Honolulu Star-Bulletin du lieu suivant : Honolulu, Hawaii • 57

ii Thursday, October 1967 Honolulu Star-Bulletin D-l Sunrise Farms clearly the favorite es i I Ml I 1.11 I i Ml ii I lijj rn7c once war on sale; she thinks nutrition value is not changed because the milk sold by one company r- -r tv.an that of a competitor. "I bought Sunrise today because it brought the competition's prices down," she said. found something different in the taste. Perhaps if they didn't know they were drinking imitation milk, they wouldn't have noticed difference." Mrs. Albert Hiu, of 2276 Keolewa Place, mother of three, buys whatever milk is costs a lot," he said.

A father of five who lives in Liliha came to Safeway to pick up Sunrise milk. "I don't drink milk myself," he said, "but my wife likes Sunrise because of the price. "We tried imitation milk but the children said they because his i 1 are used to the brands. He is worried about fresh milk prices and said that if they are raised by Foremost and Meadow Gold, his family might switch to Sunrise. "We use four and a half gallons of milk a week and that i -t; i public TO CANNY SHOPPERS Dale La Belle, left, and Cho Chang Young compare milk brands and prices before buying.

La Belle got Meadow Gold Milk which sells for 58 cents for the half gallon. Young saved a penny on his Sunrise purchase. start the price war, didn't go up in its prices and so didn't have to come down in its prices." But Cates also said at a press conference that Sunrise had established its prices last February on an expected build-up in volume. "Foodland helps a great deal," he said, "but we still must be accepted by at least two more of the big chains, places like Times or Star." Asked how long Sunrise could hold out without additional volume, Cates said that his firm was just getting by on its present prices and volume with "no leeway for added competition or other problems." He said "something would have to give, either our END-0F-SUMMER CLEARANCE! Instant Credit en TACKLE BOXES aluminum plastic all sizes models reg. 4.98 24.98 Mrs.

Louis McKie, of 1535 Pensacola switched from skim milk to Royal Danish because "as you can sr Dy the name, my husband 's Scottish and the price appeals." She has found nothing wrong with the taste of imitation milk, although she fears it might have more calories. Navy PO 3. C. Gerald Mal-Ieck bought half a gallon each of skim milk and imitation milk by Foremost and thinks "it's kind of shocking that skim milk's nrice is not down from 67 cents. "My wife drinks skim rrJIk ir.d I drir'- imitation milk.

Being in the Navy, I just have to buy the cheapest." Makes his own One irate customer, R. N. Wimbush of the Ilikai, would consign all 'milk people" to the regions. "I've lived in Hawaii 25 years," he said, 'but I'll never buy fresh milk again as long as I live here. I'll buy dried milk and make my own.

Tor less than $2. I can make 20 quarts of milk, and it's just as good as fresh milk. I dorrt like butterfat anyway. Mrs. Stanley Leu of Waiki-ki.

mother of five, buys any brand of milk "because the name does not matter if the milk is fresh." She thinks freshness and not prices should be the determining factor when getting milk. She is waiting to see what dairymen will do next, while they're bickering, I still go to market." Dale La Belle of 1216 Wilder Ave. said his wife does not like imitation milk although he himself find? no difference between it and freh milk. Ve have always bought Meadow Gold." he said, "but if its prices goes higher it's too high now we might change to other brands." Cha Caang Young, fresh from Korea, buys milk because he reeds it but finds it very expensive here "In Korea you can get a quart bottle of milk for less than 10 cents," he said. By Ligaya Fruto Star-Bulletin Writer Shoppers are getting in on the milk price war, and it's plain to see whose side they're on.

A survey yesterday morning in Safeway's Beretania Street store snowed this score: Sunrise Farms' whole milk clearly the lead seller. Meadow Gold's Royal Danish imitation milk a close second. Meadow Gold and Foremost whole milk running a poor third. Several shoppers said they went to Safeway just to show their appreciation for Sunrise Farms' efforts to bring milk prices down. "We get home delivery of Foremost milk," said Mrs.

Gail Li of 2351 E. Manoa Road, mother of "but Sunrise has been so nice to us that I thought I should patronize it. Gallon a day "I hate to tell you how much milk we use probably a gallon a day. My 14 -year old daughter can sit down and drink three glasses of milk, one after the other." She is afraid that high milk prices are "something we'll have to live with, and if it weren't for Sunrise, we'd be paying these high prices because milk is such a necessity." Mrs'. John Stewart of 2296 Makanani Drive, mother of one, calls the milk price bickering "ridiculous." "I don't understand why milk prices are going up and why they are going down," she" said.

"It doesn't make sense. When I heard on TV the other evening that they were coming down, I just roared. "We tried Royal Danish imitation milk and we liked it very well. If prices go higher, we'll stick to Royal Danish. "We just can't afford fresh milk at 67 or 72 cents.

