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Gigantic Auto Mergers Feature the Year 1928 New High Production Record Set Tendency of Small Cars to Become Larger Has Been Extensive. By Israel Klein. The year 102S will be known in future history as the merger year in the automobile industry. Yet, outstanding as this development if, iv. isn't alone in importance among the achievements of this great field.
Fo- close behind come such significant factors of 192S as: 1. A new high record in automotive production. 2. Thri ne-w Chevrolet six, marking the departure of General Motors from Ju four-cylinder field. 3.
Return of Ford to mass production" 4. Introduction of at least three new cars and promise more by the first of the year. 5. Tendency of small cars to become larger. 6.
Grf.at expansion of the export trade. 7. Introduction an eight-cylinder automobile iu the price field below $1000. 8. Use of high-grade features in lov-prlce cars.
9. Innovation of a radically new type body by Buick. 10. Appointment of a "czar" for lie rubber industry. Besides these developments that oia-k 192S as an important year in automotive industry, there are other factors only second in importance to them.
For example, might re-member that Nash introduced his "400" series and dual ignition; that Dodge dropped the four for the six, that Duesenberg came out with a brand new straight eight of 2 5 horsepower, that Velie definitely went over to aviation, that Auburn brought out a six below the $1000 mart, and that another European automobile, the Lancia, came over for American production to keep the Rolls-Royce company. As a result of all this 1928 will be remembered as the record year of all, even surpassing 1D26 in all its glory. In 1926, production took the high peak of more than 4,500,000 passenger cars and trucks. But this year's production up to December 1 passes the mark set in tlie first 11 months of 1826 and needs a production of less than 140,000 cars to pass the previous record. This is certain, for Chevrolet alone is going full blast at a rate of production exceeding 5000 a day.
That new Chevloet marks a turning point in automotive history. It puts General Motors, greatest producer of automobiles in the world, altogether out of this field and leaves it open only to Ford, Whippet, Plymouth and Durant. be narrowing of the four-cylin- dei field by so great a margin as Chevrolet has left is even further (i e( threatened by the encroachment the six into the price class of the four. respite this threat, however, Ford is steadily increasing his production. To an average demand of 7 0 0 0 of his cars a day, he worked up his production until now he is i out 6 a day and soon will pass the a i a for his product.
In order to break even, it is said he has to produce and sell 5000 Model A's a day. Some authorities believe that it was Ford's and Chevrolet's mess production that forced the mergers we have witnessed in the past year. These may be traced partly to this, but many other perhaps more impor- tent factors led to merging of the fcrge automotive firms. The first great step in this direction as the merger of Chrysler and Dodge, involving perhaps half a billion dollars. Later on in the year came the wedding of Plerce-Arrow aiu Siudebaker, and only lately we have heard of the merger of Hupmo- bJle and Chandler.
Several parts manufacturers also have joined forces, while two great trade organizations--Motor and Accessory Manufacturers Association the Automotive i Association--now are one. What all this means and what the mergers are leading to are questions that "Ail'i puzzle independents in the automotive field. And it is yet too close to their consummation to make any sort of guess or prediction. Despite these mergers, however, those still left out continue to show their independence by the introduction of new models of far more am- i i scope than has ever been showr. before.
Perhaps the most striking example is that of Manner, wHch Im just announced its intention to introduce early in spring a new eight-cylinder automobile, with all "modern for less than $1000. The car is to be named the Roosevelt. In addition, Reo has come cut with the "Mate" to the "Flying Cloud," Auburn with a new six for $995, we be introduced to at least two more entirely new automobiles at the New York show. In he face of this two cars have Iropped by the wayside in IS28. Velie discortinued automotive, production for aviation, for which he has developed a motor that gives Mm greater p-'onrise than he had from his cars.
Falcon-Knight is the short lived product of Willys-Knight that has gon into the limbo of the past. Of even greater significance is the apparent failure of the small European car. Introduced with Wbippe' two years ago, the trend seemb to be away from tiny proportions in to field to compare with the mod erate sized automobile. Chevrole: has increased its wheelbase seven incl.es and put a larger body on th frame. Whippet has had to enlarge its dimensions somewhat, and even the new Ford is slightly larger than the old model T.
