,-;vFag« Four - Blythevill* (Art.) Courier News - Thursday, May g, , Extensive Cotton Research : Program Pushing Ahead 'The most extensive research 1261,000 provides for cost shar .'"afidVpromotion program in cot• c ton's history is moving ahead in 1968. The big new push for cotton chains. ing of newspaper ads with local stores, and §414,000 for joint projects with major r e t a i is being spearheaded by the $8J The National Cotton Council, •~*"jion allocated by .the .Cot- j which has made its staff and Council. Pioneered by the National Cotton Council, the domestic sales promotion program was greatly stepped up when Cotton cents per bale on ils 1938 production. It was hoped that an organization fund of $240,000 could be raised. On April 29, 1939, a budget of $97,132 was Producers Institute was orga- j approved for the remainder of •Stjgtiiy-J" alluljaLCU uy ,u*C ^w 11 Kii-ii nuu mx"*^ ivu w—.- siSSr'Producefs Institute for re-[facilities available to CP since .^search arid promotion, virtually 1961, will continue to service •Sdoub'ling the industry's direct ^Investment. This is being made the program, thereby avoiding unnecessary overhead expen- 111." 11 tip IB UCHlg lUdU^ i Ullllf-COOUl J uvyt iiv;uv» u«yv» ijHiu^mc through uniform par- ses and also making it possible ; *ticip'ation' by growers under the '• for other cotton industry groups JaCotton Research and Promotion I through the Council, to share :|30rder. to support of the program. '$» Approximately $2.7 million of Fully as significant as the tjhe total is budgeted for re-j $8-million CP program is the <fsearch including $850,000 for,fact that this grower outlay i-Sniproving the quality of cotton should attract proportionately i ^products, particularly their, others with a stake in research "**asy care characteristics. An-. and promotion. "j « «•-• ••• j —— — Sother $400,000 is budgeted for! In research, the total pro- 30 years ago. They met in --^developing new products and gram for cotton already Cleveland, Miss., in June, 1938, •3$725,000 is allocated for work j amounts to more than ?26 mil- ""•*«•• th " °»™<-°* nf fiw nrffa "painied at .reducing costs of con-1 lion a year and includes the Strolling insects, diseases, andlU. S. Department of Agricul- nized in 1961. Matching funds now bring the tolal promotion i effort to an estimated S12 to $15 million. This indicates that, the over-all promotion program in 1968 could be as high as $28 million. And this does not include promotions in 14 foreign countries, patterned after those of the National Cotton Council, which amount to an estimated $8 million. This over-all effort is a far cry from that launched bravely by a few industry leaders some under the auspices of the Delta Council and took the initial steps in forming an industry- wide . cotton organization. In . late November, at another in- "1BY million for promotion will : dustries and foundations, as dustrywide meeting, a resolu- be spent for advertising in na-jwell as Cotton Producers In- j lion was passed asking that tional magazines. Another $l,-!stitute and National Cottonleach state be assessed two aajseuc,. ,ture, land grant colleges and iasJiori' than "$2.5 million of Uie \ experiment stations, allied in*="o" i-»;iKn» Cn* «i-n*iinf<*nn i.iill ' ^iipfi'Icc onH fmirtHaKnTic 3S the year — subject to the Ft nance Committee making the necessary funds available Headquarters were opened of ficia'lly in Memphis in June with three employees. Thus came into being an organization contradicting those skeptics who refused to believe the vast arid diverse cotton industry could ever unite. All branches of the industry had begun working together toware a common goal: "increasing the consumption of American cotton, cottonseed, and the products thereof." Delegates to the Council are selected by the nation's cotton farmers, ginners, warehousemen, merchants, cotton manufacturers, cottonseed crushers and cotton co-operatives through their own organizations. Each Interest has equal voice n Council policy. The program s executed by a paid staff with headquarters in Memphis, offices in New York, Washington, and Los Angeles, and field rep- •esentatives in major cotton- iroducing states. Each Council interest pays its