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The Honolulu Advertiser from Honolulu, Hawaii • 36

Location:
Honolulu, Hawaii
Issue Date:
Page:
36
Extracted Article Text (OCR)

i rrrff ti BIO Friday, August 21, 1992 The Honolulu Advertiser KITV to add an early newscast, and join 6 p.m. battle reporter Paul Udell. This segment will include brief headlines from the business world as well as a lengthier segment examining a facet of consumer ism mortgage rates, insurance, changes in tax laws or ways to save money, for example. Kekaula will present the full sports report. In a market with a high turnover among reporters, Zimmermann said his staff has become very stable and competitive.

He conceded that KITV is still battling its perception as an also-ran in the ratings, although in the last few years Channel 4 has gained a few percentage points. "We have to reverse a (viewing) habit, and that's real hard," he said. "But we're 10 times the news organization we were five years ago." p.m. desk with Akana, will take over as weekend anchor, with Rob Fuku-zaki on sports. Here are some of the features of the two new broadcasts: News 4 at 5 Allgire will handle a new "Health Report," in which he will localize Mainland-produced segments on medical trends and advances, Zimmermann said.

"It's one of the most wanted segments of information in news broadcasting," he said, citing the results of a recent viewership survey. Kekaula will produce "Sports Brief," a quick look at the personalities making sports headlines each day. News 4 at 6 "The Money Report" is the new addition at 6 p.m., produced by senior with Dan Cooke, who will continue in his present role as weather reporter on the 5 p.m., 6 p.m. and 10 p.m. shows.

Richard Schaller, station general manager, said the 5:30 p.m. news was the earliest local evening newscast when it was instituted three years ago, and the station had hoped view ers might tune in early to sample the News 4 broadcast "The reason for that was to establish an audience," Schaller said. "We've done that it's a good newscast and now it's time to move to 6 p.m." and compete head-to-head with the KHON and KGMB newscasts. Cooke also will co-anchor News 4 at 10 with Paula Akana, joined by Robert Kekaula on the sports desk. Dick Allgire, who had shared the 10 and KGMB-Channel 9, although the different air times makes it difficult to judge the different stations' shows fairly against each other.

Pamela Young' and Gary Sprinkle, the husband-and-wife team that has headed the weekend News 4 shows for nearly a year, will anchor the new 5 p.m. broadcast They will be competing with the KGMB newscast at 5 p.m., but Zimmermann believes Young and Sprinkle have generated enough of a following to draw viewers at 5 p.m. and then into the other two evening news shows. "The response to them together has been really gratifying," he said. "They're both experienced people in the market.

People know them." Tina Shelton will move from 5:30 p.m. to co-anchor the 6 p.m. news By Vicki Viotti Advertiser Staff Writer KITV-Channel 4 will launch a new 5 p.m. newscast and move its 5:30 p.m. flagship show to 6 p.m.

starting Sept. 14 in what station executives see as a move to the front lines of the battle to capture Hawaii's TV news viewers. "We're now in the game," said Wal-ly Zimmermann, KITV news director. "We may have to bide our time, but Tm real confident we can put on a good broadcast every night, and I'm real proud of it." KITVs 10 p.m. newscast has typically finished third in local Nielsen ratings.

Its 5:30 p.m. audience also has been smaller than those watching the 6 p.m. newscasts on KHON-Channel 2 Uj "Lj Uf OOW FRIDAYS ONLY 5r00 to 9:30 P.M. Xu UtniMlEi iTTfl Trjfflrf i rmrrt rtmrt I ALL YOU CAN EAT SEAFOOD BUFFET BONELESS TERI-CHICKEN SAUTEEDMAHIMAHI Combination 1 LUNCH DINNER umnxnX aalad, tile of French br.ad with "fclftT M3' Jl I lunch, or dinner roils at dtnnar, Iff I hoi vegetable, and rice, trench f.ts CmZ I tnet. or mashed potato.

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Pages Available:
2,262,631
Years Available:
1856-2010