The Montgomery Advertiser from Montgomery, Alabama on October 22, 1986 · 8
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The Montgomery Advertiser from Montgomery, Alabama · 8

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Montgomery, Alabama
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Wednesday, October 22, 1986
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8
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Multimillionaire's Advice: Be Bold, Work Hard, Marry Carefully By JIM KLOBUCHAR Scripps Howard Writer Jeno Paulucci, food processing and real estate developer who's worth at least $350 million and is on Forbes magazine's list of the 400 richest Americans, has some advice for youngsters who want to be rich: Be bold, work hard, marry carefully. Paulucci started out walking barefoot on the railroad tracks on Minnesota's Iron Range as a teen-ager, scrounging for coal lumps dropped by the trains, the only way he could keep the family house warm. A few years later he made his first profit selling overripe bananas on the street in Duluth. A competitor laughed at his bananas and said they were rotten. Paulucci immediately put up a sign saying his bananas were a rare hybrid from central Peru. He sold all his bananas in 20 minutes. "If you're a young man and you really want to be rich," he said, "you have to be bold in the market but careful when you come down the aisle. With most women, you won't be fit to live with. Like me. I'm a classic case. If I were a woman no way would I marry me. But Lois, my wife, she understands. Some of the times she laughed and sometimes she hollered, but she knew I was going to work seven days a week and go to work at 5 a.m. She saw me at home one Sunday and said, 'Hey Jeno, are you sick?' We have a helluva time. But I've always lived in business by some basic laws I got to understand. One was the survival of the fittest. Another was supply and demand. Another was self-preservation. Another was that the female of the species is tougher to deal with in business than the male. The other was being honest in business, in the way it can stick to your ribs. That means you can have the satisfaction of spitting in the eye of a guy who calls you an S.O.B." And that is one of the satisfactions of being rich? "It's one of the satisfactions of being honest, even if the guy is right and I am an S.O.B." Yet Paulucci refuses to allow himself to be depicted as a Cro-Magnon man among today's silicon tycoons. He says he has been touched by the new sensitivity. When he spits into an antagonist's eye today, "I pass out Kleenex. It's my way of being diplomatic." Is it worth it? LOS ANGELES (AP) Dick Clark had two babies in 1957: the national telecast of "American Bandstand" and his son Rac. "It was almost like a member of the family, sort of like a twin brother," R.A. Clark said of the long-running dance program from Philadelphia. Actually, "Bandstand" was 7 years old when baby Richard arrived, but it had been only a local show until then. The son is now producing two series for Dick Clark Productions, "Puttin' on the Hits" and "Puttin' on the Kids." "I think of it as a family business," said Rac Clark. "If it was a hardware store I'd still want to be in the business. "It's been easier for me to get in because I see my friends are having a tougher time. But people expect more of you. I'm just learning what it's all about. People expected me to know all about the entertainment industry when I was 18 or 19. But I was just starting out." Clark was working as a stage manager for "The Half-Hour Comedy Hour" when Chris Bearde came up with the concept for "Puttin' on the Hits" and asked him to be the producer. The show allows people to act out their superstar fantasies by lip-synching hit records. The show, now in its third season, is syndicated to 130 stations, including WSFA-TV in Montgomery where it airs at 6:30 p.m. on Saturday. "Puttin' on the Kids" is a pint-sized spinoff in which youngsters 5-12 perform numbers for Savings Bonds. The show is syndicated to 109 stations. "We had a little Vietnamese boy do Elvis Presley," said Clark. "A little girl did Spike Jones' version of 'You Always Hurt the One You Love.'" Clark and his people have sponsored more than 120 auditions throughout the country in the last three years. "The auditions are usually held in a mall," he said. "There are local judges, and a local celebrity, usually a radio personality, is the MC. We try to make it a local version of the national show. A lot of people audition but only a few float to the top." The top acts from the auditions are put on video tape, and Clark selects six for each weekly half-hour show. The contestants in "Puttin' on the Hits" compete for prizes and are judged on the basis of lip synch, appearance and originality. The kids are judged simply on an overall score. "Puttin' on the Hits" was Clark's first major venture into producing. Before that he had produced some segments for "TV's Bloopers & Practical Jokes," the NBC show that starred his father and Ed McMahon. "I started when I was about 13 or 14," he said. "I worked in the mail room during my summer vacations. As soon as I was old enough I became