The Morning Call from Allentown, Pennsylvania • 43

THIRD BIO THE MORNING CALL, THURSDAY. SEPTEMBER 11, 1986 Philip Rosenthal, 65; ex-president of Aiientown Osteopathic Hospital Goodbye Ho Jo, hello Big Boy; Warren eatery part of chain changeover mental in Metropolitan's growth from 30 to 230 beds. Born in Philadelphia, he was a son of Sylvia Rosenthal of Philadel phia and the late Joseph Rosenthal. 5 i r-f yte 1 i A ors, with Howard Johnson's trademark orange roof being replaced by one "that has the appearance of a tin roof that is painted green," he said. Lambourne declined to reveal the cost of the conversions, saying it is Marriott policy not to divulge those numbers.

Many Howard Johnson employees will be retained to work at the Big Boys, but new employees will be hired, Lambourne said. The restaurants' managers are undergoing seven-to-eight-week retraining courses at Big Boys. Robert Wien opened the first Big Boy in 1936 in Glendale, Calif. Today, the Big Boys number 870, with the majority in the West although there are about 40 in the East, mostly in the Baltimore and Washington, D.C., area. The chain's trademark is "a chubby little guy in checkered overalls that was created by Bob Wien to symbolize the trademark item, a double-decker cheeseburger," Lambourne said.

The chubby little guy's popularity was demonstrated last year when the trademark, in a "stay or go" promotion, received ZVz million votes to stay versus 700,000 to go. Only about 200 of the 350 Howard Johnson restaurants and 68 turnpike franchises will be converted into Big Boys. The fate of the remainder is unclear. "In some cases, they're sold off," Lambourne said. "We do a variety of things with them." Lambourne did not have sales figures for the Big Boy System.

It is part of the Marriott restaurant division, which, including Roy Rogers and independent restaurants, had sales of $757 million during 1985. That compares to Marriott's overall sales of $4.2 billion that year. By DAN FRICKER Of The Morning Call A Marriott Corp. division has begun converting Howard Johnson restaurants in Quakertown and Greenwich Township, N. into Bob's Big Boy restaurants as part of a nationwide changeover.

The conversions follow Marriott's $300-million purchase of 418 Howard Johnson restaurants and turnpike franchises last November from the Imperial Group of London. The Quakertown restaurant at 25 N. West End Blvd. closed Thursday for remodeling, with the reopening scheduled for Oct 20. The Greenwich restaurant on Route 22 about two miles east of Phillipsburg, closed Sept.

1. It is expected to reopen Nov. 10. Gordon Lambourne, public relations director for the Big Boy Restaurant System, a Marriott division, said the two are among 13 Howard Johnsons in the Philadelphia and Wilmington, areas that will be converted before the year's end. When they reopen, customers will find moderately priced family restaurants with breakfast and lunch menus more varied than Howard Johnson's, including breakfast and salad bars, Lambourne said.

"We're converting them because Big Boy is the concept that has proven successful for us for many years, since we acquired the name over 20 years ago," he said. The restaurants' interiors will be refurbished with new booths, electric and lighting fixtures, carpeting, wallpaper and paint. "A fresh clean -look is our objective with this design," Lambourne said. The kitchens will also be slightly modified. The most visible change, however, will be in the restaurants' exteri Moravian He was a director of the Hospital Association of Pennsylvania and served on the advisory board of Good Shepherd Rehabilitation Hospi tai.

He was chairman of the U.S. Savings Bond campaign for Lehigh and Northampton counties, a director of the Aiientown Lions and chairman of Hospital Central Services, Aiientown. Rosenthal also served on the Board of Governors of the Allen-town-Lehigh County Chamber of Commerce and on the Lehigh County subarea council of the regional health-planning agency, Health Systems Council of Eastern Pennsyl vania, since 1984. A founder and past president of the American College of Osteopathic nospitai Administrators tor iu years, Rosenthal became a fellow of the College in 1973. He received a life fellowship award in 1985 and a Distinguished Service Award in 1984 for "significant contributions to the activities of the college over the years." He was a graduate of the Philadelphia College of Pharmacy and Science.

Surviving with his widow and mother are two daughters, Debra, wife of Stephen Epstein of Philadelphia, and Lori, wife of Brian Musi-ker, of Bensalem; a brother Erwin of Philadelphia, and three grandsons. Services will be at 11 a.m. Thursday (today) in Stillman's Jewish Memorial Chapel, 4324 N. Broad Philadelphia. Ray R.

