Pensacola News Journal from Pensacola, Florida • 14

14A flrnaamla yfum.3tmrttat Sundoy, Jonuory 24, I960 TV 'Plugs' Are Given Celebrity-Written Books N. Y. Book Publicity Directors Informative Book publishers are as optimistic! and promotion director Elliot as June brides! Sales are Graham always has amusing for Darlene Geis, who writes chil and two magazine publishing firms, hospitals and the other half to The firm's first book, Max! his three children. "It's pride of By CHARLES STAFFORD AP Ncwsfentures Writer NEW YORK, If On a recent Shulman's "I Was a Teen-Age authorship," says Geis, "I think dren's books, one March afternoon in 1957. She turned on television.

And there was Art Link- program Jack Paar, television's letter, talking to youngsters who popular authors are turning out: stories to tell about book wona replacement for a pood night Dwarf," appeared last Aug. 10. It was followed by four more, authored by Marx. Husing, Link letter and Abigail Van Buren. Each has been plugged, and each appearing as an author means much more to him than appearing as a performer." Geis points out, that movies, plays, records and promotions 4 i A oersonalities.

We enjoyed a mid a greater volume of novels and new writers are being discovered. has sold well. Talking with publicity representatives of major publishing firms Other publishers, taking their said terribly cute things. "You know," she told her husband, Bernard, when he got home from his desk at Prentice-Hall, publishers, "Art Linkletter could write a good book about the things children have told him." Geis wrote Linkletter who replied that he had been thinking cue trom LinKieuer success, in New York last week was a stimulating experience. They were rest, pulled a book from behind his desk and began introducing Groucho Marx.

The book was "Groucho and Me," an autobiography. For a couple of minutes Paar and Marx discussed the book For 28 more they swapped witticisms, and tales of show business. While entertaining, it was essentially a have also been getting TV plugs until it seems everyone in show business is writing a book. filled with news of spring, summer, and fall publications and from their informed ideas we i is the same thing. "Kids Say the gather readers have an exciting Darndest Things" came out that.

season ahead. have been getting plugs of this sort since television first wiggled its antenna. Some critics argue that a bad book can be foisted off on an unsuspecting public by this kind of promotion. "There is some danger," says Geis. "But I doubt that anything will sell a really bad book.

You have a start with the right words." Geis insists that the TV plug is only a part of what his firm is doing to sell books. "Most publishing firms have been a bit stodgy about promo plug for Groucho's book a piece October. of free advertising. i 7 9 4 Random House's promotion di Linkletter mentioned the book Actually, says Geis, there hasn't been any great increase in the number of these books; it's just that people are hearing more about them. And buying more of them.

SEVERAL BEST SELLERS Among the television-promoted This is known as the book plug. rector, Jean Ennis, and her at on his program from time to something that has grown prod; day meeting at Monsignore and forgot the snow and sleet outsidt while we discussed Dutton books. The life story of the world's richest man, J. Paul Getty, is slated for March publication and Graham said it's a fascinating account of his rise to wealth. Tht English author has gained the confidence of Getty, and the outcome is an authentic account of his fabulous life.

The arrival of Francoise Sagan in the USA and the publication of her book Graham said always means excitement in the Dutton firm. However the French writer refuses to remain in New York, for press conferences and hurries to Key West where she relaxes at the home of Tennessee Williams. Despite the fact she denies Manhattan interviews, she quickly talks with Key West Citizen reporters. Georgia writer Flannery O'Connor will have a novel "The Vio- tractive assistant, Par Rose, were ciously on television in recent time. Where the average hard cover book sells about 7,000 cop elateo over Pensacola author months.

