Honolulu Star-Bulletin from Honolulu, Hawaii • 49

The Sunday Star-Bulletin Advertiser Honolulu, November 18. 1984 The Dolls in Santa's Bag Three-year-old Tiffany Frasier of Los Angeles holds one of this year's hottest Christmas-items a Cabbage Patch doll, of course. -XT Si Roger Gillott, Associated Press: "It is clear from what we have seen so far that this is a big year for staple, non-electronic products," says Harold Vogel, a leisure-time industry analyst at Merrill Lynch Pierce Fenner Smith in New York. Sales of video-game programs continue, but Vogel terms that section of the market "nearly dead." What's more, home computers are no longer even listed by the trade group as toys "because they are being used now for more serious things like keeping family budgets," Richman says. For Coleco Industries Inc.

in" Hartford, the Cabbage Patch kids are still its biggest winner. Introduced in June 1983, the dolls touched off a craze, and in six months 3.2 million units worth a record $65 million were sold. By this Christmas, Coleco ex-" pects it will have sold a total of 20 million of the dolls the equivalent of one for every 3- to 8-year-old child in the United States and Canada. It has already delivered $250 million in dolls this year, and has back orders for another $300 million worth, although Coleco expects it will only be able to fill about two-thirds of those orders. Mattel Inc.

of Hawthorne, struggling to recover from heavy losses by its home-video unit in previous years, says its new Rainbow Brite doll likely to meet its projected $110 million in sales by Christmastime. "We'd like to keep up with-the demand, but we do expect some shortages," says Mattel spokesman Spencer Boise. Kenner says it intends to ship about 9 million Care Bears but still will fall short of demand! However the big theme this Christmas seems to be robotics, says Barbara Gardner, a spokeswoman for Tonka, which expects it will have sold more than 15 million of the transmu-tant characters worth $100 million by Christmas. i "For years, trucks (which have been Tonka's mainstay) were considered something of an educational toy. They taught Jit-tle boys that this was the kind of reality they could expect (n the real Gardner says.jff "Now, we are seeing toys that merge reality and imagination to project tomorrow's technology," she said.

"It is almost as if the kids sense there is a magic there, that they sense this is their future and they want "to be part of it." NEW SHIPMENT Ways To SPANISH DRESSES Majorca Spain 60 OFF BALI BLOUSES DRESSES Beautiful Designs. 75 New Styles. WVo OFF Was $50 00 Please Your Lovers HAND CROCHETirom Philippines 50 OFF Blouses 24.00 NOW 11 Dresses w.n oo HOW 24M LOS ANGELES Coleco's Cabbage Patch Kids are scooping in the bucks even faster as this Christmas approaches than they did last year. And the waiting lists to "adopt" the dolls are already four to five months long. But the Cabbage Patch family is facing stiff competition from Mattel's cuddly Rainbow Brite," an array of robots and dozens of trivia games.

Video games and home computers, which were big winners two years ago, are posting only a modest showing, analysts say. "We already have about 700 people on our (Cabbage Patch), waiting list just for this store," says Jacob Romero, manager of the Culver City outlet of the huge Toys Us chain. "We are promising people they will get a Cabbage Patch -doll, but it may not be in time for Christmas, Romero said, adding that some of those already on the list may not get theirs until February or March. Besides the Cabbage Patch dolls, demand is outstripping' production capacity for Rainbow Brite and the fuzzy Care Bears produced by the Kenner Products unit of General Mills, officials say. And more than half a dozen companies are operating at near capacity to keep store shelves filled with the new robotic toys, which have been described as simplified Rubik's cubes on legs.

Ranging in price from a few-dollars to a few hundred dollars, kids can transform the popular items into jet planes, racing cars, motorcyles, animals and even wrist watches with a few twists and turns here and there. Tonka Toys of Spring Park, was the first to introduce them in January with its GoBot line, and since then more than half a dozen other firms have jumped on the robot bandwagon. Penny Richman of the Toy Manufacturers of America, a trade group representing 90 percent of the nation's toymakers, says shipments of all types of toys "are running far ahead of last year." "People were very, very close (with their spending) last year. They weren't as optimistic then as they are now," she says. In 1983, she says, toy sales totaled about $10.4 billion, including about $900 million in video games.

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