Competition has gro-wn particular ly keen, yat the field has expandec considerably. Passenger car regls tration in the United States is expect ed to pass the 25,000,000 mark January 1. while motorists are mak ing room for a third car in their gar ages. Of the SO per cent of Amerl can families that own automobiles nearly 15 per cent own two cars an hair of these make room for three The export field has opened up fo the American manufacturer muc more widely than ever. In 1927 shipments of automobiles and relatet parts abroad were valued at a tota of 4 0 6 0 0 0 0 0 0 The first 10 month of 1928, however, surpass this year amount by more than $34,000 With a monthly average of mor than 4 4 0 0 0 0 0 0 in automotive ex ports for 1928, therefore, we ma expect the year's total to approach value of $530,000,000, which woul be about 20 per cent above the 192 export trade.
One of the noticeable tendencies i automotive design was the radica departure Buick made from tb.e.con ventional style of body last summei The rounded, wider type of body i still experimental. It is, however established that automobile passen gert, need more room for their com fort and that the only way to after this in to widen the body. Buick's innovation of the Wider rounded body is second to its mor famous mechanical departure, whe it introduced the four-wheel brakes Perhaps others will follow this trenf as they did the earlier ones. And perhaps those who will mak the first step toward this change wi be the manufacturers of low price cars. For it ia they who have su in introducing nearly all th major improvements we saw heretc fore only on the more costly product Low price no longer bars one fror the advantages of the air cleanc fuel filter and oil strainer, the thei mostatic control and many other re finements for easier and more con fortable driving.
In fact, it include such better factors as a scot, the fuel pump, the one button control, shatterproof glas. and so on. In the tire industry, business ha been just as remarkable as in tr automotive field. But perhaps th most significant development fo 1928 was the appointment of Lin coin C. Andrews, former federal pr hibitlon commissioner as "czar' i the rubber industry, and the forma tion under him of the American Rul ber Institute.
This development rounds up a yea ot achievement that puts the automc GUARANTEED Used Cars For Sale 1--192" Foi'O Coupe. 2--1925 Fowl Coupes. 2--1927 Ford Tracks, Rnckstell Axle. 2--1920 Ford Roadsters. 2--1924 Ford Conpes.
Bothman Motor Co. SKE EARL DAVIS Northcott Calm at Murder Trial One of the calmest persons in the courtroom at Riverside, where Gordon Stewart Northcott, alleged "murder farm" proprietor, is on tial, is Nortbcott himself. This courtroom picture shows Northcott (center) closely following the legal documents as be sits next to his chief counsel, Attorney Norbert Savay. Inset is Judge E. who is conducting the trial.
tive industry and. its allied field of rubber far in the van of American manufacture. BLACKMER HAS SPENT $200,000 FOU FREEDOM Washington, Jan. lORefusal of Harry M. Blackmer, Denver oil multimillionaire, to return from Paris to testify in the Sinclair-Fall and Sinclair Teapot Dome trials, has now cost him $200,000.
U. S. Marshal Snyclcr has just taken over 100,000 from Bluck- mer's attorneys, under the Walsh Law providing for seizure of that amount on contempt charges in the case of such recalcitrant witnesses. If the contempt of court charge is upheld, the-money "will be confiscated by the government. This is the second $100,000 seizure.
Blackmer has appealed the judgment against him on the first seizure, so the amount -will not be turned into the treasury until a final ruling of the law, probably by the Supreme Court, is reached. James O'Neill, another of Harry F. Sinclair's wealthy oil friends, who has been abroad since the oil trials started, was never served with a subpoena, so he cannot be similarly assessed. Court Records Circuit Court Jan. Bradley'' Newton vs MoseranS appeal.
A Wiseman vs peal. Deeds '-UeconTed Jan. 0. City of Alton to Mack, strip 2.6 wide off of South: side 5tl Alton. Arthur Becfcwith Jr tr to Horace Fowler lots 148 and 149 blk 7 Tri City Park JGOfl.
John Mans lo Theresa Young lot 15 bUt 22 Hunters; No Liberty add to Alton $1000. Edward Mark and wf to Wilson Wallace pt lots 2 and 3 blk 38 Pape and Others add Alton $1000. Harry Bishop aad wf and Fred Webei' and wf to Alonzo Sbtie- maker and Ellen Shoemaker lot 9 blk 2 Altona Highlands Woed River $100. -Darglas to Omar and wf lot 10. blk 11.
