Greeley Daily Tribune from Greeley, Colorado on October 13, 1969 · Page 11
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Greeley Daily Tribune from Greeley, Colorado · Page 11

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Greeley, Colorado
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Monday, October 13, 1969
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Page 11
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'Seventh Avenue,'Heart of Clothing Industry, Reflects Concern Over Taxes, War, inflation Some Food Manufacturers And Others Help Underfed By JOHN J. GOLDMAN The Loi Angeles Times ifroin now. The clue is project- ling what will happen in fash- ' NEW YORK - Seventh Ave-' ion - nue is more than a street or a ' _ , . s ' ,°f " le Horatio Alger business. It's a stale of mind. Seventh Avenue in New York . i ston es have been' done S c v , Av , e "^ e - N « ne °£ City is the heart of the na- ffi! jjTM! the Vanderbilts and (ion's $12 billion women's cloth. wmwcvs - ing industry. It's a frenzy of pushcarts, pipe racks and'dou- ble - parked trucks. It's chatty salesmen and whirring sewing machines in firms like Morgan of London, Rickey of Switzerland, Candide of Canada -- run Languagt of Sevinih AVMIU* Seventh Avenue has a language all its own. "The Season" is a peak selling time. "Dogs" srre dresses that don'l sell; "Runners" are dresses thai do; "Fords" are clothes that by men like Sol of Scarsdale | stores order over and over. There are words like ganef and "schmoose." A ganef -- that's Ihe guy next door who steals your best style and makes more money from it than you do. More pirates flourish on Seventh Avenue than in a Gilbert and The garment center stretches 'only a few blocks through mid' Manhattan. But because of what it sells, Seventh Avenue really extends from coast to coast. Anc like another street farther downtown -- Wall Street -- it reflect: what is happening in the nation. Worry and tension are a way of life on Seventh Avenue. "I'm in a pressure cooker from the day I entered this business to the day I leave it in a box," says a successful dress company president. That's standard moaning. But these days the garment center is even more nervous than usual. Concern Over FuturB Buying The anxieties are clear: Paramount are inflation, the war, higher taxes and their effect on business. There is deep concern that customers will grow more cautious about buying. In a building crowded with warrens of offices, cutting rooms and lines of dress forms, a buyer for a chain of women's shops in Connecticut stops to chat. "Many people don't have all that money to spend," she says. "Everything is going up, food, clothing, rent." Adds a dress manufacturer: "Way back it's the war. The war is inflation." Down the street, jammed with lunch-hour crowds, a banker who specializes in lending money to garment firms -- (Now the rates are up to 10- per cent interest) -- assesses the situation. "More and more of business is going into big houses," he says. "Some of the biggest stores are holding back on orders. There is tight money . . . people are holding down on their pocketbooks." "Yet a lot of people are making good profit," the banker adds. "They are crying all the way to the bank." Effects Are Mixed The effects are mixed. Some garment firms, especially the larger ones are doing well. So are some better stores. But big or small, the fight is a bit hard-! er this year to make sales goals. Sullivan opera. The schmoose · see it to believe it. · you have to Two men in late fifties are talking on the corner, of 38th Street at noon. A truck unloading bolts of cloth is parked atop old crushed dress cartons. One man has dark hair, the other, gray. Words are drowned out, but their gestures tell the story. There's a friendly hand on one shoulder, two friendly lands on both shoulders. The lands are now spread epart, jalras upward in despair. A fin- ;er is pointed to drive home an argument. A blue car screeches through a red light. The talk goes on. Suddenly, the men leave. Thirty seconds la- :er, two others take their place. There's a hand on one shoulder, wo friendly hands on both shoulders... That's schmoosing. Seventh Avenue Is Changing But stereotypes can be decep- ive. Seventh Avenue is chang- ng. Where fathers once pushed ·acks full of dresses through cils at graduate schools of busi- 3SS. The sons talk of computers, divisional autonomy, good financial controls. More and more companies are selling their stock ublicly. "At one lime you could go n and out of business with $5,100. The business has a repu- ation for volatility it doesn't deserve," said Richard Sch- varlz, who followed his father