Oakland Tribune from Oakland, California • Page 130

Oakland Trib une, Thursday, May. 1952 4 PDEDZllONTf has bn Stowing with i rL Vv- 1 Hcrse Cars WEizt Yea lo Dssihatfsn CABLE, 'JUICE' S00I1 DUE 6-X 5 WAKS By BILL STOKES on PIEDMONT AVENUE these years we have catered to 'Those Who Want the States Mr. Sack these have been factors in our development 1. Maintaining high standards I 2. Serying People in a personal way, 3., Operating a friendly storo 4.

Selling new and different foods 5. Carrying variety that others cannot 6. Attracting responsible co-workers 7. Really enjoying our work "HOT THE BIGGEST BUT THE BESJ" THESE ARE MY ACTIVE BUSINESS ASSOCIATES: 'nimi Boarding a car of Oakland' first electric xcdlwcry, the Oakland Berkeley Rapid Transit Co. in the early '90s.

If these passengers stayed aboard they would be whisked at 14 mph up Franklin to Thirteenth to Grove to Center to Dana to Dwight Way to Shattuck to 47tH! Street to GroT to 13th to Franklin. "All HERBERT Hv SACK, President Sttrtoi mt youngsttr) tuttping floors. Rwtsel Lartee 35 Jitsrs Ll LJ tCJL I i Alts Jehatte Alfrad' (Petal Petenea 25 Jok GaRa 13 ymrs Rail Road Company organized the next year, Tan from, the south end of the Webster Street Bridge, across the Estuary to Santa Clara Avenue in Alameda and along Santa Clara to Park Street. Three months later, the Oakland and Piedmont Rail Road was' organized to run from the north end of the Webster Street bridge to Bay Place and thence to Piedmont. The two lines were consolidated a short time later as the Alameda, Oakland! and Piedmont Railroad Company, but construction was slow: and it did not have cars in Alameda until 1875 or reach Seventh and Broadway Its cars never extended beyond 11th and Broadway.

3. The Brooklyn and Fruit-Vale Railroad Company was organized in 1875 by E. C. Sessions to develop his Highland Park real estate holdings. From the Southern Pacific station at 13th Avenue, it ran northeast to the present junction of Fruitvale Avenue and Hopkins Street, a distance of about 2 miles.

It later was extended down Fruit-vale to the S.P. tracks. CENTENNIAL WEEK 13 egg plain ACCEL CAKE aoc FRESH COOKED GRAB MEN like shop in our store for an hour selecting cheese, barbecue items, fish and meat specialties and out-of-the -ordinary foods. MANY PEOPLE shop our store once a week and select items, not carried by other stores. 4038 PIEDMONT AVE.

'FREE PARKING lord England ereat Jiistorian of the 19th Cen tury, once declared: rot ail inventions, the alpha bet and printing press alone ex- cepted, those inventions which bridge distances have done most for the civilization I of our species." Nowhere has this been proved true with more emphasis than in Oakland, hub of a rich metropolitan region which covers nearly 200 square miles. In fact, only because of the unity and integration brought about through steadily jdeveloped transportation facilities is this region designated commonly today as the "Oakland Area? or the "Eastbay," rather than by the names of the individual com taunities which it embraces. 4 Oakland and its neighboring communities form an area al most unique among large metropolitan areas. For one thing, they are located across a Urge body water, the Bay, froijn another malor city. San Francisco.

Al most from the beginning of the citv's history it has been neces sary to transport daily a fantastic number of people to and from their homes in the Oakland area I lo their jobs in San Francisco I NARROW COASTAL PLAIN I For another thing, Jthe Oak-! land area is located onja narrow coastal Dlain. some three miles wide and 30 miles long. f'romv the beginning, travel mong the Eastbay cities has necessitated moving long pistances. The story of the gradual' integration of these communities and their collective rise) to greatness as a single area is a complicated two-part saga'; oj the development of urban transit fa-. cilities.

The first part covers the period from Oakland's Incorporation in 1852 to The secdnd begins with the entrance of Francis Marion "Borax!" Smith. The fabulous borax iking did more than any other one person to bring truly efficient, cheap and rapid means of transportation to Oaklanders. 1 Although the first streetcar line did not go into operation until 1869, Oakland got its first "street transportation in 1863 1 when the San Francisco and Oakland Railroad Company be gan co-ordinated rail and ferry service to San Francisco). The S.F. and which never wias classi fied! legally or technically as a street railway, ran along Sev-, enth Street from Broadway.

and later East Oakland to the Oakland Wharf. Over its tracks in 1869, the first overland train rolled into Oakland. Later when the Central Pacific shifted its main line to First Street and, still later, along the Bay shore, the old S.F. and O. served as a link in the Southern Pacific's interur ban transportation net- work.

