Honolulu Star-Bulletin from Honolulu, Hawaii on September 3, 1938 · 12
Get access to this page with a Free Trial

A Publisher Extra Newspaper

Honolulu Star-Bulletin from Honolulu, Hawaii · 12

Publication:
Location:
Honolulu, Hawaii
Issue Date:
Saturday, September 3, 1938
Page:
12
Start Free Trial
Cancel

TWELVE HONOLULU STAR-BULLETIN. SATURDAY, SEPTEMBER 3, 193S , He Ran 1 1 Cents Info Sale Of Business for $150,000 That man noted in history who Tan a shoestring into a tannery ha.i nothing on Lionel C. Sternberger. Eleven years ago he had an ancient, creaky automobile and 11 cents. The autonobi1e stopped in front r-f an old shackand in that shack S'ernberger found fame and fortune, H ran h s 11 cents into $150.000 for last May he so!d the business, founded 11 years ago. for one hundred and f.fty "grand." Mr. S'ernberger is in Honolulu i en a vacation. A genial and chatty r'na'p, let him teii the story. Introducing, ladies and gentlemen. Lionel S'ernberger, the "Hamburger King of Southern California." "In the early part of 1927 I was fin my way to Pasadena to give an old wreck of a car to a friend for nothing because I couldn't afford to keep it up from lack of finances. "I stopped and gave a friend a ride. He wanted to stop at an old hot dog stand on top of 'the hill.' a; it was called, for at that time it hnd no name but was just known to those who passed by as the Saint on the Hill. It was located two miles out from town between Pasadena and Los Angeles. "All that was sold there was hot dgs and en Id drinks, and very few of them. There were no lights, gas or water. They used gasoline for liht and cooked on an old kerosene Ftovc and carried the water from across the street at the golf course. "When I arrived at 'the Saint' on ip of the hill. I noticed the road was all torn up in front and it was very muddy. I drove my friend up to the door so he would not have to walk through the mud. Lucky Stop "I told him I was going on to Tasadcna and that he would have to walk back home over the hill. He said o. k. but asked if he could buy me a cold drink for giving him a lift so I accepted. We both went in the old shack and had a cold drink. The owner of the old shack told me he was sick and tired of the place and was going to close lip after the New Year's Day parade which was only five days off. He wanted to know if I would buy it. lie thought I could make it go because I was young and could 'take it' and also I had caddied at the golf club across the street and knew all the caddies. "I didn't want the owner to know I was broke, I told him I would not take it as a gift. "lie begged me to make him a d?al until I walked away from him and went out to my old junk Of a car. "All I had in cash, was 11 cents pnd although he just had an old $hack I didn't think I had enough cash to talk business. "When I got to the car. it had funk down 1o the hubs in the mud. Then I kind of lost my temper and told him, "Well, that's what a fellow gets for helping a friend.' He laughed and said 'Well, why don't jou make me a deal.' "So I thought all he could say is no. So I said. 'I will trade you the car for the joint' and he said That's a deal!' Good Swap "Well I was going to give the car away for nothing and I guess he thought the same about the joint so I s'pose we both thought we got the best of the deal. "He got some fellows who were working on the road to pull the old oar out of the mud and I had the l:ev to the joint. When I took inventory there was only two cases of pop and about one dozen hot dogs and of course, my 11 cents in cash. "I looked around and wondered what to do with it so after about pn hour of looking I locked the old joint up and caught a ride over to Pasadena to see a friend of mine and tell him what I had done. He seemed more enthused than I reached down in his pocket and handed me $50 and said. 