Hertzog Ray R. Hertzog, 93, formerly of 76 W. Laurel Bethlehem, died Wednesday in Westminster Village, Aiientown. He was the husband of the late Helen (VerNooy) Hertzog. He was employed by Bethlehem Steel Corp.

for 41 years before retiring in 1958 as assistant superintendent of the blast furnace department. Born in Mount Aetna, Berks County, he was a son of the late Dr. C. Frank and Ada (Reiff) Hertzog. He was a member of the First Presbyterian Church, Bethlehem.

He served in the Army during the Mexican border conflict and World War I. Hertzog graduated from Kutz-town University in 1912 and received a bachelor of science degree in chemistry from Franklin and Marshall College in 1916. Surviving are a son, Dr. Frank V. of Elmira, N.Y4 a daughter, Mrs.

William N. Perry of Bethlehem, and eight grandchildren and six greatgrandchildren. Graveside services will be at 10:30 a.m. Saturday in Friedens Cemetery, Oley. A calling hour will begin at 7 p.m.

Friday in the Wallace M. Long Funeral Home, 500 Linden Bethlehem. John C. Hendricks John C. Hendricks, 84, formerly of 40 N.

Jefferson Aiientown, died Tuesday in Cedarbrook, Allen-town R.2. He was the husband of Daisy Belle (Harrison) Hendricks. They observed their 21st wedding anniversary last November. Hendricks was a loom fixer for more than 30 years at the former Corliss Silk Mill, Rittersville, and at other silk mills in the area before retiring in 1970. Born in Kingsburg, Germany, he was a son of the late Wilhelm and Anna (Maringo) Hendricks.

He was a member of Zion's United Church of Christ, Aiientown. His widow is the only immediate survivor. Services will be at the convenience of the family. There will be no calling hours. The J.S.

Burkholder Funeral Home, 16th and Hamilton streets, Aiientown, is in charge of Philip I. Rosenthal, 65, president of Aiientown Osteopathic Medical Center for 14 years before retiring in 1984, died Tuesday in the hospital. He resided at 1556 Olympic Circle North, Whitehall Township, and was the husband of Bette (Cohen) Rosenthal. During his tenure as president of the hospital, Rosenthal directed construction of a new 150-bed hospital at 17th and Hamilton streets and added sophisticated equipment and services, including an ambulatory care unit and emergency room in 1974. Osteopathic and other area hospital officials were saddened yesterday by the news of his death.

Orlando Pozzuoli, president of Sacred Heart Hospital, said, "Phil Rosenthal was a nationally respected hospital administrator and a valued colleague. Through his skills as a community leader, educator, communicator and administrator, he dramaticly broadened the Lehigh Valley's health care prospectives. "As a fellow in the field and a close friend, he will be very deeply missed." Ed Roberts, director of public relations at Osteopathic, said, "Phil had a tremendous influence on my personal and professional life. Like a lot of other people, I'm going to miss him, too." Darryl R. Lippman, president of Aiientown Hospital, added, "Phil was a personable individual who was highly respected by his colleagues for his knowledge of the health care field and for his work in our community.

He also played a major leadership role in a number of professional organizations." Abner E.S. Person Abner E.S. Person, 67, of 18 W. 5th Nazareth, died Tuesday in Leader Nursing and Rehabilitation Center, Palmer Township. He was the husband of Mildred (Messinger) ferson.

He was employed by Bethlehem Steel Corp. for 42 years until retiring three years ago as a crane operator. Born in Palmer Township, he was a son of the late Herbert and Sadie (Stout) Person. He was a member of St. John's Lutheran Church, Nazareth.

He served in the Army during World War II and received the Pur pie Heart. Person was official bu gler and a former commander of the Veterans of Foreign Wars Post 4366, Nazareth. Surviving with his widow are two daughters, Carol, wife of Sheldon Angler, and Mrs. Charlene Roth, both of Nazareth; a son Ronald of Wilson: a sister Irene of BushkiU Center and six grandchildren. Services will be at 11 a.m.

Satur day in the church. Calling hours will be 7-9 p.m. Friday in the Reichel Fu neral Home, Z20 Washington park, Nazareth. Ernest McKlautee Ernest McKlautee, 76, of 671 Spring Garden Easton, died Tuesday in Gracedale, Nazareth R.l. He was the husband of Sarah V.

(McPeek) McKlautee. He was employed by the former Delightform in Easton until retiring. He previously worked at the former Fredwell Easton. Born in Lancaster, he was a son of the late Minnie (Lambert) McKlautee. Surviving are nieces and nephews.

