Argus-Leader from Sioux Falls, South Dakota • Page 26

88 Argus-Leader, Sioux Falls, S.D. Sunday, January 14, 1979 I m. television Mings NBC's Super Bowl XI! wins battle; ABC loses war By HOWARD SMITH AP Sports Writer Five baseball games, three football games and two boxing matches made up the 10 highest rated sports television shows of 1978., ABC, generally considered top dog in TV Sports, had just one of the top ten shows while NBC, thanks to the World Series, had six. Super Bowl XII, to the surprise of no one, was the year's most watched sports presentation. CBS' telecast of the Dallas-Denver contest drew a 47.2 rating percentage of TV homes and 67 share percentage of sets in use.

Perhaps the most interesting thing about those figures is that 33 percent of the television sets in use during the Super Bowl were actually tuned to something else. Considering the fare usually scheduled in opposition to the Super Bowl animal shows and old Tarzan movies that is surprising. The second Muhammad Ali-Leon Spinks fight on ABC had the year's second highest rating 37.2 and a 62 share of audience. The final game of the World Series was third with 35.9 and 54. The rest of the top ten: 4 AFC Title Game, Denver-Oakland, NBC, 35.6 and 69; 5 NFC Title Game, Dallas-Minnesota, CBS, 35.0 and 58; 6 Ali-Spinks CBS, 34.4 and 51 7-World Series Game 1, NBC, 33.1 and 51; 8-World Series Game 3, NBC, 33.0 and 54; 9 World Series Game 5, NBC, 32.6 and 60; 10 World Series Game 2, NBC, 32.2 50.

A leftover observation from the recent glut of football bowl and playoff games: Why do the announcers involved in almost alltf these games feel compelled to pay tribute to the losers as the game nears its conclusion? On virtually every postseason TV game, we get a commentator saying, "Well, you got to hand it to this club. They never stop battling out there, They just don't give up. This is some kind of Some losers did, in fact, "never stop battling." But others folded like a cheap umbrella in a windstorm. Maryland, which got beat by Texas 42-0 in the Sun Bowl, comes to mind. So does Georgia Tech, a 41-21 loser to Purdue.

Neither of these teams actually waved a white flag and climbed back into the bus midway through the fourth quarter. But it's safe to say that the level of intensity and interest fell off somewhat as the score mounted. A club gets disheartened and falls apart. It happens. No one is suggesting a vicious verbal attack on a bunch of just recognition of the fact that the team is listless and merely going through the motions.

It's nonsense to go out of your way to offer a glowing tribute to a team that obviously has other things on its mind getting out of the stadium alive. Even the Los Angeles Rams sagged noticeably late in their game with Dallas. Midway through the fourth quarter with the Cowboys on top 14-0 and Ram quarterback Pat Haden out of action, it became obvious that the Rams were losing interest. Dallas sent its backs slicing through the Los Angeles line like a knife through butter. The Rams were whipped and they knew it.

The fans knew it and started heading for the exits. But the announcers, perhaps out of habit, didn't say a word on the subject. It would have been much more accurate to point out that the Rams looked thoroughly defeated rather than offer yet another salute to "a game bunch of guys who never say die." SECOND THOUGHTS: NBC will devote 6y2 hours-to an unprecedented Olympic Telethon Saturday night, April 21, to raise money to send American athletes to the 1980 Olympics. Sho-biz and sports types will sing, dance and tell jokes at the Desert Inn in Las Vegas, and everyone will be encouraged to send in their contributions. Help send this canoeist to Moscow National Hockey League, still struggling along without a network TV contract, launched its own network season last Monday night.

There will be 10 Monday night and 12 Saturday afternoon games. The NHL claims it will have outlets in about 60 percent of the country. CBS plans to take a tentative dip into the hockey world by televising one period of a Challenge Cup game against the Soviet team on "Sports Spectacular" Feb. 10. Automotive values.

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"But these are individual pursuits. The new emphasis is on team sports, especially basketball, that provide contact, competition and all the other ingredients women traditionally have shunned." An informal survey conducted by the WCC, an organization of 63 women's colleges around the country, reveals a big increase in the number of women trying out for organized team sports. Athletic directors in college after college reported far more applicants than available team positions last fall. At Wheaton College in Norton, for example, 90 women competed for 26 places on the field-hockey team. The phenomenon seems partly the result of new attitudes generated by the women's movement (and partly the consequence of new federal laws that have resulted in much stronger athletic programs for girls in high school, athletic directors agree.

"The money and facilities added to the high-school programs have made a major difference in the women coming out for sports today," said Deanna Grimm, director of athletics at Wheaton. "Their skill level is fantastic and their sense of competition is much more finely developed. Ten years ago we might have scheduled six games for a fieldhockey season; now we play 18." Traditionally male sports, involving heavy training, endurance and stamina, have gained new popularity. At Wellesley College in Wellesley, crew has become a popular sport, and the team members train year-round. For the heavy, four-place shells, 75 women tried out for 32 places.

"They are into weight-lifting and endurance running," says Linda Vaughan, associate professor of physical education at Wellesley. "Two hours of daily training are required during the season and even out of season they are supposed to stay in shape by running at least a mile and a half a day." "I like the competition," says Kathy Seifcrt of Cornwall Heights, a varsity basketball player at Randolph-Macon Women's College in Lynchburg, Va. "You have to be good on an individual basis in basketball, but you have to be a team player as well." Most games are played at night and women's teams are drawing increasingly large crowds. "The men's teams from nearby colleges used to draw the crowds," observed Nann Myer of Minster, Ohio, a senior at the College of Mount St. Joseph in Ohio.

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