The Fresno Bee from Fresno, California • 7

THE FRESNO SEE WEDNESDAY SEPTEMBER IS IMS 'A materially ha finishing will reseed Fuel Prices RUST PREVENTION i When tha metal first begins to show through on the hood and fenders they should be refinlshed immediately suggests the free emergency road service of the California Stata Automobile Association Tf allowed to remain In this condition for any length of time rust will gradually work under the finish and the coat of TO TIE CARE OF siaklav lktr as lor hr atlas taae fans era on aw Sailors so Uroo Hall asr tha outstanding mileage pick-up and anti-knock qualities of the fuel and those traveling across tha country since June have found it possible to buy it in every state they traversed Tha same fuel now ia sold everywhere at tho price of ordinary gasolines the 3 cents premium having been discontinued aa part of participation in tha "naw deal" to America FIRST OIL WELL STILL PRODUCING The first oil well in California haa continued to produce since drilled in 1875 according to the California Stata Automobile Aaso- widespread improvement in business conditions and in part to the fact that tha Chicago fair haa stimulated automobile touring Many families it is believed who took to tha open highways for a trip to the exposition ware pleasantly surprised at tha eaae and comfort of modern motor travel and continued westward from Chicago Lending strength to thla belief la tha fact that sendee station employes at many outpost points in coast states have noted more license platea of far eastern origin than for several years past Tourists from Alabama North Carolina Tennessee and other southern sta tee and from Maine Vermont and other far eastern states sel- LAST SEASON dom seen on tha coast in recent years have been more numerous during the current Summer according to these skilled observers Ona such oil company employe la Merton (Devil May) Kaer former and All-American football star now representative of Shell Service Inc at Truckee California Commenting recently on out-of-atate tourists creasing into California Kaer aald that not for years has ha sean aa many cars from distant points aa have coma In thla Summer This situation Kaer declares has proved exceptionally favorable for consumption of Super Shall gasoline Introduced early thla year in elation Tha well la located in Pico eastern states aa a premium fuel Canyon near New hall in Southern Motorists were quick to appreciate California New Improved Mohawk Distillate at 5c pcrsol Stove Oil at 3c Mr sol Gasoline Prices on Request Throe a rim are far SS-sollsii lato or star Imaa gloat Oolioorci ricoo ollohUr hlclur JRVAN FLEET SERVICE SMS Ventura rbone S-4A19 Don't buy an AUTO RADIO until you hear tha UNITED MOTORS Low priced Rea-sonable terms Jaynes Son MSS II Rt Ph S-3MI While this will not be a record year for motor travel entering western states from eastern sources available statistics show a great Improvement over 1932 and indicate an approach to normal volume This attributed in part to Observe Traffic Signals Boulevard Stop Signs Etc Numerous accldtnta occur every day because motorists fail to observe traffic signals and boulavard top signs according to tha publle safaty department of tha National Automobile Club Tha man on tha bouftvard la Justified in assuming that a motorist approaching a cross strest will obsy tha atop nils hefora entering tha boulavard When tha atop is not made and tha violator suddenly emerges from a cross strest Into tha path of vehicles on tha boulevard a amashup is very likely to occur Traffic checks show that over 30 per cant of the motorists comply with tha law Those who do not create a hazard for themselves and endanger others Ona of tha heaviest traveled boulevard atop streets hows a vary high percentage of accidents which era caused In a large measure by tha failure on tha part of a few to obey the stop rule Starting before tha green traffic signal is shown has caused a substantial number of minor accidents The traffic top and go signals ars excellent means of preventing traffic tie-ups and Instiling safety at congested intersections Obey them! Chrysler And Oe Soto Con strutting