into .Jonathan Logan, a grea manufacturer. "Business wil deteriorate, but not in one sea son." Bankers say it takes at leas $50,000 to get started now. In the end, Seventh Avenue is really in the business of temptation. It feeds on, and is fed by the female ego. The office boy weaving his racks of dresses through lunch hour traffic and the company president floors above behind his desk, share a common anxiety: That it is a woman's prerogative to change her mine -- and the firm won't have the right garments in tune with the shift. There's an old story about the manufacturer who guessec wrong, and in the blackness of bankruptcy hurled himself out home economist to develop text the window of his cutting room. On the way down however he couldn't resist the chance to see what the competition was making for next season. After several windows whizzed by, he shouted back to his partner: "Sam, cut vel-vet.", Hundreds of Decisions Whether to cut velvet, lo import fabrics from abroad, to make the skirts longer or shorter, to commit money on max! :oats and hundreds of other decisions in a time of tenseness over taxes, inflation, the war and store sales -- that's what Seventh Avenue is about these days. Fortunes are made -- and bst -- with amazing rapidity, .hough rnaybe not in a single season any more with the big 'inns. "You are racing all the time. In this industry intuition counts 'or a hell of a lot," says Leon Stein, an official of the International Ladies' Garment workers' Union. "It's the most excit- crowded slrects as a first step ing industry. It has soul, poli- n induslry, their sons push pen- '-- '-'J - -"-- " ' lies, joie de vivre. No one's a :ombie in this industry. "In this business you can call Ihe boss an S.O.B. Monday through Friday, then go to his son's Bar Mitzvah on the weekend. Employers are not so far away from being workers themselves." "Seventh Avenue has been the archway for millions of people coming to America," Stein adds. 'Adam Smith lives, is doing well on Seventh Avenue." from ^rrelcoi6e By HELOISE CRUSE All correspondence pertaining to the Helois* column should be milled directly to HelotM, King Features Syndicate, 235 E. 45th Street, New York, New York 10017. )ear Heloise: I have found the ideal way to store my garden hose. I always detested trying lo pul away my hose for the winler. Says Martin R. Gainsbrugh, vice president and chief econom- Conference fi'oard 0 " 31 IndUStriaI l " ad lo be la P ed in s ° many places 'that come spring it took ·"consumed h dave more !n '" '«" **. ' TMTM«* si ^ stuff ' come but their taxes are higher! Well, just hsten to Ih.s: and so are prices. The average consumer is just about as well off as a year ago -- and he is accustomed to being better off." The situalion is not eased by rising renls and ever-increasing labor costs along Seventh Avenue which can lend lo drive up women's clothing prices in stores from Sacramento to Searsport, Me. In the plush Five Hundred Club, clothing manufacturers worry about other headaches. Some samples: Is the long maxi coat a fad, or will it stay? Brassiere manufacturers are tense about the no-bra look. "There are a few exhibitionists around," says a big producer. "People are seeking coverage." Anxiety About Youth Behind the jokes is a note of anxiety about the young -- their new mores and freer styles -and how to cash in on those styles. "We're always operating in the future," says Carl Schlossberg, president of Carlelle Juniors, Inc., a successful clothing company. I'm worried about six months WHEEL CHAIRS WALKING AIDS BED TABLES CRUTCHES 1101 8th Street PHONE 352-4866 I took an old auto tire, put it on the garage floor, started with one end of the hose and pul il into Ihe space where the lube normally goes. I just kept winding the hose round and round unlil il was all in Ihe tire. My hose was one hundred and fifly feet long and Ihe lire look care of all of it. It actually backs up in the lire and won't come out. You may have to tuck the end under when you have finished winding it, but I think you'll find it's easier to store one tire than to fight with that rubber "snake" in the storeroom all winter long. A Reader * * * Dear Heloise: Many limes when I'm babysitting, I'm asked to take the children for a walk. This is real fine, but my trouble starts when they pul on their coats and sweaters. The younger ones always seem to "goof" up on the buttons and they have to be.redone. I finally discovered that if you teach them lo start buttoning from the bottom up they will make less mistakes. Don't know why, but they Dear Heloise: A sandwich without lettuce in. my opinion is strictly "blah,"' but if you wear dentures, lettuce