Greeley Daily Tribune from Greeley, Colorado on May 12, 1970 · Page 35
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Greeley Daily Tribune from Greeley, Colorado · Page 35

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Greeley, Colorado
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Tuesday, May 12, 1970
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Page 35
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TAMALE PARTY AT MAPLEWOOD -- A class in Mexican history in Mrs. Eleanor Franzen's fourth grade at Maplewood took on a real flavor recently when Tom Chagolla center, of El Charro, donated some Mexican food for a taste test, and Mrs. Anita Gomez baked up a large quanlity of tamales. Look- ing on as Chagolla samples Mrs. Gomez' tamales are Laurence C. Burley, school principal, and Mike Gomez, 9, a member of the class. Taste test highlighted a four-day work · shop conducted by Mrs. Norma Bristow, Sister Teresitta and Stanley Stull, UNC graduate students. (Tribune photo by Jim Briggs) Ad Agencies Are Seen Becoming Conceptualizers in the 197O's On Finding the Silent Majority Just Ask a Man To Put His Money Where His Mouth Is LONDON - The.U.S. phantom jet base is located at Alconbury. By LEE DYE Th* Los Angeles Times SAN DIEGO, Calif. -- Ask a man to put his money where his mouth is and it's a lot easier to ind the silent majority. Kelly Spaulding can testify to 1 .hat. Better than two months ago he ounded a nonprofit organization called Clean Water, Inc. The mrpose of the organization is o help remove junk from the coastal waters off San Diego and 'rom the city's two spectacular bays. A lot of people got excited. Letters were written. Resolu- .ions were passed. People made speeches. Committees were 'ormed. But when Spaulding asked for financial assistance the applause 'aded quickly with a couple of notable exceptions. ,, The exceptions include a 35- c-ot workboat donated by the Bisselt-Berman Corp. and the loan of about $10,000 worth of driving equipment from U.S. Divers Corp. The San Diego Unified Port District agreed to haul away any junk removed from the water and volunteers began to turn up in droves. California Eyecare Plan donated office space at 2100|of cleaner water along the Call- 4th Ave. and it appeared thatifornia coastline. I Mn-in W i l f t r Tues., May 12, 1970 GHEKLEY TRIBUNE Page 35 Preth Hearing AM BM*rl« 6!fc«rt Ktwll Slor*i. -Adv, Clean Water was oft and running. But it lakes a little cash to conduct underwater operations, at least enough lo pay for the divers, and that's where Spauld- ng ran into real trouble. It seems that when it comes to cleaning up the envrionment, a ot of people like to talk. Spaulding is pretly sensitive about the subject. Some folks around town have suggested that ie formed Clean Water to make money. Clean Water has joined with several other agencies in preparation for a massivle cleanup on June (i. The event will be called SLOBB -- Stop Littering Our Bays and Beaches. Hundreds of volunteers are expected to parti' cipate. The main thrust of Spaulding's movement be solid waste from the waters. Over the years, people have con-[i sistently thrown j u n k "You think I'm making money :ml of this?" He stormtd in his closet-sized office. "You want see how I live? You think I'm getting rich?" Spaulding works full time at Clean Water. He and his wife and their baby live on what his wife makes from her part-time job. They eat a lot of powdered eggs- While there is no evidence that anybody is getting rich off of Spaulding's organization there is some indication that there will be substantial rewards in the future. But those rewards probably will come in the form water, and that includes everything from beer cans to refrigerators. Spaulding figures the bays can hold only so much of that kind of junk. But the immediate are more pressing. When Spaulding viewed by a :ie gave out documents. A couple of later, a letter arrived. It gan: "I hope you don't mind, but if you are finished with those copies I would like them back, since I have lost the use of the copy machine and we don't have money to get copies made at this time . . . " WEDNESDAY EVENING STOREWIDE Jeweleen 819 9th Street in Downtown Greeley Master Charge · BankAmcricard Layaway · Charge reporter recently, copies of several By MARTIN ROSSMAN The Los Angeles Times PALM SPRINGS, Calif.