The Courier News from Blytheville, Arkansas on December 14, 1950 · Page 9
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The Courier News from Blytheville, Arkansas · Page 9

Blytheville, Arkansas
Issue Date:
Thursday, December 14, 1950
Page 9
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THURSDAY, DECEMBER 14, 1950 Rudolph the Red-Nosed Reindeer Throws Light on New Fairy Tale m_ mV^D t Bn W Mnt..— T' - - '-.. By BICRARD KLEINER NEW YORK—(ftEAX-iOnce upon a time there was a little reindeer. By some . strange biological quirk, he came equipped" m-ith an illumln- •Hni schnozzola. No other reindeer IL'can make that statement. -. Anyhow, to make, a' sKorl story •horter, the kid made good. Rudolph, the Red-Nosed Reindeer . (hereinafter known as Rudy) Is one of the few 20th Century creations likely to become a full-fledged fairy tale. The story or tlie little reindeer with the built-in beacon is as familiar to fairy tale fanciers as Cinderella, Rumplestiltskin and Rita Hayworth. Rudy's meteoric career as a flrst- atrlna; myth Is remarkable when you realize the inimnl -got off on Hie wrong hoof./tie started as a sales promotion giveaway, tile creation 'if • Chicago advertising man named Robert L., May. who works for Mont- fomery Ward. In 1938. May dreamed Rudy up • specifically as a Christmas stunt. ' He decided to write a llltle story around the character. For his n!nt. he simply took tlie Ugly Duckling theme and substituted antlers for feathers. Rudy is Ilie Usrlv Di'ckllng with four legs. He kri'1 exRctlv usly. but he has that Hashing nose which set him apart and made him jf> To overcome Rudy's inferiority complex was a Job for Sants Clans. May decided. Santa had trouble get- tins around on fosr<-y nights and another reindeer like Dancer, Prancer. et al, was cheaper than a set of fog lights. So Santa nnrl Rudy got together and' everybody lived • happily ever-after and Montgomery Ward sold lots of Rudy dolls. In 1938. the firm gave away some 2,400.000 book's with words bv May anri illustrations by artist Denver Gilien. Rudy hibernated during the war. but pranced back In 1946 as Montgomery Ward gave away another 3,600,000 copies. Since then, the book has been published commercially, with May .sharing In the royalties. He expects that & million copies will be sold this year. • . • . * • One of thaw, early give-away books »as spotted by New York songwriter Johnny Marks in the pre-war days. Marks, who had written hits like "Address Unknown" and "She'll Always Remember." keeps a notebook full of possible «ong titles. He casually-Jotted down the words "Rudolph, the Red-Nosed Reindeer" In the book. But then came the war.' Marks RUDOLPH AND CREATOR: For Robert ,,. Mmy> u tcran as „ stun) went off, won captain's bars, a Bronze. Star, five battle stars and eventually. Ills discharge. ResumiiiR his song writing chores, he leafed through that old note-book. The Rudy idea struck him again and that's how the song was born. Its success was tremendous. Marks, who was convinced that he had written a hit, went out on the limb and established bis own music publishing house; called St. Nicholas Music. He got Gene Autry to record It and that one record sold more than 2.000,000 ccnies last year, the first .for the song. This year, there are 16 different records on the market, ranging from a boogie-woogie record by Sugar Chile Robinson to Bing Crosby, a'nd frc-m a cowboy singer like Montana Slim to Snikes Jones. St. Nicholas publishes 39 arrangements of the' song, for every type of musical mill from an organ to a marching band • Led by 'Montgomery Ward: merchants hive capitalized on RudyV allure for the'kiddies. A quick trip through their catalogue unearthed 43 different- Items decorated with Rudy and his red nose. Altogether. I IPWHH Christmas Special! CHAIRS | I 4 ; ; j r » • w \ Beautiful Television Chairs, Up- (t» § bolstered in Du- jk ; ran, Tapestry or ^ j Heavy Velour. I Reg. $19 Values HUBBARD&SON AND SON, Furniture says May. there are over 10) Items adorned with his picture. . _ There are mittens, jackets, snowsuits, slippers, suspenders, \vrist- watches. soap, banks, flashlights school bags, lamps, radios, musical milk mugs and toothbrush holders paperweights, mother-daughter an-' ron sets, umbrellas, pens, pencils socks and even a Rudy"™"* ' !e/ ''' Many of these have noses that light up. The radio has a nose that theVrlstwaM ^ £et ,' S t " med on; me Krisinatcn nose glows at night; [lit Dniik nose ]i&Iit« im wii i anTthe h f OUBh * S ' 0t '" t - lle bai:k ^ the tail is muThpH Kelly Bequeaths $600,000 Estate To His