New Administrative Building To accommodstt increased production of Da Soto and Chryalar rara Chrysler Corporation will mova tho administrative office of thea two dlvialona from tha present factory buildings on Eaat Jsf-ferson Avenua and tha Balt Line Railroad Detroit into a handaome new administration and display building dtalgned by Albert Kahn Internationally famoua architect Construction haa atari ed on tha new structure which will ba two storiea in height and 501 feet in length Modernistic in design and with a factory display aalon for De Roto and Chrysler rare which will ha ona of tha largest in tha coua try tha new building will provide an entirely new facade for the great plant in which Da Roto and Chrysler cars are built It will fara East Jefferson Avenua and occupy all of tha apace et present given over to lawne and drive-sways courts Tha western half of tha structure will accommodate the De Soto executive offices and visitors' reception rooms and offices and a display of tha complete line of De Roto models: the eastern half will offer the same facilities for the Chrysler Rales Corporation The display aalon will ha unique In that the entire front will ba without obstruction of any sort Plate glaae will extend from the floor to a height of seventeen feet Sttain-lesa steel will be used in mouldings and parts of the outer walls in carrying out the completely modernistic treatment The building will he flanked at each end by a modem is tin tower Plans provide special quarters for visiting dealers a feature that will ha a great improvement over any existing arrangements for entertaining those who corns to tha fae-j torv on business WORK GLOVES IN STATE GIVEN For more than sixteen years "Western Auto" Has been serving western motorists Last year more than six million individual sales were made in our more than 150 stores These car owners know that they can depend on every article they purchase from us They are sure of our high standards of quality and know that our low prices represent genuine savings If others should temporarily cut below our low prices we want our customers to know that whenever the article is the same we will meet any such reductions REMEMBER MM Durable orbits canvoo glovca with olaotia knit wrist bands Limit 2 Pain Wl 00 OUR MRT 1X411011 Kote-Metnrlul teurlns la California find ptcturue and Inm-aanna v'ara namca an twrr hand Manv woBrtnr at Ihcir nriain and nranlnt Tha axalanailona I1d b-low are from a atriea nt anlrlea tv lira Nlllr Van da drift Banrhaa author nf Spanish Anil Indian Flara Nairra Of California Tha aenra haa barn anvrarins in Motor Land vun-Ilahad hr I ha California Riaia A-jio-moBilo Aaaoriailoo Additional ota'a-natiora of namaa In varlnua localitica viU bo sivtn In future loata Cushion PEDAL PADS The Greatest BATTERY VALUES! PAIR Ague Caliente name of a village ln Sonoma County means literally "hot water" and Is generally used The 'entira building will be sir-'In reference to hot springs conditioned according to the best Caxadero means arcepted practice Investigation byl Cotati derives its name fiom a Chrysler Motors officials has estate- formsr Indian village The mean-lished that air-conditioning not onlyllng of the word has not been as- Springy lio rubber lor 11 Ford and Chevrolet Other Pedal Pod 23c and 68c 91 IS Plata Defender ALL NEW MATERIAL I Guaranteed for 15 Months Form Fitting Seat Covers Full widtk material lock-titckd attractive lait-ing material Aa illustrated FIT WELL-LOOK WELL-WEAR COST LITTLE HOLLY MJRO WOOD Coupo er Roadater 9119 $189 Tudor or Cocb 225 315 4-Door 8h 235 315 adds to the comfort of workers but increases their efficiency It also will make the hlg showroom an attractive place to visit in all weathers By the erection of thin new build-1 fng approximately four acres of manufacturing spare at present occupied bv De Soto and Chrvsler ad- certatned El Vcrano (Summer) explains itself Ias Lomas simply means "The Hills" Petaluma was the name of an Indian village compounded- of pets" (flat) and tback) making tflat back) in i silk your aM bmtttryl "Western Auto's" Guo ran too mean at leat 13 month of uninterrupted oervico "Wcotern back