The Courier News from Blytheville, Arkansas on November 17, 1949 · Page 11
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The Courier News from Blytheville, Arkansas · Page 11

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Blytheville, Arkansas
Issue Date:
Thursday, November 17, 1949
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Page 11
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1 THURSDAY, NOVEMBER 17, 1949 BLYTHEVILLR (ARK.) COURIER NEWS Coffee Shortage Termed a r Myth r No Need to Fear Dollar-g-Pound Say the Experts By Gijnor Madrlox NEA Food and Markets Editor NEW YORK (NBA)—Coffee Importers say you can stop worrying about dollar-a-pound coffee. Current myths of shortage and panic prices were born when recent reports Indicated tnat In 1950 there may not, (or the first time, be a surplus of green coffee in the coffee producing countries, Take the supply situation. Thco- ^.philo de Andrarte, president of the PlfPan-American Coffee Bureau, told me: "The present shortage of green coffee—which Is the shortage currently In the news— will not read the public for a year, "The fact is that this year's coffee imports into the United State, are rapidly approaching a. puini which will exceed all previous rcc, orcis. There is no danger of the gen eral public not being able to buy coffee despite the impression some retailers are trying to give that a shortage is probable." W. F. Williamson, secretary the National Coffee Association, salt there ij nothing to be afraid of con cernlng our supplies. Some experts still'believe there lay even 'be a surplus next year, lobert K. Bennett, sales and ad- crtlsing manager of Iho Maxwell fouse Coffee division of General 'oods, said he U far.from cerlain here will be a surplus of green coffee next year. "We have a normal supply on land In the United Stales now," iennett said. "Maybe next j-ear here will be somewhat less gieen offee available than'there was this 'ear. But I insist that may or may 10^ be so. No one can be postive." His ,company is one of the two argest coffee importers in the U'oi-ld. The devaluation of the English pound can alter the predicted lack of coffee surplus in 1950. In the past 'ew years England lias become a big coifee importer, But a spokesman for a dominant American itnportct relieves that devaluation may seriously cut England's coffee purchases next year. Yet prices are skyrocketing d< the normal supplies of coffee on hand! 1 Hoarding by panicky home- wires Is the main underlyini; cause, according to all Importers interviewed. Bennett said Maxwell House is trying lo buck this panic by informal rationing — withholding extra shipments from wholesalers. If roasters were to follow the trend of consumers they would be buying more green coffee than needed, tlureby vpping the basic pi-ices. "It's obvious," he explained, "that il consumers clear out everything in sight on grocers' shelves, the retailers have to rush out and buy more, PAGE ELEVEN putting prewure on the green market. But our company's policy Is to allot coffee to our customers only. on a normal bails. We arc therefore n effect rationing retailers through our wholesale trade. We believe tills will cause, coffee prices to settle more quickly," * • • He warns that when prices do settle they will be at a point considerably higher than for a long time. There must be n wholesome adjustment In coffee prices Just as there has been 111 meat and oilier commodities is his explanation. Representatives of a giant grocery chain, who refused to be quoted, wainetl that if consumers rush to buy chain store coffee when other brands go up they would drive Ihc chains to hoist, their retail prices despite their fixed lower price policy Can yon benefit by hoarding coffee? All importers warn that si>oll- age could \vipe nut any savings. Say:> the Pun-American Coffee Bureau's president: "Coffee in the bag, whether it is in the whole roasted bean or ground, loses Jts flavor in a matter of days. Vacimm- piu-keri coflce, unopened, keeps for a much longer time but is dclin- itely not intended to be kepi foi months." Lampshades Play Havoc With English History Reading, Eng. —</P)~ Lampshades are playing havoc with British history, Lt. Col. G. E. c. Malet, registrar of the national register of archives, told Rending University students, He lamented the customs of using "old deeds, with interesting examples o( old writing and historic signatures and seals," to make lampshades- Every one of them "tears a rent, however, small, in the history of our country," he claimed. 4UICK RELIEF FROM Symptom* of DktmcArklntfrwn STOMACH ULCERS »«JE TO EXCESS ACID FreeBookTeH*ofM*»eTr€«tmeirtttM' M ust Help or It WiM Co.t You NotMai Over three million bottle* of the WM.I.AHI TKKA.TMF.ST have heon sold for roller o> yntplojmor<l!strN»arixInK from Stvnuch :iml Duod«nalUle*rs duo to Ciccii Acid— foot Dffte*t[«*i, S«ur or Up**t St*wi»th, 'uc to E ' sk fo ''l.li , , . ., esi Aclrf.Snlil oil ISdftys' (rial* r "IVHlardl MU**aK«" which fujly s lliifi Ircal l— fr«* — al Oil Tank is Dining Room BILLINGS. 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