Argus-Leader from Sioux Falls, South Dakota • Page 11

Meentertainment Argus Leader, Sioux Falls, S.D. Thursday, February 5, 1981 3B mm sn MM, P.M. II. II I III Ill "I i The Biggies Argus Leader photos by LLOYD B. CUNNINGHAM room, discussing a superimposed graphic that will show the route of the proposed Mandan power line.

While Walter Cronkite delivers the "CBS Evening News," anchorman Fred Ertz and news editor Bryan Bierke work in the KELO -control KELO Continued from page IB the show before 6:30, if it happened within driving distance. "The other edge we have is that we made most of the mistakes with that equipment four years ago," Bierke added. "The other stations Bring In The Family per person (For Four lo Twenty People) Sliced Beef, Stuffed Meat Loaf, Baked Chicken, Mashed Potatoes with Giblet Gravy, Baked Beans, Cole Slaw, Hot Biscuits 'n Corn Bread with Honey Butter, Beverage. Wrangler's Special 5.00 Steamboat Round of Beef, Potatoes Gravy, Home Baked Beans, Hot Corn Bread and Biscuits with Honey Butter, Ranch House Cole Slaw, Beverage. Lazy Ranch Hands Supper s3.50 Stuffed All Beef Meat Loaf, Oven Browned Potatoes, Baked Beans, Montana Cole Slaw, Corn Bread and Biscuits with Honey Butter.

Pinto Pack-A-Way 3.95 Creamed Chicken, Ham and Mushrooms on Corn Bread, Big Spread Salad with Top Secret Dressing and choice 4f potato. The Parson's Here! s4.95 Roast Turkey with Dutch Sausage Dressing, Mashed Potatoes Giblet Gravy, Baked Beans, Jellied Cranberry Salad with Fruit Dressing, Hot Biscuits 'n Corn Bread with Honey Butter, Beverage. Lover's Delight M4.00 Sirloin Steak for Two, French Fried Potatoes, Baked Beans, Onion Rings, Ranch Salad, Garlic Toast, Beverage. Cowbelle's Favorite J7.95 Lobster Chunks in Tempura Batter, French Fried Potatoes, Our Special Baked Beans, Ranch Salad, Hot Biscuits 'n Com Bread with Honey Butter, Beverage. Branding Iron $4.95 i I 4 v- i 1 It's Family Nite! 4:00 p.m.

until 9:00 p.m. Western Soups (Big Bowls) Barn Burner Chili 1.25 Corn and Potato Chowder .85 Old Fashioned Chicken Soup with Homemade Noodles 85 FRIED CHICKEN, Mashed Potatoes Cream Gravy, Corn ntters. Ranch Salad, Hot Biscuits and Corn Bread with Honey Butter OR BITTER BAKED HIC KEN Dressing and Dumplings, Corn Fritters, Ranch Salad, Beverage. Ranch Foreman's Hale and Hearty Sunday Supper s7.95 Barbecued Ribs, Oven Brown Potatoes, Home Baked Beans, Ranch Salad, Hot Biscuits and Corn Bread with Honey Butter. are still working through those problems." KELO has satellites in Reliance (KPLO) and Florence (KDLO) and will receive an added boost to its coverage area next fall when it activates a satellite in Rapid City, after construction of a microwave relay.

The translater will give the Black Hills a CBS station and effectively will turn all of South Dakota into Kelo-land. The station will add reporters in Rapid City to a staff of correspondents that includes reporters in Pierre, Aberdeen and Worthington, Minn. "For all practical purposes, we will blanket the state," Nord said. "But then, we cover about 80 percent of the population of the state now." The news staff is both conscious and proud of its No. 1 rating, said Bjerke: "It's certainly better than being No.

2 or No. 3. I think we have one of the best writers in the Midwest in Steve Hemmingsen and Doug Lund isn't far behind. We care about what we write and how it's written." 1 But critics charge that KELO's "Big News" is more interested in how a story looks than in what it says, that the station emphasizes production over content. Bjerke said, "That doesn't bother me because I know it isn't true.

Of course we're concerned about how we look because we are television. But how we look and what we say go together." Said Hemmingsen, "Every night I throw out interesting stories in favor of important stories. Some of them are more interesting than the necessary stuff." Bjerke took exception to the contention that Dedrick, who has been featuring outlandish neckties as part of his weather program since late 1980, downgrades the news Shorter Pokes 23 Rancher's Inside Picnic 2.95 Jumbo Hot Dog stuffed with Cheese and Bacon Western Sandwiches Wrapped, Potato Salad, Baked Beans, Cole Slaw. Bill Overman from an information service to a sideshow. "That's something the viewers enjoy," Bjerke said.