that guarantee by aervica all aver tka Wet tsdWItard Heavy Duty Batteries For Hard Paucngor it Truck and Bua Service Up LONG" SHOE SOLES Per Pair Thick durable live rubber ahoe eolet Put them on yonraolf Ca-7 men! included Limit 1 Pair minlstratlve and factory of fices will reference to tho shape nf tho hill he released for increased produc-or ridge on which it was situated tlon The rapid growth In popu-i Hants Rosa county seat of Polarity enjoyed hy Be Roto has nllni(ld for Rlinta Rosa ct cessitatrd two larg expansion pro-Umai pru id to be the only fits canonised female saint of tha new world Venado (deer) I a name probably given at a time when deer were plentiful In that locality Mendocino County derives Ih grama within the past three years Steady growth of the Chrysler division has further emphasised the need for increased pioductlon facilities The new De Soto and Chrysler administration building reptesents am ninrumn nuuuinx irpi-wnu Ladles Heel Prstcctsn I U'HS PER TAIR ewHHm Other Cearii Ball 2le "alia 21a to Other certibceto holder lie 35c Holder lc oc joe A co" er throe -Jet A -Ais" 89 Ck ref- NBJI' i These SPECIAL PRICES 1 1 These SPECIAL PRICES Black fciny glared material with clai-IjRj tic faatning band limit 2 Pairs wiii-li the first maior Industrial rro Ion under the presidents National virof Mir Industrial Recovery Act Not only Memtiwtno have De Soto and Chrysler been tho lid Ftflftdllv increwing employmen 1 since March but so rapid has i valley) tha growth In publle demand JPfn these car the Chrysler Corporation! Utils willow now leads tha way with a new the diminutive of tha Spanish word building investment of more than (willow grove) $350000 Present plans call for the' Tamalpal is a compound of two completion of the etnictuie by De- Indian words (bay) sod cemher 15th (mountain) thue signifying of the Roto dealer Mountain" organization and growth In publlc Point Bonita on the north aide of demand necessitated a little more-the Golden Gate la a name evolved than a year ago De first ma-jfrom Punta da Bonetas (hat point) jor extension nf manufacturing fs-i which wss given to It in said Byron Koy presl-causa of Ita fancied resemblance to dent of Da Soto Motor Corporation a clergyman's hat and vice president of Chrysler Cor- Marin County's name ia said to poration growth haa been be derived from marlnero (sailor) steady and continuous As a result: in reference to an Indian who waa wa planned early this year for stillla widely known boatman on tha greater manufacturing spacc With-: bay Pol in the past three months it has Good Only Until Saturday Mirror Glare Shield AUTO FUSES FORD TIMER MONO-CELL Flashlight Batteries Kills- Headlight gla In rear-view mirror 4 Box a 5 fyQ 10 I nr 20 ampa Guaranteed Wind Wing Mirror firl Fresh powerful standard size flashlight batteries A high grade timer for Model Ford Clamp-on lyle rhrome no-gloro mirror Splendid value been evident that those plana were named bv Vizcaino In 1603 In honor Inadequate With both De Soto and of tho three wise man or holy Chrysler sales volumes steadily In-jkinga creasing and with dealer drive-J Tiburon in Msrln County ia a ways taxing present facilities De' name meaning shark Roto and Chrvsler have united in Merced (mercy) name of the the erection of this great new ad-county stream and county seat waa ministration and display building- first given to thw in honor Wa shall thus release for tha Virgin FI Rio de Nuestra luring an aiea of floor apera at iSenora da la Merced (Tha River of present occupied hy offices whlch'Our Idy of Merry) hy an expjor-fs larger than the total manufsctur-ilng party under Lieutenant Gabriel Ing area of soma sntlre motor carjMorsga in 1906 to express their plants Officials of Chrysler at sight of the waters poration are happy lo be the first after a Journey of forty mile to Initial a a major building plan 'through a waterless country under the National Industrial Re- Ran Joaquin River was named by rovery Art" Lieutenant Moraga In honor of St Executives of both Da Solo and Joachim Chrysler are enthusiastic about tha Stanislaus waa probably derived exceptional car display features of from San Eetanlslao (St Stanla- Alvlao wa named for Ignacio Al-viso noted Spanish pioneer Lne Gatos (the cats) wan named for tha wild cats which ara still found on the ridge bearing the name Pescadem means fishing place Laguna (lake or lagoon) la the nams of many in the state Apto I Mid in ffn Indian nama meanlnr tha martin of twn fftraamii In rrtaranca to Aptoa and Valencia creek CAMP OFFERS miNTINO AND FISHING Sportsman are enjoying good hunting and fishing at Henley a Camp near Fillmore Ventura County Good catches of eastern brook and rainbow trout are being taken in tha big pools up around Grassy Flats and Westfork Large hooka and worms ara necessary reports tha touring department of the National Automobile Club Deer are reported to be plentiful and permission to hunt will be given to persona ramping on the Henly grounds Thera are many lovely places to camp with good mountain water and handaome trees the new building only will the display floor of (ha new Chryaler-De Soto administration building ha one nf the largest ever built but I believe It will he upaique among factory showrooms" said Fields president of tha Chrysler Sales Corporation "Da Soto and Chrysler will have a aalon large enough to display every model and body style of both makes of ears in all their variety nf colors and trims But unlike other factory showrooms this display will not ba confined solely to those who make special trips to tha factory It will ha located directly on Jefferson Avenue a main thoroughfare and ona of tha two busiest streets in Detroit The De Soto and Chrysler aalon will constitute a year-round display immediately available not only to all De Soto and Chrysler patrons in tha Detroit area but also to the many thousands of out-of-town visitors who invariably Include Jefferson Avenue and the picturesque shores of Lake Sta Clair in their sight-seeing tours of Detroit In this respect like the salon in tha Chrysler Building New York it will he of Invaluable assistance to De Soto and Chrysler dealors in showing customers any models which do not haonen to he on in their home towns" Strong Padlock When YouBuy HEW IMPROVED Western Giant Tires Our low pnees made lower by a liberal trade-in allowance on your old tires The popular made even better Heavier huskier handsomer side walls and a thicker deeper cut longer lasting non-skid tread Trmie-In dUomsco I Ba Deducted fram fine am Prim Ruggrrf raio finished nickel and enamrL Twn key display WHERE TOWER ESCAPES When tha motorist complains that his car Is losing power the causa lias in a loaa of compression Power which Is heat escapes in many ways from a worn engine but the commonest avenue of escape in any engina la through badly adjusted valves according to Evans of roadside service of tho National Automobile Club Aesel eratot FOOT REST Rubber Surface Reduces driving fatigue makes acceleration easier Ak for Lam Price ra Your 5is Battery Cables tune in KFWB Thurs 9:15 PM -Fishinj Advici Far AH Cava Outdoor Reporter s- SCREW JACK ODOMETER IS HONEST Even though the odometer haa done Ita work perfectly the mileage it registers may not ba accurate states I Evans director nf roadside service of National Automobile Club The device ia calibrated to regiatar correctly only when tha tlraa ars properly Oldest and Largest Retailers of Auto Supplies More Than 150 Stores in the Vfest it irmTAb r'm'N a Long folding handle Lifts 6JJ to 1314 in Capacity about $4 tea A WORD ON WRENCHES While adjustable wrenches are tools that motorists can not do without a solid wrench permits of more rapid and accurate work If ona can ba found to fit a given nut states Evans director of roadside service of tha National Automobile Club Such a wrench usually is far leu awkward LUMBER IN AUTOS Fourteen per cent of tha lumber and hardwood produced In the United States want into the manufacturer of motor vehicle according to a repoft of the Automobile Chamber of Commerce received hy the California Stata Automobile IlH 934 20a 33a Others betide styles shown at saving prices All highest quality and fully guaranteed A hJ COR VAN NFXS AND FKKMNO ST FRESNO US 1th St lit Mila St Sit Canter SI Talio-IIS Tl" SHI Chmtrr Am IAS xl MlaSL.