Argus-Leader from Sioux Falls, South Dakota • Page 5

lArgus Leader, Sioux Falls, S.D. Monday, Aug. 24, 1987 5A Do you know? WHEN WAS silver discovered in the area of Palisades State Park? (Answer at bottom of column.) How soon does the limelight fade? By PAULA SCHWED Gannett News Service WASHINGTON The image-maker who handled Marilyn Monroe and Loretta Young envisions Fawn Hall as a compelling star with her own television show once her autobiography is made into a movie. i 1 -'mi ttliinijinMiiniuil Ivy Vanessa Williams Resigned as Miss America Fawn Hall became a media favorite Iran-Contra panel in Washington, D.C. i "She can hold V-I an audience.

I've done this for 45 years and I'm telling you, she has IT," says Norman Brokaw of the William Morris Agency, which holds exclusive riehts Lenny to represent the Skutnik statuesque secretary. Brokaw cannot explain exactly what Hall has to offer audiences, but he can cite a ratings jump of 200 percent on cable television the days she testified before Congress about her role in the Iran-Contra scandal. "She will be very important in the broadcast media," he predicted. Sudden profit An entire industry exists to produce and profit from sudden celebrities, while the gap between obscurity and fame appears to narrow every year. Sometimes it seems every person in the United States will be famous sooner or later.

Cecelia Cichan. Bernhard Goetz. Mary Beth Whitehead. Oliver North. Donna Rice.

Lenny Skutnik. Dr. Ruth Westheimer. Lee Iacocca.Len Bias. "As audiences develop an insatiable appetite for new faces, they become more interested in seeing ordinary people who have accomplished or been involved in something unusual," according to High Visibility, a book by three college professors who analyze fame.

Authors Irving Rein, Philip Kotler and Martin StoUer define a celebrity as "a person whose name has attention-getting, interest-riveting, profit-generating value." "Celebrities provide us with stories, entertainment, diversion, uplifting and even moral instruction," they write. "Through them, we enjoy vicarious emotions and experiences rarely found in our own daily lives." Celebrated The authors' research revealed there are 50,000 celebrities immortalized in 600 halls of fame around the country. A phalanx of managers, agents and media specialists exists to help people attain superstar status. There are businesses that track the whereabouts of celebrities for their clients for a fee. Even the intangible "IT" that Brokaw prides himself on discovering has become a measurable phenomenon known as the "Q-Factor." It is determined, for a price, by pollsters who survey audiences to measure how much a particular celebrity is liked or disliked by the public and how widely recognized they are.

Networks take "Q-Factors" into account when choosing anchormen. The real reason vice presidential nominee Geraldine Ferraro decided to make a soft-drink commercial after the 1984 election was to boost her "Q-Factor" in a way that political speeches never could, according to a former aide privy to the deliberations. "This is how it is in the world People Penn checks into L. A. jail LOS ANGELES (AP) Actor Sean Penn forsook the rural jail where he served the first part of a sentence for probation violation and checked into the huge Los Angeles County Central Jail to complete his term, officials said Sunday.

Penn, 27, who has lately re-c i more attention for his than his roles in Sean Penn such films as The Falcon and the Snowman and Fast Times at Ridgemont High, was booked late Saturday into the jail, said sheriff's Sgt. John Andrews. The feisty husband of singer Madonna served the first five days of his term in the Mono County Jail in the Sierra Nevada town of Bridgeport, where he paid for his own lodging. He was released Aug. 6 to resume his motion picture work.

With time off for good behavior Penn will only have to complete a total of 32 days of the original 60-day term, officials have said. Penn was sentenced to jail for violating probation by punching a movie extra who tried to photograph him on a movie set last April and because of a reckless driving incident. He was on probation for an earlier case that stemmed from a fight he had with a man he accused of trying to kiss his wife April 12, 1986, in a nightclub. More people. 10A Hot singles POP 1.

La Bamba Los Lobos 2. Who's That Girl Madonna 3. Don't Mean Nothing Richard Marx 4. Luka Suzanne Vega 5. Only In My Dreams Debbie Gibson 6.

