The Greenwood Commonwealth from Greenwood, Mississippi • 22

fFoiirm tostoess Mows Sunday, September 30, 1984 (2) Page 22 Groups appeal WSWG decision 7 Commonwealth Delta Broadcasting Inc. and East Delta Communications were allowed by the FCC to operate the AM and FM stations jointly as "Greenwood Joint Venture." East Delta and Mid-Delta dropped out before the FCC's decision Aug. 22, however. Only Leflore-Dixie and Grantham were in the running for the license when the decision was made last month. Neither side was completely satisfied with its half of the operation.

LAST WEEK Grantham appealed the awarding of the AM operations to Leflore-Dixie, and Leflore-Dixie then appealed the ruling which gave Grantham the FM broadcasting right. Worrell said Thursday, "(Grantham) appealed first, then we had no choice but to appeal." "I don't know if you could say I would have been happy with the decision," Worrell said. "If he hadn't appealed, I don't know whether we would have appealed or not." Grantham could not be reached for comment. By SUSANNE RAINES Staff Writer IN THE LATEST tug-of-war action at WSWG AM-FM radio station in Greenwood, the parties who were given licenses to run the AM and FM operations by the Federal Communications Commission each have appealed an FCC judge's decision to divide the station. They both want it all.

Currently, WSWG-AM and WSWG-FM broadcast the same popular music programs simultaneously during the day. WSWG-AM, however, stops broadcasting at dusk, while WSWG-FM changes into a more black-oriented music format from dusk until midnight. While the decision is under appeal, WSWG operations will remain at status quo. An FCC administrative law judge split the station apart on Aug. 22, when he gave half of it to Lefore-Dixie headed by Keith Worrell, and the other half to Greenwood businessman Ron Grantham.

Worrell and Leflore-Dixie got the AM operations, and Grantham received the FM. The Aug. 22 decision was designed to end the struggle to gain control of the station. THE BATTLE had begun in 1975 with the refusal of an FCC administrative law judge to renew former owner Charles Saunders' license to operate WSWG. The judge said in 1975 that the station had not kept promises it had made in its application for renewal.

The judge said he found discrepancies in the station's non-entertainment programming proposals, financial reports and equal opportunity programs. In 1980, WSWG employees obtained a temporary FCC license to run the station themselves. That group of employees, with some changes, now constitutes Leflore-Dixie, which is still angling for control. Two years ago, Leflore-Dixie, Grantham's Riverside Recording and two other groups, Mid- Apa Ki ,1 if jf3 Bmm NEWSWEEK MAGAZINE I TRYING TO ITS PROFITS Washington Post Co. says that will not compromise news Newsweek budget trimmed for profits .4 owners pay legal fee Delta Federal Savings and Loan Association O.lo.ISl' Dr.w imppi 38737 T.tophon.

(601) 745-6604 MONEY MARKET DEPOSIT ACCOUNT 10.77 The decrease helped raise prices and reduce interest rates moderately for short- and long-term securities. Average annual yields on money market accounts and six-month C.D.'s continued to drop in the past week. The dollar fell in turbulent trading on rumors of speculative actions by foreign banks and jitters about intervention. Price swings were wide, with the dollar starting the day higher, plummeting, and then recovering some. The FCC ruled against saying the company and its former operating units cannot bill customers to cover judgments and court costs resulting from federal antitrust suits.

Instead, stockholders must bear the burden, the commission said. S. Ogden, also said that the bank would soon release a strategic plan, detailing where it would make cuts in its operations. Stockholders, meanwhile, approved the bank's $4.5 billion rescue plan. Argentina's president began talks Thursday with bankers in an effort to stretch out the nation's debt and to obtain new credit.

Argentina also released the text of a memorandum of understanding it reached with the IMF on an austerity program. But the document did not mention a slowdown in public-sector wage increases. The belief is growing that the Fed has eased monetary policy. The speculation has been spurred by a four-day decline in the rate for overnight interbank loans in the federal funds market. 1 3 Week Treasury Bill Average Plus 1 '7 Percent DEPOSITS INSURED TO $100.000 00 MINIMUM DEPOSIT AT ALL TIMES $2500.00 INTEREST EARNED DAILY INTEREST PAID MONTHLY SIX WITHDRAWALSMONTHLY WITHOUT PENALTY NO MATURITY DATE DATES ARE SUBJECT TOCHANGE For information on Delta Federal Savings Loan Association's MONEY MARKET DEPOSIT ACCOUNT or other savings accounts contact Edwin M.

Best ESLEj (601) 745-6604 HOUSHMJ LENDER assignments with an eye to using staff photographers whenever possible. Many Newsweek employees say tougher management was overdue. "There was a sense things were drifting," said one staff member who asked not to be identified. Mrs. Graham, Mark Edmiston, the president of Newsweek and Richard Smith, Newsweek's editor chief, have said that the new controls were aimed at strengthening management at the magazine, not economizing at the expense of Newsweek's coverage of news.

