Oakland Tribune from Oakland, California • 28

2S-A 0mi Tribune, Stingy. Nor. 29, 1953 -Aona 4ifo Row: Studebaker Promotes 2 Pacific Division Chiefs mm ly HOMIX D. FIT, AvtW3 Editor has been with Stude- mm nn-n Of to the entire Wes the terri-tones cf Ha uraii ari Alaska, Is the arjvxir.cerr.r.l cf a double rrtrrooticn here br taker tine the West Coast assembly plant was established here in 1935 and was successful a a dijtrict manager before riven the regional post in "111111, 'in rf i 1 1 1 i.i ijjeBjjeaafin 3 K. Whittaker.

vice-presn Saa Fnrxbco fcMiiuiwiawawwW'WR'W iniViiiisv fiw -law ifinwr The new Trailmobile. Inc. plant at 640 Hegenberger Road. Fcr er.e of th few times in automotive history. Chevrolet dealers flawed yesterday a display devoted exclusively to new model trucks.

Ordinarily sharir.r Interest with mw passenger car models, 135-4 trucks were riven their "day" in showrooms across the country "because of spectacular improvement in the line." "We consider this a significant evert, not only in the life of the Chevrolet organization, but to all owners and drivers of commercial vehicles." W. E. Txh. cer.eral ales manager, said here in making the announce-rrert. "There are remarkable advances in the 1954 trjrk We want to give both dealers and the public an to concentrate on truck, cr nfidcr.t buyers will acree that the many improvements amply justify a special TVa'ers natior.a'.'.y." said Fnh.

"are r.ow preparing their r.n-.. f-r the occasion. F-ch dealer will have a variety drt ef Svad'c-akT Crpnra-In h-rx ef the Tacifie Tfc ha teen jobi L. who has beer Jiif.e Divjn rrun-Xrf ff tk f-Mt years, and Carl K. wh hai been rtzml rrarasrr the San Franetico branch f-r the sarr.e arrrdrr to Whittaker.

frt fi1 t- take a ta'en pitn r.a?irr.al i-rprtar'-e the hi; parent plan? in Svjrh B-rd. Irwl. Rrrt lea- hi San Fran-rao pnt ari rrvr hed-eriiftfn t. rf'are ai saf ch.ef Jt the erttzre PaJic rapid in the date- tack than year ar' when Wliittaker f.nt r-ad re-tyival rrararer in charxe of the S3ti.hern Anmnj wfri. The western alet r-jirazT charge cf aU three San Fra-cr Arre'i v-s r-e rr'i-'d f-f M.r.kr; ir.

been appointed sales manager for Pedcrsen Packard's used car department, located at 3500 Broadway. Jack comes to Oakland from Sacramento, where he has been associated in the automobile business for many years. He received his early training from his father, and actually grew up in the business. Mason also served for seven years as Northern California district sales manager for one of the nation-all- known tobneco firms, W. E.

Boycr, San Francisco zone manager of Nash announced today the appointment of lrv Gould as a district manager for the Nash San Francisco zone. Gould has been in (he automotive business in the Bay area for the past year and a half. Prior to that time, he had extensive experience in wholesale and retail automobile sales in the New Jersey and New York areas. With a crUs crossed handshake. Vice-President K.

Whittaker. In charge oi Srudebaker'a Pacific Division, bids good-bye lo Minkel (left) and welcome Carl Z. ReVelle (right) as Minkel leaves for higher Studebaker factory position in South Bend and Revelle replaces him in Los Angeles. for their outstanding sales performance during the September-October period in a sales contest that set an all-time sales record in the s-ale of Ford cars and trucks, left recently with their wives for a trip to Hawaii via Pan-American Airways, Buick's sales and service personnel of the San Francisco zone, headed by regional manager George H. Rulw and zone manager R.

K. Kendall, left San Francisco yesterday for Flint, Michigan, to join with Buick's Nation-wide field organization in a two-day factory meeting. Some 500 regional, zone and district managers and other territory men will attend the conclave. In addition to Ruhe and Kendall, the San Francisco group includes D. F.