Services will be at 10:30 a.m. Friday in the Strunk Funeral Home, 2101 Northampton Wilson. There will be no calling hours. Carl F. Ziegler Carl F.

Ziegler, 63, of 7131 Marshall Road, Upper Darby, Delaware County, died Monday in his home. Born in Easton, he was a son of the late William and Sadie (Rufe) Ziegler. Surviving are a sister, Mrs. Betty Pintande, and a brother Stanley, both of Easton. Services will be private.

The Mo-rello Funeral Home, 201 S. 12th Easton, is in charge of arrangements. ERICH SCKLOSSER MEMORIALS Bronze Granite Marble SEE COMPARE NO OBLIGATION PRICES TO MEET TOUR BUDGET 301 Fullerton Whitehall, Pa. Aoil 9-5: Sal. 9.1 Pbau 433.7012- to become bishop in Bethlehem rite Mrs.

Mabel M. Snyder Mrs. Mabel M. Snyder, 85, of 2424 a. Aiientown, aiea Tuesday in me benign vaiiey Hospital tenter.

She was the widow of William R. Snyder. She was employed by Mattee Dress Co. and Movie Star Manufac turing both of Aiientown, for many years before retiring in 1966. Born in Kunkletown, she was a daughter of the late Quentin and Vestille (Gower) Borger.

She was a member of Trinity Me- monai uitneran uiurcn, Aiientown. Surviving are a daughter, Dorothy wife of hicfcard W. Hoffman of Aiientown; a brother Floyd of Kunkletown; three sisters, Mrs. Edith Christman and Mrs. Alma Frable, both of Palmerton R.2, and Ruth, wife of Alton Smith of Palmerton, and a grandson.

Services will be at 11 a.m. Friday in tne church. A calling hour will precede the services. The Trexler Funeral Hnme 1R2S Highland Aiientown, is in charge oi arrangements. Mrs.

Ida M.N. Cohen Mrs. Ida May Nada Cohen, 73, of Luther Crest Retirement Village, South Whitehall Township, formerly of 140-39 34th Flushing, N.Y., died Tuesday in the Lehigh Valley Hospital Center. She was the widow of Murry E. Cohen.

She was the school nurse at Holy Name of Mary Elementary School, Valley Stream, Long Island, N.Y., for five years before retiring in 1975. She previously was a visiting nurse in the Long Island area for many years. A graduate from Mount Sinai Hospital School of Nursing, Queens, N.Y., she received a bachelor's degree in nursing from New York University and a master's degree in education from Adelphi University, Garden City, N.Y. Born in Cazenova, she was a daughter of the late William and Mary Horbay Davis. Surviving are a son, Daniel B.

of Sheffield, and a half-brother, Paul Horbay of Seminole, Fla. A son, Jerome died in January. Memorial services will be at 2:30 p.m. Saturday in Luther Crest. There will be no calling hours.

The J.S. Burkholder Funeral Home, 16th and Hamilton streets, Aiientown, is in charge of arrangements. Irene L. Cope Keesler Mrs. Irene L.

Cope Keesler, 67, formerly of 527 Iron Easton, died Tuesday in Gracedale, Nazareth R.l. She was the widow of Vincent Keesler and William C. Cope. Born in Lower Nazareth Township, she was a daughter of the late John and Marandia Baer. Surviving are four daughters, Barbara Weaver, with whom she formerly resided, Shirley Kopp of Hellertown, Margaret Ohmacht of Aiientown and Jackquline Colombo of Bedford, three sons, Allen Cope of Belvidere, and William and Eugene Cope, residences unknown; 20 grandchildren and six greatgrandchildren.

Services will be at 2 p.m. Friday in the Strunk Funeral Home, Berwick and Reynolds streets, Easton. A calling hour will precede the services. HEARiiq All 9 II LL by George Omick 432-7721 THE WORLD IS NOT FLAT A hearing loss in one ear (unilateral) is not nearly as handicapping as a bilateral (two ear) loss A person with a hearing loss in one ear will have some difficult in hearing sounds that come from the direction of the bad" ear He may have a hard time locating sounds and estimating the distance from which the sounds originate This lack of spatial orientation may create some problems in group conversation situations Music may seem flat If such problems are of significant bother it makes sense to investigate the purchase of a hearing aid for the poorer ear There may be enough usable hearing left to make it possible to enioy we rounded hearing. No matter which way you turn, the answer to your hearing difficulties may awat you at SONOTONE OF ALLEN-TOWN 23 8th St We offer the hearing instruments' that have been developed with the latest technology Your hearing and your happiness could be only a step away So step today and let us sound off Free heanng tests provided Open 930-4 30 Mon -Fn other hours by appt SONOTONE OF ALLENTOWN 23 S.