'Well. kid. you are not working and I think if you get in and work hard and lend o business, you can make a good living in the old joint." "Well. I took his advice and did just what he said; the first motto I used was quality. What I bought was not much but the best, and charged accordingly. High Priced Hamburger "It was the first place to charge 15 cents for a hamburger and the first customer hollered his head off end said he had been all over the world and .had never paid 15 cents for a hamburger in his life and assured me he would never be back again. And this fellow, I am sure, kept his word. "Well, the first day my gross sales were just a little over $2, that was for 18 hours' business and it was six months before I had $10 a day. But like the old saying 'If you don't succeed, try and try again.' "Well, after trying for about six months I found out you never get too old to learn. A customer came in one night and asked me if I would make him a hamburger like he wanted it made. So I said, 'Yes, sir.' "He said 'You make a fine hamburger but if you just put a thin s'ice of cheese, it makes an entirely different sandwich.' So I agreed with him at that time I was only using two or three pounds of hamburger a day. Starts a Chain "After featuring and being the first one in the country to serve a hamburger with cheese, business increased over 100 pounds a day and in July. 1928. I started a second place in Los Angeles featuring the Kite-Spot Aristocratic Hamburger, end much different than the first place it started right out with a bang. And about six months later the third place in Glendale which jvent bigger and better than ever r.nd from then on in three years to eight places serving only the finest quality food at moderate prices tut never selling so cheap that I could not serve quality. "In 1933. after serving the finest quality hamburger and chili in southern California, we ventured in the charcoal steak business, starting California's Finest Steak House. Well, after giving it that for a name, the next thing, the same as the name Rite-Spot, Home of the Aristocratic Hamburger, was to live up to the name and reputation. And after about six months of hard knocks because of such a poor location, it being in an old barn over 100 feet r if the boulevard and back of a hamburger stand, we had a waiting line at the steak house seven nights a wees. m I Home of Fine Food "We enlarged this place several times and in 1936 wc took pity on j rcor old No. 1 that had weathered : '.he storm lor about 10 years but - rtfrir - "f i a : i it. w if i V7, I. rZi i r.i, -;i j III XKIII II .Li .0,jXh: ' HAMBURGER KING AT WORK: j pared to a normal of 10.1; and hu-Lionel C. Sternberger "Hamburger (nudity slightly high. 69.6 per cent. King" of Southern California, now j normal 67.5 per cent. Trade winds, in Honolulu on a vacation, shows as is usual during July, had only his friend Irvine York the ingre- short, temporary interruptions, east dients that make hamburger a thing j and northeast winds having been of delicious flavor. Picture taken i recorded 94 per cent of the hours. at Stewart's Pharmacy. 10th and Waialae Ave., where York is in charge of the fountain rafe. has been the home of fine food for our loyal patrons of Pasadena, Glendale, Hollywood and Los Angeles and remodeled it to be one of the finest eating places in southern California and still keeping up the same high quality of food. "Our business increased over 500 per cent in 1937. Now for some figures: "During this time we had served from 12,000,000 to 15.000,000 hamburgers. That's from two and a half to three million pounds, if put side by side they would go from Oregon down the Pacific coast to Mexico or half way from Honolulu to the mainland. On the hamburgers we used over 100,000 pounds of cheese. "Last May, the famous Rite-Spots in Glendale and Pasadena only were sold to C. E. Carpenter, a well known drive-in stand operator for $150,000. So goes a business built strictly on quality and a slice of cheese. "P. S. I think there is always room for a place -erving quality food and a speciality." Passengers crossing the Equator in British air liners are to receive a special "Certificate of Contemporary Travel'' recording the fact that they have made their first aerial "Crossing of the Line." The full title of King George of England is George VI, by the Grace of God, of Great Britain, Ireland, and the British Dominions beyond the Seas; King. Defender of 'the Faith, Emperor of India. JULY HOTTER THAN USUAL Temperature for July, like that of ' ' previous months of the year, aver- i aged above normal, though the de-; parture. -f 0.8 per cent, was not pro- nounced and the monthly average. 