poses a problem, because the lettuce pulls away from the meat mixture and you find yourself with Ihe whole leaf of lettuce in j'our mouth. So here is my hint: While grinding the meat, hard- boiled eggs, etc., add your wedge of lettuce and grind it don'l. Robin Dyer Age 13 Robin, I haven'l the answer either, but sure as shoolin 1 you're right . . . it works! Bet you are very much in demand in the baby-silting circles. Happy sitting! Heloise Letter of Laughter Dear Heloise: I'm not signing my name, be- j| cause I neglected lo be a house- wife on account o£ my sex, and if any of my so-called friends found out I wrote you, I would have to leave town 0. R. By JEANNE VOLTZ Thi Los Angelei Times ends her course in. home economics the student will be bet- CHICAGO -- Malnutrition in; ler prepared,to meet the de- the United Stales, especially mands '"' ' he worl ?, todav , '. ha " where consumer ienorance is a?? u ^d,, 1 , were," explained igni factor, often is blamed squarely on the food industry. However, some food manufacturers and related industries are devoting part of their efforts to helping the poor, underfed and otherwise malnourished to feed themselves belter. A low-cost cookbook and ad- loss and convincing mothers to vertisements keyed to U. S. Department of Agriculture plentiful foods were introduced by Hunl - Wesson Foods Inc. at Ihe Newspaper Food Editors Conference meeting here recently. 3-M Co. Employes Home Economist The 3M Company, which manufactures visual aids for use in classrooms, employs a material for slides which will iiclp high school home economics students become better food shoppers. "Hopefully when she Important Now! PRINTED PATTERN loo. Mrs. C. B. Gillispie Dear Heloise: I am grandmother of twenty- six wonderful grandchildren and they are welcome to come to our house at any hour of the day or night, and this includes mealtime as well as snacktime. Here is a work saver I have used successfully for years: I save all my funny papers and when the grandchildren want a snack or a meal, I just cover my table with Ihe newspaper comics. I make sure to lay them so the papers can be read. When they start · eating, automalically start (No, the babies CUSTOM HOMES EVERYTHING IN ONE COMPLETE PACKAGE! WE DESIGN, PLAN, BUILD SITES In. Greeley and LsSallo FINANCING VA, FHA, Convsntlona! WELD COUNTY LUMBER co. LA SALLE 284-5515 · GREELEY 353-1133 . they all reading. don't!) The results: When they are reading they are quiet. If you have ever had twenty- six grandchildren at your table at once, you can understand what I mean. If you run out of funnies, the sports section works .great too . . . even the adults enjoy your tablecloth. It may not be fancy, but those grandkids sure seem to enjoy it. Mnmsy * t * You know, I don't believe a bunch of froufrou would impress those grandkids at all. I've got a sneaking suspicion that the real attraction is two of the most terrific grandparents in the whole wide world and a home filled with love . Bless you! Mrs. Ruth' Young 'Vaes, the home economist. The Quaker Oats Co. manufactures Incapra, the high protein food being used to prevent starvation of children in South America. The company says the project operates at a feed Imcapra instead of the usual diet of corn or other grains is difficult. American technology develop- ed'fish protein concentrate anc American manufacturers produce it. Fish PC, which promises .'to be Ihe most logical low- cost protein supplement for the hungry, has met Tittle success even with' aggressive promotional campaigns. Plug Leaks in Family Spending The theme of Mrs. Vaes of the 3M Company was that "housewives can keep their heads above water physically if they know how to plug leaks in family spending. "We show the student how she can save about $3 on a 12- »und roast by roasting it at 300-degrees instead of 450-de. grees," Mrs. Vaes said. "We teach her to choose her products according to use. 'hunks of canned pears are less expensive than halves and will work just as well in the gelatin salad. "We tell her to be a comparison shopper, checking newspaper ads. We teach her to be alert lo consumer guides including newspapers, magazines, ahels and consumer services. We help her to use advertising intelligently." Discussing his company's program, Edward Gelslhorpe, M-esident of Hunt - Wesson Foods, said, "it occurred to me some months ago that although we might not be able to exert any real influence on slowing down the inflationary spiral, we could at least help housewives earn how to maintain a high standard of food service and nutrition despite increased food :osts." Booklet of Low-Cost Recipes A booklet of low-cost recipes was prepared by