It was, known as the Local" to Oakland residents for years. FIRST PERMIT ISSUED Aiyear after the S.Fl and O. i went into operation, the first application for a street railway permit was filed with he Oakland City Council. Because the iouncil didn't think! it had the authority and because things moved at a more leisuuely pace then than now, the line didn't begin operations until October, 1869,. Known as the Oakland Railroad Company, it was a 'gle track, standard gauge horse line which started at Firpt Street, ran, out Broadway, turned onto Telegraph Avenue and continued as far as 40th Street.

Iti was extended to Temescal Creek in 1870 and then to Berkeley in 1873 when the College of California moved from Oakland to the present site of the University of California. Sen. James G. Fair came into possession of the line in 1885, connecting it with the Oakland 1 r. 1 VALUES, MAY 1 2 IF spent an shelves and you'll IN REAR OF STORE" of Levi'i in overalls ia sixty years! scon I TOILET TISSUE 3 Best 1 CHAS.

S. LARSOKf Manager mmtti mt Jlfj hoy. DOLE SlkW Ne. 1W urn PHIEAFFLE YOU HAVENT hour or so looking ovei displays, you should do so nod it most interesting. PIEDMONT 5-01401 6 afa, if" 24 ymrt 7 Township i Railroad, a narrow gauge which ran from 14th and Franklin Streets' in downtown Oakland, across the Estuary on the Webster Street bridge and connected with his South Pacific Coast Railroad in Alameda.

Two years later, he sold it to the Southern Pacific. The- S.P. used steam locomotives until the line was electrified two decades later. From the time it was built until 1891, the OjIt.C. provided the only transportation between Oakland and Berkeley.

San Francisco ferry connections were made with the Seventh Street HORSE CAR Oakland's 'second horse car line opened for business in 1871 as the San Pablo Railroad Company, although it was an integral part of the O.R.C. It ran from First and Broadway out Broadway to 14th Street and then out San Pablo Avenue to Park Ave nue. A settlement grew up around the end of the line and it was named Emeryville after one of the line's promoters, J. For Oaklanders used the San Pablo" to reach Shell- mound Park, a favorite picnic resort so-named because of the large mound of clam shells left there by the Indians. After these first two: lines were placed in operation, new.

horse car lines were added with amazing rapidity. Practically every one of them was constructed-: primarily for the de velopment and exploitation of real estate tracts to place the tracts on the market and make them easily' accessible. Often there was no expectation of profits from streetcar fares, since in most instances the street car promoters owned the land holdings, too. Unified transpor tation was not considered and there was much duplication of service. Despite the lack of forethought by the pioneer builders, historians generally concede them with the development of urban and.

inter-urban transportation in Alameda County and the consequent growth ill homes and population. The bad side of the picture was the astonishing number of franchises' taken out for streetcar lines on a purely speculative basis. The lines never Were built. The lines that actually were built spread like the fingers of the hand to all sections of the Oakland area. They included the following: IT WAS TUBES LINE' 1.

The Oakland, Brooklyn and. Fruit-Vale popularly" known as the "Tubbs Line" be cause it provided service from the "Local" to the Tubbs Hotel at Fifth Avenue and East 12th Street, then one- of Oakland's chief hotels: When started, it had four Cars, 22 horses and "a requisite number of hands," and ran from Seventh and Broadway to 12th Street, then east to 13th Avenue. 2. The Oakland and Alameda I 1887 from Fruitvale Station to Park Place. The line later became known as the Leona Heights Railroad.

Midway in the evolution of Oakland streetcar transportation, the picturesque cable cars entered the scene, although Andrew Halladie's invention never played the part in Oakland that it did in San Francisco. FIRST CABLE ROAD The first attempt to organize a cable road or "wire rope" railroad as it was first called lapsed. This was the Broadway Cable Rail Road, whiph planned to build from Temescal to 14th Street on Broadway. Three years later, however, Senator Fair transformed the old San Pablo Avenue line into a cable; road. The power station was on Jones Street, between Grove Street and San Pablo Avenue.

A turntable, at the end of the line on Park Avenue served to head the cars back to Oakland. The cable line was extended to the foot of Broadway in 1889, and, though operated at a loss, continued to run until 1899, long after the general adoption of electric It began operations as an electric road in July, 1899. Another cable car venture was organized in 1890 by James Gamble, one of the pioneer developers of Piedmont, and "Borax" Smith. Known as the Piedmont Consolidated Cable company, openea after an expenditure of $600,000 in Au gust of that year and more than 20,000 persons turned out to celebrate the event and to view the Bay panorama from the Pied mont hills. CONSOLIDATE LINES This line superseded the old horse car line and.

was divided into two sections, one extending from the power station at 24th and Harrison Streets to Pied mont, the other to Oakland. The Oakland section formed a loop in tne aowntown section on 14th. Clay and Eighth Streets, making a turntable unnecessary. mere was a turntable at Oak land and Highland Avenues for the Piedmont section. Early in 1892, electric power was installed on the Piedmont section to Blair's Park and the cemeteries, and electric! and cable cars operated jointly over the same tracks.

