Honolulu Star-Bulletin from Honolulu, Hawaii • 59

Thursday, April 28, 1983 Honolulu Star-Bulletin E-3 TV News Race II. $0 otltaji Day MM 50c 0 OFF i Up to KAWAIAHAO ATTRACTIVE RATES 523-6266 i KAWAIAHAO could do was get Bob Sevey to anchor news and run the news department at KGMB. In 1964 when Heftel was in the process of buying KGMB, he reviewed tapes of everyone on radio and TV here. He came to one conclusion: Sevey "had all the characteristics of a man you want to put on from Sevey there wasn't much." In late 19G5 Sevey left his four-year job as news director and anchor at Channel 4, then KHVH. He spent six months as a vice president at Fawcett-McDermott advertising before Heftel hired him as KGMB news director and 6 p.m.

anchor. "It was obvious that if I could offer the right incentives" Sevey Continued from Page E-2 than anything you've ever And that's the way he likes to do the news. When offered the anchor job, Moore says he told KHON management: "I hope that you're not expecting me to ro on and be Walter Cronkite or Bob Sevey (who Moore says he loves like a fatherL.I don't want to go on there and put on the show as Mr. Newscaster. I mean it's gonna be me still." Says Sevey of KHON's elevation of Moore: 'Ticking Joe Moore, it seems to me, was absolutely the brightest and smartest thing they could have done." Back in the mid-'60s, Heftel thought the smartest thing he ENTIRE STOCK Blouses Dresses MuuMuus Special for Mothers would work for Channel 9, Heftel says.

The biggest "incentive," was a promise that Sevey would have autonomy over the newsroom, Heftel says, noting that Sevey had left KHVH over that issue. During Sevey's first rating period at KGMB November 1906 the station's 6 p.m. news became number one. Most of Sevey's 30 years here have been spent working for television stations. He is part of television's old guard with a career stretching back to the early days when people did a bit of everything to keep a station on the air, from announcing to selling ads to writing scripts to reading news.

Sevey, Moore says, is Mr. News in Hawaii. "He's like the old master." Heftel is responsible for putting one other of the anchors on the air at KGMB: Bob Jones. Of all the anchors, Jones is the dyed-in-the-wool newsman, an irreverent and aggressive newsman with a career that began as a newspaper copy boy in the mid-'50s. He says he joined KGMB because Heftel sent him a letter that said help me God, 'Tell me what you're making now and I'll pay twice that.

Jones was chief of the Honolulu Advertiser's Southeast Asia bureau in Saigon at the time mid-1966. "Cec had hired me originally to do a kind of a Vietnam insert on the 6 o'clock news because I'd been doing all of those Advertiser stories and had rny face in the paper every day," Jones says. "But then very quickly they were doing very poorly in late news at that time he put me and Tindaft together." The late news "was kind of a poor two or maybe number-three newscast." On the first rating period that Jones and Tindall were together, KGMB's late news was No.l. And of their very first night together on the air Jones tells this story: "(The newscast) ended with a story about a psychology professor at some Mainland university who was doing an experiment and had a student come to class with a bag over his head during the whole semester to see how long it would be before the students would become quite hostile to the "And I ended the newscast-there was an old green curtain that used to be under the desk there and I threw this old green curtain over my head and did the weather and everything else. "Fawcett-McDermott was the ad agency for the station then and according to Cec.the account executive called him the next day and said 'You gotta get rid of those guys, they're gonna kill your Jones chuckles heartily at the memory.

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