74.9 per cent, has not infrequently f cording to the monthly weather j summary issued today by Walter F. i Feldwisch. federal meteorologist. The extreme highest and lowest temperatures recorded this July, 92 ! degrees and 47 degrees, respective- ily, also are not at all unusual for the month I It was the first month of the year j with average rainfall for the tern-i tory below normal. Particularly . over the normally wetter areas of jMaui, and to a somewhat less extent over such areas in Hawaii, also, monthly totals were noticeably be- I low the expectancy. The Kauai average was practically normal, while that of Oahu j was somewhat above, being brought i about by comparatively heavy j showers at some stations at the beginning of the month. The Kona districts of the Big Island received more rain than is normal for July. Honolulu records show wind ? movement was light, the average j having been 9.2 miles an hour, com- lhe drier weather of the north aided by adequate sunshine, was generally beneficial to the chief crops of the section, and with showers occurring mostly at night, it was a favorable month for outdoor activities. News Calendar TODAY .C?cfrt by the American Legion band vVJ-i ,PUm' at ,the Armv & Navy YMCA, 7:13 p. m. 'Open to the public. TOMORROW Royal Hawaiian band concert at Ka-piolani park. 3:30 p. m Hawaiian Trail and Mountain club hike to Puu Olomana. Morris Long will guide. Hikers are to start at 8 a m from corner of Richards and Hotel Sts 19-inV1, Calls Prog"a' over KGMB-ii ..fo to 1 p. m. vT'f niusicale at Army & Navy YMCA, 4 p. m. Open to the public. COMING September 5 Labor Day program at Kahuku golf course. 9:30 a. m. September 5 Labor Dav parade beginning at 10 a. m. Line of march will be from Thomas Square north to Bere-tania. down Bishop to King St. and to the palace grounds where short speeches Will be made. September 5 Outboard motorhoat races, Honolulu harbor, 1 p. m. May be seen from Pier 2. September 6 Luncheon meetines will be held by ttie Rotarions on the roof garden and the lions in the blue room. Alexander Young hotel, noon. September 6 Retreat parade bv 19th infantry at general's loop parade grounds. Schoficld Barracks. 4:45 p. m. September 6 Honolulu Amateur Cinema club will meet at 7:30 p. m. at Central YMCA. September 6 Honolulu Business and Professional Women's club luncheon at YWCA at noon. Mrs. Margaret Kai will speak. September 7 Junior Chamber of Commerce luncheon meeting at Alexander Young hotel, noon. : 7 ' ' : nwJ) W (X J tKT "2: ""V: . . ??y ?:AUi4 iV;sV;V; '-his f I ) ' ' "-s 'V: AV1 I 15,000 Children in Big Island's Schools (Soecial Star-Bulletin Correspondence) HILO, Hawaii. Sept. 2 Approximately 15.000 Big Island school children answered the call of school Thursday and took out their books and tablets and pencils for their opening day sessions. At Hilo high school, according to Principal Clyde Crawford, the ertroll- 7 : . . . k. : - . . . . , ceo - - v. : ! UWB " "5 -, cr. ! wua 48 instructors, one principal. j one cafeteria manager and one sec-i retary, making 51 on the faculty. f " ?" LBlSart kMISS vl"'0"a,m,poeu 15 ,MiK juimi jauunuwai icae, ..mis. aiuis warier, miss jipw aoong chock, An Kong Chong. Ben Ishikawa and Mrs. Lorna McCrimmon from Hilo intermediate school; Mrs. Ray Stewart, substituting for Mrs. Max Fin-layson for a month; Mrs. Glen Mitchell, taking Miss Nellie Connolly's place while the latter is on sabbatical leave, and Miss Moira Ross, who is taking Mrs. Clark Gilleland's shorthand class. There are at least 1.400 students at the Hilo intermediate school this year. Principal Clayton J. Cham-berlin reported today. Last year the total enrollment was about 1.