- A new kind of advertising agency will come into being in the 1970s, dedicated exclusively to Proliferation of outside organizations providing such things as media services, film production, sales promotion, plus such specialists as fashion and marketing consultants and package de- the creation ' and execution ofjsigners will make this evolution ads, the president of Carson-jpossible, he said. The conccptualizers, he said, "will nol have lo bother themselves wilh any of the other and that's it," Cy Schneider attendant functions in the ad- taid. vertising mix, and if necessary, Roberts, Los Angeles' largest! agency, predicted hers. "They will be conceptualizes, Magazine Says Milk Should Cost 40 Cents a Half-Gallon By DAVID VIENNA The Washington Post gallon retail milk Minneapolis-St. P a u l price in In Washington, costs and profits W A S H 1 N G T O N - Milk a m o u n l e d ( ' 0 23 eent s of the 55- purchases by shoppers amount to an average of 17 per cent of consumers' weekly food bills. cent retail price. Local milk industry officials say they couldn't produce milk Its price, therefore, has an a[ costs as | ow as Minneapolis- important effect on thai lolal, s t _ Paul They say it j ust cosls ' more lo do business here. Milk is selling In Ibe big food can provide these functions through purchasing the outside ervices." And, Schneider added, "I'm not referring to what we've come to know as the creative boutique. We've seen a time wheri all you needed to open an advertising agency was a lot of hair, a striped undershirt, some psychedelic posters and an old gumball machine. I think we've passed that phase now and the accent is being placed on professionalism." But Schneider emphasized that the coming of this new type agency does not mean the large agency is dead or dying. He cited Ihe fact that 32 per cent of all the advertising billing in the United States is being done 1 by the top 10 agencies, almost 50 per cent by the top 20. "There is a permanent place for bigness in the advertising world," he said, and there will always be the big advertisers demand a full and half- 1 who bill. The retail price of a gallon of milk should be only I chain stores liere now for 57 will be big enough to warrant 40 cenlf. according lo an cents (cupermarkets) to editorial in the latest issue of.cents (convenience stores) the Antitrust Law and;i, a lf gallon. Milk industry 67 Economics Review, published in siders say that the four biggest complete service from their advertising agency. Their billings and the larger agencies will )e staffed to provide it. This demand, in some cases, McLean, Va. sellers of milk control 60 per The Review says milk prices'cent of the volume, higher than 40 "cents a half! These four chains not only gallon are the result of I h e j d o m i n a t e milk sales, they also "048:3 fixing" effects of an|proccss and package the a g r i c u l t u r e Department!product, buying directly from p r o g r a m a n d needless 1 dairy farmers, variations in the processing,! They do so because they have 1 packaging, distribution and a consumer demand large selling cosls around the country.(enough to make processing and The Justice Department i s j p a c k a g i n g economically studying the milk business in | feasible. Moreover, they can at least Iwo cities. [assure themselves of an The Law Review's conclusion!adequate supply for their stores was reached in a simple way.!and at the same time eliminate may be a limiting he conceptualizes, factor to Schneider said. "A few of these agencies will grow and flourish. The dif- 'iculty they will find in growth s a desire lo work for the big advertiser and the possible eventuality of gelling roped into adding staff to perform some additional services internally, in order to hold the business." This changing agency was but Based en a November survey!the cost of middlemen, of milk prices in 25 cities, the! A1 Kaufman, owner lowest pi-ice was 41) cents for independent supermarket a half gallon in MinneapoIis-St.W's the middlemen, doesn't Paul, Minn. m;lk of one here, jm.-ike any of the goods he sells , ,, · ,, t -,,. ·. ln with which he competes, for a half gallon of milk i.s 40 K a u f m a n wlk cents anywhere in the country. I But K a u r m a n sells half chain store price Kaufman says, "Sure, T make a profit, but I'm competitive." ^^·fSfS'fSff^ gallon of milk in the cities i surveyed was 55 cents. The highest price was 63 cents in New Orleans. Some milk industry officials;p 0 |i c y Statement contend they would lose money if they sold milk at 40 cents COLUMBIA, S.C. (AP) - The a half "gallon. Furthermore, they! City Council issued a policy gay the retail milk price,statement Wednesday pointing d e p e n d s largely on thelout that policemen are armed, 'carry live ammunition and that weapons "aren't furnished just for decoration." guaranteed price dairy farmers r e c e i v e under Agriculture Departmenl regulations. These regulations base prices! The council said the stale- paid to farmers all over thelmcnt was in no way linked to country on the price of milk national events and was simply an effort to clarify the use of in a key dairy