I Just Can't Stop Loving You Michael Jackson 7. Rock Steady The Whispers 8. Didn't We Almost Have It All Whitney Houston 9. It's Not Over (Til It's Over) Starship 10. Can't We Try Dan Hill COUNTRY 1.

Born To Boogie Hank Williams Jr. 2. She's Too Good To Be True Exile 3. Make No Mistake, She's Mine Kenny Rogers Ronnie Milsap 4. This Crazy Love The Oak Ridge Boys 5.

I'll Never Be In Love Again Don Williams 6. Three Time Loser Dan Seals 7. Why Does It Have to Be (Wrong or Right) Restless Heart 8. You Again The Forester Sisters 9. Whiskey, If You Were A Woman Highway 101 10.

The Hand That Rocks The Cradle Glen Campbell SOURCE: Billboard magazine. Briefly Tell yourself that finishing a workout will be difficult and it probably will be, says sports psychologist William P. Morgan. But think positively, and the miles will go by faster and easier. Researchers at the University of Wisconsin under Morgan's direction recently tested exercisers to find how suggestions affect performance.

When Morgan told cyclists pedaling a stationary machine that they were going up a hill, their heart rates increased 15 beats per minute. When told they had crested the hill, their responses returned to normal. In another study, walkers who learned a meditation method saying "down" every time one foot hit the ground stayed longer on a treadmill than those not directed. Now you do SILVER WAS discovered in 1886 in the area of Palisades State Park. About 300 claims were staked in the area.

(Question at top of column.) i SMIA uju its uFfcn i-- Mary Beth Whitehead Surrogate refused to give up baby m- 1 Donna Rice Scandal killed Gary Hart's campaign these days," said Alan Walker, president of Program Corporation of America, a New York company that books celebrities on the lecture circuit. "Everybody wants to be entertained. Why do people today want to be entertained rather than edified? Beats me." Nothing new Walker notes that statesman Daniel Webster and writer Mark Twain toured the lecture circuit in the 1800s for fame and money. The renowned Roman leader Caesar purposely set out to build himself a powerful public image, according to University of Southern California professor Leo Braudy, who finds it remarkable Caesar's name is still synonymous with ruler even though he occupied the throne for only two years. The art of image-making has come a long way since Caesar's era.

Now there are crisis managers, which is the label used by the woman who acted as an intermediary for Donna Rice when the revelation of her relationship with former Sen. Gary Hart ended his presidential bid. Tricia Erickson said she helps her clients adjust to sudden fame with the assistance of psychiatrists, lawyers and media specialists she keeps on her The news team will make mistakes until they're accustomed to working together in the same town with new equipment "We got a sense of humor. You've got to have a sense of humor when you're that far down in the books." The books are the Arbitral Ratings that measure how many people watch a given channel. KDLT's news, even matched with NBC's strong prime time lineup, cornered the bottom of the Sioux Falls market with less than 4 percent of the audience.

"People will watch us, if we give them something to watch," Cromwell says. "We haven't given them anything to watch yet I'll admit that" The move to a new building in 41 ni Kr- i Bernhard Goetz (left) was dubbed the with attempted murder. Match celebrities to Gannett News Service ASHINGTON Can you match the names of these faded celebrities with the descriptions of what brought them fame? 1. RosieRuiz 2. Sherman Adams 3.

Charles Colson 4. Vanessa Williams 5. James Meredith 6. Stoney Jackson 7. Christine Keeler 8.

Lenny Skutnik 9. David Jacobsen 10. Perry Smith a. A call girl whose relationship with Britain's defense minister forced him to resign in 1963 because of her links to a Soviet diplomat. b.

One of the men executed for the 1959 murder of a Kansas family that inspired the book In Cold Blood. c. 77ie $64,000 Question contestant who blew the whistle on the rigged TV game show and told Congress he got answers in advance. d. The imposter who crossed the finish line of the 1980 Boston payroll.