8th Aiientown, Pa. 432-7721 Postnasal swelling from aiiergtes can lead to heang loss SAlf Philip Rosenthal Lippman said Rosenthal would be remembered because, "The programs he helped to develop and implement continue to benefit the people of our community." Ellwyn P. Spiker, president of Lehigh Valley Hospital Center, said, "I viewed him as a very effective administrator. He certainly provided leadership to the Eastern Pennsylvania Hospital Council as its chairman." Before coming to Aiientown, Rosenthal was chief executive officer of Metropolitan Hospital, Philadelphia, for 23 years. He was instru Mrs.

Elizabeth M. Balik Mrs. Elizabeth M. Balik, 87, of 329 Church Catasauoua. died Wednesday in her home.

She was the widow of John Dick Balik. Born in Catasauqua, she was a daughter of the late John and Anna Burda. She was a member of St. Andrew's Catholic Church, North Catasauqua, and a past president of the auxiliary there. Mrs.

Balik was a past secretary and treasurer of the First Catholic Slovak Ladies Association, North Catasauqua. Surviving are two daughters, Mrs. Louise Holko of Catasauqua and Irene, wife of Donald Hartman of Hellertown; a sister, Mrs. Mary Hansarick of Catasauqua; 10 grandchildren and seven great-grandchildren. Services at 8:30 a.m.

Saturday in the John H. Brubaker Funeral Home, 3rd and Walnut streets, Catasauqua, will be followed by a Mass of Christian Burial at 9 in the church. Calling hours will be p.m. Friday. Mrs.

Maude O. Eck- Mrs. Maude O. Eck, 80, of Lehigh-ton R.7, died Wednesday in her home. She was the widow of Frank C.

Eck. Born in East Penn Township, she was a daughter of the late Edwin and Mamie (Shely) McFarland. She was a member of the Lutheran congregation of Dinkey Memorial Church, Ashfield. Surviving is a brother William of Bowmanstown. Services will be at 11 a.m.

Saturday in the T.K. Thomas Funeral Home, 145 Delaware Palmerton. A calling hour will precede the services. Mrs. Wilma Bruni Mrs.

Wilma Bruni, 82, of Allen- town, died Wednesday in Sacred Heart Hospital. She was the widow of Adam Bruni. She was born in Austria. She was a member of St. John's Evangelical Congregational Church, Aiientown.

Surviving are a daughter Edith, wife of William Zelko, and two sisters, Mrs. Julia Fischl and Mrs. Emma Finnizza, all of Aiientown; five brothers, John, Gustav, Rudolph and Frank, all of Aiientown, and Joseph of Whitehall Township, and a granddaughter and a great-granddaugh ter. A daughter Gloria aiea in iwt. Services will be at 10 a.m.

Friday in the Weber Funeral Home, 502 Ridge Aiientown. A calling hour will precede the services. Carl Dalrymple Sr. Carl Dalrymple 75, of Oxford R.1, N.J., formerly of 618 Mansfield Belvidere, N.J., died Monday in Warren Hospital He was the husband of the late Anne (Freeman) Dalrymple and Bessie (Hoff) Dalrymple. He was a construction worker for Union Local 1174, Aiientown, until retiring in 1977.

Surviving are three sons, Carl Jr. of Mount Bethel, and Richard and Robert, both of Belvidere; six daughters, Mrs. Alice Rowe, Mrs. Wilma Waters and Mrs. Patricia Titus, all of Belvidere, Mrs.

Ruth Latourette of Washington, J-, and Mrs. Margaret Bulmer and Mrs. Julie Girir-di, both of Phillipsburg; 37 grandchildren, 32 great-grandchildren and a great-great-grandchild. A son, William H-, predeceased him. The MacFadden Funeral Home, 325 Hardwick St, Belvidere, is in charge of arrangements.

minister interceding for the laity and providing spiritual guidance to the church at large. A son of the Central congregation, Sawyer graduated from Lehigh University and Moravian Theological Seminary, later completing his master of arts work in English literature in 1948 at Lehigh. He received a Ph.D. from Columbia University in 1956 and was granted the honorary doctor of divinity degree by Moravian Theological Seminary in 1968. He was ordained a deacon in the Moravian ministry in 1938 and consecrated a presbyter, the second order of the Moravian ministry, at Calvary Church, Aiientown, in 1945.