iroportionate share,to finance he program of research and promotion: producers, 20 cents ier bale, collected by partici- jating gins; cotton manufacturers, 10 cents per bale; cottonseed oil mills, I'A cents per ton of seed; merchants, 3 cents per oale; and warehousemen, 1 cent per bale. The seventh segment, cotton cooperative, pays dues at the rate assessed for ;he branch, of the industry in which the cooperative does business. Despite a new finance plan in 1957 which approximately doubled Council income from all branches, it became evident by 1959 that more had to be done 10-DAY SALE! lor vacation now lowest prices ever on wmM-famous Timfottt Futt 4-Ply Nyloa ^ SIZE 6JSO-13 &95-M 7JS-1* 7JS-1S 7.75-t* 7.76-15 aas-w 8.15-15 8.55-14 8.4S-15 835-tt &85-1S 3.00-tS 3.15-15* Tubeless Blackwalls 1st TIRE '27.00 28.75 29.75 31.50 34.50 38.00 4125 43.50 2nd TIRE *I3.50 14.37 14.87 I5.7B I7.2B 19.00 21.12 21.75 Tubuless Whitewalls 1st TIRE *30,75 32.75 34,00 36.00 39.50 43.25 48.00 49.75 2nd TIRE '15.37 10.37 17.00 18.00 19.75 21.62 24.00 24.87 Fid. Ewwt T» M.81 1.95 2.06 2.05 2.19 2.21 2.35 2.36 2.56 2.54 2.85 2.76 2.81 237 ,AJLj»jc<» PIUS taxes and Z trade-in tiies off your OK. . a*«aifab!o in white stripooolr Take months to Don't miss out! Drive in ' This offer may.never pfe*d at Hmkno Drakes and at aH service stations displaying the Fireskwe sign. Accmte viBAl VJtu POUND tern »*o 40 Plaza Shopping Center , Ph. PO 3-1571 Store Hours: 3 A.M. Til 6 P.M. Mon. thru Sat. for cotton if It was to survive in the face of greatly expanded programs of research and promotion by man-made fibers. A group of producers, therefore, met in Dallas the following year to consider this problem and by 1961 the Cotton Producers Institute had been formed. The CPI program was well received and by 1964 collections had exceeded $3 million annually. However, a major bottleneck developed. Due to competitive pressures, it was impossible to establish a uniform collection system that would give all growers an opportunity to participate. As a result, a smaller and smaller number were carrying the load. After considerable study, CPI Trustees concluded that the only practical and feasible plan involved using the power of government to permit cotton producers to vote in a referendum on whether or not to assess themselves $1 per bale for research and promotion. The Trustees asked the National Cotton Council to develop and sponsor enabling legislation. This resulted in the Kesearch and Promotion Act; To effect the order under the Act required a tworthirds affirmative vote of growers in a Beltwide referendum or two- thirds of the cotton production represented by growers voting. The final tabulation in December, 1966, showed 183,853 farmers, or 68 per cent of those participating, voted "yes". Payment of the $1 per bale began on August 1, 1967. It.is made by the cotton farmer under the Cotton Research and Promotion Order to the "collecting handler" - the person, firm, etc., who buys a ,bale of cotton from the producer or accepts it under a contract or agreement for marketing the cotton. Remittance* are mad t by handlers to the Cotton Board, consisting of 20 members and an equal number of alternates chosen by participating cottoa producer organizations. The research and promotion program is-conducted under a Cotton Producers Institute Contract with the Cotton Board and projects are carrie'd out by th» National Cotton Council. Fifty-one Trustees make up the governing body of the Cotton Producers ; Institute. They were chosen by more: than SO certified producer organization* and represent all cotton-growing states with membership varying according to the state's production, :'-':, Relationship betw««i:th* Cotton Board, Cotton Producer! Institute, and National Cottoi Council briefly is this! ;the Cotton Board collect*, fit CPI directs, and tin Cotton effect*. TRUCKLOAD PURCHASE! A SPECIAL ON A SPECIAL THAT'S EXACTLY WHAT WE MEAN ... A SPECIAL ON A SPECIAL! WE HAVI JUST RECEIVED A TRUCKLOAD OF SIMMONS GOLDEN VALUE MATTRESSES AND SPRINGS THAT WERE DESIGNED BY SIMMONS TO BE SOLD AT THE SPECIAL PRICE AND VALUE OF $49.95 EACH, AND WE'VE GOT THEM AT A SPECIAL OF $39.95 EACH. 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