The Orlando Sentinel from Orlando, Florida • B5

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Shipping is $9.99 in Continental U.S. Orange Blossom Indian River Citrus Serving Central Florida Since 1977 Order by Phone 1-800-624-8835 Shop Online at www.orange-blossom.com Fax 1-800-987-3301 Another November, another strong ratings performance by WFTV-Channel 9 in news. The ABC affiliate did the best job of attracting the 25-to-54 age group, the viewers most wanted by news advertisers (and the focus of the numbers in this article). The monthlong ratings period ended Wednesday. WFTV General Manager Shawn Bartelt attributed her showing to overall strength of the Eyewitness News and cited the investigative reports.

strength was evident at 6 p.m. weekdays, when the station attracted 49,200 viewers in the 25-to-54 age group. WESH- Channel 2 placed second with 26,200 viewers. WOFL-Channel 35 drew 12,800 and edged WKMG-Channel 6 with 12,000 for its hour newscast. WKMG has dropped news at 5 in favor of Dr.

Phil which has been a poor lead-in for news. remain hopeful that get back on his game, but the results been said Skip Valet, general manager of WKMG. Still, CBS affiliate WKMG trumpeted second-place finishes in news at 6 a.m., at noon and at 11. said our focus would be the 11and the Valet said. seeing the results.

trying to cover news that always involve a gun or a NBC affiliate WESH, however, said it was second with a 6 a.m. newscast that is simulcast on sister station WKCF-Channel 18. There was no debate that WFTV was dominant, pulling in 41,100 viewers at 6 a.m. WESH had 25,000 viewers across two stations. WKMG averaged 23,200, outpacing WOFL with 12,800.

WESH cited its growth with the 25-to-54 audience from 4 to 6:30 p.m. The station said its share of the 5 p.m. audience had increased 40 percent from last month. so exciting to see Central Florida viewers respond so positively to our brand of local breaking news and weather said WESH General Manager Jim Carter. At 11weeknights, WFTV was again in front.

The ABC affiliate averaged 36,000 viewers. WKMG was the choice of 28,000, outpacing WESH with 24,000 and WOFL with 12,000. Late news is heavily dependent on lead-in. WKMG had an advantage because the CBS lineup was averaging 47,000 viewers in the 25-to-54 age group from 10:45 to 11p.m. The ABC lineup averaged 36,000, and Jay Leno delivered 22,000 on NBC.

news held the ABC audience, and audience grew from Leno. Why WKMG doing a better job of holding CBS viewers? takes Valet said. doing a better he said, citing anchor Lauren addition and dynamic brand was so strong that its 10 p.m. news on sister station WRDQ-Channel 27 scored a first-ever victory on weeknights. In the 25-to-54 group, WRDQ averaged 19,500 viewers and outdrew Fox-owned WOFL with 18,600.

10 p.m. news on sister station WKCF had 8,000 viewers. But ratings can be counted many ways. In Monday-through-Sunday viewing, WOFL won with 17,300 viewers to 16,300. WOFL is likely to gain when American Idol and 24 rejoin the lineup in January.

Former WKMG anchor Bob Frier will join the station next month. The ABC and CBS prime-time lineups basically tied with the 25-to-54 age group in Central Florida. Bartelt said broadcasting, with great shows on every network, reasserted its drawing power over cable. She cited Flash- Forward and Modern Family on ABC as well as Glee on Fox, the NCIS franchise and The Good Wife on CBS, Sunday Night Football on NBC and The Vampire Diaries on The CW. hard part about prime is there are so many things you want to see, and a lot of them are in the same time Bartelt said.

Hal Boedeker can be reached at 407-420-5756 or orlandosentinel.com. Read TV Guy blog at OrlandoSentinel.com/tvguy. WKMG, WESH cite ratings gains WFTV dominates November news By Hal Boedeker ORLANDO SENTINEL TELEVISION CRITIC Trading resumes today after Thanksgiving holiday U.S. financial markets are open, but the stock market will close early at 1 p.m. Bond markets will also close early at 2 p.m.

BRIEFIN Tirepricesareinflating. higherdemandfromdriversbuyingwin- tertiresarecombiningtoincreasecosts. justraisedprices.Othermanufacturers willlikelyfollowtooffsetU.S.tariffson Chinese-madetiresandtherisingcostof rawmaterialssuchasrubberandoil. KeyBancCapitalMarketsanalystSaul Ludwigseespricesup5to10percentby Americansareexpectedtobuyabout210 RubberManufacturersAssociation. PresidentBarackObamarecently slappeda35percenttariffontiresaftera U.S.unionclaimedaninfluxofChinese workerstheirjobssince2004.Thosere- placementtiresaccountforabout17 percentoftheU.S.market,upfrom5 percentfiveyearsago.

Lumpedtogetherunderthetariffare madebyChinesemanufacturersandsold intheU.S.underbrandnamessuchasLing LongandWanli. thepriceonallconsumerreplacement tiressoldinNorthAmericaby6percent startingDec.1,citingrawmaterialcosts. CooperTireandRubberCo.hasraised pricesacrossitslineuptorecoupthecost ofChinesetariffs.LudwigexpectsCooper toraiseprices5to10percenthigherinthe firstquarterbecauseofrawmaterials costs. Tirepricesare rollinghigher Goodyearisraisingthepriceonallcon- sumerreplacementtiresinNorthAmerica. ToyotaMotorCorp.isslashingbonuspay formanagersastheJapaneseautomaker tacklesamassiverecallintheU.S.anddeep lossesforthesecondstraightfiscalyear.

automakersaidThursday. ToyotaannouncedWednesdayamassive recallintheU.S.affectingnearly4million vehiclestoreplacethegaspedalsthatcanget stuckinthefloormatsandcausesudden acceleration. PriushybridandLexusluxurycaristryingto reverselossescausedbyaglobalslumpand strengtheningyen.Thismonth,Toyotalow- ereditslossforecastforthefiscalyear Toyotaslashesbonuspay Bankruptcyfilingsinfederalcourtshave jumpedbymorethanone-thirdasbusinesses andindividualsstruggledtoregaintheir footinginaweakenedeconomy. NewnumbersfromtheAdministrative OfficeoftheU.S.Courtsshowabout1.4 millionbankruptcycaseswerefiledinthe mostrecentfiscalyear.That’sup34.5percent comparedwiththemorethan1millioncases ayearearlier.Thebankruptcyfigurescovera periodfromOct.1,2008,toSept.30. Bankruptcyfilingssurge TheFederalReservehasdecidedtotighten theconflictofinterestrestrictionsgovernin theboardsofdirectorsofits12regionalbanks.

Theregionalbanksaregovernedbynine- memberboards.Threemembersareelected bythebankswhobelongtotheFederal Reservesysteminthatparticulardistrict. Theothersixmembersareselectedto representthepublicandmaynotbeofficers, directorsoremployeesofanybank. Thenewrulesimmediatelyrequirethatany boarddirectorservinginoneofthepositions representingthepublicmustseveranytiesto afinancialinstitutionthatcomesunderthe theFedboardwithin60daysofthatin- Fedtightensconflictrules Product: OSBroadsheet PubDate: 11-27-2009 Zone: FLA Edition: ROP Page: MONEY9 User: wmzimmerman Time: Color:.