Great Falls Tribune from Great Falls, Montana • Page 14

2B Great Fails Tribune BUSINESS Sunday, December 23, 1990 KFBB regains ratings in news slots In brief Great Falls business Top 10s vary in state IPM elects board Seven people were elected to serve on the board of directors of Income Property Owners and Managers Inc. at the group's December meeting. Elected for the 1991 term were Judy Peterson, Ronda Carpenter, Ed Walters, Steve Walsh, Betty Mathison, Morgan Cook and Daryl Meyers. IPM members discussed the upcoming proposed legislation affecting the rental industry and appropriate action to take. Suarez joins clinic Dr.

Paul Suarez has rejoined the East is East and West is West, but what's popular in the big cities, where sheer numbers carry the ratings weight, won't necessarily show up as hot shows in northcentral Montana's mostly rural TV market. In the 14-county Area of Dominant Influence served by Great Falls TV stations, ABC's "America's Funniest Home Videos," hosted by Bob Saget, was the most popular program. These were the regularly scheduled shows people were watching most last month: 1. "America's Funniest Home Videos," 7 p.m. Sunday on KFBB, 45 percent share of the audience that had television on.

2. "America's Funniest People," 7:30 p.m. Sunday, KFBB, 44. 3. "Golden Girls," 8 p.m.

Saturday, KTGF, 41. 3. "Cheers," 8 p.m. Thursday, KTGF, 41. 5.

"Empty Nest," 8:30 p.m. Saturday, KTGF, 40. 6. "Evening Shade," 7 p.m. Friday, KRTV, 38.

6. "Full House," 7 p.m. Friday, KFBB, 38. 8. "Roseanne," 8 p.m.

Tuesday, KFBB, 36. 8. "2020," 9 p.m. Friday, KFBB, 36. 10.

"Major Dad," 7:30 p.m. Monday, KRTV, 35. Nationally during the November sweeps, televisions were tuned to: 1. "Cheers," NBC. 2.

"60 Minutes," CBS. 3. "Roseanne," ABC. 4. "Murder She Wrote," CBS.

5. "America's Funniest People," ABC. 6. "America's Funniest Home Videos," ABC. 7.

"Murphy Brown," CBS. 8. "Designing Women," CBS. 9. "Empty Nest," NBC.

10. "Bill Cosby," NBC. Great Falls Clinic after a four-month stint with a practice in Virginia. Suarez, an or-ihbpedic surgeon" with interests in joint Replacement, trauma and In his years here he has also been active in many civic affairs. He intends to keep active in the community and do some traveling with his wife, Betty.

The couple have three daughters and one son. There will be an open house honoring Huff from 11:30 a.m. to 5:30 p.m. Friday at the Conoco Terminal on the Northeast Bypass. Fadness honored Scott Fadness, laboratory assistant for Montana Regional Blood Services, American Red Cross, was the 1990 recipient of the Tiffany Award for employee excellence.

The Tiffany Awards were established in Montana in 1986 and are offered at the local, regional and national levels. The award consists of a distinctive sterling silver shield pin and unique certificate representing the three Tiffany Windows that grace the Board of Governors Hall at Red Cross National Headquarters in Washington, D.C. Fadness has been a Red Cross employee since 1983 and was selected for this award by a committee of his peers along with a volunteer representative from the board of directors. Honors, achievements Patsy Hall has been awarded the Certified Residential Specialist (CRS) Designation by the Residential Sales Council of the Realtors National Marketing Institute, affiliated with the National Association of Realtors. Hall is a broker with REMAX of Great Falls.

She is a member of By MARC STERGIONIS Tribune Staff Writer For the first time in several ratings periods, one Great Falls TV station has won both major local time slots the news programs at 5:30 p.m. and 10 p.m., according to figures from the A.C. Nielsen Co. KFBB took a 30 percent share of the audience for the 10 p.m. news in the 14-county area of dominant influence last month.

That was up 2 percentage points from the November 1989 "sweeps," and compared with a 28 percent share for KRTV. The relatively young station on Channel 16, KTGF, showed a 20 share at 10 p.m. The ABC affiliate on Channel 5 also gained 2 points to grab the 5:30 news crown from KRTV with a share of 34, compared with 31 for Channel 3 and 11 for KTGF. Those numbers compared with last November's shares of 35 for KRTV the CBS affiliate, and 16 for KTGF, which carries NBC. KFBB station manager Jack Fisher was pleased at the news show wins and counted heavy promotion in the newspaper and on billboards as a factor in the increase.

