Hartford Courant from Hartford, Connecticut • Page D05

THEHARTFORDCOURANT FRIDAY, SEPTEMBER29, 2006 D5 Zone: FullRun PAGE: D5 Typesetter: COVER1KQueue: 63 Date: 18:29 Plate: CMYK CMYK AMC Loews PLAINVILLE 20 220 New Britain Ave Crown Theatres CINEMA CITY 235 Brainard Rd Showcase Cinemas EAST WINDSOR 12 171 Prospect Hill Road SPECIAL ENGAGEMENTS NO PASSES OR DISCOUNT COUPONS ACCEPTEDCHECK THEATRE DIRECTORIES OR CALL FOR SOUND INFORMATION AND SHOWTIMES PERFECT CRIME REX REED, THE NEW YORK OBSERVER FOCUS FEATURES LLC.ALL RIGHTS RESERVED. ACADEMY AWARD WINNERACADEMY AWARD WINNERACADEMY AWARD NOMINEEACADEMY AWARD NOMINEE Adrien Brody Diane Lane Ben Affleck Bob Hoskins Adrien Brody Diane Lane Ben Affleck Bob Hoskins ACADEMY AWARD WINNERACADEMY AWARD WINNERACADEMY AWARD NOMINEEACADEMY AWARD NOMINEE WRITTEN BY PAUL BERNBAUM DIRECTED BY ALLEN COULTER WINNER BEST ACTOR BEN AFFLECK 2006 VENICE FILM FESTIVAL A BRILLIANT FILM NOIR! A MAJOR HOLLYWOOD PUZZLE! The performances by Adrien Brody, Diane Lane and Ben Affleck are all Oscar LARRY KING MOBILE USERS: For Showtimes Text HOLLYWOODLAND with your ZIPCODE to 43KIX (43549) NOW PLAYING IN THEATERS EVERYWHERE Enlist in the Flyboys Squadron at www.flyboysgame.com MOBILE USERS: For Showtimes Text FLY with your ZIP CODE to 43KIX (43549) NE HE OST NTERTAINING OVIES HE EAR Jim RADIO A IG -S CREEN ONDER OT ISSED Steve I EEPS OU HE DGE OUR EAT Rex NEWYORK OBSERVER PECTACULAR Pete NTERTAINING XHILARATING I EFT ALKING A IR Gene NE HE OST NTERTAINING OVIES HE EAR Jim RADIO A IG -S CREEN ONDER OT ISSED Steve I EEPS OU HE DGE OUR EAT Rex NEWYORK OBSERVER PECTACULAR Pete NTERTAINING XHILARATING I EFT ALKING A IR Gene CHECK THEATER DIRECTORIES ORCALL FORSOUNDINFORMATION AND SHOWTIMES SPECIALENGAGEMENTS NOPASSES ORDISCOUNT COUPONSACCEPTED SHOWCASE CINEMAS BUCKLANDHILLS 99 REDSTONE RD. 860-646-9800 CROWN THEATRES CROWNPALACE 330 NEW PARK AVE. 860-247-CRWN AMC LOEWS PLAINVILLE 20 EXIT 34 I-84E EXIT. 33 I-84W 800-FANDANGO Distributed by BUENA VISTA PICTURES DISTRIBUTION PICTURES HEART-STOPPING ACTION! If looking for pure screen excitement look no Pete ACTION-PACKED THRILL Greg STARTS TODAY MOBILE Showtimes Text GUARD With Your ZIP CODE To 43KIX (43549)! Sorry, No Passes.

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WWW.SCHOOLFORSCOUNDRELS-MOVIE.COM DECLARES PETER TRAVERS OF Uproarious fiendishly funny A devilishly funny comedy TODD PHILLIPS DANIEL GOLDBERG J.GEYER KOSINSKITODD PHILLIPS ARMSTRONGTODD PHILLIPS DIRECTED BY SCREENPLAY BY PRODUCED BY REELTALK Lyons SHOWCASE CINEMAS BUCKLANDHILLS 99 REDSTONE RD. 860-646-9800 CROWN THEATRES CROWNPALACE 330 NEW PARK AVE. 860-247-CRWN AMC LOEWS PLAINVILLE 20 EXIT 34 I-84E EXIT. 33 I-84W 800-FANDANGO STARTS TODAY CALL THEATRE OR CHECK DIRECTORY FOR SHOWTIMES cover to a dress by famous designer Diane von Furstenberg are to be displayed. smiley was printed on buttons and desktop items and in advertisements for the Worcester Mutual Insurance where managers wanted employees to at least pin on a happy face after a stressful merger with another company.

