The Californian from Salinas, California • 2

CMfornlan FROM PAGE ONENATION 2 ATHURSDAY, October 3 1 2002 ESTABLISHED IN 1871 DIGITAL FCC grants deadline extensions Caiifornian How HDTV will be different SERVING THE SALINAS VALLEY AND MONTEREY COUNTY Published Monday-Saturday morning by Salinas Newspapers, Inc, 123 West Alisal Street PO.Box8l091, Salinas. CA 93912 Phone (831)424-2221 or 649626 A Gannett Newspaper Better resolution Screen pixels HDTV About 2 million Regular TV 300,000 Aspect ratio Width vs. height Cinemascope 7:3 HDTV 5.33:3 Regular TV 4:3 Cinemascope HDTV Regular TV Our mission 'To be the leading information source for the Salinas Valley by providing accurate and complete news, advertising and public service information in a timely manner and in full defense of the First 4 frames of standard TV 60 full frames per second Regular TV has a horizontal flicker because receivers Interlace every other line of display showing half the picture, then the other w. i6tra.net. 31 NEWS half, 30 times per second.

m3 Digital TV can display the full Dec. 31, 2006, for the end of ana-fog broadcasts is predicated on at least 85 percent of consumers having converted to digital televi-sioa But analysts are doubtful that timetable is realistic. Jim Diehr, owner of Custom Home Entertainment in Salinas, said he expects to sell a lot of HDTV receivers. The receivers have a tuner necessary to receive a digital signal Most new televisions on the market are HDTV-ready, and there are 16 or so definitions or levels of HDTV, Diehr said. Less prevalent are televisions that have a tuner already built in, he said.

Diehr's store carries only Sony-brand consumer electronics. The price of the receiver he carries $799 is on the higher end compared with other makes and models, he said. The range drops as low as about $500, he said. Of the 228,000 television households in this market, only perhaps 3 or 4 percent had the ability to see the launch of KSBW-DT on Wednesday, Heston said. But KSBW isn't fixated on the rate of early adopters to the technology, he said.

The nearly $3 million KSBW spent over four years on digital conversion is an investment in the future. KSBW will offer 11 12 hours a week of programs in high definition, including and "The Tonight Show with Jay When not offering HDTV prograrnrning from NBC, a simulcast of KSBW-TV8 will be seen on KSBW-DT. majority of requests for extensions have been reasonable. The six-month extension from May 1 didn't equate to a hard-and-fast Nov. 1 deadline, she said.

Instead, the range is anywhere from Friday to Dec. 15. HON News 46 and KCBA Fox 35 each received a second extension and now have until around the end of April to provide digital programming. KION and KCBA are affiliates of CBS and FOX networks, respectively, which offer high-definition programming. All HDTV transmitters and related equipment have been purchased for KION and KCBA, said Mark Faylor, regional vice president of Clear Channel North Coast Group.

Clear Channel owns KION and operates KCBA. "We're on target to be up with HDTV by the end of the first quarter 2003 (March 31)," Faylor said. Phasing out analog Viewers without a digital television still will be able to watch KSBW, or any other station, on their analog set. As part of the DTV transition, each existing television licensee received a paired digital channel for digital transmission, in addition to its analog channel, used for regular television service. While the intent is to phase out analog TV programming, it will remain intact for some years to come.

The national target date of From Page 1A Joseph Heston, president and general manager of NBC-affiliate KSBW, hosted the launch. Heston described the event as "history in the making." It allows viewers to receive a high-definition picture on a special high-definition television set. Eventually, it will also require consumers to buy new televisions that can pick up the digital broadcasts. Digital TV is a new technology for transmitting and receiving broadcast television signals. It provides clearer resolution and improved sound quality compared with traditional, or analog, signals.

Features include a theater-like screen, CD-quality sound, distortion-free signal with no hiss or snow, clearer image, sharper color and interactive television. KSBW is the first Salinas-area television station to air digital program under a federal mandate. Hearst-Argyle Television, parent of KSBW, also had the distinction of owning the first commercial television station to air digital programming in the United States when KITV in Hawaii accomplished the feat in 1997. KSBW's analog programming still can be found on Channel 8. Federal mandate In federal government set a May 1, 2002, deadline for stations to begin transmitting picture.

