South Florida Sun Sentinel from Fort Lauderdale, Florida on June 13, 1994 · Page 50
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South Florida Sun Sentinel from Fort Lauderdale, Florida · Page 50

Fort Lauderdale, Florida
Issue Date:
Monday, June 13, 1994
Page 50
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ttii Your Business CO as I PS pa 2 Pi : ca SB - H w X w at so 2 H 55 OS : U i Z a The 1994 Cadillac Deville Concours 270-hp Northstar System Sneed traction control Enllv 4T80-E automatic transmission Anti-lock brakes Road-Sensing Suspension Alrbank System -dual front air bags ma ... o rnnroUT SnTartUas Nobody Out-Cadillacs Coral Cadillac ILUIW 24 mmuS3,gOO down --3- 5101 N. Federal Highway. Compare Beadt, a 33064 Brow 426-1800 Palm Beach: 737-1800 0ad: 949-2521 - Hours: Open Monday mrougft Thursday. 9:00 a.m. 9:00 p.m.. Friday 1 Saturday: 9:00 a m .- 6:00 p.m. Payment based on a 1994 Deviile Concours: S38.690 MSRP including destination charge. Payments may be hflher , or lower Option to purchase at lease end lor $28,940. Mileage charge of 15c per mile over 24.000 miles. Lessee pays excessive wear . use '24-Month SmartLease: First months lease payment ot S399 plus $425 retundabte Security deposit and consumer down payment ol 52.900 tor a total ot $3,724 due at lease signing Total ot monthly payments S9 576 Taxes license, insurance & tees extra. Based on approved credrt. Hurry otters ends soon! ,H MBA BARRY UNIVERSITY "Four of the top five fastest-growing fields are in the computer industry" - The Miami Herald 1 fek- rMSETO ill , I .'VS.irfr-- ..... ... 1 with a concentration in: Management Information Systems "Programmers and systems analysts are among those jobs expected to grow faster than the average for all occupations through the year 2005." - Occupational Outlook Handbook , FOR INFORMATION CALL (105) 899-3119 or 1-800-695-2279 BARRY UNIVERSITY Andreas School of Business Please have information on the Graduate Programs in Business sent to; Name .. . . . - Street . Apt. City ! State Zip Home Phone Work Send Coupon to: Barry University, Office of Graduate Admissions 11300 N.E. 2nd Ave., Miami Shores, FL 33161-6695 VSH3AINfl AHHV9 V8H AUSHHAINfl AHHV8 V8W llY Many to Choose. 2. riunfArt - Sens tlve Steering Tvv lnlfrunrtpnt silAnpnfilnn Cadillac Creating A Higher Standard MBA BARRY UNIVERSIK 09 s CO I 03 c C5 Phone SS itv itr rf i ffsY f s IISUAUAJUUJU WCIX ads advise viewers on getting good reception r 'Antenna Man' uses comedy to hype relocation of station's transmitter tower back to Homestead From realignment to Hurricane Andrew, WCIX has had an array of problems that have kept its picture fuzzy in Broward viewers' homes. When the station switched from independent to CBS affiliation in 1989, many new viewers had difficulty getting a clear picture from the station, whose antenna was in Homestead. So the station began broadcasting on UHF stations 27 and 55, and as of this January, channel 58. Then in 1992, Hurricane Andrew flattened the tower. The station was forced to temporarily transmit its images from the "antenna farm" on the Dade-Broward border. The move meant better reception for viewers throughout North Dade and Broward, but a loss of some viewers in south Dade, said Renee Morales, press relations mangaer for the station. Now WCIX is planning to resume using an antenna in Homestead, and they are hoping a campaign that broke earlier this month will help make a smooth transition for viewers. "There are people who used to have a problem who don't now but who may," said Lynne Brodsky, media supervisor with Beber Silverstein & Partners, which handled the placement. The station created the TV and print work in-house, with assistance from New York computer graphics firm Telezign. Using actorcomedian Michael Winslow dressed as superhero "Antenna Man," the campaign was created to instruct viewers on how to eliminate the station's often fuzzy picture. Print work is running in local daily newspapers, with 5-, 15- and 30-second spots supporting the effort of the station. A on-site promotion at Sawgrass Mills, The Galleria mall, Aventura Mall and The Mall at 163rd Street will bring Winslow and actors from CBS soap operas to meet viewers and spur awareness. No