a messenger. When I got out of college I worked for a few other production companies to see how other people worked. I also worked as a talent coordinator for Chris Bearde," who is a partner with Dick Clark in some projects. "I have an idea for another syndicated series and a special. But I really want to concentrate on making these two shows successful since they're my first shows." Clark said his first ambition was to be an eye surgeon because he had had several operations while a youngster. "But when I found out it took 14 years of study I thought I'd do something else," he said. "Sometimes you wonder. Sometimes I ask myself that question when I'm flying in my jet and thinking back to the times I was poor on the Range. I should have spent more time with my family. They forgave and we love each other. Somebody asked if I'm embarrassed seeing numbers like $350 million attached to my name. Why should I be? Hell, I'm worth every penny of it. But the money isn't the big thing. Making things happen is what's exciting. But when you do that you have responsibilities the businesses and people who depend on you. Someone gave me a brass statue of a moose with big antlers. Even a moose sheds antlers. I got antlers and I can't. You can't shed the people who depend on you. They're the antlers. But I'm like the moose. I'm proud of them." So if Paulucci were coming out of college today .... "That's a laugh. I didn't have the chance for advanced degrees. I did learn some Latin, but the only Latin I remember is quid pro quo. You do it for me, and I'll do it for you. The first thing I would do as a young person today is to get all of the schooling I could. If I were a young woman ready to take on the business world, I'd be excited. Guys I've known in business used to snicker at women executives and entrepreneurs. They told jokes about how they ought to be in the kitchen. While they were telling those jokes, the women were elbowing them right into the outhouse. If I were young, I would look at what's going on. I'd get into space equipment. If I wanted foods, I'd look at microwave. If I went into clothes, I'd make sure I looked into the average house today and saw that the old style family unit just doesn't exist today. I'd also look into home delivery. If I were a genius, I'd be a corporate raider. I can't even read a computer. Those guys amaze me. They sit on their cans, look at a few sheets and make deals buying and selling billion dollar companies." How about the social morality of that? "If it isn't against the law, why not?" Is he living or working any differently at age 68? "I pray a little more." 1 ) MONTGOMERY, ALABAMA WEDNESDAY, OCTOBER 22, 1986 PAGE 8A Students With Ability Find Shortage Of Funds For College GRITS 'N BITS Tips Offered For Safety On The Streets Women on the go need to be streetwise when traveling to and from work and other activities to avoid becoming crime victims. Although nothing is foolproof, the National Safety Council says there are measures women can take to be safer on the streets and when using public transportation. In conjunction with National Safety on the Streets week, to be observed Oct. 26-Nov. 1, the council offers active women these tips: Try not to travel into unfamiliar areas, especially at night. When on buses or in taxis, do not sleep or become overly involved in reading materials. Sit close to the driver when using public transportation, and avoid sitting by exits where a purse snatcher can make a quick getaway. Whether driving or using public transportation, it is a good idea to let family or friends know what time you plan to arrive and what route you will use. If your car does break down in a neighborhood where you feel uncomfortable, stay in the car. If someone offers to help, give him or her a quarter to call a friend of yours. If the people offering help seem threatening, tell them help is already on the way. 1 f while driving you think someone is following you, drive to a police station or a busy area do not go home and allow a follower to know where you live. Puzzling Game Hungarian puzzle-master Erno Rubik, whose famous cube bended minds around the country in 1980, has created a new puzzle. Rubik's Magic involves manipulating eight panels of a rectangle to link three colored rings printed across several panels. The 42-year-old architect and design professor's puzzle hit the shelves at the beginning of this month. It retails for about $10. Best Way To Motivate Do you feel like other people aren't giving you their best? A recent magazine article breaks down how teachers, parents and bosses can motivate others to do their best: Expect the best. Others tend to apply our expectations to what they do. Study other people's needs. Some employees, for instance, are more motivated by challenge than by salary. Set high standards. If people are not regularly challenged to reach for the stars, they will set their goals lower. Create an environment where failure is not fatal. Fear of failure can destroy creativity and initiative. Use role models to encourage success. Recognize and applaud achievement. Place a premium on collaboration. This builds allegiance to one another into an organization. Sills