, Page 8 , Greeley (Colo.) Tribune jVIon., April 16,1973 I Ad Dept. aids advertisers ADMAN ON THE RUN -- Les Ward, veteran Tribune advertising man, finishes a layout before making another call for the day. More than half of the Tribune's columns are devoted to advertising, handled by a staff of 16.. Tribune advertising personnel also are assigned beats in order to divide up the accounts so that every regular advertiser has someone in the department who serves as his adviser. The adman begins work each day knowing that a certain number of his accounts are expecting him to call that day. He arranges his time to allow himself sufficient time to confer with the' store manager or the advertising manager about merchandise to be advertised. After determining the attack the ad will take he returns to the office and makes a layout, choosing illustrations and writing copy. The layout then goes to the composing room to be put into type. A completed ad is copied on a copy machine and the copy is taken back to the slore to be sure it is what the advertiser wants. After changes or corrections are made the advertisement is placed in a page and made up into the newspaper. In addition to admen, the department has three persons in dispatch who are responsible for carrying proofs to advertisers, filing ads which will run in later editions and gathering and delivering tear- shee'ts of completed ads to advertisers. To assist advertisers and admen the department has a number of idea books and books of prepared illustrations. Help and illustrations are available at no cost to advertisers. Another large part of the advertising department's efforts is spent on classified advertising, both display advertising and want ads. Many of the classified users get regular personal calls from classified salesmen. Most want ads are taken over the telephone. Advertising from out of town concerns come to the Tribune through advertising agencies. The Tribune's national adv e r t i s i n g r e p r e s e n t a t i v e , Branham-Moloney, Inc., of New York City, has offices in most major cities for making contacts with national advertisers. PREP ARES A SELLING LAYOUT-- will present to an advertiser. She and 15 COMPLETES LAYOUT -- Clemma composing room to be placed in type. Â«Â· Â«Â»Â«-!Â«. imiiMJU ft, UUJJU11^\* Llfl Jl V7U * ITUÂ» Â£fl\A)b.llt tv M" OU*C* Ll^^l . LJ11C dllU 111 1 o . f -* IT Mary Jo Dempsey, trained in commercial others in the department are ready to help SkoM completes a layout of an ad Advertiser will have a chance to review ,,.. --iTM. :j,_ :_, J...L-J _, -- -j.--.:-- described to her by an advertiser. When the ad before it is published. art, makes up an idea into an ad which, she any advertiser ,fl **g . the layout is finished it will be sent to the VIEW OF ADVERTISING DEPARTMENT -- In remodeling the Tribune's advertising department was moved from its basement room to the rear of the former composing room. Among other advantages gained were added space, more light a^d carpet on the 'floor. In foreground is a counter for storage of illustration materials for ads. Through the windows in background can be seen the newsroom.
What members have found on this page
Get access to Newspapers.com
- The largest online newspaper archive
- 9,800+ newspapers from the 1700s–2000s
- Millions of additional pages added every month