Instead of transmitting one or two high-definition shows, broadcasters could transmit several programs in today's standard (SDTV) resolution. At least four compressed SDTV programs could be broadcast over one channel. Data, interactive features Diince your digital i will now nave processing capabilities like a PC, you will be able to interact with programming. Advertisers could send information about sports apparel or you could access a soccer player's career stats through an on-screen menu. Management Tim Dowd, Publisher 754-4100 Scott Faust, Managing Editor 754-4261 sfaustsalinas.gannett.com Dana Arvig, Advertising Director 754-41 30 darvigsalinas.gannett.com Dawn Woodruff, Circulation Director 754-4170 dwoodruffsalinas.gannett.com Joseph Hansen, Production Director 754-4241 jhansenisalinas.gannett.com Jenirx Paul, Human Resources Director 754-421 1 jpaulsalinas.gannett.com Robin Montoya, Market Development Director 754-4105 robin.montoyais'PNI.com Louisa Buttler, Assistant Controller 754-4 1 1 0 lbuttlersalinas.gannett.com Albert Kemp, Online Manager 754-4107 albertkempgannett.com GNS mission.

The FCC has granted more time to stations making a good-faith effort to stay on schedule. At the same time, the agency has threatened to pull the licenses from stations it sees as stalling. FCC spokeswoman Michelle Russo said that nationwide, the some digital programming, but nearly 70 percent of the nation's commercial television stations failed to meet it All four of Monterey County's local stations asked for and received six-month extensions to Friday or beyond from the Federal Communications Com- Customer service (831)424-2221 or 649-6626 IRAQ Leach graduated from Salinas High in 1948 "It's a beautiful country and an extremely enjoyable place to be living," Leach said. "The French people are very warm, very cordial. The French government is truly a good ally, and they're very constructive as to working through areas of mutual interest and issues that we don't completely agree on.

"I can't imagine a better place to be a U.S. ambassador." Leach said he's also working to master French, a language he began studying after his appointment He sticks to English for official business, however. "Unless you speak a language as a native, you shouldn't try to do business in it," he said, "because it's so easy to inadvertently make a mistake that you wouldn't want to have happen. It's not a risk worth taking." News 8 a.m. to 1 a 754-4260 Opinionline phone 754-4299 FAX machine 754-4293 Sports 754-4265 Features 754-4270 tf you have a news tip, wish to place a public announcement concerning local events or publish articles in The Caiifornian, please contact the news department at the above numbers.

We will not be responsible for unsolicited manuscripts or photos mailed to The Caiifornian. If you have a concern, a question or a correction on a news story, call 754-4260 and ask for the city editor or news editor. of foreign affairs. "I am a part of this team that is making a concerted effort to find a common ground here," Leach said. He said both France's government and its people remain very supportive of U.S.

efforts to combat terrorism worldwide. The Western European nation, America's oldest ally, has suffered its own losses from Islamic militants, he said. In May, a suicide bomber in Karachi, Pakistan, killed 11 French engineers who were assigned to a submarine project for the Pakistani navy. On Oct. 6, terrorists used a boat to attack a French oil tanker off the coast of Yemen.

"I think they realize terrorism is a worldwide problem, and all the civilized and freedom-loving countries have got to join together to prevent this in the future," Leach said. 'A beautiful country' He said he's been surprised by the workload and long hours, but he spoke enthusiastically about his work and his life in Paris with his wife, Gretchen. Bush's call for "regime change" in Iraq have dominated his agenda. "A number of the issues that we're dealing with are much more serious because of the events of 2001," he said. A Salinas High School graduate in 1948, Leach has had a successful career as an agribusinessman and San Francisco-based investment banker.

His ongoing ties to Monterey County have included membership on the boards of the Community Foundation of Monterey Count and the National Steinbeck Center. Leach's large financial contributions to the Republican Party and longstanding ties to the Bush family helped earn him the prestigious job as ambassador to France. The ambassadorship took him onto the international stage. He said he frequently is busy from 8 a.m. to midnight between the official and social aspects of his role.

He has spoken about the Iraq crisis with both President Bush and French President Jacques Chirac and with Powell's French counterpart, the minister From Page 1A Then, if Iraq failed to cooperate, the U.S. could return and seek U.N. support for a war of last resort. But, Leach said, U.S. officials "don't want our hands tied" if a military strike is needed to disarm Iraq.

"We're saying, 'We'll come back, we'll talk, we'll enter into the debate, but we won't subject ourselves to he said. Leach said he could offer "no guarantees" of imminent agreement with France. Later Wednesday, Secretary of State Colin Powell said only that by late next week, "this will break one way or another" toward or away from a U.N. compromise. Impact of Sept.

