The Fresno Bee from Fresno, California • 11

A Taking Off --F Better Times THE FRESNO BEE WEDNESDAY AUGUST I IMS PATHFINDER lugartwiat Csnl Rea here are the tires that have EVES TO SHOW LARGE SHIES INCREASES Dodge delivery statistics which throughout the preient celling sea-eon have served aa retail index and pacemaker to a large section ot the automobile trade show not the slightest Inclination to Interrupt their steady upward climb by a breathing spell On the contury figures detailing Dodge dealerr ac-- tivitica for the week ending July 22nd reveal that combined pasaen-ger car and truck deliveries made by Dodge dealers during the week ending 22nd passed passenger car and truck deliveries for the corresponding week of 1932 by the phenomenal Increase of 3582 per cent During the week covered by the latent report Dodge dealers delivered 5581 passenger cars and trucks as against 4926 units the week before Deliveries of Dodge passenger cars alone amounted to 2717 aa against 2305 in the pre- ceding week Plymouth sales made bv Dodge dealers rose to 2209 from 1 ji96 during the week ending July 13th The sales of Dodge trucks totaled 655 units compared to 625 in the preceding six-day period Expressed in percentages the week's gain in retail aales was 179 per cent for Dodgt passenger cere 6 per cent (or Dodge trucks and 107 per cent for Plymouth fixes Dodge retail deliveries made from January lit to July lH 1933 are 220 per cent of aalee -recorded fer the corresponding of 1932 Dodge truck sales are 1451 per cent end Plymouth sale bv Dodge dealer) 1546 per cent In his customary analysis of the rurient trade situation A vanDer-7cs general rale manager of the IVdae Corporslion relt-erit-s his belief In a continuation rf the automobile huskies "In ((1" observes vsnDerZee "i think the present is only an indication of what the near future holds In store for i he industry While prosperity continues snd Increase automobile sales will continue to Increase too especially in the price fields in which the new Dodge six finds Its principal market The vert number of used-up ears that demand replacement the greet number of persons who have grown tip during the rrc'nt depression and etlll have to purchase their first automobile these will go a long way to-ward assuring dealera of an active and profitable Fell market failure whleh I regsrd as sn lmpoitsnt stabilising influence at Dili time la the consplcuoua absence of high-pressure automobile selling True ealesmen ara aa niduouf ever In thtlr ffforta to-day their work lsdonc more on the basis of logic and proof than was the case earlier "The present-dey cer buyer In sense meets the dealer hnlf-wey he Is one miuht eay eager to buy ss the deal? I keen on mak-ing the file The final choice hirgea less on sales hypnotism nnd more on demonstrated performance This condition of the motor car market ia quite certain to laet a long while pceiibty for year to If the dealer themselves work toward that end DElOMERS ALL-WEATHER PuJ wwWvTwIm wQR 440-21 720 ia built with patented Supertwist cord and every ply runs from bead to head Supertwiat prevents blowouts because this ply material will stretch and come bock long after ordinary eorrla hrrak down under the heat snd strain of driving Aak any Goodyear dealer to show yon proofs right before voar eves a a Mileage greater than ever I One of the toughest teats of tires hi actual eve vice is found on tha great bas fleets of the country These fleets roll out millions of the miles per year And bos fleet records show that Goodyear Tires now average mileages which represent an increase ot 97 in the past five yean! That shows how Goodyear is stepping np stepping np -stepping up mUrage rrgasxDeas of prim ALL DRESSED UP in new suiti of clotbei which Jets Rodman presented to them for their July iklei record the boji are taking off for better times in a big way Prom all indica-' tioni the trip might be a little rough in ipots but they are -determined to get there and every one ii wishing them "happy landings" According to Jess Rodman head of the Rodman Chevrolet Company Chevrolet sales are going ahead by leaps and hounds all over the country The men in the top row are Ray Prior Ed Cartwright Glen Holmes Blackman W-R (Bill) Riding James Cisco center Charles Stephens Panl Past (used car manager) and A StarkeL Jess Rodman and Pete Shephard are watching the boys do their stuff 440-21 450-20 600 450-21 630 475-19 670 5jOO-19 720 500-20 745 525-18 810 550-19 WJL cotton and rubber and tire prices all on the wav up more important than rvrr to get iJie moot for your money the biggest when yon boy That means the moot oafety in the tread the best protection from 6owonfs and the biggest mileage And that means GOODYEAR TIRES! Read the facto and judge for yourself Mora SAFETY in file tread Every tire claims safety Bnt Goodyear bnilds it right in the tire by patting traction in the center of the tread where the tire contorts the road exalt: in careful accurate scientific teats with ortnol eon snd oetnol tires on wet concrete Goodyear Tires proved they ran atop quicker