budget was released for the effort, which will run through June. "We could have done this in a very stiff way," Morales said. "We wanted to have something that was both funny and educational." Though CBS, the station's parent, boasts a strong line-up, poor reception can translate into lost viewers. Broward's 76 percent cable penetration means some 135,000 of the - -563,010 homes depend on JEFFERY D. ZBAR Advertising Nevys ' broadcast images. In Dade, 43 percent of the 699,740 homes or more than 300,000 are without cable, said Yolanda Foster, director of research for the station. No one is without the image, she said. It's just a matter of helping them get a clearer picture. The multitiered campaign is the station's largest effort since the realignment, Foster said. Still, not all the efforts have worked. "Some people are still confused," Morales said. Gametek, a seven-year-old North Miami publisher and manufacturer of videogame software, has hired Crispin & Porter Advertising, Coconut Grove, to handle its $4 million marketing account. The company went on a search for an ad shop after raising financing through an initial public offering earlier this year. Included in the review were Beber Silverstein & Partners and Turkel Advertising, both of Miami; and two out-of-state agencies. A print campaign should break in the coming months, s with TV work going after the teen market for the company's Nintendo and Sega products, agency President Chuck Porter said. Simple ad work dominates the field, which he called a "cottage industry." Porter hopes to shake up the industry with creativity. "Many still do their own ads and you can see it if you look at any of the trade books," he said. i Software Holdings Inc., Plantation, has hired Plantation public relations firm Boar-jdroom Communications to handle public relations for the PC and CD-ROM software publisher. The firm will create a national publicity campaign for personal software products "On The Right, the Conservative Daily Planner and Calendar," and "On The Left, The Liberal Daily Planner and Calendar." Also to Boardroom, Tutti's, a "neuvo" Italian restaurant in Weston and Coral Gables. The firm will handle advertising, marketing and public relations. The restaurant chain is building a third restaurant in North Miami, and plans a fourth for Boca Raton by year's end. AMF Media in Hollywood will handle media buys. Sanchez & Levitan, Inc., Miami, has been named to the House of Seagram Florida . Hispanic account. The agency will handle products Chivas Regal, Crowl Royal and Captain Morgan rum. Two upcoming meetings will keep public relations executives active. On Tuesday, the Gulfstream Chapter of the Public Relations Society of America will conduct its second annual "Communicators '94" gathering at 5:30 p.m. at the Boca Raton Resort and Club. The event costs $18 for members of Women in Communications, PRSA, International Association of Business Communicators, National Society of Fund Raising Executives, Florida Public Relations Association and International Society of Journalists. Cost to non-members is $22. PRSA will hold the Sunshine District Conference at the Doral Resort and Country Club in Miami from June 23-25. Business sessions and round-table discussions will be held on such topics as crisis communications, international special events, maximizing corporate giving, environmental awareness and communicating to special audiences. Cost to members is $195. For information, call 305-670-3111.. Jacoby, O'Connor & Matthews Inc., Fort Lauderdale, received silver and bronze awards for its print and outdoor work for the North Broward Hospital District, an account the agency lost earlier this year to The Zimmerman Agency, Tallahassee. The agency also won awards for its work for South Miami HealthSystems. Fort Lauderdale shop Harris Drury Cohen was awarded a gold Ef fie from the American Marketing Association for its "Everybody's Doin' It" campaign for client Bombardier Sea-Doo. - Jeffery D. Zbar is a freelance writer who specializes in advertising and marketing coverage. You may write to him co Weekly Business, Sun-Sentinel, 200 E. Las Olas Blvd., Fort Lauderdale, FL 33301.

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