He said the higher ratings for ABC network news also helped as a lead-in to the early local news. Fisher said after the "disaster" the station had last November, when KFBB lost both news leads to KRTV, KFBB plans to put a lot of promotion into the May ratings to pump up share in what broadcasters say is the other important survey among the four sweeps. Audience share is the estimated average of households with televisions that have the set on and tuned to a particular program. The estimates are made through surveys of households during sweeps in February, May, July and November. The last survey was taken from Nov.

1-28. A station's advertising rates are related to audience share and advertisers decide what shows to ad- a.m. That was no change for Channel 5 and a drop of 2 points for Channel 3. KTGF matched last year's November share of 17 percent. Those numbers differ from national ratings, which give NBC a 22 share, ABC a 21 share and CBS a 20 share.

Nationally, the figures also comfirm the surging power of cable television, as the three big networks only combined for a 63 percent share of the audience, down from 66 percent last year. Fox Broadcasting the upstart home of such cult hits as "The Simpsons" and "In Living Color" that could hit the local cable system early next year, had 1 1 percent of the national audience last month. By comparison, 67 percent of the northcentral Montana audience tuned in to local stations from sign-on to sign-off. Local television beat cable by the biggest margin during the 10 p.m. news slot, when 78 percent of the people with televisions on were watching one-of the three Great Falls stations.

Locally, Channel 5 carried the prime-time race too, carrying 28 percent of the audience, compared with 23 percent for KRTV and 22 percent for KTGF during the 7 to 10 p.m. time slot. Channels 3 and 5 each gained a point from last November, while Channel 16 lost 1 point to slip to third place. KTGFs gold mine is the late night schedule "The Tonight Show" and "The David Letterman Show" which again won the 10:30 to midnight period with a 28 share, up 3 points. KFBB's lineup of "Nightline" and "The Arsenio Hall Show" gained a point for a 17 share, while KRTV's "America Tonight" and "Wiseguy" reruns dropped 6 points to an 11 share.

CBS has been struggling with and changing its late night schedule since the launch of the ill-fated "Pat Sajak Show." Suarez sports medicine, first associated with the Great Falls vertise on from the May ratings, and gauge the success of the show from November sweeps, broadcasters say. Don Bradley, general manager of KRTV, said "the fact that CBS news took a little drop had quite an effect" on the 5:30 local ratings. And CBS' prime-time schedule scored third nationwide during the sweeps, providing a weak lead-in to the station's late news. KTGF, Channel 16, puts on the 5:30 news after the weakest of the national network newscasts. But Penny Adkins, corporate vice president, said "we're doing pretty well after five years," compared with the other stations which have been in place some three decades.

She noted the station tied with Channel 3 for second in the metropolitan area in audience share at 10 p.m. at 25 percent, compared with KFBB's 32 share. The station's news department works hard to cover stories and stayed on until 2:15 a.m. with updates of the Gibson Flats fire, Adkins said. By the broadest measure, though, KFBB and KRTV tied for the region's audience, each winning a 25 percent share of watchers from sign-on to sign-off 7 a.m.

to 1 Uinjc in mid-1989. tylurfitt on staff 1 Crossroads Counseling Services, located at 2300 12th Avenue South, Suite 115, announces the addition of Annemarie Murfitt to its counseling staff. Murfitt received her bachelor's degree in psychology from Carroll College in 1986 and her master's degree in marriage and family and child counseling from Azusa Pacific University in California. She comes to Crossroads from Advent Group Ministries in San Jos, where she worked with adolescents and families. With Crossroads, Murfitt will on adolescents, eating disorders "and drug and alcohol dependencies as well as family communications and marriage and intimacy issues.

conduct seminar Joseph and Debra Eve of Joseph Eve Company, consultants and CPAs, conducted a practical and single audit update seminar for tribal entities on Dec. 6 and 7 in Las Vegas, Nev. The seminar also included an update on administrative cost rates for Indian schools, as well as the Federal Tort Great Falls Association of Realtors and the Montana Association of Realtors. Macek joins REMAX Mark Macek, a Great Falls native, has joined REMAX Realtors of Great Falls. Mark has an engineering degree from Montana State University and a master's degree in business administration from MSU.

KTGF's sister station NBC affiliates get slot goes on air in Missoula He nas recently attended the Graduate Realtors Institute and is working towards the prestigious "Certified Member" designation of the National New York Times News Service Starting next fall, NBC will give its affiliated stations an hour of its weekday daytime schedule for their own programming, the network announced Thursday. John Damiano, senior vice president of affiliate relations, said many stations already use their own programs in the early part of NBC's daytime schedule, so no program the network could provide would succeed. NBC is a distant third in the daytime television ratings, averaging a 3.1 rating to 5.5 for CBS and 4.6 for ABC. (Each point represents 931,000 households.) Daytime ratings for all three networks have fallen even more substantially than prime-time ratings in recent years, and daytime is no longer the big profit center it once was. "We're responding to a ground swell of affiliates who want us to shake up daytime," Damiano said.