-350. The teaching list has decreased by two, and there are now only 45 teachers as compared with last year's 47. New teachers at Hilo intermediate include Mrs. Thelma B. Bell. Exhibition Quilts Should Go To Art Academy on Tuesday Quilts to be exhibited attheHonolulu Academy of Arts-Star-Bulletin quilt show September 16 to 25 should be taken to the academy, Victoria entrance, between 8 a. m. and 1 p. m. Tuesday. Quilts may be entered for competition, or not for competition. From those entered for competiti-tion, a number wiU be selected to be sent to a several months' exhibit at the National Folk Arts center on Fifth Ave.. New York. Judges will be Mrs. Walter F. Dillingham. Mrs. Hannah Baker and Albert Ely Ives. The Folk Arts center has asked for about 25 quilts. The number to be selected from this month's show is indefinite, as it is desired to send quilts representing as wide a variety of Hawaiian art as possible. If good examples of all types of Hawaiian quilts are not on display at the local show, the selection to go to New York will be augmented with quilts chosen from pirvate collections. Only Hawaiian quilts will be shown, but this qualification will be interpreted liberally to include modern quilts as well as those of older patterns. Besides their characteristically Hawaiian design, quilts will b e judged on general excellence, workmanship and significance. Quilts going to New York will be sent insured and every precaution will be taken to return them to the owners in perfect condition. The show will open there November 1, and continue for several months. At the local show, an effort will be made to discourage copying of aesigns. Sketching will not be al- l . . . , .rwi . j . - Mrs. Irene D. Brown, Miss Rose Chow Hoy, Mrs. Carolyn Choy. Mrs. Frances Corbaley, Miss Anna Edington. Herbert Hiroshige. Mrs. Constance Jasper, substitute; Walter Lee. Ogden Nishizaki, Mrs. Jeanette Puuohau and Masao Tsu-gawa. Principal Rebecca Bohnenberg of the Hilo union school and Principal Vivian Bowker of the Hilo standard school were having a busy time -"r-LJ-FV"?' pUpUS and arranging the classes Miss Bohnenberg reported that 772 pupils reistered at the Hilo union school on the opening day. The two new teachers at this school are Miss Wilhelmina Roback and Miss Aileen Ukauka. Mrs. Maude Beers, principal of Kapiolani school, as well as Mrs. Lorna Desha, new principal of Waiakeakai school, reported a busy .day Thursday. This is Mrs. Desha's first year as principal, having taught at the Hilo intermediate school and the University of Hawaii before accepting her new appointment. lowed in the gallery. Each exhibitor will be given a receipt for the quilt, which must be presented when the entry is called for. On each quilt will be placed a duplicate tag. on which will be recorded the name of exhibitor, address and telephone number, the name of the quilt pattern, the, price, if the quilt is for sale, and whether or not it is entered for coni-petitionIt is understood that those entered for competition will be loaned for the New York display if selected. If there is any special history or other interesting data concerning the quilt, it may be written on a sheet of paper and pinned or sewn to the lower left hand corner. On some occasions in the past, quilts have been taken to the art academy by friends or relatives of the owner and little information is available. It is requested that whoever delivers the quilt be prepared to give the desired information for the entry card. There is no limit to the number of entries one person may make but the academy resrves the right to select quilts for showing in case more are entered than there is room to display. The show iwll open with a brief program, at 4:30 p. m. September i IS. Judging Wilt taKe Place OI1 September 19. X ) it I I " . i O ' JTV :m'1 .. .. . ... OPF.X AT ROYAL HIDXFSDAV Hawaiian hotel Wednesday. From guitar; Waller Downing, vocal and naar. saxopnone ana curinei; iienry rlarint- W Knwk ImmMt- f hi rl i front. Emma Kualii. Aileen Bento Caroline Hubble, Lily Padekrn and Busy Preparation for the Windward Oahu Carnival It will be a busy weekend out at Kahuku. The Kahuku golf course is being transformed into a carnival site, in readiness for the Labor Day program that will be staged all day Monday by the Windward Oahu Community association. Bleachers are going up, booths for tickets, for concessions and food distribution are being built, the race course laid out, and equipment for various events such as tugs-of-war and equestrian jumping contests, assembled nearby. The program begins at 9:30 and will run till 4 or later. The public is invited. Tickets are on sale downtown at E. O. Hall & Son. and will be sold at the entrance to the field all dav Monday. Following are the various events, entries and trophies: I PARADE ENTRIES Kahuku: Float. Pau riders: Prin cess, Margaret Dunn: puge boy. LeRoy Rathburn: maids of honor. Eula Ber - ham. Marearet Clarke. Rena Conklin. Mrs Marv Plunk!!- inal nntrirtprs Francis Rathburn, James Williams. Kaneohe: Float. Pau riders: Names of participants to be announced later. Waimanalo: Float. Pau ririt-rs: Names of participants to be announced later. Waialua: No float. Pau riders: Princess. Mrs. Kaneuala Oilman: maids of honor. Miss Marion Garasey. Miss Amy Awai: male outrider. Jack Robello. Waianae: Float. Pau ridws: Princess. Miss Romie Holt: page. Charles H. Holt Jr.: maids of honor. Misses Kapulani Holt. Elizabeth Holt. Aenes Pililaau. Hattie Enos: male outriders, Eddie Kaleiwahea. George K. Apo. Laie: Float. WPA nursery school. Kahuku Japanese Group: Float. Kahuku Filipino Group: Float. II HORSE RACES 1 1 mile cowboy free for all. for Kahuku Japanese Community club trophy. Entries: Alvin Teixeira. Joseph Teix- ! eira. Kahuku Plantation (two rntnesi. Waianae Plantation. Clark Reynolds, Honolulu Free-Rooters (two entries! 7 3- mill ln!rr.P1an!atinn Lima i Horse Race, for HSPA tronhv. Entries: Waimanalo Sucar Co . Ka-I huku Plantation Co . Honolulu Planta-, tion Co.. Waianae Plantation Co. 3 '4 mile boys' horse race (aee limit ' 15 yearsl for Louis Rodrisues Trophy I. ! Entries: Kahuku Plantation Co.. Joseph Teixeira. George Monir.. Laie . Taualu. Honolulu Free-Booters. a 1 . ; 1 I." 1. . , 1 . . . . . tn-. ' ... , ..u ...2 I m,l. r.,.. fftr U'm. I. Kanakani Irnnhv. Post entries. . . . She is not dissatisfied with her own position; on the contrary, she is enthusiastic about it. . . . She is not seeking a change, but is quick to find things that need changing. . . . She is not a busybody, although getting busier every day, . . . She is not a gate-crasher, yet goes so far as to invite herself into your home even into your favorite easy chair. . . . For she is on the staff of our new Home Lighting Bureau. Her job is to go into homes . . only upon request of course. Into your home, for example. Invite her there, go over your lighting arrangements with her step by step and she will have valuable suggestions to offer. She is not a saleswoman. She is a lighting expert, anxious to work with and for you. And her services will cost you nothing. Just Telephone 343L rrniG WMiicNii mmm mrmmi ' ' Wallr Ivark dance band which left. Lout Johnson. hv and steel cniUr; Jom Kanrpuu. guitar and terl guitar; Harold Marshall, aophone and clarinet; M. t lark, piano; Ci. BU- penrer, drams; K. (. naner. iromoone;. W. rascal, saxophone and IAnlv trnmtul Y m 11 v jti.k l.til.i- Tk. -. . , and Pearl LU. SUnding, Piilani Mossman. Clara Inter. Delphine Orn,lU Iolani Luahine. 5 mile half thoroughbred race tor i i Dawkius-Bennv trophv. Entries: Kahuku Plantation Co . Wat-( ' manalo Sugar Co.. Alfred Soura, Joneph 1 Teixeira. t S mile thre quarters and thor- '. ouchbred for J. H. Midkiff trophy. Pot entries. 