The lawyers, Erickson said, are needed to stress the risks of libel or slander lawsuits to news AP photo when she testified before the it AP photo subway vigilante and was charged their fame Marathon and claimed a trophy although she had not run the entire race. e. The first Miss America to abdicate, when pornographic pictures of her were published in 1983. f. The man who dived into the frigid waters of the Potomac River in 1982 to rescue a victim of Washington's Air Florida airplane crash.

1 g. President Eisenhower's aide who intervened on behalf of a textile magnate from whom he accepted gifts including a vicuna coat. h. Assistant to President Nixon who drew up list of enemies and was imprisoned for some of his Watergate dirty tricks. i.

The student whose admission to the University of Mississippi in 1961 triggered riots because he was black. j. The American hostage released in Beirut last November as word of the Iranian arms scandal first began leaking out. ANSWERS: I.d2.g3.h4.e5.i6.c7.a8.f9.j 10. organizations that "distort the truth." Chaos "A person's life is at stake and in changing people until they've had a chance to prove their ability.

The current team, split between Sioux Falls and Mitchell, was working in an impossible situation, he said. Lori Getter, previously on the air at an FM radio station in Missoula, Mont, joins KDLT as a producer. In moving to Sioux Falls, KDLT positions itself for more direct competition with KSFY and KELO. Those are regional stations with satellite stations in the state, Cromwell says. KDLT has no satellites, so it will concentrate on metropolitan news.

While he doesn't plan to ignore regional and state stories, Cromwell will ask his reporters to cover Sioux Falls first thus the news name, Sioux First News. David Jacobsen Was held hostage for 1 7 months nobody seems to care about that. Their whole life is turned upside down," said Erickson, whom Rice has recently replaced with another agent. Fawn Flail also was a client for a while. Of Rice, Erickson says: "A person with less strength probably would have had a nervous breakdown by now." As an agent-manager-producer in Hollywood, Jay Bernstein has seen many a fall from the dizzying heights of fame after being thrust into the limelight.

"At first it's fun. Everybody's giving you praise, and adoration and gifts and Invitations, and when it stops, it's very rough," he said. "There's nothing worse than someone coming up to a star and saying, 'Didn't you "used to be" Bernstein has some advice for Fawn Hall. "There will be no reason for her to be famous five years from now if all they know you for is having been somebody's secretary in the middle of a crisis. If she doesn't do something other than have her story bought, then she's going to have to go back to her desk at the Pentagon." General managers at the other stations are not worried about a new player.

"Nothing's going to change," says Evans Nord, KELO general manager. "We just wish them the best of luck. If the Shopping News does something, how concerned does the Argus get?" At KSFY, general manager Harvey Libow says he'll wait and see if the changes were only cosmetic. KDLT cannot compete with KSFY or KELO because it has only one station and cannot cover the 60-county Sioux Falls market, he said. Cromwell too is willing to wait and see.

"Our act is not together yet," he says. "But it will be shortly." New look signals KDLT-TV's move to city Sioux Falls marks the beginning of the news change. Cromwell designed the new set that was built by Nickelson Klanderud near Tea. Familiar faces fill the daily newscasts. Jeanne Filkins will join Richard Connell to co-anchor the weekday news shows.

She previously anchored the weekend news. Doug Aronson, a reporter from New London, and Melissa Michaels, a KDLT staffer who's been doing news briefs since this spring, will anchor the weekend news segments. Karl Howg from Duluth, will begin a weekend weather show, i Bruce Lee will continue weekdays. Tim Seaman and Jon Schuetz will continue in sports. Cromwell says he doesn't believe By ANN GRAUVOGL Argus Leader Staff CDLT-TV will move its news operation to a new city and a new set today, but news director Dave Cromwell hopes no one will bother to watch the night and evening shows for at least a month.

Action News becomes Sioux First News at 6 tonight to celebrate its move from Mitchell to Sioux Falls. The station was in Mitchell for 27 years. A Joel Strasser photo of downtown Sioux Falls backs the set The desk is new; the logo is new some faces will be new. Yet Cromwell hopes no one is looking. Or, if they do, he hopes they're looking for grins.

"Watch if you want to see errors," he says..