Rare indeed is the view Odell Griffith. They recalled his ies, Linkletter's sold 150,000 the rr who has missed hearing of at first novel "A Long Time Since first year and 250,000 the second Morning" with interest and Miss least one of the following: Moss Hart's "Act One," Cliff The paperbouiid edition has sold hooks, those by Hart, King, Boone, Linkletter and Marx have been best sellers. "People talk about what tele NEW SALES PITCH: Though money couldn't persuade Groucho Marx (right) to make a guest appearance on television, he gladly went on for a chance to plug his book. Marx is shown here with comedian Jack Paar on Paar's late night show. Ennis, who is one of the leading figures in the book world, said Arquette's "Letters from Mama," tion," he says.

"We try to give a book widespread national pro Alexander King's Mine Enemy she thought his second novel "A Seed in the Wind" was superior motion." The formula apparently is suc Grows Older," Gypsy Rose Lee's "Gypsy," June Havoc's "Cry Hav more than two million copies. Reasoned Linkletter: Why not fcrm a publishing house that would use this kind of promotion to sell books? On Sept. 15, 1958, Bernard Geis Associates opened for business. vision has been doing for books," says Geis, "but I tlunk books are doing as much for television." The authors wouldn't get on 'e- cessful. Geis says the company to his first.

They were anxious to know how Floridians would react to "That's Where The Boys a novel will finish its first year with a profit, almost unheard of in the vision programs if they didn hard cover business where a firm have entertainment value, he says. The associates: Linkletter, Marx, about the college crowd's trek tojlpnt Rpa- It Awav published bt sells books at a loss and looks to He cites the case of Groucho. Ralph Edwards, Jack Bailey, Mark Fort Lauderdale during spring jFarrar, Straus, Cudahy. Hal Ver- oc." Pat Boone's "Twixt Twelve and Twenty," Fred Astaire's "Steps in Time," Art Linkletter's "Kids Sav the Darndest Things" or "The Secret World of Kids." Bill "The Taste of Ashes" or "My Eyes Are in My Heart." HOW IT STARTED This is how the book plug got its start: The words just wouldn't come Crest and Dell Paperback Books Are Released Paperback books ranging from classics to contemporary were issued this month by Dell and Crest. Dell editions included: KIDNAPED by Robert Louis Stevenson.

The classic exciting holidays Many programs that wanted him for years couldn't afford him. But movie rights and sales to paperback publishers to provide a pro it. During I960 Geis and Associ- Goodson and William S. Todman, producers of "What's My Ralph E. Schneider and Alfred he will appear for next to nothing in return for a book plug.

spates will publish books by come- sell, executive of the company, said he believed "A Distant Trum-phet" by Paul Horgan will be on of spring's top books. It's already been selected by Literary Guild and Pulitzer Prize winner author Horgan considers it his finest Bloomingdale of the Diners' Club: Jacques Leslie: John Guedel, president of John Guedel Productions: While lunching at Michle's with "Tony" Gibbs of Doubleday Co. we chatted away about their forthcoming publications. "Up To the Singing by Richard Llewellyn, is one of their major It isn't that he wants royalties Steve Allen and former Pres-half of those are going to twoHclent Truman. offerings this year, and Gibbs said; work.

tale of young David Balfour. Laurel edition, 33 cents. the sequel to "How Green Was Versell was enthusiastic about FAMOUS AMERICAN PLAYS Crime Club Selections Have Range of Crime, Punishment My Valley is a moving story and.Dr. Thomas Dooley new book "The Night They Burned the which is the latest install OF 1930's. Selected by Harold Clurman.

In this original publication there are such famous plays they expect it to be as popular as its forerunner. Gibbs, whose father was the distinguished "New Yorker" drama ment in his heroic story of healing the sick in remote and prim- as "Of Mice and Men," "The "KILLING AT THE BIG a story of this type must, a sadist SAS Latest Cook Book Is Outstanding THE SAS WORLD-WIDE RESTAURANT COOKBOOK by Charlotte Adams; Random House; $4.95 You don't have to leave your own home to have food from the Orient, Europe, Asia, or South America. Just follow the recipes compiled from around the world by Charlotte Adams and you may take a culinary tour of the globe. SAS cookbook offers a superlative double bill of fare. It is not only a guide to a traveler to find the world's finest restaurant, but is a collection of cosmopolitan dishes for the home cook.