7 ' mile donkey race (clown ridersl for Louis Rodngues Trophy II. Entries: ; Kahuku Plantation. Honolulu Plantation. ! B , mile flag relav for Edward D. j ; Sultan trophy (individual cupi for Ka- ; huku PortuRuese Community club, team ' ; trophy. Entries: Kahuku Plantation. Kaneohe ; , Ranch. Honolulu Plantation. Clark Reynolds. Honolulu Free-Booters. ! 9 ' mile mule race (Gentlemen ridersi for Shiperu Tanaka trophy. En-i tries: Kahuku Plantation, Joe Kamaka, ! Manuel Raposa. Waianae Plantation. 10 3 mile free for all lincludes thor-1 ouehbredsi for T. G. S. Walker trophy. Entries: Kahuku Plantation, Frank j Texeira, Clark Reynolds, Kanlu Haiola. ! also post entries. j 11 ' mile Kahuku water lunas ; ! matched race for Judge W. K. Rath-, burn trophy. Entries: Dan Kilukuli. John Canbra. It rank Mendez. Joe Estrella. I " mue iree lor an rauie race r"' Ior tsennen 1 Op.V. Fost entries Ill EXHIBITION (CIVILIAN) Three and Five Gaited Honet Entries: A. A. Scott. Dr. L. E. Case, Miss Gladvs Tra-k. Mrs. A. W. Rich. Mrs. E. L. Peacock. Miss Mildred McDonald, Pott e"lries. IV EXHIBITION i (U. S. Army Schofield Barracks) i lytli Infantry Regimental Pack Train i Review: j 1 Demonstration of packing machine i gun equipment, radio equipment, first aid and litter bearer equipment. ; 2 Bareback tug of war. 3 Polo stake bending race and handi- j ness of polo ponies. j 4 Jumping horses (menl: Sergeant j Crabtree. Sergeant Poff. Corporal Nielsen, Private First Class Snodgrass. ! 5 Jumping horses (ladiest: Mary D. Jay, Aggie Ann Voting, Pattie Graling, 1 Mrs. Kutn Hawkins. 6 Roman riders: post entries. V RODEO 1 Tup of war (mounted! for E. O. Hall ft Son trophy. Po.st entries. 2 Tug of war 1 regulation equipment, seven men to a teami S. Mcintosh trophy. Entries: Koolauloa WPA Road Workers vs. Koolaupoko WPA Road Workers. 3 Trick roping (trophy announcement later!. Post entries. 4 Calf roping for Piatt Cooke trophy. Post entries There will be an intermission for t lunch after the racing. t T'l 1 1 . t -1 .: t , 1 tho crnimHc Hawaiian laulauc hot 1 dogs, hamburgers, sandwiches, barbe- i fa -. J ' (2 f. . opens an encasement at thr ki j cue meat. tew and rice. S.rm.h t-j males, sweet bread, rue cake uuhn milk, soda water, ice- ciram. cake ro(-j fee. lemtwade. pra-uir ar.d cnd-, , shovel ice, taroco, milk 5hake. Royal Hawaiian Band Concert The Royal Hawaiian band under the direction of Assistant Bandmaster Manuel F, Corrca will b heard at Kapiolani park Sunday at 3:30 p. m. The program follows; Hawaii Ponoi (Hawaiian National Anthemi Henn BeiCff Selection The Bat Job. Strauss Walt Artist s l ife Joh. Straus Overture Light Cavalry F. von Suppc Intfrmimon Sons of Hawaii Ke Hone Ae Nei R. Waialealc (Vocal Solo bv Jack Hrleluhet nuwehi O Kaata Kanihomauole Lei Kiele (By Request) I .en a Maehado (Vocal Solo by Theresa Malant Welcome To Hawaii (By Request) Joseph Ikeole (Vocal Solo by John Panoket Lumaha i A. Alohikea i Vocal Solo by William Ew aliknt One Rose tjini Mclntire-Del Lyon (Vocal Solo bv Charles Pokipala) Ka Mea t'l (Medley! String Ensemble None Lena Maehado (Vocal Solo bv Abhte Kongl Finale Aloha Oe Lilluokalani 17HAT CATILinjICS CO TO YOU! Harsh pitlc and purgatives often ovec-stunuliafce your ioteslvoes ... and them weak and lisUoss. If your constipation to of tbe eommon In that to owe to inMtfficient buMc, t here' a better way to treat it KrHogg's All-Bran sup- phe the bulk you Deed. H absorbs moisture and in( tens hfce a sponce. Ttits water-anftened mass aids elimination. But All-Bran does still more. It enntatna vita mm B, ... the vitamin that helps tone the intestinal tract. Eat KeHoegs AH-Bran fwrr day and drrnk plenty of wAr. Mad by KeUogg m Battle Creek.

Clipped articles people have found on this page

Get access to Newspapers.com

  • The largest online newspaper archive
  • 22,700+ newspapers from the 1700s–2000s
  • Millions of additional pages added every month

Publisher Extra® Newspapers

  • Exclusive licensed content from premium publishers like the Honolulu Star-Bulletin
  • Archives through last month
  • Continually updated

Try it free