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The New York Times from New York, New York • Page 9

Location:
New York, New York
Issue Date:
Page:
9
Extracted Article Text (OCR)

Are You One of of Wonien? Jiiw made a Gtudy of posture state that 95 per cent, of women carry badly. How often do you yourself nituraUy graceful and easy The one detail of all others that gives a woman 1 the foundation of graceful, easy carriage fc shoes just shoes In the Cantilever -Shoe oo will find a good-looking shoe that tupplies you with the very basis of carriage. There are the fashionably 'rounded toe tnai Dnngs you bo mucn comfort, the lower heel now in vogue 'that keeps you from walking too much on your toes, the natural sole-line that upholds vour entire foot without deforming it, and there is, especially, the 'Cantilever Flexible Arch supple, flexible, like your own arch. The woman who wears Cantilever Shoes walks gracefully in shoes so agreeable to every step she feels increased vigor, poise and spirit. The Cantilever leatures mentioned unite to strengthen, through exercise, muscles that stiff-shanked shoes restrain and atrophy.

This necessary exercise corrects and prevents "weak foot." And the Cantilever Flexible Arch draws up, when laced, to give each arch of yours the exact degree of support it requires. you wear Cantilever Shoes you i fcxve the basic elements of correct car- riare also wonderful comlort in good-looking shoes. Widths AAAA to E. Royalties amounting to probably a week are being- paid by the manufacturers of "Eskimo Pie." the llttls oblong block of lea cream covered with chocolate, to Its inventor. C.

K. Nelson, son of tho village, confectioner of Ono-wa. and associates wbo have backed him in the marketing; of product which went begrcing- for almost four years. Probably no innovation, of recent years Vdenlimed to meet the cravings of a sweet tooth has met with such instantaneous success in New York. Chicago and other cities.

The consumption of Eskimo Pie since it was placed on the market' last January has encouraged its sponsors to believe that the gross income from royalties may amount to 11.800.000 in the next twelve months. The chocolate- covered cake of ice cream is be 1 rue sold by the millions every day. and a company has been organised by Russell Stover of Chicago to Issue licenses for its manufacture. Although the royalties represent only a small fraction of the price, at the rate of 5 cents a doxen cakes, the total is one of the biggest incomes ever received from a similar product. At the present time checkers are employed in ice cream manufacturing plants operating under Oxford in Black KU.

tlODO Ten Calf, $10 DO Briren Kid. HIM. and While Cemea, S8J5 CANTILEVER SHOE SHOPS 3 W. 39 SL, nr. 5th Av N.

Y. 414 Fsfoa Si Cstct Scsrafff), BreeUya V7 Bread 5L (opp. City Hall), Newark Also sold by It J. Jscobms, Lexis trUs Ave- at 60tk St 0. Skire, 440 Colaabss Ave, at 81t St A.

Arcuni, way, bet 89th 90th. Grwnberfer', 293 Grand StN. Y. A. Hang-, 364 East Fordhara Rd.

KSiBraTtar LUGGAGE COKPN. 541 Fifth Ave. Below 45A SL 1347 Broadway At 36A SL Additional Reductions! HARTMANN TRUNKS and LUGGAGE (At Both Stores) HERE Is a truly great opportunity for Discriminating Travelers! rtuma all round edg-ea. laundry bag. ihm box.

hat $39-5 ladles Tight Weight Ttut- ritted tray containing 11 pieces shelf fittings. Genuine j.wruao coora grain. Sllk- Iined. ShlrTMi Anrlrata Iti n- Sixes: Ann ern 24 inches. pOOOU (prepaid Mall Orders Tilled hi nci GOT RICH OVER NIGHT Village Confectioner's Son Found Way to Combine Ice Cream and Hot Chocolate.

$30,000 A WEEK ROYALTIES 1 Company Licensing Manufacturers Expect First Year's Receipts Will Be $1,500,000. the Nelson License to check the exact number of Eskimo Pies made and sold each day. Cemblaiag Bit aad Celd. C. K.

Nelson, the young man who performed the seemingly impossible feat of coating a. bar of ice cream with hot chocolate, was brought up sjid educated In the little town of Onawa, Iowa, where his father or rated aa lee cruam manufacturing ests-bllshment After Nelson got through school his father put mm -in cnarge or tne plant, where he gained knowledge of ice cream manufacture. Nelson conceived the Idea of dipping ice cream In chocolate and he worked on the plan with varying success for several years. His main difficulty arose from the fact that the chocolate would not stick to ice cream. The elder Nelson turned his ice cream plant over to another man and failure resulted.

With little else but an Idea to sell Nelson set out to find capital to perfect his- Eskimo Pie scheme. He went from town to town and met with constant- rebuffs. cover ice cream with hot, chocolate? Ridiculous I said the men before whom he laid his plan for a new confection. Finally he reached Omaha, where be met Ruftsel Stover, then connected with the Graham Ice Cream Company of that city. Stover 'recognised possibilities in Nelson's idea.

