The Honolulu Advertiser from Honolulu, Hawaii • 14

B-4 Tuesday, April 28, 1987 The Honolulu Advertiser The rise of Joe Moore Hawaii's No. 1 news anchor From Page B-1 Hawaii's TV News Wars 4- v.O hi' -r-, Moore the actor During this period, Moore acted in bit parts in "Hawaii 5-0." (Since then, he's done parts in Moore and his current on-air sidekick, sportscaster Les Keit-cr, acted together in a 1971 "Hawaii 5-0" episode in which Keiter played a general (origin of his now-famous nickname: "The and Moore, a military officer. Moore's friends say that the KHON sports years (1978-1981) were increasingly difficult ones for him. Moore was in his early 30s, had been doing TV sports for 10 years and was getting burned out Moreover, he had big acting aspirations. A friend recalls: "Joe took a leave-of-absence for several months and went to L.A.

and knocked on doors, and didn't get anywhere. When he got back, he was really down." Several months after Snyder took the helm at KHON in 1981, he and Moore had lunch. Moore, bored with sports, had brought along a proposal for a Johnny Carson-type show. Instead, Snyder surprised Moore by asking him to be Channel 2's news anchor. Moore as anchor Moore and a vastly improved news department, station and national NBC network proved a single-minded with a very clear sense of right and wrong; nothing is half-way.

He makes up his mind quickly and definitively and that's it." Channel 2 staffers say, judg-ing by the number of incoming phone calls, that Moore is very popular with the ladies. He's been married and divorced three times (twice to the same woman, Pat Moore, now an Outrigger Hotels executive). He has one teenage daughter by his first marriage. KGMB's Pamela Young, who worked with Moore at Channel 2. says "Joe Moore is a man of obsessions." His fascination with Mozart became a KHPR radio program; his observations of people and life became a book.

A close friend of Moore's agrees with Young: "Five years ago, if you were to go to his apartment or get in his car all you'd hear is country-and-i western music; today, it's Mo-; zarL It's like that in his personal relationships, too. He'll meet someone and he'll go at it full-bore, run into problems and then drop it." Another friend summarizes Moore's success: "The confident Joe Moore you see today evolved over time. When you go places with Joe" today, as soon as he walks in, heads turn. Finally. Joe is getting what he couldn't get from his acting or even from doing sports he's getting adulation." broadcast specialist with the 25th Infantry Division and the Armed Forces Network in Vietnam.

In 1969, he returned to Hawaii as a sports reporter at KGMB-9. the CBS affiliate, making $16,000 a year. He became a part of the No. 1 anchor team that Cec Heftel put together: Bob Sevey, Moore, Bob Jones (now KGMB's principal anchor) and Tim Tindall (now KITV's principal anchor Moore also did radio and TV play-by-play for UH and high school football and basketball. World Football League football, boxing, golf, etc.

This, and interacting with the people involved, gave him better instincts for how local people feel and react, Channel 2 promotions director Dennis Christian-son believes. In 1978, Moore had a series of lunches with George Hagar, then president of Channel 2, at Hagar's home fronting Waialae Country Club. Hagar says Moore agreed to leave Channel 9 to become sports anchor at KHON for a salary of $33,000 a year. Dick Schaller, Snyder's predecessor as Channel 2 general manager, says KHON 'also offered Moore expanded sports air-time. KHON president Bill Snyder Wally Zimmermann: "Joe surprised Moore by asking him is very single-minded with a to be Channel 2's news an- very clear sense of right and chor.

wrong school. As a teenager, he began keeping a notebook of "gems of wit and wisdom" from the world's great thinkers, of his own observation and of those of lesser-known folk as well. It is from this reservoir of material that he draws his trademark conclusion to the Channel 2 News: "And finally tonight, have you ever noticed Joe and 'The Duke' John Wayne, "The Duke," dominates Moore's office: on the left, a picture of Wayne in the uniform of a U.S. cavalry officer; on the right, a movie poster of Wayne storming ashore in "Sands of Iwo Jima." When Moore is sitting at his desk, he can look up and see a full-length poster of "The Duke" in cowboy attire, looking directly back at him with a hard, flint-eyed gaze. What does Moore see in his hero? "John Wayne was always the good guy," explains former colleague Barbara Tanabe.

Zimmermann elaborates: "Joe, like John Wayne, is very winning combination. In February 1985, nearly four years after that lunch, Moore and Channel 2 News were No. 1 at 6 p.m. for the first time, ending the 18-year reign of Sevey KG MB. Most of what you hear on the Channel 2 News is not written by Moore.

"In most cases, I'm the singer, hot the composer." he told Honolulu magazine. Reporters write the news stories, and the show's producer writes what Moore says be tween the stories, although Moore has great freedom to edit the material to his style. Wally Zimmermann, Channel 2 news director from 1981 until this February, says: "They always tell me on the street, 'Joe said exactly what I was thinking or 'I wanted to know the answer to just the question he Joe senses and anticipates his audience's emotions and reactions." Moore has been a student of people and of life since high V. Third-place KITV looks toward possible expansion From Page B-1 Sj I yM One potential problem for the optimists at KITV is that their 5:30 early news niche (where they are currently No. 1 vs.