Mutual was pushing it with its agents, saying, want to be the smile insurance company. This is how we do business pleasantly and with a Worcester Historical Museum director William Wallace told the Worcester Telegram recently. The image was immediately popular, but a pair of Philadelphia brothers are credited with making it a sensation. Bernard and Murray Spain, whose business was cards and gifts, added a happy to the image was a variation) and trademarked that combination in 1971. The smiley swept across the land, and the Spain brothers raked in $1 million in the first half of 1971 alone.

Wallace credits the success to search for asimple positive after a decade characterized by assassination, a controversial war, race riots and general social upheaval. were looking for something he said. Ball trademark his original drawing, and received only $240 for the total project, but Wallace said the World War II Army veteran, who died in 2001, was never bitter. A short history of the smiley available at the website (www.worcester- history.org) recounts a repeated question and consistent response. reporter who interviewed Harvey Ball asked him the same question: Was he angry that he never made more than $45 fee from the first 100 buttons) from the creation that could have made him very, very the story says.

every reporter he patiently gave pretty much the same reply: I can only eat one steak at a time, drive one car at a time. not ticked off about it. I mind getting up in the morning and going to work. ask me why not upset. I just get satisfaction from it being so widely used and that it has given so many people The smiley sensation withered in the mid-1970sbut rose again with the invention in the early 1980s of the emoticon, a combination of colon and parentheses that makes a happy face Simple keyboard and graphic variations of the original emot- icon now number more than 2000 and allow emailers to punctuate their messages with a range of feelings.

The simple happy face also was a1980s emblem for fans of a pulsing type of club music called Techno-groovers popped ecstasy pills stamped with smiley faces and tattooed the image on their rear ends. The smiley face is still widely dispersed on posters, coffee cups, cookie jars, underwear even a toilet brush and cover set. The Worcester museum gathered items from smiley collectors and other sources, including the Spain brothers. Vanessa Bumpus, the exhibit coordinator, said she recently saw a Rastafarian happy face on a T- shirt in Jamaica. a nice day, it said.

get away from it almost which is Bumpus said. Ball was not the first advertiser to use the basic smile image, she said. The best-known precursor the Kool-Aid pitcher debuted in 1954. But the combination of yellow head and the Spain logos propelled the smiley face into one of the past most well-known images. Businesses have fought for their piece of the yellow pie.

One of the most ardent is Franklin Loufrani, a Frenchman who runs acompany called Smiley World (www.smileyworld.com). Lou- frani has trademarked his happy head in 80 countries and is battling Wal-Mart over rights in the U.S., where the smiley has been considered part of the public domain. The case is pending in U.S. trademark court. prehistoric man probably invented the smiley face in some cave, but I certainly was the first to register it as a Loufrani told the International Herald Tribune in June.

claims on the smiley face riled Ball. To promote what he said was the true meaning of the image, Ball launched World Smile Day in 1999 and trademarked the name, according to the Worcester museum. Five percent of genuine Harvey Ball products under the name of World Smile Corp. go to charities focusing on needs, according to the website. This year, World Smile Day falls on Oct.

6, when the museum exhibit opens. The associated is planned for Oct. 13 from 6-11 p.m. at restored Union Station. The event is to feature live music, vintage cars, food and smiley face fashions.

An American run from Oct. 6 to Feb. 11 at the Worcester Historical Museum. For more information about it and Harvey Ball, visit www. worcesterhistory.org Smiley Grew With Search For Positives FROM PAGE D1 RICK HARTFORD THE HARTFORD COURANT HARVEY BALL of Worcester, creator of the yellow smiley face, is reflected in a mirror next to a framed and signed portrait of the ubiquitous icon.

1994: In the movie Tom Hanks as the title character wipes his face with a T-shirt and leaves a smiley face imprint. 1999: The U.S. Post Office issues a smiley face stamp. 2002: Luke Helder, an anti-government grunge rocker wannabe, is arrested after planting pipe bombs in the form of a smiley face across five Midwestern states. Six of the bombs exploded in Iowa and Illinois, injuring four letter carriers and two residents.

2006: A nanotechnologist at the California Institute of Technology creates the smallest smiley face from strands of DNA a thousand times smaller than the diameter of a human hair. Smiley Face Trivia LEAVENWORTH.