The road was not profitable despite Sunday Daiioon ascensions and other at tractions designed to bring peo ple to Blair's Park, and it went into receivership in 1893. In 1895, it was sold to the Piedmont and Mt View Railway. During this period, transporta tion lines had more or less tied together. Oakland, Berkeley and Alameda, and most residential sections of Oakland had at least one horse car line. But as -early as 1889, a great hue had begun for more rapid transportation between Oakland and Berkeley.

Since none of the streetcar firms nor the City Council could boast even one transportation expert, James Gamble and J. E. McElrath were sent to Seattle Continued on Page X-ll nn lt i'-r local stops for riders. SAILED AtCCT TKX CSX3 In 1850, to seek hk ortWM ia the gold lalda. Aloac small baggac PIEDMONT LOOMS 4.

The fifth horse car line was organized in 1876 as the Broadway land Piedmont Railroad Company. In its first year, tracks were laid, from Seventh and Washington, to 14th Street, to Broadway, to Piedmont. Avenue and thence to Mt View Cemetery. On June 28, 1876, the Daily Evening Tribune saw fit to comment: Tiedmont, too, is looming up. The laying of a horse railroad to the cemeteries has brought that section into notice, and the nucleus of a town is already established.1 This, of course, was what three of the line's principal promoters, Walter Blair and Montgomery and Samuel Howe, had in misd.

In 1878, they constructed a branch line from Piedmont Avenue, and Pleasant Valley "through grain fields and climbing hills" 'to Piedmont Sulphur Springs. "Meanwhile, Blair and the Howes had formed the 14th Street Railroad in 1877 to build and operate a horse car line oh 14th, 1 16th and other streets in the hedrt of Oakland, including Wood, Peralta and Pine. WIRE ROPE ROAD 5. The East Oakland, Fruitvale and Mills Seminary Railroad's horse cars entered the field on June 1, 1876, running from Brooklyn station on the SP. line, north to 14th Street and then east to High Stre t.

Although a financial' failure from the beginning, it was maintained for some years as a convenience to residents of the district under the names of six different companies. It finally was sold in 1890 to the California Railway Company, a line which connected the Southern Pacific's "Local" tracks with East 14th Street and Mills Seminary. The California Railway, a steam line, had begun operations in s. 4 1 Way in 1CC3; Berkeley bundle of touch, Ins ij teat fabrics, he planned to sell for CTMbstakm. iaterrened hk fabrics never became tents, and bo never got to the gold Instead, a miner persuaded him to those fabrics Into panra and those brought undying feme to bis name.

man wee Lrl end the of course, were the first of mill tone millions of pairs of LEVFSt TJKKD A JOKE IJCT0 A FOITUXL A City tailor, tired of miners', complaints that their pockets kept tearing off, he'd teach, them a lesson. So ho blacksmith rfref the pockets on! HIS rilM MADE WESTEXN STYLE KtSTOin From its founding, Levi Strauss fc Co. has been the cowboy's tailor melring not only his work dothes, but his "Sunday beet" as weO. From its shops came toe arsr.Trea-tier" peats, aow so popular with arrises an and dude ranchers, end the first wool shirt with a tailored collar, forerun war of todaye sport shirt. Its designen created the angled pocket flap and toe sloping three button1 shirt cuff, new standard en most Western gabardine shirts.

T0DAT, MS PANTS AM WCXLD- ACSSfc For Levi's hevo always lived up to the reputation for long wear and comfort they earned ia the roaring Fifties. When Levi Strauss died in 1902, toe firm passed into with But his joke still 98 his timd which But fate fields. tun pant For the peats, and KE Virginia thought had a oped toko out widi were the strength. sets friend Leri.Stnraes saw mar in tito rrgetod pockets. He the ides, ed indnced the tailor to a patent on strengthening Levfs copper rhrets.

For many years, Levi's only overalls with eoppereivetod And today, Levi Strauss Co. the hands of his family, and has -to follow his guiding principle to the finest overella and eiiHisalis Wi Wear in nn o. nrs the pace overall Battery Street; 2UXSSS 07 San Pranciico 8H7QS1U0 trial tesawicrrih OsCI. Shattuck Avcnuo looldng north from iULston 1.