Visits Opera singer Beverly Sills will be the featured speaker at the Sixth Annual Huntingdon College Benefit Banquet Wednesday at 7:30 p.m. at the Montgomery Civic Center. She made her first national tour when she was only 16 and debuted with the Philadelphia Opera a year later, playing the role of Micalela in "Carmen." Sills, who has sung starring roles in more than 100 operas on major stages in both the U.S. and Europe, is currently general airecior oi me Npw York Citv ODera. The Huntingdon College Benefit was initiated in 1981 to help augment the scholarshiD fund for the college. Since then, more than $150,000 has been raised by the benetit to neip needy students attend Huntingdon. As banquet speaker, Sills joins Bob Hope, Henry Kissinger, Art Buch-wald, William F. Buckley Jr. and Prime Minister Edward Heath, who participated in previous events. By ELAINE WITT Advertiser Staff Writer A freshman at Huntingdon College, "Miss X," comes from a family, consisting of herself, her mother and a younger sibling, with a 1985-86 gross adjusted income of $21,731. As calculated by a government formula, Miss X's basic college expenses at Huntingdon if she lives on campus are $6,900 a year. All things being equal, Miss X would have qualified last year for a $550 Pell Grant, the Pell Grant being the meat and potatoe: of the federal college aid program for needy students. But because of changes in the federal grants structure, Miss X did not qualify this year for a Pell Grant. Federal programs such as the Pell Grant no longer are panaceas for prospective scholars who need outside money to go to college. And private scholarships, the traditional helper of needy students, are not as easy to come by as one might think. For many students who would seem deserving and needy of help, there simply is not enough. The Pell Grant is only one of several federal programs that help students with varying degrees of financial need pay for college. But Charles H. Owens III, dean of student services at Huntingdon, used its new structure to demonstrate how a student's chances of attending college could be affected this year by economic and political changes. Miss X may earn an additional $600-$800 by working for minimum wage through the federal work-study program, and she may qualify for up to $2,500 a year in federally-guaranteed student loans. In addition, she may receive a $500 a year grant for in-state students from the state. Nonetheless, she will have to provide at least $3,100 of her own money or get scholarships for that amount if she is to attend Huntingdon this year. For most students in Miss X's position, or those from less affluent families, scholarships have traditionally been the answer. But because of the federal aid crunch, competition for private scholarships in the 1980s is getting stiffer. Even a student with outstanding averages and test scores may be left empty-handed when the awards go out, said Beverly Williamson, a guidance counselor at Sidney Lanier High School. Private scholarships are generally broken down into two categories those administered by the colleges themselves and those administered by private organizations or foundations. Huntingdon gives out about $900,-000 worth of scholarships each year through its own scholarship programs. Much of the money is designated, by benefactors or by the school, for athletes, minority students or students with specific majors. j'rj rfnrmn i rra -v x i An increasing number of independent, locally funded scholarships also are given each year, according to Nan Jacobs, director of guidance at George Washington Carver High School. For the most part, the new scholarships are small ones, from service organizations and sororities. "Locally, it seems that people are becoming more and more conscious" of the need for scholarships to help "in little ways," Jacobs said. And some business organizations, such as the Blount Foundation, have regular scholarship funds. Blount Inc. is an international construction firm, and most of the foundation's scholarships are given to students in construction- or business-related majors. The business scholarships, and the company's minority scholarships, are given in recognition of grades and achievements; none of the Blount scholarships are given based on need, according to Joe Mclnnes, president of the foundation. Numerous local businesses make large contributions to the general funds of Montgomery's colleges and universities. But high school counselors said they knew of few local businesses that offer their own scholarships. David K. Morris, director of development at Huntingdon, said business executives simply may not think about starting a scholarship fund. If a businessman wanted to give a $2,200 annual Scholarship, for example, he could do it in one of two ways, Morris said. He could donate $2,200 a year for use by a student, or set up an endowment of about $37,000, which would earn $2,200 a year for the scholarship. The college would administer the scholarship according to the wishes of the donor, or the donor could administer it himself. Businesses also can offer scholarships through local high schools, allowing recipients to use the money at any college. At