than assy other tin Even the next best tire skidded 10 farther snd other tires kidded np to 77 fsrther than the world's mlest tire Safety from Blowouts in Every Ply Blowouts result from plies breaking down And every ply in a Goodyear Tire stands the gaff every ply in every Goodyear Tire 450-21 790 475-19 840 500-19 900 525-18 1000 550-19 1150 600-19 1305 6w50-19 OIL COMPANY EXPANDS SALES Tl CONVENTION I Larry Woods and hla gang of Buick-Olde-Pontiae Bals Xlr peddIera beJng Breaking all record for 'H loM on ot Jr) increased to comply with Preei-eichth 'consecutive week 1e menw August 7th 8th and 9th climaxing dealers reeThUdan alMImelthe "On To Chicarp" Depot dealers reached an Don't miss these prices! Goodyear Tires today offer greater values than yon may ever sea again because prices are going up Look at cotton np Look at rubber np 100 Then look at the prices at which yon can boy Goodyear Tires today snd you'll agree it's wise to buy Cendyean and buy them quack Local Goodyear tlrei sale have been on the increase for the part lx mrnthe end with the enlarged wr promised oraanlxItVion 'if'" Surther gains will no they secured the national quota foil doubt be made May and June "The results ofl lb contest were beyond expects-! Mil Eva Doty tha young lady tlon" atatea A Bless general! who takes ear ot a big part of alea manager a shown bv th-ith office work for Goodrich record of 153'a per cent of quota high during the week ending Julv let It was announced in Detroit to-day by Bvron Fny president of the DeSoto Motor Corporation Koy revealed the following slg-ni'irant figures to-dv Retail sale of DeSoto cars for he week ending Julv lt totaled R55 unit an increaie of 181 per cent over the previous week This war the beet week for DeSoto retail sales since June 23th of tact year Combined DeRolo-PIvmouth sale More than 500 guest representing the eight rale region Into which the country it divided and tha company's thlrtv-eight cone hv DeSoto dealer for thla period nnP' totaled 8058 unit a new all-time I the district representative at this hieh Thi we an increase ofiineeting which will Include ffi-1-87 per cent over the fame weekBf I1 home office at D-a veer ago itroit and General Motoia exrcu- "At the earn time unfilled or- tlve from New York home and relatives and will also spend considerable time at the Century of Progress World's Fair In Chicago Another one of the Rodman-Chevrolet salesmen he distinguished himself by establishing a record Charles Stephens about a week agr delivered six cars in on day that is to ssy he sold vlded between work and play with 'fix individual people Chevrolet two davt devoted to biieineaa meet- automobile in about twelve hour Inga at the Palmer House end-something that had never before two days to sightseeing at the happened In the history of the or- ganlzaiion Century of Progress Exposition ganl: Gilmore Oil Company Finds Demand For Product Growing The Gilmore Oil Company has Increased Its distribution territory in California and in Washington to Include two new district Bulk distributing branchss have been constructed at Eureka and at Uklah to answer the demand for Gilmore products on the Redwood Highway and at Aberdeen to meet the requirements of motorists of that city of Hoqulam and other western Washington communities according to Clithero branch manager Gilmore OH Company "By actual demand for our products we have been forred to extend out distribution operations info the Redwood Highway region and into western sava Clithero "Our plants in Eureka and in Aberdeen were opened lest Saturday and the branch at Uklah is about ready for operation In addition to these new branches tha demand for Gilmore Red Lion gaeollna and Lion Head Motor Oil in the upper Sacramento Valley haa necessitated the enlargement of our facilities at Redding "We expect to complete further expansions during the Summer and in no instance have we entered a new territory until the demand for our products haa reached the point where we could no longer postpone the move The popularity of Gilmore products haa paved (he way ia each QUICKLY CHECKED NOW What with tha mechanical equipment for checking and rectifying wheel alignment now being used in so many advanced ehope the rar owner can rest assured that he will lose little time in having this vital Job done now and then According to I Evans director of roadside service of the National Automobile Club he not only saves his own time but that of the mechanic which means that the job will cost lest then Monday morning the first htiplnew session will convene wilh Bices In (he chair Addresses will ha made by Courtney Johnson assistant general sales manager: Huf-stader Bulrk sales manager Phew Oldsmohil sale manager and White Pontiac sales manager Talking pictures will also be used to Illustrate graphically many of the policies and plana to he outlined and discussed Other Monday talk will bsmade Ralph Robinscn continues to go one hia week-end fishing trips and nine out of ten time doesn't show up until Tuesday morning He le either going to have all tha fish in that "neck of tha caught or kill himself in the attempt Incidentally Studrbaker aalee with the Roblnson-Marshali organisation are not eo bad either la allii good LOSS OF COMPRESSION When a motor loses compression it may be due to Improperly adjusted valve tappete according to the fre emergency road service of the California State Automobile Association If the compression loss ia due to worn cylinders piston apd ring- esceive amok will be ejected through the exhauet pip Arno Franzke the Graham dis- tfibutor hate is beginning to get by Ia La Johnson on HlRtiiticiliitchy fett to start out ot his rtsix-Records: O'Connor Buslnesr Iar nnual deer hunt Arno is Management A IiBaitsrh8ei-v- always one of the first to return to Ice And Parts end Chan- Kieano with veniaon Hi friends eslior General Motors Tiuck Ac-1 are going to be looking for hint tlvltles Mondnv evening there will again this year Ufa hope hie luck dei on hand with our national cira'rr oricaniri-tion were 2187 per rent greater than tha same week of last year" Koy asserted "The week ending Julv 1st also established a new all-time rerord for factory rhijirK nl to our dealers with a total of 4108 rare This was exactlv ten times the number of automobile shipped to DeSoto dealers during the same period of 3932 "With DeSoto dealers' retail sale hitting new peaks it ia extremely ratifying to see that their used rar sales ara also far ahead For this period used car sales by oar dealers were the best in our history Twenty-seven hundred and forty-three lined care were sold by DeSoto dealers that week an Increase of 535 per cent over the same week of a year ago" Koy also stated to-dav that 75 per cent of DrHoto's projected July output is already sold in sdvsncs to dealers Mois than 3200 unfilled orders for new DeSoto care were on hand thla morning he aid ROAD OVER LASSEN PEAK GOOD Motorists drtvlng from Mineral over tha Lassen Peak Loop Highway thence north to tha Reddlng-Alturaa Highway will encounter about nine miles of unimproved dirt road between Mineral and the park boundary thence excellent hard surfaced road through the park to tha northern boundary From this point to Old Station quits a bit of construction is under way and considerable loose gravel will be encountered but with alow driving no inconvenience will be experienced The balance of tha road ia in fair to good condition reports tha 8acramanto office of tha National Automobile Club DETOUR ELIMINATED ON RIDGE ROUTE Tha three-mils detour on the Ridge1 Route near Gorman has been eliminated atatea tha Bakersfield office of the National Automobile Club Thera le now a splendid oiled macadam highway from tha north Loa Angeles County line to the intersection with the new portion of the Ridge Route This new section of the Ridge Route Is still closed with no traffic permit don't feuy lubrication tbe ffliVoJ aspin be a banquet at tha hotel at which some special entertainment will be given Tuesdav morning will ba largely devoted to sales promotion plans and activities with a talk by Huber and a playlet dealing with rstail selling Bless will outline plans for tha Fall selling eea son and (he formal husinars programs will conclude with a luncheon at which Alfred Sloan Jr president of Genet 1 Motors If Grant vice president of Gen-etal Motore in charge of sale I Reuter president nf the Buirk-Oids-Pontlac Hales Company and 8 Knudsen vice president of General Motors will be the principal speakers Tuesday afternoon will he devoted to alghteeelnr at tha reposition Including an inspection of tha Ganaral Motors Building and tha evening ia available for further entertainment Wednesday will ba featured by a convention luncheon in the Pahst Pavilion on tha exoonitlon grounds the rest of the dav and evening being left at I he disposal of the convention visitors Thursday will be divided between pedal departmental meetings and the exposition all attending leaving for homeThursday night NEW BRIDGE i'oiPuT 8 99 Tha replacement of the old narrow wooden bridges on IT 8 No 99 is actively under way according ted over it Guards are atalionedjto the touring department of 'he at each end of the construction to National Automobile Club The Wa Wb bbi ILb aAbI b8 Mslalssaa 0 LARRY WOODS Mgr We Are Backing The President With More Men to Serve The Same Number of Hours 7 A to 9 1 550 Van Ness at Phone 3-3271 OPPOSITE FRESNO BEE MANUFACTURED ON THE PACIFIC COAST Tibi hr this n'ffi IthsUfirt STOKWiA Dealer STOP-WEAR dealers era carefully selected for their knowledge of lubrication and their del ire to serve you faithfully They lava you enforce the ruling of no traffic It 1 expected that the new highway will he open for (raffle about October end In tha meantime travel wilt rnntlnua to use tha present highway next bridge to he replaced is between Modesto and Ripon This will necessitate a detour of approximately one-half mile leading through the river bed thenra over a temporary bridge Money and protect your cer because they utc exclusively the Nuw UNION frulioH-pnof LUBRICANTS with wear resistance times that ml car aieoufccturers specification.