"It takes a few seconds and it doesn't detract from the information being presented at all." Hemmingsen said that the look of the show's production and novelty features such as the neckties were important in getting the news across. "I would say the bulk of our viewers don't read Time from cover to cover," Hemmingsen said. "If we can entice them into the tent with something as trivial as a necktie and we can get them to hang around for the news, I don't see the disservice." Overman agreed: "The medium dictates that, to keep people's attention, you have to keep it moving. Even people with only an eighth-grade education have a doctorate in television because they've been watching it all their lives." One aspect of the KELO news operation that draws the show-biz charge is the use of reporter-anchorman Lund as a spokesman appearing in commercials. While the Cowgirl WrapARound $2.50 Three Buttermilk Pancakes wrapped around Special Sausage, Hot Cinnamon Apple Sauce, Hot Biscuits and Honey Butter.

other two stations allow their weathermen and sportscasters to appear in commercials, news directors at KXON and KSFY don't allow their news anchors and reporters to do so. Lund, who does commercials for Watertown Monuments among others, said, "I think people make too much of that. It doesn't make that much difference to me. When you've been on the air for five or six years, people know you do other things. And I think it gives credibility to the product you're selling.

My primary duties are human interest and feature stories; if I were doing hard news on a day-to-day basis, I might have a different -attitude about doing commercials for tombstones." Nord concurred with Lund: "I don't feel it hurts his credibility." But Hemmingsen and anchorman-reporter Fred Ertz were easy about the practice. "At one point, it bothered me and I still don't care for it really," Hemmingsen said. "I'd just as soon see the two divorced." Ertz said, "I think all of us cringe when Doug is anchoring the show and then he suddenly appears in a commercial wearing another suit. But it's better than it used to be, when they used to sit side by side and read commercials live." Other stations' news directors were more negative about reporters appearing in commercials. Terry Keegan, KSFY news director, said, "It's not a written policy here but we don't want our news people doing them.

They lose a hel-luvalot of credibility. How can you i watch a man do the news and then turn around and have him selling you tires?" "I don't like it," said Mike Lyons, KXON anchorman and news director. "I think there's a conflict there. It gives the impression that a news caster, who you're supposed to trust, is endorsing a product, like Paul Harvey." Lyons currently is appearing in a commercial promotion for his station in which he and his wife will host a vacation trip to Mexico: "I don't think of it as a commercial," Lyons said. "I'm not selling anything except myself and the station." While KELO's competitors are critical of the ratings leader's style, they concede that KELO's news staff isn't getting complacent about their long-standing domination of the market, an assessment which KELO staff members and executives agree with.

"We try not to be complacent because we can lose it awfully easy if we are," Nord said. "It's a new ballgame every day." "We guard against that," Bjerke said. "Becoming complacent is the best way I know of becoming No. 2." NEXT: KXON the underdog at No. 3.

Left: KELO weatherman Dave Dedrick and meteorologist Sandy Miller transfer tion from weather bureau maps to the studio's big weather board. Below: Steve Hemmingsen, Ertz and Bierke go over scripts for the newscast, to coordinate story order and director's cues. Limping Pony Hot Beef with Mashed Potatoes 2.50 Cowhand Sampler: Barbecued Beef and Chicken, Baked Ham Open Face J3.75 Gambler's DeLuxe One Pound Ground Chuck on Garlic Toast, Baked Beans and Onion Rings Bunk House Denver Deluxe, Giant Sized 2.25 Polish Sausage Buried in Bavarian Sauerkraut on dark rye s2.35 All sandwiches served with French Fried Potatoes or Potato Salad (except Hot Beef) Cow Poke Special s3.95 Roast Beef Hash with roached ttes, I orn I-rulers, rot of Baked Beans, Hot Biscuits with Honey Butter, Just In Gasers 1 50 50 I Onion Rings French Fried Mushrooms French Fried Potatoes Dumplings Potato Salad 70 Western Salads 91 r4 Sweet Sour Cole Slaw .75 Tossed Ranch .75 Jellied Cranberry .75 Large Mixed Green .95 Fried Corn Meal Mush 75 Mashed Potatoes 'n Gravy 65 Beverages Hot Biscuits with Jelly 60 Pot of Baked Beans .75 rh2 i'-' Coffee 35c Tea 35c Milk 60c Hot Chocolate 40c Large Coke 60c Small Coke 30c From the Bar Western Drinks For the Under Tens fty0 .90 Hot Irish conee m.jd Ctffll Pav DavSnlash M.25 LITTLE CRITTERS M.50 A. Fried Chicken, Mashed Potatoes and Gravy, Baked Beans, Chocolate Milk and Old Fashioned Biscuits JUNIOR WRANGLER 1.50 B. Hamburger, French Fried Potatoes and Chocolate Milk That Oie Cowboy Sweet Tooth Hot Apple Cobbler, Moonshine Sauce .75 Fresh Blueberry Pie 85 Mile High Lemon Pie 85 Old Fashioned Bread Pudding with Cinnamon Sauce .65 Dessert of the Day 75 Our Famous Double Dutch Fudge Pie.

1.50 Sheriff Cranshaw's Hot Fudge Sundae 1.65 sax- For the Ladies Peach Please M.25 Coconut Virgin M.50 Cowbelle Flirt M.25 White Wine Frappe M.00 M.50 M.25 Bird of Paradise Southern Belle Live Music From 4:00 0:00 P.M. 4 is HI H'y i a 1 i r-' IIP mm From 1883 I. HI JIB II I lit III III Wmmi Comer ol Main 6 Hiawatha Pip-stone, Minnesota Phone.