The Courier News from Blytheville, Arkansas on April 9, 1968 · Page 11
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The Courier News from Blytheville, Arkansas · Page 11

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Blytheville, Arkansas
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Tuesday, April 9, 1968
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Page 11
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Blythevllle (Ark.) Courier News - Tuesday, April 9, 1968 - Page fflevM r THE FLAG IS WAVING MOGE THAU THEGLQBY0? P/c/c Of * T/ie Caddies Gallery...Of Greatl By TOMMY THOMAS NBA Sports Writer AUGUSTA, Ga. - (NEA) When Arnold Palmer tees off in the Masters, one of his top aides in the famous Army will be Charles Reynolds, Jack Nicklaus will look to a guy named Willie Peterson for occasional help. And a fellow named Ernest Nipper will assist Gary Player. Reynolds, Peterson and Nipper are three of the top caddies on the PGA tour. Fred Bennett is the caddie master at Augusta National Golf Club in Georgia. He started eaddying at the age of 12 and has been boss at Augusta for the past 10 years. Bennett is in charge of a select group of 30 caddies at the club, most of whom have more experience than many of the golfers. Some of the pros have their own touring caddies but Bennett prefers to pick his own man for the Masters. He seldom hears complaints. Once, however, a golfer shot a 66 in a practice round but didn't like the caddie Fred gave him. The pro selected one of his own choice, shot an 80 the second day and missed the- cut. "The only thing (he caddies complain about," he says, "is sometimes they don't think they get tipped enough. And some of the older guys don't like shagging a lot during practice." Just how important is a caddie? "Some players really don't require much," Bennett continues, "but many times a caddie's advice is helpful, especially on this course. Besides club selection, their knowledge of the contours of the fairways and breaks in the greens is an asset. And a golfer who isn't familiar with this course can have a lot of trouble. On the other hand, an experienced man will not give advice unless asked for it. Master Paid Off For Gay By MURRAY OLDERMAN NEA Sports Editor AUGUSTA, Ga. - (NEA) — Until he went to the Masters Tournament last year, David Witts didn't-have the faintest conception how lucrative it could be to hit a golf ball. Then Gay Brewer Jr., who has the cherubic, face .of a miniature Babe Ruth .and the loop-de-loop swing..of. a weekend hacker, won the 1967 Masters. And a revelation came to David Witts. He .is a Dallas lawyer and Brewer's business manager. He had never even seen a golf tournament until the long green of Augusta National. .•••'• In succession, this is what happened thereafter: • Gay Brewer became the exclusive representative.for the National Association of Insurance Agents on ABC's Golf Galaxy (13 tournaments), with a three-year contract to -appear in their television ..commercials, • ,-•-> : ""• He'made a record for Decca, a 33% Ipi called-''How-to Give Your Golf Game the Master's Touch". « Rand-McNally and. Golf Digest, in collaboration, have published a book,""Gay Brewer Shows You How to Score Better than You Swing". • • McGraw-Hill has published "Gay .Brewer's Golf Guide- book". •-•'-•-.• • There is now a Gay Brewer Swingmaster Golf Shirt, with a logo of a little golfer looping his swing, manufactured by Knitco.- • Brewer is on the cover of the 1968 edition of Golf Guide, ' with a merchandising-' tieup for the guide. ]' • The American Oi! Co. has sent out a mailing of 5 million, featuring Gay in the winner's circle, for a new marketing game. There will be 15 million more'pictures of Gay himself in the game. ' . • Witts and. Brewer have syndicated, a radio program called "Tee It Up" in which Gay offers golf tips. ("He has a resonant voice," says the lawyer. . • Brewer has signed a new contract with Dunlop endors- ' ing their golf balls. ; .. • . • . :••• • His exhibition fees, which • was practically nil, nave jumped - dramatically -to ?3,000 an appearance, ; and. he. gets as many as he can handle. . - - ..... • A.deal is on the verge of being finalized to make Brewer a representative for the vast Kaiser Industries. - . "All this," admits Witts, "is directly due to his victory in the Masters. It opened up tremendous vistas." Gay did turn down a lucrative offer to be the playing pro for a foreign golf club "because he simply didn't like the. course." "You know how much of a purist Gay is," says Wilts, "about golf." There is a dramatic story behind Brewer's surge to solvency in and after the Masters. For almost a decade, the snub-nosed pro was just another joker on the tour,, picking up the scratch after, the big boys (like Palmer, Nicklaus, Casper) took, the big cut. He lived in an apartment in Dallas, with Carole Lee and their two little girls, Erin and Kelly. Kelly, who's now 3, was born with a leg impediment - the bone wasn't properly set into the hip socket — and needed a series of operations. Her condition affected Gay's concentration on golf. Surgery before the Masters was a success and brightened Gay's attitude toward the tournament, which .he'd lost the previous year in a three-way playoff. Now Gay lives in a big, new home in Dallas and is big society there. His Masters victory has made him a hero for every.young - golfer who tackles the tour and meets initial frustration. It hasn't exactly hurt him with Witts, who never swung a golf club in his life until he met Brewer. Mark McCormick, the Cleveland'lawyer who steered Palmer and Nicklaus to fortunes off golf, has said a victory in the Masters is worth a cool million. "I won't deny it," says Witts. . And he'll be .here at Augusta National tramping along behind Gay Brewer Jr. when that worthy defends his championship. Which leads us to an irresistible point — every golfer should have his Witts about him. Gary Player Sam Snead SAM BUCK MOTOR PresentsThe Oldsmobile Sale Of Year! EVERYTHING AT DISCO J Luxurious "98 ^1 HOLIDAY COUPE ORIG *W55 85 PRICE ...:.,..... 4636.62 POWER AND AIR Stock No. 58 - a Stock No. 96 *.».••.....«.•••.•...........«»•...•••••••..»..••••••••••••••*•••••••••••••••••* We Pay Your Sales Tax TOP DOLLAR FOR YOUR TRADE-IN Sam Black Motor Company offers the tremendous Red Tag Sale. This is truly your opportunity to buy a new Oldemobile while prices are at a new low. Every new car at Sam Black's has a Red Tag sticker and is included in this sale. If you are considering a new car... you owe it to yourself to see and drive one of these 1968 Beauties. Open Til 9 P.M. During This Sale! Sam Black Motor Company BEAUTIFUL Delta "88" TOWN SEDAN 7 317 E. Main Ph. PO 2-2056 PRICE ......... POWER AND AIR '3831 40 Stock No. 88

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