"The idea that any of the changes have affected the quality of the magazine is absolute nonsense," said Smith, 38. But reports of dampened morale have followed Newsweek's efforts to trim expenses and seek efficiencies, and several senior staff members have left the company during the last month, including James Ken-ney, the photo editor. Staff member who asked not to be named said that the tightening of operations had prompted a heightened sense of Newsweek's status as a subsidiary of the Washington Post Co. and aroused fears that there could be more changes in top management or that Newsweek could be sold. Mrs.

Graham termed rumors of a sale to be "nonsense" and also dismissed speculation regarding a change in top management. But the notion that Newsweek should enjoy some special corporate independence is foreign to Richard D. Simmons, president of the Washington Post Co. "Newsweek must be totally free from an editorial standpoint," Simmons said, "but the concept that somehow in other matters it can or should be independent is a concept I'm not familiar with." But to some at the company, the changes are more profound. "The nut of it is how do you keep Newsweek generous and friendly, keep the quality of the magazine, and still meet the Post's profit expectations?" said a Newsweek executive who asked not to be named.

"We were kind of like a little galloping stallion, and they broke us." Newsweek's circulation has edged up slightly, although it still hovers at about 3 million a week. Time's circulation dropped about 2 percent, to 4.6 million. By ALEX S. JONES N.Y. Times News Service NEW YORK A restructuring is under way at Newsweek as the magazine searches for leaner operations and higher profits.

After a decade of repeated management changes that left a legacy of a swollen corporate and depressed profits, Newsweek has been streamlining itself in recent months under the close scrutiny of the the Washington Post Newsweek 's owner. In late July, tightened cost controls and new operating procedures were installed for the magazine's editorial staff, which had largely escaped the companywide effort at improving profits and efficiency. Although Newsweek executives insist that the magazine's quality will not be affected, some staff members say the relatively freewheeling and indepaident character of Newsweek Inc. is changing for the worse as it responds to the Post Company's heightened pressure for an improved bottom line. The goal, both Post and Newsweek officials say, is to maintain the quality of the magazine while increasing a disappointing profit margin of 5.1 percent in 1983 to 12 percent in several years.

"Editorial excellence and profit go hand in hand," said Katharine Graham, chairman of the Washington Post Co. "Part of managing better includes controlling costs and we're trying to restore the kind of controls we once had." Profits at Newsweek have hovered around 5 percent since 1980, compared with consistent profits of about 14 percent in the late 1970's. This year's profits are expected to be nearly 9 percent, reflecting tighter controls on costs and a 12.3 percent increase in advertising revenue through June, according to the Publishers Information Bureau. New controls in the news department have not resulted in any layoffs, but include measures common at many communications companies: careful scrutiny of expense accounts and travel costs, admonitions not to use telephones and mail for personal use, and a recent suggestion that Newsweek employees not take each other to lunch at the company's expense. Newsweek's editors are also questioning freelance photographic Blue Cross Blue Shield of Mississippi HOW WE TAKE CARE OF THE BOTTOM LINE encourage same-day surgery AV71 and pre-admission ui-b tic tests for patients having surgery, often avoiding the expense of added days in the hospital.

And we pay more in the form of benef its to our subscribers than any other company. These are just some of the ways we can help take care of your bottom line. of the reasons why we serve more people in the State of Mississippi than the major- Arc Iiy UU in Mississippi carry the Blue Cross Blue Shield of Mississippi identification card than the majority of other companies combined. Because we're doing more to hold down rising health care costs. In one year, our cost containment efforts will save our subscribers millions ot dollars.

And we're working closely with doctors and hospitals to cut costs even further. Sfc Block louts grain program 4, Pi. ity ot our compel" We have broadened commit. benefits to cuvu of-hospital services. Other rice and cotton "doesn't look as good as I would like for it to." He said he had no plans to change any of the programs, which include payments to farmers for idling some of their cropland in wheat, rice and cotton but not in corn.

"These programs have been well received by producers," Block told the panel, adding that he expected 70 percent participation in the programs with paid land-idling features, and 50 percent in corn and feed grains "a relatively high level for feed grain producers who historically have not participated in acreage programs at such high levels." cost containment v. I I I lM1l Blue Cross Blue Shield of Mississippi By JIMDRINKARD Associated Press Writer WASHINGTON (AP) -Agriculture Secretary John Block says he expects at least half of all feed grain producers to sign up for next year's price support program, despite complaints from Corn Belt congressmen that it is inadequate. But Block's optimism for corn does not extend to wheat and other crops, whose price prospects for next year remain dim because of huge inventories. "There haven't been any good solutions for wheat," Block said, noting that efforts to curb production have been largely thwarted by the planting of new wheat acreage in the South and by increased efficiency and yields of hybrids. Overall, Block told the House Agriculture Committee Wednesday, next year's price outlook for wheat, THECAWNg.

But Rep. Timothy Penny, D-said without prospects for Minn price relief farmers now stretched to the breaking point wul De tauing in greater numbers..