He had been superintendent of a big chocolate factory in Chicago and he -saw a way in which it was possible 'to supply what Nelson lacked, namely, a method to make the chocolate stick to the ice cream. Kneeeas Cesnes at X-sst. The experiments were resumed upon a large scale, with the result that "-klmo pie" la enjoying an enormous sale throughout the Middle West, and its fame is spreading to both coasts. The process of manufacturing 'Eskimo pie" is -apparently simple. Brick ice cream is cut into oblong bars and dipped in chocolate which has been heated to 113 degrees and allowed to cool to 90 degrees.

-the proper heat for dipping. It would- seem that hot chocolate must cause ice cream to melt and "run" before it could be placed in the hardening room. This, however, is not the case. The ice cream causes the chocolate to harden. The bar is then wrapped In foil and placed in a hardening room where it remains until ready to be marketed.

Its Inventor says that it is possible to leave a bar exposed in a warm room for as long aa thirty minutes before it. will melt. Nelson and Stover, having perfected the process of manufacturing "Eskimo pie. interested capital in its manufacture and' obtained money to form the Russel Stover Company, with offices in this city. Stover was made President; Nelson, Vice-President tn charge of manufacture, and H.

3. Watson, secretary. Heft Made reeally As Ye. The company began an extensive advertising campaign, with the result that Kaklmo pie baa had an amaxlng sale. The fitorer Company Issues licenses to ice cream manufacturers authorising them to use the Nelson formula.

The bulk of New Tork's supply of Eskimo Fie is being furnished by the Huber Ice Cream Company of Bridge-Port The Jersey Ice Cream Company, of Lawrence, and the New Haven Dairy, of New Haven. We are supplying a hundred towns In the territory between Bridgeport and New York," said O. 8. Sherwood, accountant for the Huber Ice Cream Company. We ship Eskimo Fie into New Tork and other cities by motor truck.

If it is properly packed it does not soften. Its sale is assured as long as the distributors keep it in good con dition. We are waiting to see whether there will be any difficulties in handling the product in Summer. We manufacture Eskimo Pie at the rate of 250 to 3.000 dosen cakes a day." Mr. Sherwood said that since the product was placed on the market thousands of Imitations had appeared.

He said that he was Informed suits to protect the patent applied for by Mr. Nelson had been started. A large ice cream concern here which had under consideration the manufacture of Eskimo Pie explained yesterday that a proposition from the Nelson Company had been held in abeyance pending the setlement of suits growing out of patent rights. From a representative of this concern, it was learned that the ice cream content in Eakltmo Pie was much smaller than the portion dished out over the counter by confectioners. It was also explained that products similar to Kaklmo Pte had appeared, here and elsewhere In recent years.

WILL SEEK LODGE'S SEAT. Gaston Wants Democratic Nomination for Massachusetts Senator. BOSTON. April 8. Colonel William A.

Gaston. Chairman of the National Shaw- mut Bank of this city, announced today his candidacy for the Democratic nomination for United States Senator. He was an unsuccessful candidate for Governor In- 1902 and 1903. and was the party nominee for United States Senator in 1905. Senator Lodge.

Republican, has indicated that he would be a candidate for re-election. Will Mueer fWsvsr. Paint the Picture to yourself that WILL BE TRUE if you should die the picture of your sorrow-stricken, grieving family. Answer straight Is THAT the time to make them choose a burial place, or should you do it NOW? America's Permanent Burial Park in the Westchester Hills Write for "The Passing of Our City Cemeteries" and other enlightening literature. City Office, 103 Park at 41st St.

Convenient Terms Remove the. Last Reason for Delay Wi-. Today9s Rotogravure Section Today The New York Times Rotogravure-Picture Section is issued in four parts, 30 pages. New Spring Shoes For Easter Very Moderately, Priced 10.00 all Patent Leather, Black Satin or Black Russia Calf. 12.00 Obtainable in ell Patent Leather ell Black Satin.

Darien 11.75 Francint- In Patent Leather vamp and back xeitk dull Kid trimming. Black Satin vamp and back u-ith Black Suede trimming or While Washable Kid wamp and back vith Patent Leather trim-mini. 10.00 Obtainable in All Patent Leather or Black Satin trith Black Suede insUp one strap neatly cut-ouf at sides and finished i-' with zorini. One and-' one-half inch Spanish, keel. Fifth Avenue II at 37th Street Hats Veils Gowns "Coats Wraps Neckwear In addition te eur fextrning Specialties, tee ehewing atfracHom JeA Hats and Gowns at ore net meetrning.

Moderate Prices 37S Fifth Ace. tB Stor Copier 8(j. EASTER NECKWEAR .50 TO $0.50 Radiant with the spirit of the Springtime Holiday are these scarfs, fashioned from the silks of France, Italy and Switzerland. Four-in-hand cravats knitted scarfs and bow ties in all the newest patterns and colorings. in early, and pick youir Easter scarf from the splendid assortment here.

Jr. JOHN FORSYTHE 20 WEST 34TH STREET (ADJOINING WALDORF-ASTORIA) ajniiuniiuuiiiiHiuiiiiiiiiiHnniuiiiiiiunHiiiHiuuiiiuHuiuuuiHimiiiiuiu SHIRTS Semi-Starched with Collars to Match $0.50 TO 5. These are London's own ideas in shirt styles, and mighty good ideas they are. For they combine the elegance of laundered cuffs with all the comforts of a negligee. The individuality of this shirt is completed by the typically British collar-to-match.