Mclnt'osh Park Wood River $1. Charles J. Stamm and wf to Blanche Steel and Frank Carter pt sec 6 Wood River $1200. Chas 1 Swain to James Hunter and. wf SB 3 of SE'4, sec 28 Oni- phghent $1600.
Frank Ablvers and svf to Annetta Stevener lots 441 and 442 blk 11, Tri City Park Annex Granite City Aunetta Stevener to Frank Ah- Ivei-s and wf lots 441 and 442 blk 11 Tri City Park Annex Granite City $1. Sam McKtttrick. Bowl in sum of ilOOU approved. Adjustment daj first Monday In March 1929. Forest Hensley, deceased.
Upon petition: administratrix in authorized sell personal property. William Kueker, Tfrui Schlicting, Chas Peters and Herman, Pahlmert appointed appraisers. Carrle'-A Martin, Deceased. Couy of will-filed and ordered recorded. Kenneth Morgan, minor.
Guard'-' report approved. John Roublnek, deceased. Proof of death ihade. Will filed and set for hearing Feb 1, 1929. Geo A ytle-'appointed guardian ad litem for minors.
Tatji A Penning, deceased. Final report filed and set for hearing on Jan 2K 1929. Harriet Dolb'ee, deceased. Final 'eport filed and set for hearing Jan 23, 1929. Martha A Thomason, deceased.
Inventory approved. John Brockmaiia, deceased. approved. Alfred Pitts deceased. Claim t'f Mississippi Valley Coat Co for presented.
Paul Engellte, deceatja. Will. -e- er son of the President-elect is continuing a career in aviation and radio subjects which have held his interest since his boyhood. It was said at his home today that he had always shown a special liking for mechanical things and for electrical experiments, and had taken courses in physics at Stanford Univeiv i A his graduation from Stanford, young Mr. Hoover took a postgraduate course in business administration at Harvard, later accepting a position iu the Guggenheim Foundation for Aviation Promotion, Herbert.
now is 25 years of ago and has been married for several years. Ho has two children, Peggy Ami, aged 3 years, and Herbert Hoover, III, year. His hotru at present is at Boston, and ha drove from there last week to meet his father and mother and his younger brother, Allan, at Old Point Comfort Sunday morning. Pi-chute 'Court Jan. 0 Hosa ZolK, Proof of death made.
Letters'issued to Fred Mueller. Bond in. sum of $4300 approved. Lena Meyef, deceased. Proof of death, made.
Letters issued to Emma Engelke. Bond sum of $50 000 approved. Final report set for hearing Jan 24, 1929. Little Pettingilt, deceased. of death made.
Letters to 1TKU15KKT HOOVEB, ACCEPTS KADIO JOB Washington, Jan. 10--Herbert Hoover, who has been in Washington to welcome his parents hack from their South American good-will tour, expects to go to California the iact of the month to take a position as radio and communication specialist with the Western Air Express, of Los Angeles. In accepting this position, the eld- GOcST. LOUIS and return A I A A Nickel Plate Road Good Attractions at Theatres, Museums and Zoo. Seasonal Sports.
Comfortable Train Service. CON'SULT TICKET AGENT WEEK-END SPECIALS 10e Good Standard Corn, per can No. 2 Cans Sliced Pineapple I9C 3 Large Cans California Sliced Peaches 630 2 Cans Wisconsin Tender Peas 2 Packages Post Toasties 8 oz. Bottles Chili Sauce lOc I iv 10 Bars Crystal White Soap Heinz Salad Cream, per jar 256 One Ib. Boxes Cboco- QQh Me Covered Cherries Odp Chili Beans, per pound 2 Ibs.
Good Head Rice 1501 10 Ibs. Granulated Sugar 59(1 8 oz. Bottles Tomato Catsup lOc Ivory Soap Flakes, package A Good 4-Tied Broom 470! Deiieat Grocery PHONE FOR FCOD WE DELIVER 31 and 32 Sole Agent It Sanborn'i Famous Coffee iiiiiiiiiiuiiiiiiiiiuiiH All the news all the time. IT'S NOT HARD TO GROW THIN People all about you can testify to that Most of the slender figures seen todaj have been won in easy ways. Many havt been won by Marmoia prescription tablets, based on a modern scientific discov ery.