NBC has already announced plans to develop information-oriented programs for daytime. "Closer Look," a magazine show about issues of concern to women and "Trial Watch," an examination of real trials, will start Jan. 28. NBC currently provides programming for 5.5 hours each weekday. biz there's a problem we can get there in a reasonable amount of time." KTMF will not have a news staff for several months, said Adkins, but when it does, the two stations will only share stories if they are relevant in the other market.

Separate newscasts are necessary, she said, noting the ratings difficulty faced by Great Falls station KRTV when the four-station Montana Television Network in the mid-80s started broadcasting news that was anchored from Billings. Macek By MARC STERGIONIS Tribune Staff Writer Continental Television Network Inc. is moving up in the world, with the recent sign-on of a Missoula station owned by a subsidiary of Great Falls-based Continental. Penny Adkins, corporate vice president of KTGF-TV in Great Falls, said Channel 16's sister station went on the air Nov. 16 with the call letters KTMF, for Television Missoula-Flathead.

With northwestern Montana included in the market for ABC affiliate Channel 23, the station is broadcasting in the nation's 176th biggest market. Great Falls is ranked 181, she said. CTN Missoula operator of the station, employs 13 people, she said, and company officials were heartened when the 2,500 UHF loop antennas it ordered to give away in a promotion were quickly snatched up. Subsequent orders totaling 3,400 of the antennas that aid reception of Channels 14-89 are moving fast too, she said. She said the move into Missoula seemed right and it helps that "if Act as it applies to Indian tribes.

Representatives from tribal organizations in New Mexico, Oklahoma, Washington, Arizona, California and South Dakota attended the seminar. Weston joins Mather Realtor Bonnie Weston, recently owner-manager of Great Northern Lands, has reaffiliated with Tom Mather and Associates Realty Company as a broker-associate. She will specialize in listing and sale of residential, recreational and commercial properties. Conoco supervisor retires Howard Huff is retiring from Conoco Inc. on Jan.

1, after nearly 39 years of service. He has been facility supervisor at the products terminal here in Great Falls for 29 years. Association of Realtors. He specializes in residential sales, commercial sales, and commercial leasing. Four join realty office Great Falls Realty has added four realtors to its office staff.

New staff members are Bill Chigbrow and Alan Tabaracci with 10 years combined sales expertise emphasizing commercial business, Lois Tester specializing in residential homes with five years sales experience, and Ross Tribby, a native of Great Falls relocating from Billings. Tribby will be working with his mother, Pat Tribby, a farm-ranch broker with the realty. THIS HOLIDAY SEASON, GIVE SOMEBODY A HtlGLE. A WINDOWS' SHOPPING? Huff began working in Conoco's pipeline department in -Ponca City, later working as pipeline i out of jfi 1 if Oklahoma and relief Huff Ition manager in 'Oklahoma City until October of He then went to inspect Yellowstone Pipeline construction in Idaho; Montana and Washington, worked in Spokane's terminal for a and transferred to Great Falls 'in 1961. ''WW WHAT YOU SEE IS WHAT YOU GET! NEC is including the new 990 NEC Technologies, Inc Soma lasincbons may apply Lotus 1-2-3 Release 3.1 and Windows'" 3.0 at no additional PowerMate is a registered tiarjemark of NEC Corp.

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were the top corporate donors to charity in 1989, a survey found. IBM, which contributed $135 million to charity in 1989, gave the most money, while Cummins Engine was first in percentage of pretax income. The Indiana diesel maker's $3.4 million in contributions last year represented 16.5 percent of net income before taxes. Public Management Institute of San Francisco listed the top givers among U.S. businesses in its second annual "Generosity Index." Among dollar leaders, Hewlett-Packard Co.

of Palo Alto was second with $74.5 million in donations, and General Motors was third with $62.2 million. Behind Cummins in percentage leaders was Adolph Coors which donated $4 million, or 15.6 percent of 1989 pretax income. Safeway Stores Inc. of Oakland was third with $14 million or 14.9 percent of pretax income. Despite a looming recession, Public Mangement Institute President Kenneth Gilman predicted contributions will remain steady this year.

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P.O. Box 2225 Great Falls, MT 59403 Phone (406)727-4282, 727-2970 Fax. No. (406)727-4700 Great Falls Helena Kalispell.