The book was made possible through SAS airlines and Miss Adams went to 36 countries in pursuit of the recipes, which range from plain fare to elegant dishes. Miss Adams has written food articles for leading magazines, and has done radio and television shows. She is an authority in the field of food and has compiled an excellent unusual cookbook. P.A.L. critic the late Woolcott Gibbs, said itave Laos.

bv David McCarthy; A Crime Club plays an important role, selection; Doubleday 4 Co. $2.95 All told, and when compared to Time of Your Life" plus three others that are representative of the 30's. Laurel edition, 75 cents. Racial tensions bund up in some of the weak publishings ot southern town after a woman is! late, "Killing at the Big Tree," CARL SANDBURG'S three vol is entertaining murdered. David McCarthy's writ you may be made nostalgic by this rather insipid mystery.

The story deals with a railroad detective, a gang which steals from freight cars, murder and what-have-you. Surprisingly, you might go for this different mystery. IRA BROCK WARNING BELL, by Stephen Ransome, Doubleday and 191 pp, $2.95 Bradley Summers ing is good, even though his ele ment of mystery is somewhat umes about Lincoln are included in the January releases. Laurel editions sell for 75 cents and tell of the prairie and war years of the president. i uoalr best-selling author Taylor Cald- Paperback books are great vit-well was working on two books.lamins in the book business.

Every Prolific Miss Caldwell frequently! major house has a paperback out-writes two major stories simul-jlet and all the publicity directors taneously. isay the caliber of publications is- Doubleday is eagerly awaiting, high and the response of book buy-Allen Drury's next novel and un- ers is amazing, like his top seller "Advice and; Americans have not been stul-Consent" it won't be about tified by television. They are huy-Gibbs said he thought the seconding books and seem as eager to Drury book would have a Cali- read as a first grader, fornia setting. PATRICIA LLOYD E. P.

Dutton 4 Company's press News-Journal Book Editor Two central ficures loom in the fe THE MAN WHO FOLLOWED WOMEN," by Bert and Dolores llilchens. A Crime Club selection. Doubleday Co. $2.95 If you ever rode a freight train as a college boy. or even as an amateur bum.

story, Sheriff Blair McKenney and a Negro boy. Eli. "somewhere be- Crest editions include: THE STEEL COCOON by Bentz tween nine and 13 years old." As Plagemann. Life in the raw aboard a wartime destroyer. 35 cents.

was busy in his Miami office when he received a telegram saying his brother had just died in an automobile accident in rural Pennsylvania. Police said his brother was dead drunk and had badly injured a YOUNG LOVE by Johannes Al len. A candid story of a young Broadway Beat 'Advise and Consent' Slated For Broadway Show Next 'The Son of Man1 Is Highly Recommended to Readers girl in love. 35 cents. THE RED AND THE BLACK by little girl before crashing to his death Stendahl.

This classic novel has been edited and condensed by W. Somerset Maugham and the account of the rogue, Julien Sorel, c-u. -r local Theatre Authority Gives THE SON' OF AN Francois I brief, but Christ lived three lives Bradley knew something was amiss. His brother was allergic to Mauriac, translated by Bernard Anyone who has dropped this weighty volume on his foot will understand that putting this en- By JACK CAVER UPI Drama Editor alcohol in any form even one swallow. He became violently ill corrupt moment in French his-jgyjg Qf oOOK NEW YORK (UPD-One of the' grossing tale of Washington poli- Iirc nn (no cfnfrn u.ill tnmhfo enmo one until the crucifixion, one briefly after the resurrection and the third which persists in spirit until the end of the world.