Miller, assistant zone manager; D. A. Billigmeier, zone service manager; William Fitzgerald, car distributor; Robert Finlay, office manager; district managers J. A. Graham, D.

A. Graham, J. E. Martens and O. S.

Ferris; service representatives Thomas Pleucha and Joseph Schumaker, and E. W. Fogelquist, parts representatives. M. O.

"Jack" Mason, well known among Northern California automobile men, has just end, behind a specially constructed transparent Plexiglas nose made by Arrow Plastics Company of Oakland. The car must be pushed to 60 m.p.h. in low gear to start, then accelerates to 150 m.p.h. before the shift into second gesr. Acceleration goes to 250 m.p.h.

before the shift into high. Funeral services were held last week for Delbcrt F. Thompson, owner of Contra Costa Motors, Buick dealership at Richmond. Calif. "Del" as he was familiarly knorvn among his many friends in and out of the automotive fraternity, died in his office of a heart attack at the age of 63.

He was completing his business affairs in preparation for departure on a vacation trip the following day. Thompson was long active in club, civic and lodge affairs, and at the time of his passing he was president of the Richmond' Chamber of Commerce-He had been an automobile dealer in Richmond for the last 15 years and had handled the Buick line since February, 1943. He is survived bv his widow, Edith. A party of 33 Ford dealers and salesmen of the Ford Richmond district who were chosen Andy Miilu and Mickey Mac-pherson announce the opening of their new tire and recapping plant tentatively set for December 15. This U.S.

Royal Tire Shop is in the former Town and Country Motors building in Lafayette. Miilu and Macpherson have been in business together since November 1, 1944, when they leased their first service station in Oakland. They moved to the Contra Costa area in 1949. Their business has since increased to the point where they now operate several service stations in addition to the new tire shop, which is equipped to handle the needs of the fast-growing Contra Costa area, The LeBlanc-Bardahl Streamliner, 325 miles-per-hour streamlined car designed to make an assault upon the Class hotrod records, and Class A American records on the Bonneville salt flats, is being shown to the public all this week at the Firestone store at 47th Street and San Pablo Avenue. Reid Railton, internationally known automotive engineer, is responsible for the body design.

Railton, who now resides in Berkeley, is the designer and builder of the famous Cobb-Railton-Mobile Special which established the present world record of 394 miles per hour at Bonneville a few years ago. Le-Blanc's streamliner closely follows the original Railton design and is expected to shatter all existing American records. The Fiberglas body was built by Industrial Plastics, 4425 Linden Street, Oakland, with its specially formulated Astrolite R-280 resin, and a new high tensil strength glass fabric known as Formfab, manufactured by Hess Goldsmith Company, Wilkes Barre, Pa. This Fiberglas body is 24 feet 6 inches long. 6 feet 6 inches wide and 3 feet high and is the largest ever constructed from this material.

The wheelbase is 144 inches. Le-Blanc designed and built the chassis with chrome moly tubing and the car is powered with two Chrysler V-8 engines with specially ground Howard cams and tuned to produce 475 horsepower each. Engines are mounted separately, front and rear, each driving a swing axle. This four-wheel! drive speedster weighs 3200 pounds. The driver sits on a semi-inclined seat at the verv front CMC Truck lat Friday introduced in its 1954 line the creat-number of major product diveloDments in a half-century and chais types, which hae enly recently been placed of trucK-maKing.

uuuuirijn production at Chevrolet beauty in siyung, iw m. in TO MY LOVE By Berlin Jones A lovely volume of heart poemt The Ideal flft for ane voa lore. 9 litt Al ynnT book More WSlUU or gift (hop time in the trucks industry; a 125-horsepower engine in the light GMCs (highest six-cylinder horsepower rating in the industry for this class); hydra-matic drive for medium and heavy-duty trucks and highway tractors, acceding to demands from over-the-road haulers; power steering; five new heavy-duty models, all featuring a 72-inch bumper-to-back-of-cab dimension to meet most economically over-all length laws in all states; Silent rower muffler, which by eliminating objectionable exhaust noise gives GMC Truck the distinction of being the first manufacturer to step up to one of the foremost problems of the industry. "We've made more than 100 engineering and styling changes in the new line," Philip J. Mon-aghan.

