Greeley Daily Tribune from Greeley, Colorado on March 9, 1976 · Page 47
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Greeley Daily Tribune from Greeley, Colorado · Page 47

Greeley, Colorado
Issue Date:
Tuesday, March 9, 1976
Page 47
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Wheeler Realty has centennial project Turn., March 9.1976 (JKKEI.EY (Colo By STEVE BAUER Tribune Sports Writer Wheeler Realty Co., under the direction of John K. P. Wheeler since 1940, has been responsible for most of the major residential development in Greeley, so it is only appropriate in this Centennial- Bicentennial year that Wheeler Realty is opening a Centennial Village addition to the city. Located east of 23rd Avenue on 37th Street, the Centennial show homes have been open for only a couple of months and already a dozen or so of the approximately 150 units that will be built on the 50 acres have been sold. Wheeler Realty was founded in 1915 by Charles F. Wheeler. His son John explains, "My father sold oil and drove a truck around this region to distribute the oil. But he started a family and didn't like the traveling so he went into real estate and settled down." The first Wheeler office was located on 9th Street, east of 8th Avenue, next to M u r p h y Lumber. Then the office was moved to 8th Avenue, south of what is now Gilbert's. The next site was at 809 9th Street where Wheeler Really stayed for 20 years. That's where the office was when John R. P. look over the business. Since then, there has been but one more move -- to the current site at 1331 Bill Ave. Wheeler Really has been in that office since 1953, but until three years ago, the building was shared with Flood and Peterson Insurance. , The two companies still have corporate ties in ownership of the 8tb Avenue building and Hie new building next door where Flood and Peterson is now located. "We all have expanded so much lhat we all needed extra space," Wheeler said. "I think thai as old as this building is, il is still very modern." Wheeler's concern in real estate was kindled as a youth but fanned into burning interest as a result of a study he did in appraisal school. Wheeler attended school in Tulsa, Okla., where there was a case study course investigating a new tract development where sheet rock was being used in residential homes for the first time. "They were building houses, row after row. We never used sheet rock before that time and f was fascinated. It was so much faster and easier and il eliminated cracks in the walls. Now practically everybody is 'nines the housing ' market using it." Interest rate on housing loans The two arms of Wheeler fluctuates, but has generally Realty,buildingandsales,have climbed with inflation and been a key to the Greeley niade i! harder for young company's growth and success, couples to acquire their first Wheeler explained. But the home, sales division is still the most Wheeler is very aware of the important. problems facing these young "We are primarily a potential home buyers, marketing company. The "Basically everything we did residential sales sustains the is based on a medium price building program because it is range of homes where we had very cyclical," he said. . growing families looking for Wheeler pointed to the period their first home," he said. "As of 1973-74 when some large we progressed, people,bought development companies over- as many as three or four'houses expanded in Northern with us, increasing the size and Colorado. value of their homes as they "They overdid it and could went." not get cash back fast enough After the Wheeler Addition, for the sudden large in- the next project was what is vestments," he said. now know as Hillside, which He said, "Building is not big was developed from the old business. It lends itself better lo Carl Farr homeslead. smaller development and more Beginning in 1953) Wheeler local companies. I think big built and sold homes in the area companies lose control because from 11th to 23rd avenues, from they lose the marketing insighl 25th to 28th streets, with a slight that local companies have." jog at I7lh Avenue. The old Wheeler Really now employs Farr home is where Ihe Hillside HO sales and office support shopping center is now located, persons in offices in Greeley, "This was a tremendous Windsor and Fort Collins. The project," Wheeler said. "This Greeley sales staff numbers was the first homeowners about 30, with 15 at Fort Collins association in our region and it and two at Windsor. ' has continued for 20 years and In addition, Wheeler has also been very successful." had developments in Boulder Wheeler explained one of the and Longmont which have been features of the association. "We very successful. underwrote half of the niem- In the past 35 years, Wheeler berships and they underwrote Realty has sold more than 4,000 h a l f . Then we gave away homes, recently averaging memberships as we sold about 750 homes built and sold houses. We also gave Ihe area each year. park to the association and Services offered by Wheeler called il Farr Park." Realty include brokerage. This, incidentally, was long sales, conslruction, apart- before there was legislation menls, commcrical buildings, requiring developers lo include leasing, farm and ranch sales park land in their projects, and land development. To the south of this Hillside Wheeler's first building area was n fecdlot, which program began with two lots at Wheeler moved lo make room loth Avenue and 25th Strcel. for more housing. Bui the real growth of Greeley Then Wheeler projects began began with Wheeler Realty's 00 to appear in progression. There sites south of there starting in was the Glenfair Addition, 1949 and extending into lire belwecn 20th Street north to early'50s. This area was called Spruce Nob. There was Park- the Wheeler Addition. way West, located belwcen ]3lh "Most of lliis development and IGlh slrects and 2Gth and was made possible through 28lh avenues. t-'HA (Federal Housing Next came two areas that Administralion) and GI loans, Wheeler calls "a step up." which