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The Fresno Bee from Fresno, California • 6

Publication:
The Fresno Beei
Location:
Fresno, California
Issue Date:
Page:
6
Extracted Article Text (OCR)

r- Mini Wins-All Over The World i designer Vyacheslav Zaitsev paraded his comradely models on television in the longer skirls loaning fashion houses such as Dom Modely showed plenty of short dresses with long coats for spring but the maxi look was not catching on as fast as the miniskirt movement did Although the Soviet mass production manufacturers never got around to making mini-dresses Russian girls started shortening their own hems and having miniskirts made up by tailors almost as fast as their Western counterparts At the Centrotextil boutique in Belgrade the Yugoslav capital's answer to Fifth Avenue Kneza Mihajlova Street the 32-year-old proprietor Mirko Po-limac sniffed with disdain at the mention of the minL not fashion he said A less avant-garde boutique called Ateks had a different viewpoint Its 20-year-old salesgirl Jovanka Bajic said the cannot and do not gamble the same way Retailers and manufacturers in that fasion capital have admitted publicly that the entire mini-maxi controversy has depressed sales In Germany a relatively small number of younger girls mostly under 20 have started wearing cloth and leather maxi-coats over miniskirts during the past winter one of the toughest the country had known in years Only a small proportion of longer looks was shown in shop windows for spring although several stores said they plan to gamble next fall In colder Stockholm minis dominated the scene both in the shops and on the street Maxis are few and midis are fewer and Swedish men like most European males hate them you really like to ruin this city's only asked a 27-year-old student Haakan Bergman put a maxi on a girl with beautiful legs would be the same as to cover up the sun" In Eastern Europe the story midi and maxi are catching on harder with each successive season in the three main fashion capitals of Paris London and Rome Few girls have given up their minis as any tourist will note on a brief stroll through the streets In fact in Paris most skirts seem to have become shorter over the last year except for a scattering of midis and maxis among younger mademoiselles Shops in Rome seem to be selling more longer dresses than anywhere else In the Santo Agostino chain store clerks said mini skirts represented only about 20 per cent of sales and the rest were midi and maxi even to women" But on the streets only an estimated one-fourth of the girls are wearing the longer skirts changing hem lengths is a serious thing in a country where a bilingual clerk or a legal secretary is lucky to make 15000 lire ($24) a week and where clothes are top quality but expensive In London where ready-to-wear is so cheap and good that the city has become a shopping haven for women from all over Europe the longer skirts represent a sizable minority but seldom a majority of the stock in most stores The maxi caught on so quickly in Britain partly because manufacturers could produce it for such a low price a sizable selection of long skirts can be found for about $10 each that women could afford to experiment In Paris where a $20 skirt is considered a bargain women By Joan Deppa LONDON In France the mini-jupe still draws ooh-la-las on Paris boulevards In Moscow minyubkas turn heads in Red Square Whatever Europeans call it the mini-skirt remains their favorite hem length even if the maxi-midi look is a hot topic of cocktail party controversy A survey by United Press International correspondents in European capitals of both East and West from London where both the mini and maxi first made their mark to Belgrade where Yugoslav beauties lead the Communist fashion world shows that the new longer hemlines are having an impact but not always the one designers had in mind Budapest a state-owned clothing factory dutifully turned out a line of the latest maxicoats sent them to Romanian stores and got them all back several weeks later None had sold France even the refined models turned out by Paris high fashion designers failed to persuade most Frenchmen to accept the long look A public opinion poll showed 84 per