The Honolulu Advertiser du lieu suivant : Honolulu, Hawaii • 28

EIGHT THE HONOLULU ADVERTISER. SUNDAY MORNING, NOVEMBER 15. 1936. ION RADIO NEW SECT "Ma Perkins" America's Mother of the Air Comes to Isles THIS GORGEOUS Honolulu Community Sing Tomorrow Night 19 3 7 MODEL On Air With Fine Program "Ma Perkins," the most popular daytime radio program of its kind, comes to KGU tomorrow. "Ameri ca JViomer or tne Air will be nnoio heard over KGU at 12:45 p.m.

on that day and every day thereafter except Saturdays and Sundays v-. Since December of 1933 the words "And now everybody ready for Ma Perkins America's Mother of the Air" have been the signal for hundreds of thousands of commodated was one given a great deal of thought. The Army and Navy was selected for several reasons. It is centrally located; the auditorium is comfortable and well ventilated; a stage and other equipment make it particularly adapted for a program of this nature, and, as KGU has brought the radio listeners of Hawaii many hours of splendid band music from the Honolulans will welcome this new feature from the big Auditorium in the same building. The general public is invited to attend the broadcasts and join the singing.

Ben Doty, of the music staff at McKinley High School, is the leader, assisted by W. Best at the piano. HTP has recorded all of Edward Berman's strike addresses over women all over the country to stop what they're doing, get close LOW DOWN PAY- to their radios, and listen to the story of a character who has be come as real to them as the worn Tomorrow night, listeners from Kauai to Hawaii and back again will hear Honolulu's Community Sing of the Air that is, if they are tuned to KGU at 8:30 pjn. Hawaiian standard time. It's the big broadcast in which everyone present takes part, an active part we should say, for everyone will have a chance to sing to his heart's content.

Comments from all sides indicate a successful start on the new air venture. "A howling success," is the way one listener expressed it after hearing the broadcast. "All of the family joined in the songs, and even the seven-year-old brother was allowed to stay up 'till nine;" "Sounded like 'big time stuff," said a resident of Schofield. "Believe me, we jumped in the car and hurried down" was what brought one family to the big sing. The cooperation of the Army and Navy has made possible the broadcast of the Community Sing over KGU.

During the planning of this new radio feature, the question of finding a place where people could be ac an next door. "Ma Perkins" was MAGIC BRAIN MAGIC IYI METAl TUKES first heard over one station only October of 1933, but at once be came so popular that within a few months the program was put on a Coast to Coast network. hi Hi ine story oi ivia rermns is that of millions of American worn KGU during the past two weeks. en. "Ma" is a lovable, small-town widow whose homely philosophy AT YOUR RCA VICTOR DEALER and kindly deeds have endeared her to everyone who listens to her, Other recent recorders include Henry P.

Ford, Wesley Anderson, Pio Reyes, Annie Kerr's trio, Walter Lanyon, William HofTrnan, Miss Rankin, Mrs. Damon, and Elaine Salvador. With a business to run and a fam 1 l--- ily to raise, she meets her problems with courage and humor; her sorrows and joys reflect ex periences of her audience. Be ATEWA cause the audience thinks of her jjlLvMG ModQl9X2 Step ouf to London, Paris, Australia lo police cars and airplanes-end also step out among as one of themselves her appeal is enormous and continuous, out lasting many and many a program 1 row friend wiih this raw usurious big radio ihal 1 i LiULbL-dbu A SENSATION AT 'I will give any living room an eir cf wealih end refinement! Tremendous tuning rang tb GO.COQ lecs! Lxclusive elector Dial. Built-in r'onna Coupler.

The radio you've longsd for. c1 4-Q 7- in your own home! with this G10J A ti'ci'idry I Sco end hear the new CLIPPER RADIO 5 Complete With Aerial OVER KGU TOMORROW. "Ma Perkins," who joins the KGU family of fine features tomorrow at 12:45 p.m. on the Proctor Gamble program, and who will be back again at that hour every day from then on, except on Saturdays and Sundays. planned to please only the ear or the following day.

When Wayne Sold only with Pb.Uc High. Efficiency Aerial insure greatest foreign rrceptxr. The marvelous, powerful little table model that underwent the most difficult ttfst any radio ever received! From Camden to Manila and return VIA AIR and regained in PERFECT BALANCE' 5 -tube superheterodyne 3 bands for domestic and international tuning range 49, 31, 23, 16 and 13-meter Automatic tone compensation, automatic volume control, tone control, antenna wave trap. Other (y features send chills up and down the spine "It must be fun being 'Ma' to Guaranteed for 1,000 hours Gives World's Finest Reception to Unwired Homes so many," wrote a school teacher to "Ma Perkins" recently. "If my mother were living I would send her a letter similar to this." To son, John, are unmarried and live at home.