I was so vad one evening I told my husband. 'Go buy a James Young of 333 9th father of seven, does most of the marketing in his family and he gets either Foremost or Meadow Gold 50off 50 of Kl RG-TV programs to he Japanese, new owner says prices or we might have to close our doors" unless the situation changed in no more than 120 days. He said he didn't know why Sunrise was having difficulty in penetrating the chain markets, but he implied that there had beer definite resistance. "Sunrise," he said, "would welcome direct competition ever-where with Meadow Gold and Foremost, at identical prices if that's what they want." Cates said he foresaw no difficult in obtaining milk supplies to handle added volume. The press conference, and Cates' remarks, were in part an answer to statements made Monday by called for an all-Japanese language format.

"But in view of certain discussions, we decided to modify our proposal to make it 50 per cent Japanese and 50 per Er.giish." he "We stii! feel we can do an adequate job of meeting the needs of the Japanese community." Eaton sees a good potential audience because a greater percentage of the population is made up of Japanese residents. "Even if we get one out of two viewers, it still will be more than the other TV stations." he said. Eaton said his station will buy films from Japan and concentrate more on educational programs. "We intend to do everything we can to be on par By Carl Wright St nr -Bulletin Writer Sunrise Farms has warned that it may be forced to raise milk prices and could be forced to "close its doors" unless it gets increased volume of business. Proclaiming itself a David fighting Goliath, the newest and smallest of the three major distributors yesterday took its case to the "court of public opinion." Sunrise has sold its milk cheaper than either Meadow Gold or Foremost, but claims difficulty in getting market exposure.

Until Sunday when the Foodland-Food City chain began stocking Sunrise milk, its chain distribution was limited to Safeway. Its acceptance at Foodland was part of a seesaw price battle that saw Meadow Gold and Foremost milk rise to 69 cents a half gallon and drop back to 59 cents all within three days. Sunrise milk has been retailing for about 58 cents. Paul E. Gates, vice president of Sunrise, said yesterday that unr i didn't Narcotics case to circuit court A narcotics case against a 21 year old soldier was given a preliminary hearing in District Court yesterday, then committed to circuit court for trial.

Pfc. Andrew D. Gross, of the 228th Supply Service Vietnam, was released to the custodv of his lawyer in lieu of S2.000 bond. He was arrested Sept. 25 in his a i i i hotel room where vice squad officers said they found a package of loose marijuana.

SCHWINN STINGRAY MIDGET i-tr." 1 OPEN iT-MMr fri 9 t(-mii The new owner of the former -T now K1KU-TV, said his new Hawaii TV outlet will devote more programs aimed at Hawaii's Japanese community. He said KIKU-TV will have color television in 1968. Richard Eaton, head of two Mainland corporations with a chain of 14 radio and TV stations, said 50 per cent of KIKU-TV's programming will be in Japanese. He is president of Friendly Broadcasting Co. and United Broadcasting Co.

Eaton said Friendly Broadcasting Co. purchased KTRG-TV for $605,000 "We anticipate more programming of interest to the Japanese community," said yesterday. He said original plans Weipahw Shopping Csntcr bo1 far Pheit 673-61 1 Sot. r675-011 Richard A. Voell, Meadow Gold's general manager, who charged That the 50th State Dairy Farmer's Co-operative was siding with Sunrise in the current milk dispute and giving Sunrise Meadow Gold's milk and withholding supplies from Meadow Gold.

And that Sunrise was creating an illusion that there is no milk shortage when there really is one. Meanwhile, efforts at the governmental level to stabilize the tense situation in the milk industry are continuing. Major figures in the controversy met yesterday with State Milk Control Commissioner Robert Kimura and were meeting again this afternoon. with the other stations, he said. This may involve boosting KIKU-TV's power by putting up satellite stations.

He said a mobile unit will be added to nrovide spot news coverage. The Japanese language program will be aired between 5 and 10 m. he said. Eaton announced that Hoover Tateishi will be the station's general manager. Tateishi said the station has been off the air since Monday, but expects it to be in operation before Oct.

23. 9 5 Richard Eaton Call slated by satellite A program explaining the history and meaning of communications satellites will be given at the monthly dinner meeting of the Institute of Electrical and Electronics Engineers on Oct. 11 at 6:15 p.m. at the Ala Moana Banquet Hall. The Commnn'ations Satellite Corp's staff from Pau-malu, Oahu, will give an illustrated presentation of the operation and future plans of Comsat, using satellites to provide world wide coverage.

The banquet takes place shortly after the launching of a new communications satellite. A special feature is planned for the program. The Hawaiian Telephone Co. will install telephone equipment and place a call via the satellite. The equipment will enable the dinner group to hear, by speaker, the reception of the call.

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