were new types -of Rolling Hills-and Cottonwood financing in those days." developed from land all owned Wheeler said. "The only thing by L. P. MacArthur, who for- we knew before then was a mcd a land development simple three-year loan, where company lo start the projects, we would charge interest and Located in the area from ICth pay if off at the end of three and 20th Streels wesl of 23rd years." Avenue lo 2Glh Avenue. Now, housing is very closely The next step for Wheeler tied to the general economy as was to continue west from the availability of bank and there. He bought the Carroll government financing deter- Klack farm, land which went from 16th to 20th Streets, and also the old Peterson farm, including the land along Cottonwood Creek, which went from 16th Street to 20th Street west to 28th Avenue. Then Wheeler went west again, buying land from John Todd. Meanwhile, Wheeler Realty had opened offices in other cities in towns in Northern Colorado. Between 1953-69, Wheeler had its most extensive program with a development in Boulder. "We built hundreds of homes, all in soulhwesl Boulder," Wheeler said. Now called the Table Mesa area, Ihe project was along Marshall Road both sides going south to Baseline. "This area has become very popular and many homes have been resold," Wheeler said. In Fort Collins, Wheeler first built in the area called South College Heights and is currently developing a project on 400 acres of land between Drake Road and Taft Hill Road. In Windsor. Wheeler is developing Windsor West, which is becoming a popular area for Kodak employes. He has also had projects in Eaton and Evans and now is developing Centennial village. Wheeler explained lhat acquisition of land for these various projects came aboul in a number of ways, bul generally, he said the company would buy land, as it was needed. I I CURRENT OFFICE -- John R. P. Wheeler, president of Wheeler Really for 30 years, shows off the modern office at 1331 8lh Ave. The son of former state senator Charles F. Wheeler, who founded Wheeler Realty in 1915. John R. P. Wheeler himself was elected to the Colorado House of Representatives in 1964. He was Colorado Realtor of the Year in 1S57 and served on the real estate commission for 14 years. (Tribune photo by Steve Bauer) A M Glass Paint See Us FIRST! We Can Do The Job · Auto Glass · Mirrors . Plate Window Glass · Store Fronts · Installations · Pittsburgh Paints · Wallpaper Since 1959 624 13th St., Greeley "They all got pretty good money to convince them to sell," Wheeler said. 'Then in the case of the Fairs, for example, we would buy land as we needed it and they would continue lo farm the rest. There were 160 acres involved and it took four parcels. As time went on, the land became more valuable and they got more for it." Wheeler has also been active in commercial developments, including the Hillside Center with 17 stores and the Hillside Mall with 40 stores. Wheeler also developed Greeley Plaza, which includes Albertson's Wesl, Skaggs and Burger King, in addition to several new shops and offices. "II has grown into quite an area, with a theater, apartments and restaurants all right there," Wheeler said. He said developers are trying to offer Ihese homes despite inflation and much higher laxes. "Everybody is cutting out the frills, offering as much space as possible and still trying to keep the price down.'-' Wheeler's Centennial Village project has a basic price from 527,500 to $32,500. He said the high taxes have made the average monthly payment double or triple what his earlier projects were. He said, "Northern Colorado is very f o r t u n a t e for its economic stability. There were plenty of areas in distress, but FIRST WHEELER OFFICE - Charles F. Wheeler, founder of Wheeler Realty, proudly opens his first office at 716 9lh St. His son John R. P. Wheeler has owned the firm since 1940. (Photo special to the Tribune) we haven't had those wide swings that other areas go through. The agricultural base has improved so much lhat this area is very well off." Wheeler said, 'There are many communities in Colorado lhat are trying to hold growth down. But I Ihink there is a middle ground that is best for all concerned. There have been areas lhat have tried 'no- growth' that have been a disaster." He said, "You have to keep the pace going.-The city has to meet its expenditures and it is very difficult to do without growth. It's the old story that if you stop, you go backwards. You can't bland still." NEWEST PROJECT -- Over the years. Wheeler Realty has sold more than 4,000 homes. In 1976 the company began its latest project on 50 acres east of 23rd Ave. on 37th St. Called Centennial Village, the project has homes wilh a base price between $27,500 and $32,500. (Tribune photos by Steve Bauer) we protect the STARS-n STRIPES ...and checks ...and plaids...and tweeds... and solids! Sanitone CertifittlMaslcr'Dtyclcaiitr Protecting the natural good looks ol all your clothes is just part of the job at your Sanitone Drycleaners. And that, America, means a brighter, fresher, longer and more . beautiful life foi all your clothes. WE'RE PROGRESSING TO SERVE YOU BETTER Visit Our New Hillside Location 2543 nth Ave. South Of stocklleth Hardware Our Exclusive Sanitone Drycleaning Will Keep Your Clothes Looking Like New 352-6248 Gourmet Dining In A Quiet And Relaxing Atmosphere WE SERVE THE BEST IN AMERICAN AND PEKING CHINESE FOOD ******************************************* J BICENTENNIAL DINNER SPECIALS J 4 THE KING OF STEAKS CHOPPED SIRLOIN PEPPER STEAK VEAL CORDON BLEU jf WRAPPED IN BACON As only Tung can make it, Layered with bacon j^. Ifi 07. T-Bone, baked potato or rice, and cheese, yL complete dinner, ^(-45 Complete dinner, JQQQ complete dinner, j j 75 complete dinner, *L glassof wine I) glassofwlne J glassof wine 1 glassofwlne ******************************************j» Special Good March 9-13 '4' 5 } NIFTU4W ORDERS TO GO Lunch 11 a.m.-5 p.m. Dinner 5 p.m.-10 p.m. MOO 6th Ave. 3SMMI Owned and managed by Ed and Ken

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