CREELEY (Colo.) TRIBUNE Tliurs., April 26,1973 PuWi'c relations big item for states of California, New York By THE ASSOCIATED PRESS Public relations is a big business for the nation's two most populous states. Such spending in California and New York illustrates the size to which state public relations can grow. In New York, taxpayers support a $4.25-million-a-year public relations operation; Californians pay out millions that go into a daily cascade of press releases, pamphlets, books on !**Â·. state government, tourist brochures, state agency reports and for the salaries of hundreds of persons responsible for producing this information. The taxpayer's dollar also contributes to a certain amount of image-polishing by state bureaucrats and politicians. Although accurate figures are hard to come by, it is estimated that New York has about 300 employes working full time in public relations. Cali- fornia has about 120 working for state agencies, and considerably more if one counts aides to the state's 120 legislators and Gov. Ronald Reagan's eight- member public information staff. Salaries for these people in California range from the $10,608 paid a beginning PIO, to the $28,875 a year earned by Reagan's press secretary Ed Gray. New York Gov. Nelson A. Rockefeller's public relations staff costs $555,000 annually in salaries and other expenses, according to the Budget Division. The $4.25 million spent on all public relations in New York State represents slightly more than one-tenth of one per cent of the $3.5 billion annual state budget. California officials said they could not say how much money is spent on PIO work, but state Capitol reporters estimate the figure at about $2 million annually. "Public information is so difficult to label," said A. Alan Post, the California Legislature's nonpartisan fiscal adviser. "It's so difficult to extract. We were unable to put on any kind of meaningful price lag. We finally threw up our hands." The output of the PIOs is impressive. For example, during a typical 2%-hour period at California's state Capitol at Sacramento, 18 press releases were tossed into the "in" basket of The Associated Press' bureau there -- about one every eight minutes. The state operates its own printing plant, which did $18 million worth of work last year, including $6.34 million for textbooks, $6.6 million for state agencies and $3.9 million for the legislature. Among its products is a free, full color 24-page brochure on "California -- The Golden Stale," and other full color pamphlets on the legislature, as well as a hardbound "Blue Book" on slate government published every four years. The 1971 issue has full color pictures of Keagan and other state officeholders and is 545 pages thick. It sells for $10 but Capitol reporters get free copies. They also gel each year a hardbound book containing biographies and pictures of state lawmakers. Each has the reporter's name embossed in gold on the cover. The most eye-catching publication issued recently by the state is a brochure published by the Division of Tourist Development in the California Department of Commerce. With full color on all but one of its 20 pages, it cost $70,000. State agencies, independent boards, legislative committees and the governor's office issue a stream of annual or monthly reports, usually mimeographed on colored paper and ranging into the hundreds of pages. Capitol reporters estimate they get such reports on an average of once a day. State lawmakers are entitled to taxpayer-paid "informational mailings" to constituents. The 80 assembly members get three a year, and the 40 senators are allotted 15 cents per registered voter, which usually boils down to two mailings a year. The timing is left to the legislator. One Republican state senator, John Nejedly of Walnut Creek, came under fire last year from an election opponent who accused him of saving up his mailings and issuing two of them during his re-election campaign. Nejedly won. Buried deep in the Capitol at Sacramento is a small television studio where a lawmaker can appear in front of a huge blowup of the domed Capitol building and make a film clip for home district television stations, if he wants to hire a cameraman. There are also facilities for preparing tapes for home town radio stations. Figures on the publicity expenditures of the New York Legislature are not available from any official source, but an examination of payroll records indicates the cost for the Assembly