This, as Mauriac points out, is comforting not only for those in the evening of life when all is lory, premier wona Classic, oui with any amount of liquor. A quiet investigation by Sum major stage productions plannedjherojc workn the part of drama. for next fall is based on the tjst, producers and designers. mers uncovers a diabolic plot of cents. THE STORY OF CHEMISTRY by Bernard Jaffe.

Life stories of those who developed chemistry is Murrhlnnd, World Publishing $3.95: 159 pp. Man was created not as an animal, but as a creature of reason and of dignity; and of torment in the face of unreality. And to this creature God sent. His Son to bring man love and hope. Mauriac, a Nobel prize winner, has written "The Son of Man" to paint a portrait of Jesus of current No.

1 best-seller aniongl Loring Mandel has turned out a robbery, fraud and murder his brother's murder. barren but love, but for the youth novels, Allen Drury "Advise and first draft of the play and is work Consent." Stephen Ransome is a veteran ing it over for producers Robert "DEAR AUDIENCE" by Blanch Yurka: Prentice-Hall, 167 $3.50 Blanch Yurka, author of "DEAR AUDIENCE," calls her book "a guide to the enjoyment of the theatre." She states it is not a history of the theatre; it is not a handbook on how to become an actor; it is not an auto- Fryer and Lawrence Carr. Movie i mystery writer. His writing experi- told simply and non-technically and explains to the layman the great discoveries of chemistry from early alchemy to the cyclotron. Premier World Book, 30 Local Author Odell Griffith, advertising specialist jobber, will have his second novel published by Random House.

Tentatively titled "A Seed in the Wind," the novel is slated for fall publication. Griffith is a former News-Journal reporter and has worked on dailies in Tallahassee and Jacksonville. He was a University of Florida staff member for four years and has his bachelor's and master's degrees from the university. He is a member of Phi Kappa Phi honorary scholastic fraternity and Theta Chi social fraternity. He is a combat veteran of World War II and holds the rank of captain in the Marine Corps Reserve.

The author is married to former Mary Charles Valentine and they have three children. Linda, Leon and and Phillip. His first novel "A Long Time Since Morning" was published by Random House five years ago. producer Otto Preininger, who Pce and a good plot make Warn Nazareth with loving skill and to ing Bell an excellent suspense mystery. Ransome has captured the mean seems to specialize lately in grabbing off film rights to best-sellers, already has them sewed up in this case.

cents. HOME MEDICAL ENCYCLO bioeraDhv of an actress. Yet it whose death is remote, but whose need for the Presence always is real. For as St. Theresa has written: "A soul finds itself in pain and trouble, and these few words 'do not be trouble' calni it another person is in affliction and fear, and these words 'it is fear not, and all apprehensions disappear," are proof of the presence of God.

Pascal has quoted the Son of God: "I am present to you by M.V ing of true love and respect be PEDIA by Dr. Paul Kuhne. A Marie Twain Fans Will Appreciate This New Volume MARK TWAIN AND SOUTHWESTERN HUMOR, by Kenneth S. Lynn: Little Brown and 288 $5. tween two brothers.

Bradley's faith The movie, of course, won't be does embrace all these facets of theatre as she "shares the thrills, the excitements, the moving ex available until after the fate of the'in his brother's innocence is establish the reality of God. God, indeed, Mauriac says, is love, and love demands hearts that either hold back or give themselves. "If He forced Himself upon creatures He would not be God: and man would not be the proud individual who can turn his herd in a sign of refusal." stage version is known. If they shaken but never weakened as he have a hit, the stage producers uncovers a strange and periences lived through a lifetime of the theatre on both sides of the will get a certain lencth of timeldeadlv Plot curtain." to make money before the film is The thesis of each chapter is Warning Bell is a Crime Club selection. JOHN WEED Authors through the years have put on the market.

