The Honolulu Advertiser from Honolulu, Hawaii • 8

A8 Wednesday, Aug. 19, 1561 HONOLULU ADVERTISER Fugitive Gels In Wrong Car New Nations Weak In Commnnication .1 DARTMOOR, England (UPI) A Dartmoor prisoner sneaked away from a working party yesterday, climbed over the prison wall to the main highway, and flagged down a passing automobile. The car stopped and the fugitive got in. But instead of going past the prison, gates, the car turned in. The driver was an off-duty prison guard.

'm ii By STEVE BARTLETT Too little use is made of mass communications media in many countries trying desperately to develop themselves, communications expert Wilbur Schramm said here yesterday. In a paper presented at the East-West Center communications seminar, Schramm I SCHRAMM I Shaffer gives McDanicl the Mart's contest answer. At right, prizes. Holsday Market: A New Approach co-directors of the seminar, which will run through Sept. 11.

AT THE OPENING session, Schramm remarked that the subject of the conference "is one of the most important topics in the present world." He quol3d the leader of an African nation as saying: "We can't tell the people what they need to know, and they can't tell us what we need to know." Schramm said: "We have marvelous technical devices (for communication). What we don't have is enough knowledge as to how people can use them This is a people-to-people problem." WEIDNER noted that researchers in his Institute of Advanced Projects have puzzled over practical problems of communications in national development, such as persuading villagers in an Asian nation to use new wells for drinking water instead of the stream which it is their custom to use. It is the task of the seminar to analyze these practical cases, formulate general descriptions of them, prescribe solutions to communications problems and finally to recommend programs for national development. Land Use Regulations pointed out that radio "leaps literacy barriers and swallows distance and has the ability to support a field program very powerfully." Yet, he said: "In East and Central Africa, for example, I saw little evidence of any burning wish to use radio or television for development tasks." SCHRAMM is professor of international communication and director of the Institute for Communication Research at Stanford University. He is one of 16 top scholars and administrators in the communications field who have gathered here from Asia, the Malnlan the East-West Center and the University of Hawaii, conferring for a month under the auspices of the Center's Institute of Advanced Projects.

Schramm said the primary functions of communication in any society primitive or modern are to inform the people, to promote the decision-making process and to teach citizens what they must know in order to conform to the social ways. THE QUESTION facing conference delegates has been described this way: In the struggle to help half the world raise its standard cf living, how are the attitudes cf whole populations to be changed so that behavior will become suitably modern? at Massachusetts Institute were welcomed by Thomas H. Hamilton, president of the University and acting chancellor of the Center, and by Edward W. Weidner, chief dependent businessmen with their own inventories. However, Holiday Mart will supervise management and merchandising techniques.

"The shopper will have the feeling of doing bu-sincss Holiday Mart plunges into Honolulu's retail merchandising competition today with some fresh ideas on how to sell goods. The 46 departments will be operated largely by in SHEAFFER CARTRIDGE Mi' Jt'Mt CARTRIDGE PEN 1 I 4 2 fre cartridjss $1.00 5 extrt 'Skrip' crtridC .43 TOTAL VALUE $1.43 Other Sheaffer writing instruments for the scholar zZS 0Z? an the sensa--ft- tional desk set for students S2.S5 with Holiday Mart, and that is the way it will be," an executive said. EDWIN K. Q. YEE, firm president, termed the stora a "full-line, one-stop discount department store.

"Our basic concept is to provide the highest quality merchandise at the lowest possible discount prices," Yee said. will have practically all the needs for living." Yee and Alex Shaffer, executive vice president, are chief developers of the store located in the now developing Kapiolani Central Business District. Shaffer said when he arrived here in 1958, "I felt there was lots of room for a good store in a good area. So. I put one together." Yee said a $2 million building and $3 million in chandise were the result of two years of intensive work.

i 4l i- i I I mm mmmn mm. a Effective 7in 8100 A MOUTH FOR 100 MONTHS -1' FIRST PRIZE 575 a month for 75 months 2nd $50 a month for 50 months 3 pm, $25 a month for 25 months 4th Pri And 1S21 ether prizes sure to enter this contest. And get Sheaffer Pens, EaHpcInU and 1 of the Center's advanced re-: search division, which is sponsoring the institute. Monday's opening paper was presented by Dr. Daniel Lerr.er, senior research as-! sociate of the Center for In-, ternational Studies and pro-j fessor of sociology and in-! ternational communications at Massachusetts Institute cf Technology.

Lerner and Schramm are THE DEVELOPERS traveled as far as New York looking at discount department stores before contracting with the architect firm of Lemmon, Freeth, Haines and Jones to design the building. Hirano Brothers started work 90 days ago with the agreement that a $1,000 bo- AT YOUR JEWELER OR STATIONER, DRUG OR DEPARTMENT STORE 1 State land use district regulations which were adopted last June 20 become effective Sunday. There are four districts created under the Lar.d Use Law: urban, agricultural, conservation and rural. The work of establishing the final boundaries was a months-long chore for the State Land Use Commission, which held hearings on all islands. THE LAND USE regulations provide for special permits which allow persons owning land within agricultural cr rural districts to petition county planning commissions for permission to use their lands for other uses.