and Senate approaches $500,000 annually. The next largest stale public relations operation is the $290,000 a year apparatus of the De- partment of Environmental Conservation. New York's Stale University spends $250,000 a year on publicity covering its 29 campuses, ,and the Deparlmenl of Mental Hygiene spends $205,000 yearly. Seven slate agencies spend in the $100,000-$200,000 range; 12 spend between $50,000 and $100,000 and 15 spend less than $50,000, according lo Budget Division figures. The stale spent $15,000 last year repairing a press area in Albany for some 30 reporters. Virtually all reporters have Hie use of free stale telephones with which to conduct Ihcir business, much of il long distance. The AP does not participate in the free telephone service. What is the purpose of Ihe enormous publicity apparatus? The official answer is that it serves lo let Ihe people know what their state government is doing. The public relations operation does make large amounts of information available to the public and the media. But there is a tendency, in the view of many reporters, for the government apparatus lo portray all decisions as hold and decisive and to give as little publicity as possible to actions likely lo arouse public ire. Rockefeller's public relations staff worked feverishly to cultivate the flurry of headlines that followed his proposal for man'-; dalory life imprisonment for: drug dealers. News conferences* were staged, letters of support" were released, television cam-'^ eras were summoned. ; But when the governor decided to dump Ihe plan in Ihe' face of legislative opposition,-, no announcement was made'.'? His decision was revealed in arr- off-the-cuff remark at an im'--~ promplu news conference. ; William R. Eckhoff, a former ; newsman who now is one of the" governor's spokesmen, repealr ':Â· edly referred lo "my client" in.;' a 15-minule conversation with a " reporter about his craft. ;:- "The job is basically to serve " the interests of my client," he '. snid, meaning Rockefeller. Saying government "ought not to propagandize ils citizens," California Assemblyman.' John Vasconcellos introduced a Â· resolution last year calling for a study of "Ihe nature and ex- - tenl of adverlising and public relations conducted by Ihe various agencies of state government, and Ihe amount of public funds being expended for those purposes." Women are in less of a hurry to get married Sacked out Pam Woodruff, 14, a student at Plymouth Junior High School in Webster Groves, Mo., took a short nap on the sandbags after working for five hours on the levees along the flooding River Des Peres in south St. Louis County. (AP Wirephoto) HERTZ RENT A CAR llO BETTER SERVE OUR CUSTOMERS we are moving to bigger offices in Greeley. ON MAY 1,1973 we will be in our new office, located in the Lundvall Building, 22nd Street and Highway 85 By-Pass. Our office is located on the garden level of the east side of the building. Our Phone Number Is Still 353-8280 Renting and leasing You a Car and Truck fs Our Only Business and Not a Sideline! At Hertz Our Customers Are No. 1 By ANN BLACKMAN Associated Press Writer At 29, Texas legislator Kay Bailey is single, not uptight about it and, in fact, says, "I'm not anxious to gel married." Andria Knapp, an economist at 24, just quit her government job to spend four months working in England. "I don't want to gel married now," she says. Jeni Brown, 23, is leaving her job at the White House to seek work in television. Marriage? "Sure, but I'm going to do my own thing first,'"she says. Kay, Andria and Jeni are among an increasing number of women who want to get married someday, but ask, "What's the hurry?" Census figures show that in the past decade Ihe number of single women between the ages of 20 and 24 rose to 36.4 per cent, an eight per cent increase. In the 25-to-29-year age group, the number of single women increased by two percentage poinls lo 12.2 per cenl. These figures were adjusted to discount the effects of population growth. "The same has been true for men," a Census Bureau official said. "More young people are pursuing advanced careers and advanced educational opportunities. Also, there are fewer constraints these days. There's more ialitude and flexibility." In inlerviews wilh Iwo dozen female college graduates, all career-oriented and between the ages of 22 and 35, most said their ideas about when to get married have changed markedly since they graduated from college. Influencing