And if the man choses to turn! word in Scripture, bvv My Spirit some phase of theatre: history, been so fascinated with Mark his back, and tiien suffers thejin the Church, by My inspiration! Twain's vivid and arresting per living theatre, movies, musicals and TV. Throughout, she has wov Rip Torn this week became the "'H tortures of remorse, he has but; and by My power in priests. to remember that Jesus Christ cani This is a short book and I have that I1.J170 en personal experiences and com to write about the very thing on; which his immortality "rests: hlSLl l' 6 destroy everything that a humani written much, perhaps, but tht being has done to resist grace. It! philosophy of Mauriac is a beauti- ments on actors and directors; methods: hardships of the profes pj-Jj ivui uitl Willi wic suiicuuicu ue- sion; pitfalls, as well as trumphs. is that easy if there is love andJul one.

"The Son of Man" rates repentence. a place on the shelves of Chris- Christ's mission as a man wastians. PREVOST COULTER '(jmu'ie vi ram newraan, creator Kenneth Lynn explores this re-of the arL w.hn haf1 tn One of the most interesting gion, authoring a careful and srme mnvi. rmnmilminlc II tematic study so long needed. iTorn has been in the lav sin comprehensive, up-to-date guide to the understanding and care of your body.

50 cents. NINE COACHES WAITING by Mary Stewart. A suspenseful tale of a yomig girl and her life as a governess in a French chateau. 50 cents. Dell paperback books include: LAST NIGHT AT BLACK HAMMER by Gene Olson.

A lawman tried to play a lone hand and the life of a town was at stake. 25 cents. POISONS UNKNOWN by Frank1 Kane. Johnny Liddell investigates a weird cult in the murderous New Orleans underworld. 25 cents.

THE IRON GATES by Margaret Millar. An excellent novel of suspense that will thrill the exacting reader. 25 cents. AN OVERDOSE OF DEATH by Agatha Christie. A Hercule Poirot mystery.

35 cents. THE GIRL WHO CRIED WOLF by Hillary Waugh. Murder, a private eye. and a beautiful girl are the ingredients of this novel. 35 cents.

SCARFACE bv Armitage Trail. chapters is devoted to "you too can be a critic" in which she sets clown eight questions to ask your- Unhappy World Of Adults Seen By Child's Eyes THE LANDSCAPE OF DREAMS by Teo Savory: George Brazlller, 3.75; 311 pp. This book portrays a world of unhappy i i Ait First half of the volume deals it onened last Mnmh Hie nrimnai 1 1 1 1 1 1 11 1 1 elf as to the merits of a play, movie or TV. The contention be Jazz Buffs Will Get Hours Of Entertaining Reading with humorous tradition which roie was tnat of tne son Uie constitutes Twain's literary heri- po'Iticl chief. tage.

The second concentrates on, the man who created Huckleberry Although the play in which he Finn. was thf lpHriinu man r)nsoit lutt with the -) breat boo lis ing that only by knowing what is eood can the American audiences demand that which is good. adults as seen through the eyes JAZZ, edited by Nat Hentoff andities contributed to this book, it The final chapter concerns itself of a child. Albert McCarthy; Rint hart and is not an anthology. All phases of with ANTA (American National Lynn takes you from William week, Farley Granger wants to Byrd, the Virginia aristocrat and remain in New York so he can master of Westover, to Huck Finn continue to work on the stage, floating down the Mississippi on' The star, whose first work was jazz from Dixieland to Bebop is Theatre and Academy) its Company; 387 $5.95 Although 12 well-known jazz authori- Bridget Grant's parents live on an island off the coast of China w-here her father struggles to "get origin and aims.