vice-president of General Motors and general manager of the GMC Truck and Coach Division, said. "While we have added an entirely new note in styling we also have gone far in engineering new economies and operating efficiency into the product. Many of the developments come as a result of overwhelming demand upon the part of large fleet operators." Fast of the Broadway Tunnel, Tie lawSUrac 8irdahl Strs-amlicer. loccily buCt racer for the Bonneville Salt Hats test runs. ct tie ExseryviUe Hreetoce Store.

The driTer siU behind a transparent BOW. ssrir wing more than S449 College Avenue. Ida and Harold Hayden to br installed as worthy matron and patron by Evelyn and Arno Affeldt. past matron and patron. Ralph Kulp and Ed.th Reite to be host and hostess for evening: Herbert FRATERNAL ACTIVITIES Woman Benefit Reviews To Hold Roily Tomorrow doublet former capacity 'MISSION ROAD SANATORIUM VOVW- AS50CI- Jhnve Mar Frey to be general Haberkorn to be mstalling chap-arVvAr.

ri; Res e' of evemre: installing lam; Thelma H.mbert, marshal. AX offers to Lula May and Ann Haberkorn honorary A.a-r.-a fiv nd Cecil marshal. Miss Zalta Ozols to be t-s. tt ra.ii ana hv HatherJv. Hazel vocai soioisi.

BrciMn.mu IS rr t- p-y. Te M.r.n.e Hathawav and r-ouariis im i w. Box. pat matrons, to re f. Ban- Kf.

r.e rffsrT; to On inC IU1II1. IIU -Mia. -j. so.ey R.J,r!,ir- IVMnlsv nb include: I-s Arz Chapter to escort the Flag; Don- i r. fff to: Mifon: 8(j Ludwig to be Bible bearer.

ftry; June t.re ranees OLsen will be general v. the newest, most modern Sanatorium in No. California A new scientifically modern wing increases our capacity from 37 to 75 beds to care for more patients needing rest cure; acute medical cases; medical and surgical convalescents; long term illnesses; malignancies; the aged and senile. (Surgical, maternity cases, contagious or mental diseases and alcoholics are excluded.) Resident physician in attendance with 24-hour nursing staff. OpmntA 3 yean afo en 5 acres in the beautiful foothills of Niles only few minutes from Bay Area where the climate is ideal, the Mission Read Sanatorium has built excellent standards for discriminating people.

Rales are reasonable and dependent upon care required. MISSION ROAD SANATORIUM Mission San Jose Highway and Morrison Avenue, Niles, California Phone Niles 4684 chairman: Alice Ogburn, banquet 32.95 I rf deputy iu-tnum i i- room chairman. Other new offi- Hw.ef Adah: ard Nf- rrrt A- Thermostat Control Clifi Mr- Vmt Croo. associate rnalron: Paul nun S-M i Rarvrrol. ociate pairoi? Mabel Schir- 9 ff Vrlr-t'vtri.

entt- mer. rondurtrMi: Clare Winder. aociate Tt Xsf hrlme-r. bearer, rordjrlrew; f.Iirahetn Fullerton. Mrre- jrr.

Dorothea Haberkorn. treaiurer: Ifni Samtn. marhjl. Carl Sim. rnan- 1 lymou'n ti-i-n nrtamti: Roth Mrt.

Certr-ade BjcuUr.d cf Berkeley. Atarrea Cwnty dep. mr.it Mn. Am Tyr San Sal Fr a Cur.f. puv Mn C' pcJari Bay Emerutivc arr-re t-t i' Of'r fc har.d:4 fcr Rhr-nH and Mr Myrtle r.lria: rw-riha Barrett.