them, (hey said, were beller job opporlunilies and salaries, more relaxed sexual inoralily and reliable birlh control methods, legalization of abortion in many stales, a steadily rising divorce rale and a new sense of self-worth. Dr. Zelia Luria, professor of psychology al Tufls Universily, ciled another factor influencing Ihe delay to marry. "The notion thai if you get married, your problems are solved, has gone by the wayside. Women have more options now," she said. "I won't close the door on "It's not a matter of nol wanting to get married, but of figuring out where it will f i t , " said a 28-year-old stockbroker trainee who requested anonymity. "When I got out of college in '69, all my friends were getting married," she said. "I had tremendous guilt feelings. I wondered, what's the matter with me? "Then I went to California and met happy people who had careers and friends and a good sense of family, people who were content with themselves. I am no longer disappointing lo m y parents, d i s a p p o i n t i n g to myself." Most of the women had quick, articulate answers to questions about marriage, indicating they had given it considerable thought, hul almost all stumbled over one what lo do with their careers ii" they have children? "In this job, they'd be impossible,"said Bernice Buresh, 31, recently named Newsweek magazine's first woman bureau chief and transferred to Boston. Many of the women said that the chief pressure to marry comes nol from llieir peers, as was often true in their college days, but from parents. "My molher calls up every Saturday aflernoon and asks what I'm doing that evening," said a New York woman. "If I say I'm going out, she asks, 'Wilh a man?' If I say I'm staying home, (here's a silence on Ihe other end." Oilier parents are more subtle. "My father will read a Tiffany acl in Ihe paper and call me to ask, 'Isn'l il about lime you started t h i n k i n g about your silver pattern?" said one woman who lives in Washington. "Implicit in his question, of course, is that I wouldn't need: silver if I weren't married." JÂ»4Â»Â»Â»Â»Â»Â»Â«Â»Â»Â»Â« Â« HAVEN 627 8th Ave. 352-2637. Craft and I Hobby Supplies +*Â»*Â»Â«Â»Â»Â·Â«Â«Â»Â»Â·Â»Â«+ KEEP YOUR EYE ON 1211 Ninth Street STILL SINGLE -- Bernice Buresh, left, bureau chief for Newsweek magazine in Boston, and Kay Bailey, a Texas Legislator, are unmarried career Women. Neither women are uptight about being single. (AP Wirephoto) Live Lobster Sale Sponsored by St. Luke's Episcopal Church Women Ft. Collins, Colorado 1W to I 1 /; Ib. Lobster ................... *T Flown in from Boston FREE Recipe Book with each lobster. Make checks payable to St. Luke's Church Women and mail nol later than April 29 to: St. Luke's Episcopal Church Women 2000 Stover Ft. Collins, Colorado 80551 Lobster to be picked up at the Church Saturday/ May 5th, between 1 p.m. and 4 p.m. Vote ELIAS TAPIA -- total representation -- fiscal responsibility -- total communication -- community unity "A NEW BEGINNING STARTS WITH A GOOD CHOICE." VOTE May 1st paid for by commit!** to promote iMtttr rtprtxnUlion anything," said Miss Bailey, an attractive blonde member of the Texas stale legislature and $15,000-a-year corporate lawyer in House. "Bui when I gel right down to the core of it, I don't know if I could be the complete housewife. I'm nol sure." Miss Knapp, who recently lefl a S12,000-a-year job wilh Ihe Cosl of Living Council in Washington to work as a consultant to Ihe British government, said she has a lot of (raveling and learning lo do before settling down. "Besides," she added, "you look al (he married people you know and wonder how many are really happy and not frus- Irated." Like mosl of the women interviewed, Miss Knapp said she has had Ihe opportunity to marry, considered it and decided lhal al the lime il wasn't for her. "I used lo look at marriage as an escape," said Miss Brown. "A few years ago I was looking for someone lo depend on, someone lo lake me away from it a l l , someone to be domineering. I used to wanl a leader. "Today I wanl equal lime. I'm looking for a partnership -- thai delicate balance. I still wanl lo gel married but I know how far I'll bend and it's only half-way." Most of the women interviewed said that ultimately they did nol wanl lo shun marriage, but rather sought to fit it into fticir lives. When you say Budweiser*, you've said --^^^_--_^_^ ') ANiitusin-nuscii. it all! JNC. . si lyouis'.,'Â·!
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