It also lists ANTA ARISTOTLE It was Aristotle (384-322 B.C.) Mho fo-mulated the theory that every good quality stands between two extremes. This is the famous theory of the "golden mean." a raft. Possessed with a sense of! in a string of motion pictures that ahead." and her mother alternate publications available to the interested, as well as periodicals de- history as well as humor, the au-i brought him large financial re- ly berates him and mourns for thor relates the works he analyzes: turns, has been pursuing a stage voted to the theatre and kindred to the times in which they were career rather earnestly for about covered. In addition to being interesting reading, the authors enlighten the jazz buff and would-be fan on many facets of the classical American music heretofore not published. It was extremely interesting to note that ragtime is not Dixie her life in a Western town in tne United States, Fort Union.

arts. Five additional pages con America's Problems Dissected by Experts THE SEARCH FOR AMERICA edited by Huston Smith; Prentice-Hall. (176 pps.) produced. five years. tain a listing of select books about MORAL VIRTUE is a mean be- After an illness, Bridget is sent The bloody, bullet-spattered novel Southwestern humor arose out lnpy nave Deen lean theatre for further reading.

There is also a very comprehensive in to Ft. Union to live with her comparison with those when tvu 'i-. on Ai uapone me is told of conflict the colonies vs. Eng- grandparents, and the situation is concentrated on films." Grander lne omer aenciency. us; 35 cents.

dex. and, the South vs. North, Jack- sairL "hut. thpv havp hpn catiefv. i character is to aim at what is GRAVE DIGGER bv Frank Miss Yurka's style is free and ing ones, too.

I'm no longer what; illtermediate in passions and in Kane. Johnny Liddell tangles with Sixteen of the nation's experts in the field of problems facing the United States probe the nerve sonians vs. Whigs, the frontier vs. society. Lynn shows how the genteel, self controlled gentleman about the same except her grandmother is sighing over her New England home.

The child Bridget learns to play actions. i mobsters, molls and murder in they call a 'teen-age I feel flowing, making for enjoyable reading while putting across the subject matter she set out to uive u-av tn the pauriv vpmar.i1 am now becoming an actor. Ii Hence it is no easy task to be New York. 3j cents. jood.

For in everything it is no; GULF COAST GIRL by Charles centers of our most crucial ques tians the cold war, race rela tions, juvenile delinquency, eda the piano and as she discovered uar clown jevelonment study dramatics, dancing and sing easy task to find the middle. For Williams. A fast moving, hard he could create music she says which led eventually to Huck! lnR' ana 1 00 8 Pla-V now tnen- land as this reviewer had so often erroneously thought. On the contrary, according to the script, rag-' time is a well-planned, written melody of which less than 150 manuscripts are known. Dixieland, on the other hand, and jazz of all kind, is strictly an improvisiation, usually with a basic, well-known melody on which the musicians can hang their notes.

I was disappointed on one count "I even began to like the ungain 1 must aciiiiuwiCTje mm tk in Finn cation, family life and man's cosmic status. occasional television shows has ly collection of bones, joints and stress. Having a background of an entire life spent in the theatre, she writes with authority. Charming black and white drawings by Rafaello Busoni highlight each chapter. On the four levels of our nation slow-healing lungs which was kept nie in comfortable circum stances between plays." example, to find the middle of abutting novel about violence with circle is not for everyone but for' a deep sea diver as the main him who knows.

So too, anyone, character. :5 cents can get angry that is easy ori BARE TRAP bv Frank Kane, give or spend money. But to do johnny Liddell faces the kiss of this to the right person, to thejdeath in a Hollywood bedroom, right extent, at the right time, 1 35 cents. al existence foreign policy, na- Bridget, for now I had lingers which gradually learned to do my tional domestic issues, interper- Granger just closed in "The Warm Peninsula," co-starring with Julie Harris and June Havoc. It VERA KELLER LAWBAl'GII I sonal relations and basic philoso- bidding." But the family tries to keen her from pursuing a career In the second half, the author reveals how Twain altered for his own purposes the literary techniques he had inherited from Southwestern humor.

He also gives a detailed and enthralling account of the struggle Twain went through to finish Huck Finn. A "must" for history fans. EARLE BO WD EN (Editor's Note Mrs. Lawbaugh I phy leading authorities point up ran 11 weeks in New York. only.