state colleges and universities, the tuition is lower than at most pri vate colleges, and federal aid goes I further. But students still may seek ; scholarships to avoid having to pay ' back large loans upon graduation. Most major universities have Re- serve Officer Training Corps pro-" grams affiliated with the U.S. Army, Navy or Air Force, which provide ' full scholarships to qualified students ; who are willing to serve in the mili- -tary after they graduate. Guidance counselors at local high .' schools say that after they help a stu- ( dent apply for a scholarship, they " often do not know the results. "We go as far as we can go, and " then it's up to the parents," said Sara Kirkland, a guidance counselor at '. Robert E. Lee. Williamson, at Lanier, said there are a number of scholarships for students with special interests or abi- : lities, but almost all require high ACT or SAT scores. For the student who is bright and makes good grades but does not test well, there is little chance of getting scholarship money, she said. And she said that some of the largest scholarships, such as the four-year Vulcan scholarships that are given at Auburn and Alabama, are only offered to one student a year. These take care of all expenses for the students who get them, she said, but no student should assume that just because he is tops at his high school he will get one. WCO V-TV Pins Hopes On Rivers, Fox Network By BOB SIMS Advertiser Features Editor With such shows as "New Gid-get," "Throb" and "Star Trek," Montgomery's newly independent television station, WCOV, is carving out its own niche in the Montgomery area television market. Despite changes in ownership, the cancellation of its news programming and a variety of other industry woes, owner and general manager David Woods said it is an exciting time to be competing in this particular "small market." For economic reasons "it is hard to finance" WCOV six weeks ago canceled its nightly local news, Woods said. "Being the alternative at 5, 6 and 10 is the best place to be," he said Tuesday. "We're trying to offer an alternative to news." Woods said three other stations in the market, NBC affiliate WSFA, CBS affiliate WAKA, and WKAB, the ABC affiliate, are providing adequate news coverage for the area. With new series, remakes and reruns, the station hopes to gain ground on its competitors, Woods said. The station offers among its syndicated series "Throb," an adult soap opera which airs on Sunday at 5 p.m. and the "New Gid-get," which follows at 5:30 p.m. Among popular " Rivers reruns are Star Trek," which competes with newscasts by airing each week-night at 6 p.m., and the "Rockford Files" which follows at 7. And, marking the station's association with Rupert Murdoch's Fox Network is "The Late Show," a talk and variety show starring Joan Rivers. It airs at 10 each weeknight. WCOV plans to carry Fox's prime-time programming when it begins next spring. The network first will offer prime-time programming on Saturday and Sunday nights, Woods said, and will later expand to other nights of the week. Rivers, who had long been considered the likely candidate to replace NBC's Johnny Carson, has done well in the Montgomery market, Woods said. Since the show debuted about three weeks ago, it has averaged a 16 percent share, Woods said. That means of all the television viewers during the time period, about 16 percent are tuned into the show. While Woods doubts that Rivers will beat Carson in the ratings war, he said, "Joan's doing outstanding." "She is doing extremely well, far better than they had expected," Woods said. Fox will not offer news, daytime soap operas or any type of sports coverage, Woods said. The sole aim of Murdoch a flamboyant media mogul who owns flashy newspapers and television stations throughout the country is to make Fox Network a prime-time entertainment network. Woods said WCOV's interest in joining the Fox lineup of about 100 stations was Murdoch's financial commitment to make the concept work. To satisfy viewers hungry for sports coverage, WCOV has fol lowed the industry trend of purchasing games of regional interest. The station will offer Southeastern Conference basketball coverage beginning in January and has signed to telecast five post-season football bowl games the Freedom, Independence, Hall of Fame, Peach and Senior bowl games. Woods said regional sports coverage is the most "lucrative" available to stations. "They are getting away from one network and getting into indivdiual markets where they can command more dollars," Woods said. Woods said Montgomery has been very receptive to the station's new programming. Part of the success, he said, stems from the large number of transient viewers military and state government workers who have not lived in the Capital City long enough to develop set viewing habits. "This enables an independent to prosper and grow quicker than in a less transient market," he said. it I I ? .1 VI i ? f J 2 ...iWw.:.... , .11. -AM..:uA Auoclaled Prau R.A. 'Rac' Clark remembers father's 'American Bandstand' as 'almost like a twin brother' Dick Clark 's Son Follows In Dad's Footsteps

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