cent wanted the women they escorted to wear short skirts in London where fashion trends and hemlines probably move faster than any major city in the world a major clothing manufacturer polled its customers between 25 and 50 years of age and found most wanted skirts just knee high That is where they will be for fall the company announced But among the very young and very fashion conscious the 1 I I maxi stand much of an overall chance against the mini sold maxicoats but not dresses or skirts And not midis in fact we had a few midis but only sold them after we shortened them" is the same but with interesting variations News of the midi-maxi look came to Russia last March 8 Day throughout the Communist world when the Soviet most prominent UP1 Ttltphots EYES TURN APPRECIATIVELY in Rome at the sight of mini-skirted such as this duo ascending the Spanish Steps Still Roman shops seem to be selling more longer lengths than anywhere else ttrrfttffiitfttiNtffitfftiWwrtmNVtimtkVirtttttmAJrfWtffleffit Cotillion Plans Finale GRAND FINALE Cotillion Club dance chairman Leo Hochdcrffcr Mr and Mrs Roy Hines and Mrs Hoch-derffer from left in photo right prepare decorations for the club's last dance of the season The event will be held next Saturday at 7 pm in the Palm Lakes Golf Club Justweds Establish Homes Morris-Courtney VISALIA Mrs Steven A Morris was Christine Courtney before her wedding in St Church The bride is the daughter of the William Courtneys She is an alumna of Mt Whitney High School and College of the Sequoias and is attending Fresno State College Also an FSC student and a Mt Whitney graduate is the bridegroom son of Mr and Mrs Roland Morris Lyon-Lewis MADERA A home in Madera has been established by newly married Mr and Mrs David Lyon who exchanged vows recently in the United Methodist Church in Madera Mrs Steven A Morris Mrs David Lyon Iwamoto-Haraguchi REEDLEY Margaret Mi-wako Haraguchi became the wife of Toshio Iwamoto in a recent ceremony performed in the Buddhist Church The bride daughter of Mr and Mrs Chikashi Haraguchi Mrs Toshio Iwamoto University and the Northrop Institute of Technology in Los Angeles A friend of the from Japan Yoshiko Hamada attended as maid of honor The newlyweds will reside in Belmont The bride the former Jennifer Lewis is a daughter of Mr and Mrs Lloyd Lewis parents are the Roy Ben Lyons The newlyweds were graduated from Madera High School and attended Fresno City College Lyon also attended Cuesta Junior College AM Radio Logs Roundup Of Valley Activities of Reedley attended a Fresno business school and Reedley College following her graduation from Dinuba High School The bridegroom is a son of Mr and Mrs Susumu Iwamoto who came from their home in Hawaii for the double-ring ritr ual He attended Oregon State IS teSSiJEBSSfflB 6:45 am to 7 pm Music 11 am KLIP KWIZ 11:55 am Agriculture Report Sunday 7 am to 5:30 pm Religion and Music 9:30 am Melodies of Japan (1600 KC) Monday through Saturday I am to 4:45 pm Spanish Music and News 10:35 am Spanish Drama Sunday 8 am to 4:45 pm Religion KEAP (580 KC) Monday through Saturday 5:45 am to 8:15 pm Music and News Saturday 9 amY Top 30 Show Sunday am to 8:15 pm Religion) Music News 9 am Voice of Prophecy KIRV-(I510 KC) Monday through Saturday' 8 am to 7:45 pm Music and News Sunday 7 am to 7:45 pm Music Religion News (900 KC) Monday through Sunday' 6:30 am to 8:30 pm Rel' gion Hymns Saturday u' am opera The Story Lady Saturday and Superfun comedy material inserted throughout schedule Sunday Network News on the hour Lou World of Sports at 25 past the hour -(1340 KC) Monday through Saturday 24 hours daily Modern Country Music News and Sports Sunday Religion Music News Sports (1300 KC) Monday through Saturday 24 hours daily Music News and Sports Sunday Religion Music News and Sports 10 pm Teen Dialogue 11 pm Perspective (1550 KCV-(Spanish) Monday through Saturday 5:45 am to 8:15 pm Spanish Music and News 10:30 am Drama News at 12 pm and 5 pm Sunday am to pm Religion Spanish Music Public Service News (1220 KC) Monday through Saturday I do need a long black dress and wonder if I added some bright decoration a cummerbund jacket collar it would be acceptable for this afternoon wedding GN St Paul Minn I AGREE THAT the long dress would