Like all "authorities" on jazz not a single author in JAZZ cred in music. the choices that confront the w.ui 1 ne rigm motive, ana in tne; RETURN TO PEYTON PLACE has long been associated with Pen ited the correct source with Dixie rigni way, mat IS not tor every-jby Grace Metalois. The sensation-jsacola Little Theatre as director, one, nor is it easy. al new novel which tells what hap-actress, and nroducer. She has This is Teo Savory's first nowl and it was very good as such.

Like Bridget, she was bom in China and studied music. If this Since to hit the mean is hard pened after the successful best! also done summer stock work in land music. Proving that "authorities" can be wrong, too, they credit Dixieland music to the Ne American people and the consequences inherent in each. It's not easy reading, but it's good reading. One or two articles a night will be the maximum.

CHARLIE SOMERBY in the extreme, we must as second seller Peyton Place ended. This professional theatre) uesi, as peopie tay, lane uie leasi novel nas already neon sold to gro. Actually, the Italians, specifically New Orleans' Italians, are the fathers of genuine Dixieland hook is a veiled autobiography it is quite a catharsis. Few of her relatives are lovable. YVONNE Gl LLATTE of the evils.

We must consider the-20th Century Fox. 50 cents. things towards which we ourselves; also are easily carried away for! MERRICK SCHOLARSHIP some of us tend to one thing, some new YORK (UPI) Stage pro- music. season he was starred in the musical. "First Impressions." "All I know is that if you want to be an actor, you have to learn how by going on the stage and not sitting out in that lovely California sunshine," Granger said.

Screen star Maureen O'Hara has been signed to make her Broadway debut this spring as the leading lady of a new musical, "Christine," which will have a libretto by novelist Pearl Buck. Miss O'Hara is not known as a singer in films, but she is reported to have quite a good voice, which she has tested on a TV program or two. However, this book is a "niitot'' to anomer, ana mis win oe David Merrick has estab- sizable from the pleasure and the: (jsiierf a scholarship at the Mace SAME SUZIE HOLLYWOOD (UPD-The coveted title role in Paramount's film version of "The World of Suzie Wong" will be played by France Nuyen, star of the long-run Broadway stage production. The Eurasian actress was selected for the role opposite William Holden after a year-long talent hunt in this country, Europe and Asia during which hundreds of girls were interviewed and screen-tested. for all jazz fans.

It can create many hours of interesting leisure as well as filling in the fan on little-known facts of the truly Classical Sources To Be Looked Into NEW YORK (AP) Broadway impresario Nicholas J. Matsoukas is going to classical sources for aid in his production of the new musical comedy, "All's Fair." With book, lyrics and music by BEST SELLERS (Compiled by Publishers' Weekly) FICTION ADVISE AND CONSENT Allen Drury. HAWAII James Michener. DEAR AND GLORIOUS PHY-SICIAN-Taylor Caldwell. THE WAR LOVER-John Her-sey.

THE DARKNESS AND THE DAWN Thomas Costain. THE DEVIL'S ADVOCATE-Morris West. EXODUS-Leon M. Uris. POOR NO MORE Robert Ruark.

American music. painweieei. i School for Professional Children. We must drag ourselves away! An annual award in his name will to the contrary extreme. For wego to the child who shows promise shall get into the intermedialeiboth schola.stically and theatrical-state by drawing away from ly.

Frieda Mace and the Parent-as people do in straightening sticks) Teachers' Association will choose that are bent. the winner. Robbe-Grillet's Writing Style Is Exasperating JEALOUSY, by Alain Robbe-Grille Grove Press, 149 $1.75 This is a translation from the French by Richard Howard. JACK MANGUM What will be the world's long- Hans Holzer, this is an aciapta the classical Lysistratajest highway tunnel when it's com- tion of lesend. Ipleted in VJbz is being mint under Eugene C.