I i In all the newest designs materials for Easter JOHN FORSYTHE 20 WEST 34TH STREET (ADJOININO WALDORF-ASTORIA) nmninniiHiiHiiniiiiiiiiiiiiiiiniiiuiiiinniniiiiHHiiiiiiiiHiiiiiiiiHiinHiiife WHITE ENGLISH BROADCLOTH HI $5.1 This is the world's most famous shirt material, and has no equal for beauty or comfort for Spring and Summer wear It stays white after washing, and will wear an unexampled length of time. Made in Great Britain. Make your selection for Easter. Also available with attached collar and In the new pleated styles. JOHN FORSYTHE 20 WEST 34th STREET, NEW YORK (ADJOININO WALDORF-ASTORIA) sV PARIS GOWNS PARIS HATS PARIS SUITS PARIS COATS PARIS CAPES On View in the Louisi XVI Salon New Paris Dresses 49.50 From whimsical Paris, with her unending fashion originations, comes this delectable hand-made French dress of Silk Georgette Crepe which expresses an individual note in the gorgeous motif over the entire dress carried out in Steel beads.

The elaborate embellishment is ingeniously repeated on the shorty graceful sleeves. 69.50 Deriving an inspiration from the star-lit skies, Paris has succeeded in effecting a dress that is as exquisite as it is original. Deftly modelled in Silk Crepe de Chine, and revealing inverted bateau bottom and strikingly novel wide, slashed sleeves ending in wristlet, it is "ornately bedecked with glittering beads in all-over star design portraying a tone which is as soft and delicate as starlight and as beautifully radiant. Jenny Replica, Silk Embroidered Coats of Veldyne 79.50 Taking its inspiration from Paris, this decidedly smart coat of soft, supple Veldyne marks time with fashion, and the wearer will be proclaimed a leader in the Ea6ter Parade. Its simple yet graceful lines impart that much desired 6lender-ness.

-Slight shirring at the sides gives that necessary curvature, and the wide Jenny sleeves, extending from shoulder to waistline, are lavished with grey silk Ribbonzene embroidery attached with silver tinsel thread. A brilliant silk Crepe lining adds enchantment to this pleasing coat. Fifth Avenue New Parisian Inspired Easter Bonnets 12.50 to 50.00 Breathing the very spirit of artistic millinery creations will endow the wearer with a re-, freshing individuality and a becoming smartness. Included are the most entrancing models' in close-fitting toques and the ad- mirable pokes, irregular shapes and mushrooms, Tricornes and wide-' brimmed dressy types. All the new and fashionable materials are prevalent and the trimmings are as compelling in their attractiveness as the models are exquisitely con- ceived.

Spring Furs Fashion decrees that the fashionable woman must possess a fur neckpiece, as the occasions for its wear are many and its added -beauty to the Spring costume will insure distinction and smartness A Sprinkling of the Offerings Squirrel Chokers 12.75 Mink Chokers 19.75 Brown Fox Scarfs 19.75 Platinum or Brown Wolf Scarfs 24.50 Stone Marten Chokers 29.50 Baum Marten Chokers 45.00 Pointed Fox Scarfs 49.50 Platinum Fox Scarfs 65.00 Hudson Bay Sable Chokers (2 skitis) Natural Blut Fox Scarfs 14950 Silver F6x Scarfs 195.00 DRAPED DRESSES EASTER BONNETS COSTUME SUITS TUCKED COATS FRINGED CAPES For the Easter Stroll Three-Piece Twill Gord Costume Suits; Twill Cord is the accepted fabric for suits this Spring and lends itself admirably to fine, tailoring. These handsome three-piece models favor the short 'longer box-coats which are plain tailored, neatly trimmed with inserted biis straps of self material. The contrasting colored Canton Crepe bodice tops and sleeves, some pUin and others embroidered are in perfect harmony with the lining of the jackets." Correct Zflpparel bfUbmen 69.50 The three-piece costume suit has won the approbation of every modish woman. These elegant models are unsurpassed in- smartness. Included are those with the ever-appealing box-coats' and longer straightline models.

Some are attractively adorned with rich hand-embroidery or Silk while others depend upon the beauty of line for smartness. The dressej are coupled with Foulard Silk.Canton Crepe or plain Canton Crepe beauti- fied with ribbonzene embroidery. I. Chita Fox or Caracul Trimmed Matelasse Crepe Capes 6950 1 These handsome capes bespeak, the last word in modishness and are just the thing so much in demand by fashionable-women who are in quest of a cape that expresses individuality. beauty of Silk Crepe Matelasse, which adapts itself 1 nicely to flowing lines, is greatly enriched by the huge collar and broad border of Black or Platinum Caracul fur or exquisitely blended Platinum" Chita ForJ The lovely silk.

Crepe linings are most at tractive with their alternating stripes in contrasting colon At 37th Street 1 i.

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About The New York Times Archive

Pages Available:
414,691
Years Available:
1851-1922