Palladium-Item from Richmond, Indiana • Page 67

'She sidekick Kimmel returns to the genre that made him a star It about it. "Fox is again breaking new ground in the promotion of its shows with these fun blink spots," said Fox senior vice-president Kaye Bentley. "Like our breakthrough programming, these spots are one-of-a-kind and through the power of radio, they will be heard across the country." The spots, originally conceived by Clear Channel's award-winning Creative Services Group, will air on 1,100 Clear Channel radio stations. The ultra-short ad spots will be run in tandem with more conventional 60-sec-ond ad spots, and though blinks cost more per second than a regular ad, Bentley called them "very, very, very cost-effective." What they give up in terms of ad length they gain in saturation. The stations ran blinks every hour from 6 a.m.

to 7 p.m. on the day of Prison Break's" premiere. ABC IN THE A.M.: North American children have won a major victory in the fight to win back the chunk of television land that was once their sovereign territory. Saturday mornings, once a place where grownups feared to tread for fear of not getting the jokes and feeling old, have become more adult-friendly in recent years. But ABC is making a play to return to those heady days of childish fun this fall Jimmy Kimmel will host a new game show tisements, a concept that's been generating quite a bit of buzz in the marketing world.

The premieres of Fox's hit series "Prison Break," "House" and "The Simpsons" were all marketed by the one- to three-second ad spots that feature a snippet of theme music and a quick few words about the show. The two-second "Simpsons" blink, for example, featured little more than Homer Simpson's signature "D'ohl" catchphrase. The Fox ad campaign is the first to ever use the lightning-fast format, and the suits there are suitably excited ByAdamThomlison TV Media KICKING THE SIDEKICK: Jimmy Kimmel is returning to the genre that helped make him a star, but this time he's no sidekick. The late-night talk-show host will soon host his own game show, "Set for Life," on ABC. He also hosts "Jimmy Kimmel Live" on the network.

He got his start in part on the cult game show "Win Ben Stein's Money" as Ben's sarcastic co-host He admits he was a little reluctant to take the new job, but had trouble finding an excuse. "I tried to tell ABC that it is too difficult to do a talk show every night and an hour-long, prime-time show, too," Kimmel said. "Unfortunately, there's a 75-year-old man named Regis who seems to have no problem with it." "Set for Life" is produced by Endemol USA, the company behind the hit game show "Deal or No Deal" and which is being credited for the revival of the genre. Contestants in the game get the opportunity to win, instead of the usual lump sum, a monthly payout that lasts the rest of their lives. "Jimmy Kimmel is the perfect choice to host 'Set for Life," said David Goldberg, president of Endemol USA.

"He's got a great everyman quality that is as cXotlhltookj HEALTHCARE AIDS WHEELCHAIRS I LIFT CHAIRS WALKERS CANES CRUTCHES HOSPITAL BEDS SUPPORT HOSE OSTOMY SUPPLIES BEDSIDE COMMODES BATHROOM SAFETY AIDS MASTECTOMY SUPPLIES INCONTINENCE PRODUCTS RENTAL PRODUCTS AVAILABLE FREE PROFESSIONAL INSURANCE FILING 8:00 5:30 M-F 9:00 3:00 SAT with a block of Saturday morning programming aimed squarely at kids. The Disney Channel's hit series "Hannah Montana" and the animated comedy "The Replacements" have joined ABC's Saturday morning schedule, creating a solid four-hour block of kids programming. "Hannah Montana" is a live-action comedy about a young girl who leads a double life as an average tween and a famous pop star. It stars the father-daughter team of Miley Cyrus, in the title role, alongside her country-star dad, Billy Ray Cyrus. "The Replacements" tells the story of two orphans who order themselves "cool" parents from the Fleemco Replacement People company and are soon part of a loving family headed by their secret-agent mom and renowned stuntman father.

The shows join several other popular kids shows in the.Saturday morning block. The morning kicks off with "The Emperor's New School," a TV spinoff of the hit Disney feature film "The Emperor's New Groove." Later in the morning is a full hour of the popular live-action comedy "That's So Raven." Later, it's "The Suite Life of Zack Cody," starring identical twins Dylan and Cole Sprouse, and "Power Rangers: Mystic Force," the newest installment of the ever-popular Power Rangers franchise. 5 minutes from Richmond 40 east to Rt 320 and turn left. Go 2 miles thru New Paris, turn at Melody Lane. Behind New Paris Oil.

ONCE YOU FIND YOU'LL CCH'SBACK! Dale Hall 937-437-1381 11AM -10PM 7 NffiH Family Favorites funny as it is relatable, and beyond that he's just a huge talent who naturally connects with his audience. He brings all of the intangibles that we look for when hiring a host and then some. We are delighted to announce this news." Kimmel got his start in morning radio, but has since become a well-known TV personality. His production company, Jackhole Industries, is the one behind "The Man Show" and "Crank Yankers." SELLING IN SECONDS: Fox has aired a new kind of commercial and if ears could blink, you'd miss them. Fox and Clear Channel have teamed up to put into practise "blink" adver Sunday Nickelodeon Barbie and the Twelve Dancing Princesses Princess Genevieve and her eleven dancing princess sisters discover an amazing, magical world where wishes come true.

But when their father is in danger of losing his kingdom, Princess Genevieve and her sisters must work together in order to save the day. Monday Nickelodeon Wonder Pets Tune in for an all-new episode of this series aimed at introducing preschoolers to a world of music and adventure. The "Wonder Pets are three courageous classroom pets sing opera and travel the world to save baby animals in distress. Friday Animal Planet Meerkat Manor Fans of this animal drama get the chance to catch a re-airing of six back-to-back episodes this evening. Catch up with the meerkat clan as the first episode of the night reveals that the dangerous burrow move instigated by Youssarian threatens to spin out of control.

Saturday CBS Cake CBS premieres an all-new live-action show within a show revolving around a 1 3-year-old girl who hosts a cable access show with her two best friends. The girls show their audience how to take ordinary, everyday items and make them extraordinary with a little imagination and a hot glue gun. Tuesday ABC Family Scooby Doo In this film fashioned after the popular children's cartoon of the same name, the notorious Mystery Inc. gang are reunited under mysterious circumstances on Spooky Island. Once there, they must work together to solve the strange occurrences on the island.

Starring: Freddie Prinze Sarah Michelle Gellar and Matthew Lillard. Thursday Disney Bob the Butler Brooke Shields stars as a harried single mother who hires a "nanny" to help her take care of her kids in the world premiere of this family film.Tom Green stare as Bob, the hapless helper that just barely made it through Butler School. SSL.