Smith Reviews Story of Coca-Cola History Other than from the standpoint of Mont Blanc to connect trance and Italy. It will be 7.3 miles long and about 5,200 feet above sea level at its center. Matsoukas has commissioned Andreas Nomikof of the Athens Royal Theater to design the settings and costumes. the 1 the Maharajah of Patiala owns the THE UGLY AMERICAN-Wil-TIIK BIG DRINK: The Story of ham Lederer and Eugene L. Coca.Cola by j.

Kahn famous American product most, widely advertised and known product on earth. The wife of the French bassador to Great Britain best one in New Delhi. Around the world "Coca-Cola" Am-ihas been imprinted on just about Random House; $3.50. 174 pp. I The author states that this Mat-book is neither a definitive nor NON-FICTION ACT ONE-Moss Hart.

THE ARMADA Garrett had every medium imaginable, from affording a somewhat interesting study of an odd style, the translator might as well have saved himself the trouble; there's nothing of much import in the book. Rubbe-Grillet's style, however, might be of some interest to people whose minds bend that way. He strives to put the reader inside the mind of a man who is jealous of his wife and who gradually goea insane. Trying to wade through this style special pockets fitted into the tingly. THE STATUS of the Coca-! stole she wore to Queen Elizabeth's have not been in the business all their lives to see in print names familiar to this section the Bel-lingraths of Mobile, the Rainwaters of Pensacola.

It will certainly impress all to read of the civic spirit of Coca-Cola men and women, as manifested in their generous gifts to schools and hospitals Texas Christian University, Sewanee, Oglethorpe, Mercer, Yale, Emory, University of Georgia, and eGorgia Tech just to mention a few. Eugene C. Smith (Editor's Note: Smith is general manager of Hygeia Coca-Cola Por-L-orrt oia company, rxo one cuiinecieu coronation ana rucKea a Douie 01 her THIS IS MY GOD Herman with the company was permitted; "Coke" in each, to see drums in the Congo to bus stops in Rotterdam and ferry boats in Oslo. Coca-Cola plants the world over have been blessed by clerical eminences when opened for business. At the opening of the Bangkok plant in 1949, for instance, the inauguration rites were conducted Wouk.

to read any part 01 the book be- enrougn uie ceremony THE LONGEST DAY Cornelius fore it was published, although When Farouk reigned in Egypt. 0KS" ENGRAVING BOOKS ut for all your book i Crane'i fine writino, pope Complete ociol engraving service Personalized Wedding Napkins I HOURS: Daily to 5:30 Thuri. 'til 1 P.M. SH I GOOD KicifiUROR SHOP li mnmn. SmMmmmmnmt 1 lmmi certainly won drive you insane all the Cairo night clubs reserved a table for him every evening, Ryan, 01 people wno worn tor FOLK MEDICINE D.

C. Jarvis. i Coca-Cola helped do research for it. too, but it well might leave you THE JOY OF MUSIC Leonard In a most interesting and easy- in case ne stiould turn up dam exasperated by nine Buddhist priests who went to-read manner, Kahn brings to you; Alongside every regal oasis was a Robbe-Gril let's simply a man; Bernstein silver bucket cradling a supply of through the premises daubing gold plants in Florida, Texas, Alabama anything to say to THE ELEMENTS OF STYLE many far-away places, introduce rover it tip by putting words to- WVIiam Strunk Jr. and E.

B. to you famous people, unMds for ttMr in unique v. While. a 00 amuMng anecdotes -all a pri RICHARD SAW) FOR ie FLA1N Harry Golden. (of tht 74-year-old history ef this pami or ime noiuing macnincs anrGeorgiai and Louisiana and has Max Srhmdmg is th proprietoi on the bottlers foreheads.

jbrn Wlth thp bottiing company of a bottling plant ui Hamburg, nd' It may please even thns wbuifor over 25 years.).