Widow, .OHIOAOO, DK. 14. Wi-Wwird •T. Kelly, mayor of ohica«o for 13 )•«« and on public payrolls most of his Hie, left his entire estate, "i estin-ated MOO.COO, to his widow Margaret. ivcil;. s w ui was died | n prob^^ court here by Michael F. Mulethy former Cook County sheriff ,nd Kelly 5 personal lawyer. Mulcahy said the estate consisted of stocks/bonds and real estate including property at Eajle River, VUs., and palm Springs, Calif Kelly, mayor of Chicago from 1»33 to 1937 and former Democratic national commltteeman from Illinois, died Oct. M of . he.rt ailment. His salary <s mayor »-*s I17.SOO a year. Mulcahy said the value of Kelly's stocks and real estate had Increased sreatly in recent yesrs. Kelly, who was 74, had two adopted sons and an adopted daughter, who is » nun in a Philadelphia ««/>. Mills Terms Controls WASHINGTON, Dec. 14 (API Rep. MUL,. CD-Ark) said yesterday It looks as u direct controls -T; Inevitable. When he left' Arkansas ' a few wesks ago for Washington. Mills said, he still was hopeful that controls would not be necessary, that the situation could be handled by indirect controls. "But," he told a reporter., "ai matters have developed recently I believe that controls are inevitable. MM. fffo/ ftooi«r«/t Jr. , Bel, D*. 14. 'if, —Mri. Ethel du pent RooMvelt i» pltnninj to mirry Benjamin 8, warren, Jr., t arosw Polnte, Mich , attorney. ' Mrs- RooMvelt, who divorced Prinklin D. Roosevelt, Jr., ,on of the l»te President May 21, 1949 »t Mlnden, Nev,, arid Warren obtained » marriage license here Tuesday She jive her age »s 34 and her home a s Woodbury, L. I, Mre. Ro. osevelt, daughter or Mr. and Mrs Eugene Du Pont, of near Wilmlng- 'on, was married to Roosevelt June 30. 1937, and Is the mother of two children, Franklin D., 3rd 11 and Christopher, 8. Public Health educator Visits in Misico George aoodwbi. public health educator of the division of venereal disease control with the st«t« I.ealth Department at Little Rock WBS In Mississippi County working with the county's U-o venereal disease investigators. i Mr. Goodn-in .spent the morning in Osceola assisting Roland Anders, fouth Mississippi County-lnvestl»»- t-r, and spend the afternoon In Blytheville. with Bill Crecelleus who Is In charge of tile northern part of the county. N. Y. Berbers Up Prices NEW YORK, Dec. 14. <AP)_The price of haircuts will Jump from $1 to S1.25 and shaves from 50 to 65 cents beginning Monday, the Broadway Barbers Association said Nearly loo photo labs ire used by' soIdier-photoKrapher-hobbyisU In the par East Command. The value of homes built in the united States in a year varies from is much as 7.2 per cent o( the national income which was the case in 1835 to at low as 1.4 per cent in 1933. • $75.00 WEEKLY AND UP 'in your own Wholesale Ron) Jotiblnr Business. No investment necessary. Selling wholesale <» mrrehanls — rir.r Goods, Auto Supplies, Cljar Sundries, Drucs,' Toys, Cosmetics, Watches, Gift neroj, School Supplies, etc. Call or write for appointment to alt- can details and available Urri- tory. H. L. BLAKE Broker * Factory Distributor 112 E. MirUhira Lllil« Rock, irk. % f f^ ' ••• I " >Ull.X^ UhL-I ill*_^_,_ .^| {^^.^V ~*^ Your Southern Auto Store PURITAN TIRESf A Value You Can't Afford to Mia! 600x16 Guaranteed Aj-ainsl Defective Workmanship uid Material they ^ We wi|| n anymore when these are gone at such a low, low price. You'll have to hurry 1 Come In today! Anti Freeze Alcohol Bati Gallon PENN OIL 100% F'ure Steering Wheel Covers A Big Buy at Only 39 C FITZPATRICKS 2 Gals. PUOIL „, I5j Bring Container - INNER TUBES '3.09 BOO v 16 TIRE PUMP '2.79 M*a w C A •* 1-10 « Heavy Service HEADLIGHT BULBS 980 Seal Ream CLEARANCE LIGHTS 350 Rod, Green, filno A m v,«- ~ Speedometer Cable and Housing Your Complete Auto Store SOUTHERN m Want to put Her in i mistletoe-mood—for life? Thi» 8-diamond ensemble does the trick, but cjuickl Two love bond i abounding with (he bright beauty of 9 t«A^nn diamonds _ . Chmtmu. «r- *1R5 prise she'll ever cherish. • T** For that most memorabh moment, give Her (his most precious pair, beset with 12 $A7£ bewitching diamonds. HIM'S THE GIFT SHI'S CRAVING . . . »UT IT HIM AND tOU'U II SAViNOl Twin side zircon* emphasize Ihesulenr flor of tlie center * like Christmas candles. Jet-bUclt onyx fired by i center diimond , . . «^ f n jnuuvc gold. Sid«-by-side, a zircon and » simufat«tJ sapphire or ruby... distinctively mounted in gold. MONTHLY PAYMINTSI Open till 9 Each Night! Fitzpatrick Jewelers It TofVes Only 3 Mtnutei 1* Open a Chary* Account"

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