The county planning commissions must hold hearings not later than 120 days after receiving such a petition ar.d have at least two weeks to act following the public hearing. i nus would be paid for each day they beat the deadline, The same daily penalty was i agreed upon if they were i late. They were right on time. Late yesterday, workmen were placing the final coat of quick-dry paint on indoor columns. The 250 store workers were closely inspecting their merchandise 1 for today's 9 a.m.

opening. The concessionaire! are in close contact with A. Jack Woods, store manager. "They're independent bus-: iness men doing business as Holiday Mart," Woods said. "We are not strictly landlords, but will consult with them on management and I I WOODS SAID the custom I THOSE WHO wish to use land within a conservation district for other purposes may petition the Department of Land and Natural Resources.

The Land Use Law provides for fines of up to $1,000 for those who violate the law or its regulations. ASvertiier re fey V. tnil Yce, Woods and Shaffer in front of new store. Firecrackers Will Herald Big Opening Fifty thousand firecrackers will signal the opening today of Holiday Mart. The firm's president Edwin Yee said it may be a record number of firecrackers to be exploded during the opening of a new business enterprise.

It will take 20 minutes for the entire string to pop. Dr. Shelley M. Mark, director of plarming and development in Hawaii, will make the opening ceremony address at 8:30 a.m. Msgr.

Charles A. Keku-mano will bless the grounds. Jack McCoy will be master of ceremonies. DURING THE DAY, several events will take place in the store. KHVH will have a direct radio broadcast from noon until 2 p.m., and Genoa Keawe's newest record will be premiered.

She will be present to autograph the album. From 2:30 to 3:30 p.m., the Four Amigos will be present for an autograph party. A contest also will be launched by Holiday Mart. Shoppers will be asked to guess the value of a pile of merchandise in the lobby. Each item is in the the prices may be checked with goods on display.

The best guess wins the merchandise, including two years of free leasing of a new automobile. Executive vice president Alex Shaffer yesterday presented Nick McDaniel, vice president of the Bank of Hawaii, with an envelope containing the correct value of the merchandise. McDaniel will reveal the figure when the contest ends. The store will be open from 9 a.m. to 9 p.m.

Monday through Friday; from 9 a.m. to 8 p.m. on Saturday and from 9 a.m. to 5 p.m. on Sunday.

er would have the feeling of "shopping at Holiday Mart," and the firm would handle credit (through Bank cf Hawaii and its own system) and other matters. "For instance, a department can't refuse a refund without clearing with us first," Woods said. "We believe that if a product is good enough for us to sell to a customer, it's good enough for us to back completely. We will have a liberal guarantee and refund policy." He and ShafLer emDha- Skin Recaptures Younger Look New Way without Face Lifting GET mmm IN AND JOIN THE BIG SAVINGS PARADE TO INTEHHATIONAL SAVINGS id sized the store will handle only first line goods, but at a lower price because of rapid phi turnover. Isl "We won't run sales, but i will have continuing low prices," Shaffer said.

This is the "basic discount de-j partment store technique," he explained. lj YEE SAID the difference fej between a discount depart-ment store and a discount house is the quality of the merchandise. He said the Scientific rrtenrch hai orobLned ilvery whit element with compound of hydrogen ad nitrogen rreat an amaiing lubstanee. with th faat workincc pwer to help nature jtow a new treih. more clear, younger looking eontplexioa in a matter of day ai without fac lifting or expensive beauty aalon facials.

Equally remarkable, at the nm time thia ubstanoa breaka up and heipa clear away from the akin aurface uiriy con-j eentrationi of tun and weather caused Jain the Big Savings Parade and get BIGGER returns on your savings, and with INSURED SAFETY. Savings are insured to $10,000 by the Federal Savings 2nd Loan Insurance Corporation, an instrumentality cf the United States Government QiP mm "mm discount house may sell second-line goods. Holiday Mart will handle only first-line products. Both types of stores make their profit from rapid turnover and volume sales. Woods said the store would not carry high fashions, nor would it carry the other extreme second-line goods.

THE STORE, located on lease land, will have 350 parking stalls for customers and about 150 other parking places are available on the street and in other nearby areas. This will give Holiday Mart a comparable amount of parking places that some other large discount stores have. No membership is required to shop at Holiday Mart. Boy Held In Theft A 32-year-old boy was wandering through Star Super Market at 2470 S. King St when the manager approached him yesterday.

Asked what he wanted in the store, the boy said he had come in to find something to steal. Anything would do. THE MANAGER called While the two waited for an officer, the boy spotted a pair of sunglasses and stuck then in his pocket. He was arrested as a juvenile de-linqient. rV temporary discoloration auch ai; lrecUee.

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