the company's home economist. Gelsthorpe admits it is not a magic solution lo.high food prices but represents a no-gimmick educational program which can help ease budget strain. A home economist in the General Mills kitchen discussed her company's involvement in a ghetto in Minneapolis. She asked why the great pool of profes- So new, important, easy to wear -- you'll wonder how you ever lived without this zip- sional^aleSrwilhwhichshewTs front skimmer with its sailor working could not contribule collar, optional trim. Printed Pattern 4817: New Half Sizes 10%, 1214, 14%, 16%, 18%, 20%. Size 14% (bust 37) akes 3% yds. 35-in. Sixty-five cents in coins for each pattern -- add 15 cents 'or each pattern for first-class mailing and special handling. Send to Anne Adams, (Greeley Tribune 363) Pattern Dept., 243 West 17th St., New York, N.Y. 10011. Print name, address with zip, size and style number. Big, new Fall-Winter Pattern Catalog -- 105 styles, free pat- ;ern coupon. 50c Instant Sewing Book -- cut, fit, sew modern way. $1.00 | Instant Fashion Book--wardrobe planning secrets, flattery, accessory tips. $1.00 Mon., Oct. 13, 1969 GREELEY TRIBUNE Pag* 11 Social Calendar Wednesday 9 a.m. O.E.S. Sewing for Weld County Nursing Home, Masonic Temple. 9:30 a.m. Greeley WCTU, mow-how to underpriviledged women. Classes were started last year and Ihe home economists now ire preparing teaching techniques which will be distributed o workers in other poverty ireas to aid in education pro;rams in food and nutrition. Hunt - Wesson plans to ex- end its low - cost cookery ideas n a more simplified form for underprivileged persons who of- en are unable to take advantage if educational materials. But the plight of the poor ood shopper trying to make ends meet on a welfare budget and the average housewife feeing the pinch of inflationary rices do not have simple solu- 'ans. "There is a common mytl ;hat inflation is a temporary condition," Gefsthorne said 'But in fact it has been with us since the beginning of reported economic history. "There is still so much more Uiat food producers and fooc editors can do to emphasize economical dishes which are ai ;he same time the products o inventive and imaginative fooc experts." Mrs. A. H. Rux, 1031 13th 1 Ave. 10 a.m. Current Significant! Books and Plays, Greeley Public Library. Dr. Grace Wilson will review "The Movies, Mr. Griffith and Me." ll'a.m. Fortnightly Musical Club, home of Mrs. Joseph Himmel. , 1 p.m. Progressive Extension Homemakers Club, Mrs. Velma Kadlccek, 1611 6th Ave. Program on "Cooking for Two" by. Mrs. Harold Johnson and Mrs. Theodore Burrous. 1:30 p.m. Gilcrest Ladies Aid, Mrs. Jacob Fritzler, assisted by Mrs. J. H. Grigor. 1:30 p.m. Trinity Lutheran Afternoon Circle, Mrs. Fred Riekenberg, hostess. 1:30 p.m. Navy Mothers Past Commanders, Mrs. Josie Bradbury, 62V 8th Ave. 2 p.m. Gibson Social Club, Mrs. Lydia Stroh, 819 35th Ave. 7:30 p.m. Woman's Auxiliary to International Typographical Union, Mrs. Harvey Skold, 1219 16th Ave., 'assisted by Mrs. Dennis Moore. Program by Mi's. L. L, Wilkinson. 8 p.m. Women of the Moose, business meeting, Moose Lodge. 8 p.m. Past Presidents' Parley, American Legion Auxiliary of Victor Candlin Unit No. 18, Rosalie Telk, 1230 Wilshire Ave., assisted by Leona Diekman and Evelyn Loustalet. Program, Lyla Carpenter, "Fashion in Other Lands." 8 p.m. Parents Without Partners, coffee and conversation, Ruby Reichert, 1541V2 12lh St. For more about PWP call 353-0324, 352-5476 or 353-3588 evenings or write Box 154, Greeley. Get Trim "World's E«slest Method el Active Exercise" Stay Trim WITH SLIM-GYM' FOR FREE HOME DEMONSTRATION CATHY OLSON 352-0800 Tliis column is written for you . . . the housewife and homemaker. If you have a hint or a problem write to Heloise in care of the above address. Because of the tremendous volume of mail, Heloise is unable lo answer all individual letters. She will, however, answer your questions in her column whenever possible. Copyright, 1969, King Features Syndicate, Inc. WATCH FOR IT... WAIT FOR IT! STARTS OCTOBER 15th... LASTS UNTIL THE 22nd... SEVEN BIG DAYS TO SAVEI Tremendous savings in every department, from toiletries to baby needs... Pl.US."extra specials" like BONUS BUYS...STAR VALUES...COUPONS... don't miss a minute! GILBERT PHARMACIES PRINTING · PUBLICATIONS · YEARBOOKS · SCHOOL ANNUALS · RULED FORMS · FOLDERS · ANNUAL REPORTS · CATALOGS · BULLETINS · PROGRAMS · MENUS · BOOKLETS · WEI-DORADO DRUG 800 9th St. · DOWNTOWN PHAR. 810 8th St. · WESTVIEW PHAR. 2434 10th St. · HILLSIDE PHARMACY | 2505 11th Ave. JOB PRINTING DEPARTMENT GREELEY TRIBUNE Phone 352-0211

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