Wisconsin. To this state price, the role one the four Droad areas of change Schneider 'oresaw affecting the advertising business in the decade of the '70s. Others included: -The rising tide of consumerism and increased government interesl in advertising affairs. "I'm afraid," he said "(Ralph) Naderism is here to stay for a good long while weapons by city law department adds the thcnreticallment officers cosl of transporting milk from] The statement read in part: Wisconsin lo various local areasl "Anyone with common sense -- and that becomes the basis!knows tha the police have in- for payment to local farmers, sanctions as to the necessity Wilh Ihe price thus "fixcrt,"'jand t h e use of weapons. In the according to Ihe review, it is] final analysis, the weapon will useless for .milk processors t o ' h e used in the judgement of the seek "to do better outside of their! individual officer carrying it. own local regions. 1 "I-el no felon be under the The low Minneapolis-St. Paul i misapprehension that weapons 40-cent retail price is based on'will not be used when neces- " " ary." The statement also said rocks and bottles have been used in various sections of the nation to a farmer price of 24 cents. The sary." 55-ccnt Washington area price '",,, reflects cents. Agriculture a farmer price of 32 before it goes away. While Nader has nol yet done his number on the advertising industry I'm lold by responsible sources it isn'l very far down on his list." And, he added, "other people in Washington have already started." ·The changing nature of compensation for advertising agen cies. "Earnings have become the name of the game." Schneidei said, but the trend has been toward shrinking agency prof its. "If we are going to flat ten out thai downward curve in the next 10 years, we need some revisions in Ihe tradi compensation systems all of us have been living wilh The 15 per cent commissioi system (one media billings) as out of dale as Glenn Miller : A fee system is the only an swer lo the problem," he snirl The next decade, he said, wil see the growth of fees "as more importanl -- if nol In dominant -- way agencies wil jel paid." Agencies do nol de liver vice, Department of-|assault policemen, and added: ficials say this pricing program ["We do not intend to have our . . . . ..-,:,,.,,,! ."'H-police stand submissively by un- insures"^ stable national milk S The law journal also says thai since ' ' p r od u c t i o n »nd distributim costs are substantially the same among cities" there should not. be variations in these regional costs. P r o c e s s i n g packaging. distribution. a:id sollin", costs ,fi!s amounted '' along w i l h pro 1 Ifi crnls of der such attack." Exports, Imports Rise was a good year for the eight countries of the European Free Trade Associalion. Total exports wore up 13 per cenl lo a record if almosl $30 billion, and total import"! rose 9.5 per cent lo ·cnt-a-lialf- new high of almost $13 billion. the same quality of ser he said, "so why shout they be paid alike? --The increasing interest ii global marketing. "We are becoming a work economy much faster than w imagine," Schneider said, "am the 70s will take us much clos er to that condition. Our ow economy is just an early re LONDON--Economically, 1969 flection of what the world is he coming. As the world becomes "on global shopping center," h said, "our clients arc going t be looking to us to help then reach out and cnmmunical wilh Ihese new markets." Panty Hose 1.19 Pair MEN'S Short Sleevt DRESS SHIRTS 5/10.00 or 2.00 ea. BOYS' SUITS 6-12 6. Reg. 12.99 GIRLS' SKIPS 2.33 BRA SLIPS 32A to 38C padded and unpadded 2. Boys' long sleeve SHIRTS Knits Plaids 1. Reg 2.99 Short and Long FORMALS Full Ranges of styles and sizes BOOKCASE unfinished 10.88 Reg. 21.95 LIGHTWEIGHT CHAIN SAW 19" with case 184.88 Reg. 219.95 MELAMINE DINNERWARE 45 pc. set 18.88 20 pc. sets 8.88 DESK Unfinished GARAGE DOOR OPENERS 149.95 Reg. LAWN SWEEPER 31" wide 078ft il.QQ Reg. 34.99 BROWN RECLINER 88.00 Reg. 129.95 1 only 7 pc Gookware set Teflon® coated Avocado-Gold 14.99 BLACK RECLINER 49.88 slightly damaged Reg. 79.95 1 only WATER PUMP V 4 HP-Piston 64.95 Reg 84.95 1 only 4 pc File Set 1.27 Multi-Purpose LAWN SEED Covers 150(1 Si|. Ft. 4. T x 10' STEEL BUILDING 88.00 Reg. 134.95 12 drawer PARTS CABINET 2.47 ELECTRIC MOTOR HP-1725 RPM 19.96 Reg. 26.99 Deluxe Ivory Outlets 33c COLOR TV Table Model 249.00 Reg. 3 309.95 only Walnut Console AM-FM STEREO 220.00 Reg. 299.95 1 only LIGHT BULBS 60-100W 1 Dozen 88c 17 pc Home owners tool KITS COLOR TV CONSOLE 425.00 Reg. 2 549.95 onfy AUTOMATIC WASHER Big 18 Lb. capacity It's Coppertone 199.00 Reg. 257.95 1 only PRICES GOOD WEDNESDAY NIGHT ONLY - WANT IT - CHARGE IT

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