People have used Marmola for 2( years--millions of boxes of it. Now slender figures in almost every circle show what Marmola does. A book in each box of Marmola gives the formula and states the scientific reasons for results. So users realize how and why effects are beneficial. A way which has done so much for so man; deserves a test from you.
Make it now, watch the results for a little while, then decide. Ask your druggist today for Jl box tf Marmola. aentod HllUiVotier appntaeC gimrdlan ad llteui for minors. Win admitted. Emma Engelke named executrix.
AdjURtment day. first Moa- day In Alarcti 1929. Wm Schmidt, deceased. Final report showing balance of 11467.56 approved Estate declared insolvent and Administrator disci arsed. Otto Roller, deceased.
Final report liled and set for hearing Jan 28, 1929. LU-COLDS Check at first sneeze. Rub on--inhale vapors Mothers--Try Mild Children's Masterole Of course, you know-good old Musterole; how quickly, how easily it relieves chest colds, sore threat, rheumatic and neuralgic pain, sore joints and muscles, stiff neck and lumbago. We also want you to know CHILDREN'S MUSTEROLE--Musterole in milder form. Unexcelled for relief of croupy coughs and colds; it penetrates, soothes and relieves without the blister of the old-fashioned mustard plaster.
Keep a jar handy. It comes ready toapply instantly, without fuss or bother. S.S.S. and Rheumatism simply don't get along together You know it cannot be rubbed away A RE yra one' of those unfortunates who suffer with pains in your muscles and joints, commonly called rheumatism, making you miserable, less efficient, interfering with your working hours, ruining your sleep? You may have tried many things without relief. Why not try S.S.S.? For more than 100 years S.S.S.
has been giving relief in thousands of cases, as testified to in unsolicited letters of gratitude, "After suffering several years, six bottles of S.S.S. completely relieved we of rheumatism. It also cleared up a skin eruption and gave me a good appetite. I think S.S.S. is a wonderful L.
Busic, Southern Railway. Knoxville, Tenn. "I was very nervous, had hardly any appetite, and suffered with rheumatism. I tried" many medicines, but S.S.S. is the one that did sne the most good.
I am now well, and feel like a new Osborne, 2400 Sloan Street, Flint; Michigan, S.S.S. is extracted from the fresh roots of medicinal plants and and gives to Nature what she needa in building yon up so that your syj-. tern throws off the cause. All drug stores sell S.S.S. in sizes.
Get the larger, size. It is; more economical S.SS Builds Sturdy Health Pass me a Lucky-I pass up the sweets." T17HEN fattening sweets tempt and you VV dread extra weight, light alaicky instead. No discomfort, no trouble--just a common sense method of retaining a slender figure The finest tobaccos are skilfully blended to make Lucky Strike. Then, "It's Toasted." This secret process brings out every essence in the tobaccos and produces a flavor which makes Lucky Strike a delightful alternative when you crave fattening sweets--there is no interference with a natural appetite for healthful foods. That's why folks say: "If good to imoke Luckies." At the same time toasting removes impurities.
That's why 20,679 physicians are on record that t-ucky Strike is less irritating than other cigarettes. That's why prominent athletes have testified that Luckies steady their nerves and do not impair their physical condition. No wonder that this was discovered long ago by many men, who pride themselves on keepingtrim and fit, who love the "pep" that comes with health and vigor. A reasonable proportion of sugar in the diet is recommended, but the authorities are overwhelming that too many fattening sweets are harmful and that too many such are eaten by the American people. So, for moderation's sake we FOR A LUCKY INSTEAD OF A SWEET," It's toasted No Throat Irritation-No Cough.
Coast to coast radio hook-up every Saturday night through tht National Broadcasting Company's nclirorfc. Lwdiy Strike Dance Orchestra in "The Tuna that made Broadway, Broadway." Johnny Farrell, National Open Gollf Champion, 1928 Reach for a Lucky instead of a sweet. Johnny Farrell, National Open Golf Champion, 1928.
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