CBS' Dan Rather and NBC's Tom Brokaw) has a substantially smaller audience (63,000 average) than the traditional Hawaii news arena at 6 p.m. (An average of 210,000 adult viewers watch the Channel 2 and KGMB News.) A smaller audience means less ad revenues and a smaller budget. (For example, Channel 2 charges $700 for a 30-second advertisement during the 6 p.m. news; Channel 9. $500.

For its 5:30 p.m. news show, KITV charges $350 for 30 seconds.) KITV reporters are hopeful, but are not putting all their eggs in the Tak basket. Channel 2's news director, Kent Baker, reports that, over the last two months, he has had lunch with seven of the 11 full-time KITV reporters. Concludes one KITV newroom staffer, "When we. see Tak back up their words with dollars, then we'll be believers." is KITV's consumer feature, an idea that he transplanted from Chicago.

Reporter Leesa Clarke says that "Working-4-You" gets 10 letters and 30 phone tails per day. Success begets competition; Channel 2 began its "Consumer Watch" (with Chris Parsons) last month. Help is on the way for KITV maybe. At a recent pizza lunch in, the newsroom, Tak broadcasting vice president Tom Hartman talked about expansion adding a weekend late-evening newscast and a possible noonday newscast. Tak Communications owns four ABC affiliates in Wisconsin.

Prior to joining Tak in 1985, Hartman was president of ihe CBS affiliate in Norfolk, which, he says, was No. 1 in early news. Hartman says that he is committed to "adequate staff to be competitive." KITV general manager Dick Grimm: "I'll match my bottom line against theirs any day." AdvertiMr photo byCarlViti GBS plans 'Seven Days of Moscow, program Catering It's A Matter Of Style By Mark Schwed in TV Editor if' Ni IEW.YORK CBS News. 7 i i er first-person reports similar those in a quickly produced and highly rated special on cocaine called "48 Hours on Crack Street." The reporters are to live for a week with Soviet citizens journalists, soldiers, doctors, artists, steelworkers and others. Reporters are to spend time in Moscow, Leningrad, the Soviet republic of Georgia and elsewhere.

Rather will anchor the special. Stringer's announcement failed to say how the subjects were chosen by the Soviets or the network or whether the CBS reporters would be escorted by Soviet officials. A CBS spokesman said he could not provide these details about the broadcast layoffs, budget cuts and management changes, CBS News is still capable of doing the job. Beginning tomorrow, CBS Inc. chief Laurence Tisch and the top executives of the three network news divisions will attend three days of hearings before the House telecommunications subcommittee.

The subcommittee is trying to determine whether the national interest is affected by cutbacks in the network news divisions. Last week in Washington, CBS Broadcast Group President Gene F. Jankowski announced that CBS had already mapped out significant plans to cover the presidential campaigns and election. For the program on the Soviets, "CBS Evening News" anchor Dan Rather and nine other correspondents will deliv- 1 campaigning to maintain its credibility after major budget and staff cuts, announced yesterday it has secured sweeping access to Soviet citizens and territories for a prime-time special to air in June. "The Soviets have never before granted outsiders such sweeping access, not only in terms of geography and people, but in terms of time as well," said CBS News President Howard Stringer.

The announcement about the special, titled "Seven Days of Moscow," is widely seen as part of CBS's continuing push to persuade those who work for network and those who watch it closely that despite 4 ram- 1 TV i. iTho Word Gamo it FRIDAY'S BRIDE Independent, unconventional. She takes a different view of things, has definite ideas on how they should be done. And tonight its a champagne reception and a midnight flight to the coast. SATURDAY'S BRIDE Seems just yesterday she was the flower girl.

Today, she's wearing the gown. For her, heirlooms and traditions. For her family and friends, a banquet and dancing into the night. SUNDAY'S BRIDE She's always liked mornings. They met on a sunrise stroll in the park.

Now, mornings will be even more special. After the brunch reception, maybe they'll slip away for a quiet walk. Today's word: relumes Relumes: ree-LOOMS. Rekindles. I Average mark 19 words.

Time limit 35 Can you find 27 or more words in relumes? The list will be published tomorrow. Rules of the game: 1. Word must i be four or more tetters. 2. Words 'which acquire four letters by the of such as "bats or "dies" are not used.

3. Only one form of a 'verb is used. For example, either "pose" or "posed," not both. 4. 'Proper nouns are not used.

5. Slang word are not used. RMERICR'5 1 1 FRMILY rjnk sr Every bride is unique. From trousseau to reception, each has a vision of her day. And from menu planning to the last dance, we can help make her dream come true.

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