Crpter. public installation J- rtr. Father. Irma Tiorto. ffiCr'.

m. WcdnCS- imn I U. Adah: Irene dy. Rrvur.dce Ma-onc Temple. raKa bearer.

Fraser Dual Wall Furnace You can heat one room, two rooms or a suite because the Fraser is installed between rooms! No excavating, tearing up, plastering, or re-papering is necessary. It extends only 25 V2 inches below the floor and needs a maximum wall opening inches high by 21 inches wide. Uses natural or manufactured gas. Slightly more for mixed or liquefied petroleum gas models. mwwbii fPriees Include 1 hi a-rW WN.

n- trvief d.rfc -n of 32.95 C'f'r i rerc t.i.rz. Reieir. Mr 3.f-.m:e Brrfcey Thermostat Control Verra A r.i prv r. Mr i r.c lr (-. 25,000 BTU, reg.

124.45 with 32.95 Thermostat Control 35,000 BTU, reg. 131.95 with 32.95 Thermostat Control 45,000 BTU, reg. 149.95 with 32.95 Thermostat Control 50,000 BTU, reg. 158.45 with 32.95 Thermostat Control 109.75 111.95 127.45 134.45 ite-rtVri rf l' Bav G.rU Cl.h ie rftr r-4frrt "er. ff rt--; Fraser Floor Furnace The compact, economical Fraser floor furnace is easy to install.

No experience, tearing up of floors, and rebracing of framework necessary. It's safe -the burner cannot be extinguished. It's healthful air for combustion is taken from outside, not inside. Uses natural or manufactured gas. Slightly more for liquefied petroleum gas models.

25,000 BTU, reg. 103.95 07 A with 32.95 Thermostat Control Oaf .7 35,000 BTU, reg. 109.95 VIC with 32.95 Thermostat Control JT .4 45,000 BTU, reg. 123.45 HfA 0c with 32.95 Thermostat Control IvH. 7 50,000 BTU, reg.

136.95 11A AR with 32.95 Thermostat Control I IOt4al in Af- CATicot rc aid CirTT. Brar-- S. a fu1? dr.tr rr-4 3,5 Ff. A-sTir r.4' D. Rsan.

y.ar:- r. Mfl La-' t- pri tt I-r. "r- cuhcjc cf r.e-t.-rv 1 'e "-we. J. r- i C-r-! f.r-i,.

4IS NOW SHOP BY MAIL! Simon Hardware Co. 8th Broadway, Oakland, Calif. YOU ENJOY 'j YOU ENJOY Price Item Circulating Heater "ar r. e-d GOOD VISIBILITY IN A CHEVROLET you sit behind the wheel cf a Chevrolet the entire injtrvment panel is in full view seats are the proper height to give you a commanding view of the road ahead through Chevrolet's expansive one-piece windshield broad windows in the sides end rear allow you full vision in any direction. Only Chevrolet in the low-price field gives you safety plate glass in windshield and all windows of sedans and coupes for your added protection.

E-Z-Eye pjfe glass available on all models at small extra cost. Clean heat at low cost! Brown porcelain enamel chrome trim. Burners removable for cleaning. 15,000 BTU. No money down 2.75 monthly ar.4 rtr tlv Crr prrst-f t.v rfir- C.

Krz. I Name Address, City Business- Address. Jr i YOUR CHEVROLET DEALER INVITES YOU TO COME IN ANO CHECK CHEVROLET VISIBILITY I have accounts with the following: 1 2 3 Charge to my account Open account for me Send C.O.D. Signature 7 i DA UC IHXS5 OF I'N'IO cf War. L.

Trr.t hIdi etec-tjeso ef r.Tr effrm. I pn. Tu-Say. Vetera r.s Mtsprji All rrr.iTf u.fei t- attend; laiicfieco be served at r.n. E-STE3LV STAR.

E-hant 4 -4 FREE PARKING on our large lot at rear of store cf rrar efxn I pn. For-1 ill Ttrp'r. ndJ Hah tr aj wcrtij rrju-cn azi iMmm.