PAGE BIX TUESDAY, DECE.MBER 5, 1933 Going Christmas shopping without knowing what you're wing Vo buy is like trying to use a pay ph<»ne without a directory. Going Christinas shopping without knowing whal you're going lo spend is like trying to use the plione without a nickel. \ou may get through on the tirst - ; for she stores are full oS' pleasant surj>i'ises. But go hit or miss on spending - - and either your Christinas list or your 'Christmas Inidgel is hound lo strike a snag. The ad reading hahil is invaluable at Christmas time, it lets you plan your list in advance. You know what you're going lo give to whom. \'ou know how much it's going lo cost . . . down to the last l.itlle penny, Reading the ads saves you many a weary footstep . . . manv a joslle and shove . . . inmiy a disappointment. Heading the ad- you'll almost always find you can HIVV a few dollars to Imv a niei-r gift for someone very special or. to hank away for nexl Christina^. And rcmemher this! Advertise,-\ merchandise is alwavs heller merchandise. At Christmas time. And all the year 'round.
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