Daily Press from Newport News, Virginia • Page 41

9 VJS -t -4 Wednesday, March 31. 1982 UAi WTJZ betting shift from jazz to oldies format will up ratings IT'S TIME FOR YOU TO LEARN TO DANCE! Get started on the right foot put yourself in the hands of the most experienced staff in tidewater. Let us open the door to Increased Confidence New Friends Fun Exercise Relaxation Escape Boredom In the two years the station has had a jazz format, it has taken no more than a 1 share of the Tidewater radio audience. A share is ratings terminology for the number of people listening to a station. Loving music service, WTJZ's play list consists mainly of records from new station manager Roger Clarke's private collection.

Clarke is still doing his nighttime show on WGH-FM until his contract expires. "Roger was absolutely our first choice as manager when we adopted this new format," says Loving. the number of people listening to a station. Based on success that the "Moments to Remember" format has had in other cities, Loving thinks the station can take a 4 share with its new play list. He says a 5 share (representing 5,000 people) is average for Tidewater's radio market.

While other stations with this format subscribe to a taped 8 PRIVATE LESSONS iw.uv vaiue. Kool Jazz lineup announced mat are still listening because we do still play some jazz. "We play some selections by Ella Fitzgerald and Benny Good- man because they were popular hits in the '40s and '50s." Loving, president of Bay Cities Communications, which owns WTJZ, 1270 AM, is talking about an oldies format called "Mo- ments to Remember." It's non-rock hits from the '40s to early '60s. In the two years the station has had a jazz format, it. has taken no more than a 1 share of the Tidewater radio audience.

A share is ratings terminology for Reprinted From The Times-Herald HAMPTON It's a listening audience that was lost sometime between the advent of Elvis and the onslaught of disco. That's why' Gene Loving is betting it will love the new format for radio station WTJZ. "We had some complaints at the beginning from the jazz people obviously," says Loving, commenting on a recent shift at his station from a jazz to oldies format. "But I also think some of the older people who were listening to WTJZ when it had its jazz for LEARN! Slow Dancing Hustle Tango Waltz Disco PUSl Group Classes Parties CALL NOW: 244-94001 SCHOOL OF Reprinted From TM flmei-Herold Jazz legend Count Basie and Oscar Peterson will lead off the Hampton Coliseum event for the 1982 Kool Jazz Festival June 25. Also on the program will be singer Angela Bofil.

The festival, which begins June 24 at Hampton Institute's Ogden Hall, will also feature Coliseum entertainment the evening of June 26 and the afternoon of June 27. saxophone player Junior Walker and singer Millie will perform June 26. Guitarist George Benson and jazz vocalist Sarah Vaughan will be featured June 27. Other acts will be announced This is the 15th consecutive year Hampton has hosted the festival, which began in 1968. DANCING 2603 W.

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