Virginia Payne, known nationally for her fine characterization, plays the part of Lillian White is Evey, G. S. Faust is John, and Marjorie Hannan is Fay. All of the talent have been long identified with radio, and to their fine performances must be given no little credit for the continued popularity of "Ma Perkins, America's Mother of the Air." "Ma's" sponsor in Hawaii is the same as on the Mainland, Procter Randall, manager of press relations for NBC reported for work Monday, two days after the plane left Hawaii, the pictures were on his desk. Because the interview was released over the NBC network, Randall featured the photograph in the NBC News Service of October 29.

Copies of this news are sent to newspapers and radio stations all over the world. The Clipper which arrived in Honolulu Thursday brought several transcriptions for immediate many young people, who have lost their mothers or cannot be with them, "Ma" is like a kindly woman who stops almost every day to chat and advise them. To women who have sons and daughters to 'EVEREADY' 'LAYERBILT' and 'EVEREADY' Batteries with Let us demonstrate in your own home how this big-value 1937 Philco Console really doubles foreign reception! Complete with Foreign Tuning System, Color Dial, 3 Tuning Ranges, 3-PointTone Control, Bass Compensation, Automatic Volume Control and other new Philco features. Handsome streamlined cabinet of hand-rubbed walnut. Special easy terms and liberal allowance for your present radio.

EWA PLANTATION STORE PHONE WHITE 35 Gamble, the makers bf Oxydol raise, "Mas problems in raising her family are a guidance and 'Ma" has three children two See your RCA Victor Dealer for demonstration 1937 RCA VICTOR RADIOS ARE PRICED FROM $22.50 TO 3515 MUTUAL TELEPHONE CO. Merchandise Department, Distributor Be Modern Get a Radio uith New Metal Tubes 'AIR-CELL' RADIO daughters and a son. Her oldest CI ipper Plioto Featured When the first commercial pas daughter, Evey, is married; her youngest daughter, Fay, and her broadcast over KGU. Advertisers on the mainland are keeping faith with their Hawaiian audiences by forestalling delays in the shipping of broadcast recordings. Julia Nui's troupe of Hawaiian singers were the recording guests of Samuel Wilder King late Monday afternoon, transcribing a group of campaign songs from the recent election.

King recorded an aloha in Hawaiian. 3 AT PAIiT fen 3 sengers stepped ashore from the Hawaii Clipper three weeks ago, they were photographed as they spoke into KGU microphones. The photographs were rushed to NBC press headquarters in New York via the China Clipper which left The Radio you want Sco and hear tho new fill A E3 -Hi AT KAUAI SALES juy. WfllPirVrMD) L0i0 liU il'MjJiQ. RADIOS QUO I I is at THAYER'S! A WORD OF Due to the precarious strike condition, we suggest that you choose your radio now while our stock is complete.

reserves your radio for Christmas delivery L3 fU 2TT for Christmas and enjoy it for years to come! PHILCO BSOX Philco Foreign Tuning System, Spread Band Dial, Inclined Sounding Board, Four-point Control, Glowing Beam Tuning Range Indicator, and many other features. In a beautiful cabinet of contrasting hand-rubbed woods. -j -X. i i r- vl i i. 1 i 1 Hi IK 1 i I I i i ml Treo home demor.s'ration.

Easy terms and liberal trade-in. Victor Records RCA VICTO $120 4 We'll show you how easy it is! Here's a fine 1937 Baby Grand Philco that brings you overseas programs with ease! Come in see and hear it and let us demonstrate its Philco Foreign Tuning System, Philco Color Dial, 3 Tuning Ranges, 3-Point Tone Control and a host of other new features. Beautiful modern cabinet. of hand-rubbed walnut. 1C15 FOHT ST.

PHONE 5785 MUSIC 1 PIJILC0 G20D "CLIPPER" Model So perfectly constructed so permanently adjusted that over miles of transcontinental and transoceanic air travel could not throw it out of balance! 5-tube superheterodyne a real performer both on domestic and international programs and only $65 PHILCO 6203 A beautiful cabinet of handJ rubbed woods, incorporating the Philco Foreign Tuning System and many other 1937 features obtainable only in the new Philcos. Hear them, see them, today know for the first time real receptionf Complete with Aerial i 9 it at tho House of Quality $65 FOR FREE DEMONSTRATION SEE KAUAI SALES LTD. A complete line' of 1937 RCA-Victor Radios now on exhibit at our showroom. INSPECT THEM NOV1 EASY TERMS SMALL DOWN PAYMENTS Liberal Allowance for Your Present Radio LiarliQi Music Company fcv A ii Lihue Ecrucd 1 HI K. C.

YamasakL Mcmager AIA MERCANTILE SALESROOMS AT SEASIDE HOTEL NAWILIVILI. KAUAI PHONE 350 Victor Dealers for 31 Years 116 SOUTH HOTEL STREET PIIOIfE 4212 1UJ It. itl.iiV LTD. PAIA. MAUI lu JL.T' i.