not be suitable On the other hand as you are in a fairly large city the black dress brightened with some color would be acceptable although I would prefer a dress in color rather than black since you will not be an ordinary guest Black is being worn tu weddings by wedding guests in large cities but it is not seen very often in rural areas So when in doubt it Is better to avoid it at a wedding like this Copyright IWW Lao Anpolao Tlmti (380 KC)-24 hours daily Monday through Friday Music News on the Hour Sports 6 to 8:30 am Morning News Roundup 8:30 am Happen ing 9:30 10:30 11:55 am 1:30 2:30 and 3:30 pm NBC Emphasis 11:05 am Direct Answer 11:40 am KMJ Goes to School 12 noon News Roundup 4:30 pm David Brinkley 5 pm Evening News Roundup 7:25 pm Now Saturday Music News Sports NBC Monitor 6:30 am Farm Review 8:15 am The World of Horses Sunday Religion Music News Sports NBC Monitor 8:30 am Bee Comics 6 pm Lutheran Hour 6:30 pm Billy Graham 7:30 pm Meet The Press (910 KC) -Monday through Saturday 5 am to 1 am Music News Sports: 5:30 to 6:30 am KFRE Morning Briefing am to 8 pm and 11 pm KFRE and CBS News on the hour and half hour 8 to 11 pjn KFRE Night Call Sunday 7 am to 11 am News Religions Music Sports 1 am to 10 pm Music Sports 11 am to 8 pm and 1:55 pm KFRE and CBS News on the hour and half hour 10 pm Face the Nation 10:30 pm CDS News Analysis 10:35 pm Voices of Vista 11 pm CBS Washington Week 11:25 pm CBS News Analysis 11:30 pm CBS Capitol Cloakroom (1430 KC) -Monday through Friday 24 hours Music News Sports KARM and ABC Information Network News on the hour Paul Harvey News and Conv ment 7:30 am and 12 noon 6:45 7:15 7:45 and 8:15 am and 4:45 5:15 5:45 and 6:15 pm Frank Arthur Sports 7:50 am 12:50 anl 5:50 pm By Amy Vanderbilt DEAR MISS VANDERBILT: I am going to sing at the wedding of a very close friend I will be an integral part of the ceremony rather than just preceremony entertainment to take the place of organ music My friend expects me to mingle on the same footing as a member of the wedding party in attending the reception She wants me to wear a long dress to complement the dresses I would like to but have been told it is not proper to wear a floor -length gown before 6 o'clock unless you are in the wedding party National PTA Will Convene The national Parent-Teacher Association will open Its 74th annual convention Monday morning in New Orleans Theme of the three day meeting is Living and Quality Learning for All Americans" Only one Fresno unit has an activity planned for next week Bullard Elementary School's PTA will install officers at a noon luncheon In restaurant Monday Mrs Lancy Boyce Jr Is the new love is FM Radio Logs (979 Megacycles) -Monday through Friday 4 pm Afternoon Concert: 6 pm Pops Concert 7 pm Evening Concert 11 pm Opera Highlights Saturday 4 pm International Opera Stage 6 pm Evening Con cert 10 pm Evening Con cert 10 pm Jazz Sunday 2 pm Afternoon Comer I A pm Evening Concert (937 Monday through Saturday 6 am to 12 The California Sound News on the hour from 7 am to 10 am 12 noon 2 pm 4 6 8 and 11:55 pm Sunday 6 am Meditations In Music 10 am The Call tumla Sound KA (1019 Megacycle through Sunday hours Music and News KARM and ABC FM Network News nt 15 past the hnnf Weather Roundup at 20 past the hour Sound of Music 6 am to 12 midnight (103 Megacycles)-) Monday through Sunday it hours daily Music (945 Megacycles) Monday through Saturday Jf am to 9 am Music 9 art to 12 midnight The Sound of the Good Life Saturday 8 am to 2 am Stereo Weeks end Sunday 7 am to 12 mid-1 night Stereo Weekend inviting your mother-in-law for a visit PARTY TIME! The Alc-gria Guild of Madera has scheduled its annual Day In The Country to be held next Saturday The day-long festivities will include card games lunch a fashion show and a country store all to raise funds to support the Valley Hospital and Guidance Clinic The party will be held at the Adobe Ranch on the River Bend Road northeast of Madera Ready with one of the luncheon table decorations are from left Mmes Robert Stanfield Robert Blanchard and Clay Daulton Tickets at $350 are available from members.

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About The Fresno Bee Archive

Pages Available:
2,491,911
Years Available:
1922-2024