11 Leach, 71, went to work in Paris in July 2001 following Senate confirmation of Bush's appointment four months before. Sept 11 changed both the US. view of the world and the world's view of the United States. Leach said the nation's war on terror and, more recently, I Tl Circulation Customer service Salinas (831)758-2000 Toil Free In California (800)300-6397 Monday-Friday 5 a.m. to 5 p.m.

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Offer expires 1 1-07-02 I Mail I COUPON Member of Run DMC shot, killed sss? "I FREE! I BOX of I I I MAX' (Payable In advance) In Monterey County 16.16 for 4 weeks Outside Monterey County SI 8.44 for 4 weeks Plus tax where applicable The Caiifornian (USPS 478-1 20) is published daily except Sunday by Salinas Newspapers 1 23 W. Alisal P.O. Box 81091, Salinas, CA 93912-1091. Periodicals postage paid at Salinas, CA. Postmaster: Send address changes to The Caiifornian, P.

O. Box 8 1 091 Salinas, CA 93912-1091 Copyright 2002, Salinas Newspapers Inc. All rights reserved. For Dogs Hospital. The hospital did not immediately return a call seeking comment.

Run DMC is widely credited with helping bring hip-hop into music's mainstream, including the group's smash collaboration with Aerosmith on the 1980s standard "Walk This Way." Mizell was married and had three children, Miller said. name was Jason MizelL He was shot once in the head and was dead at the scene, said Detective Robert Price, a police spokesman. He said the shooter remained at large and police had no information on a motive. A second man, identified by police as 25-year-old Urieco Rincon, was shot in the leg and was taken to Mary Immaculate I $11 199 1V1AA BONES (with purchase of Nutro I Max Adult 35 lb) I JL 7 35 lb bag 1 Coupon per customer. Offer Expires 11-07-02 Don't Use It? Sell It! I I I Advertising Classified Monday-Friday 7:30 a.m.

to 6 p.m. Salinas 424-2222 From the peninsula 649-6626 Out of the area (800) 300-6397 FAX 754-4140 After hours messages 424-2222 Display Monday-Friday 8 a.m. to 5:30 p.m. Salinas 424-2221 From the peninsula 649-6626 Out of the area (800) 300-6397 FAX 754-4159 Discount Pet Food Supplies Ctilifornlan Classified 443-1873 HARDEN RANCH PLAZA Wjrt to Horn. Depot) I fillip J' Member of Audit Bureau of Circulations By Devlin Barrett The Associated Press NEW YORK Jam Master Jay, part of the pioneering rap trio Run DMC, was shot and killed at a New York City recording studio Wednesday, the group's publicist said.

Publicist Tracy Miller confirmed the death of the 37-year-old disc jockey, whose real THEATER Construction set for March From Page 1A Construction of the project is geared for March after the rainy season and the theater is expected to show movies by December 2003. "Just in time for Christmas season," Esparza said. "If we're lucky, by Thanksgiving." Esparza said the theater will feature modern amenities with classical motifs. "It's going to be a movie palace in the old style of movie palaces," he said. "We're bringing back the grandeur of old Hollywood movie theaters." Planned amenities include a private screening room for parties, a "cry room" for children to watch movies from, a vanity room for women, stadium seating and digital sound.

Both the theater and parking structure are part of a larger effort to revitalize the 100, 200 and 300 blocks of Main Street, the Oldtown district of Salinas. A 14-story Hilton hotel across from the upcoming theater is also in the works. The City Council this month gave an Ireland-based developer the go-ahead to start an environmental impact report on the hotel. Construction on that project could begin in February 2004. Corrections The Caiifornian strives to maintain accuracy and' fairness in all stories, graphics, photographs and other materials that appear in the newspaper.

It is our practice to correct errors in the issue immediately following their discovery. If you have a correction or clarification request, please call the newsroom at 754-4260. 1 1 1 i WTO SB GARDEN TEAK Huge Selection all 50 to 75 OFF WEDNESDAY ISLAND PJOQO 25', OFF I I Fantasy 5 02 16 18 23 26 Daily 3 4) 0 7 Daily Derby 1st 7, Eureka 2nd: 9, Winning Spirit 3rd: 2, Lucky Star Time: 1:41.02 Super Lotto Plus MEM 3 11 25 35 38 18 Jackpot: $13 million.