-T V's new transmitter located 500 feet atop South Mountain, left to right, are Russell Artz, SteDhen Jakisa, Seymour Cohen and Leonard Mirabel.

PENNSYLVANIA'S THIRD LARGEST TV STUDIO Working In the control room portion of WFMZ-TV's spacious new studios located on the N. 7th street extension are, left to right: John Brochak. William Phelffer and Donald Tuckwood. In the control room is Daniel Houck. The 60 by 60 foot studios house some of the most advanced equipment in television today.

The building is air conditioned throughout. The new studios and offices v.ill be formally opened this evening. of better saferj-, living attractions. habits, conduct, gives both ithe studio and home audience vv AA Z-TV Pi fill TP youngsters a chance to have fun 11 1 1 'ev'ning'Ze'aT is prepariDS Large Area i Top Rated Show Although WFMZ-TV is located in Acting Mayor Proclaims Week Ai I. -iAirkA-r Stars To Be Seen i a yiuf ueuui or yy In Many TV Shows I "Romper Room has been a top Allentown, it will cover a large 'rated children's show in Chicago, area beyond the city with the same Station Head Sets Policy, Purposes William S.

Ritter, acting mayor: Following its opening cere- Philadelphia, Baltimore, Washing- quality of programming and pic-' ton. Kansas City, Scranton, Detroit ture available to the local audi-j What will WFMZ-TV be like' reach. With your help we are introduce you you personally, 'of Allentown by an official proc- monies, Channel 6 will televise at aiany iP nomuooa ana wroaa- ilamation, has designated the week Personalities wU1 be featured tuu xiaiiiauui, viijcc la yi u- cute. ip.ni. 10 iiiiuiugiu.

i lie program nrnornms ni VVFVI7.TV Than. chitw oa-lii TJr.M A Dpc. 4 tn 11 as Allentown Tele- Jl in. in Programs 01. HrM-lV, cnan- iP.m.

to midnight. The program witvt7.tv rn. UUIU a iuv n. 'iv puj viiviW UUIU UUliJ illQ -v 111 illllUUC Illicit 1C Ul II" GA area. Channel 67's "Romper; sections indicate that Bethlehem, i vision Week in observance of civic leaders, political tig-nel b7 De3nning bunday.

Room" will follow the rule and will Easton. Catasauqua. Northampton. 'opening of Allentown's first-tele-ures and celebrities. Some of the Hollywood stars to Starting Sunday and continuing be featured in film presentations station, WFMZ-TV, Chan- istar as leacner Jirs.

jean i.ieo-siatingion, fnuupscurg, Fen Ar-ivision nel 67. todav. throtieh Dec. 11. the public is in-'by the local television station m- erman of Allentown.

and towns as far west as Each Saturday from 3 to 5 p.m., burg will be able to receive com-the teen-agers of Allentown and plctely static-free reception, the Lehigh Valley will have ai In his proclamation. Acting to inspect WFMZ-TV's nevvjclude Gloria Swanson, Robert or Ritter points out that "in Chan- quarters. Visitors will be wel- Cummins. Amos 'n Andy. Gene nel 67, the city will have a newjeomed each evening from 7 to 9 Autry.

Boris Karloff. Julie Bishop, source of educational, cultural and o'clock. Durina the week's observ-i Robert Alda, Charles Winningcr. chance to jive it up on "Bandstand CALL FOR WEBSTER What is it trying to do? What can it become in terms of a new institution in the Lehish Valley area? Raymond F. Kohn.

president general manager of WFMZ-TV, answers these queries with this statement: Questions like tliese have been the very basis of our planning and efforts since 'wav back in 1548 when WFMZ first bid for a television station here. Questions like these can, of course, only be answered to your satisfaction by our actual practice and performance. Yet we do have our dreams and aspiralon we do have goals which we hoDe to certain they can be attained in such a way that it will reflect great credit to the spirit of enterprise that -has marked the forward progress of this area. We want you to help us to make WFMZ-TV a really genuine "personality" not a separate one unto itself but one that is a composite of all that lives and breathes and is in the Valley. We, with our cameras and microphones and other facilities, have the means by which we can make everyone everyone's neighbor.

We can bring people into your living room whom you might never chance to meet and know otherwise. Yes. and we can perhaps to thousands of homes. This intimacy and immediacy of drawing people together into a friendly and happy community is the true worth and magic of television. We hope we can talk with you over your "backyard fence" exchange with you the interesting happenings of the day.

We hope we can laugh ith you with all the genuine fun that good and wholesome entertainment provides. We hope that you and we can provide inspiration for each other in a mutually shared relationship in church and prayer, in school and civic (Continued on Last Page) 67. Television has added many knowledge, designed to fur- ance, the new station will cnter-George Brent, Donald Hoods, Teen-agers will be invited to the words to the language in just a thcr the progress of the growing tain members of several local civ-! Frank Lovejoy, Angela Lansbury, UTlf7.TV cturiine Vlsrn ihnm VAare Tol-a 1 1 41 I 1 1 CmitVi Drian A hnrun Datar 'Alexis Smith, Brian Aherne. Peter will be dancing, refreshments, ac-1 ample. A raster is the pattern ofjlentown." tivities, guest celebrities, etc.

jlines that appears briefly on a TV To inaugurate the week-long ob- ic and service clubs at luncheons. jLorre, Joanne Dru and Teresa The first transatlantic television Wright. took place in February, 1923, when Mrs Mia Howe, tplevised in Lon- Heat will damage the cabinet of One of WFMZ-TV most ambiti-j screen when the power is turned servance, WFMZ-TV will formally is local shows will be the "Seven on. Before video, there as no 'open its new studios and offices ous to rvine anow. iacn evening, jneea to Know tnat the raster is on the 7th street pike.

The open don by John L. Baird, was picked you? TV and shorten the life or the a receiver at entire set. Don't place it too close Monday through Friday from 7 to, what shapes the light patterns into! house will be held this evening at 'up on 9 p.m.. WFMZ-TV will present the an image to bring vision to TV. '8 o'clock.

N.Y. to a radiator. i-f! li 71 i '3 4 -ay- i from everyone at WFMZ-TV! And the warmest invitation possible to all of you in the Lehigh Valley to visit us to meet us at our New Studios on North 7th Street Pike. Well be holding "OPEN HOUSE" for you from 7 P.M. to 9 P.M.

every night, Sunday through Saturday, December 5th to December 11th. Please come We'll be happy to see you! Ample Free Parking at Breadon Field. PARKING AREA COURTESY ALLENTOWN CARDINALS, INC. 3 r3. I 3llF ai fe a Pl Nirx'J Ti tlilJ sr fczi w5 www i i I I WFMZ-TV, CHANNEL 67 STUDIOS STAFF Lloyd Hawk Paula Horton Daniel Houck Stephen Jakisa Edwin Jarrett Maribelle Kohn Raymond Kohn Bernard Alper Russell Artz John Bruchak Seymour Cohen Mark Dean Carl Egolf Edward Glacken Frank Lucidon Leonard Mirabel Donald Mohr William Pheiffer Arthur Schiff Donald Tuckwood Perry Ury WmmmmmmmmmmmmmmmmmmWmmmmWmmWmmmWmmmmmW iJ 4 'f A x'.

v' BOARD OF DIRECTORS Li Donald Bachman Homer Fylor Walter Freeman Horace Gross John Lisle Adair Rogers Charles Schuckle Ben Strouse 0. J. Tallman Chas. Hertz, M.D. Daniel Houck Earl Kohn Raymond Kohn y.

I- WFMZ-TV, CHANNEL 67 TRANSMITTER.