He has served pastorates in Coop-ersburg, Aiientown, Nazareth, Philadelphia and in Winston-Salem. He served two years as editor of The Moravian, the provincial magazine, and as associate professor and professor of religion at Salem College, Winston-Salem, before being elected president of the Eastern District of the Moravian Church in 1961. For three years, he served as president of Moravian Academy, and from 1974 to 1979 was director of stewardship and deferred giving for the Moravian Church, Northern Province. Sawyer is married to the former Elizabeth StempeL They have three children, Robert and Jean, wife of Stephen Twombly of New London, N.H., and Lynn, wife of Jeffrey Som-mers of Cincinnati. the proposal contents will be made and the divestiture committee will review the proposals.

Each of the medical organizations making a proposal will be invited to give a presentation to the divestiture committee, probably in October. He hoped the whole process would be finished by the end of the year. In other business, the board accepted the resignation of board member Martin Kovich Jr. of Nes-quehoning. A letter of appreciation will be sent to Kovich for his 11 years' service.

Marionlee J. Specter, the hospital's interim administrator reported admission statistics for last month compare favorably to those of July and August 1985. She said medicalsurgery admissions show a nearly 15 percent increase over the prior month, with total admissions showing an 11 percent increase over the previous month. She said plans are being made to hold staff meetings by Sept 30 to ex-olain the divestiture process. A service for the consecration of the Rev.

Dr. Edwin A. Sawyer of Bethlehem as a bishop of the worldwide Moravian Unity will be held at 4 p.m. Sunday in Central Moravian Church. The Bethlehem native, who has served the church for nearly 50 years as pastor, educator and ad ministrator, was elected a Disnop tor the Northern Province at the 35th Synod held last month in Bethlehem.

The Rt. Rev. Edwin W. Kortz of Bethlehem will give the consecration sermon. He will be assisted in the service by three other bishops, the Rt.

Rev. Wilbur Behrend of Bethlehem, who will be the liturgist; the Rt Rev. James G. Weingarth of Bethlehem, who will say the consecration prayer, and the Rt Rev. Allen W.

Schattschneider of Lititz, who will give the charge to the can didate. The Rev. Dr. Robert E. Sawyer, pastor of the Home Moravian Church, Winston-Salem, N.C., and son of Dr.

and Mrs. Sawyer, will read the Scriptures. Gwyneth A. Michel of Bethlehem, will be organist for the service, during which Carole Weddigen will be soloist A reception will follow in the Christian Education Building. The office of bishop in the Mora vian Church is a spiritual office with no specific administrative powers.

The bishop's functions include performing ordinations and consecra tions, serving as a pastor of pastors, these acute-care Deds," he insisted. "I want to make that very clear. I know there are rumors on the streets, but I am here to tell you that those are unfounded." Kramer also outlined a letter from Health Tech's president to Camille George, D-Clearf ield Coun-, ty, chairman of the state Legislature's Select Committee on Divestiture. It dealt with comments that employees are not being informed of the stages of the divestiture process, costs of state contracts with Health Tech and subcontractors involved in the turnover planning, conflict-of-interest questions raised at the August public hearing in Lansford and hospital deficits. Commenting on the solicitation of proposals from eight medical organizations expressing a preliminary interest in merging or affiliating with Coaldale Hospital after its divestiture from the state system, Kramer said be expects results by the end of the month.

"It's our best guess right now there'll be more than one proposal," he said. He added Uiat a review of Rumor of Coaldale Hospital closing is false, facility's directors are told By WALTER KRAUS Of The Morning Call A rumored decision to close Coal-dale Hospital was labeled "unfounded" at last night's meeting of the hospital's board of directors. C. Richard Kramer of Health Tech, a Philadelphia consultant on turning the state hospital over to private ownership, told the board last night "It's been relayed to Health Tech that there have been a number of rumors circulating in the community regarding the decision or a decision having been made to somehow close the hospital. I am here to state as pointedly as I can that there have been no discussions with any agency of the state government or any party that I am aware of regarding any type of closure." He added that "quite the con trary." Health Tech is soliciting proposals on bow and what services will be rendered after divestiture.

"I repeat there has been no dis cussion with any party regarding closure of this hospital or closure of I SILVER I RARE COINS I lU.S. GOLD COINS) STAMPS ESTATES 1.