The Van Nuys News from Van Nuys, California on April 19, 1973 · Page 98
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The Van Nuys News from Van Nuys, California · Page 98

Van Nuys, California
Issue Date:
Thursday, April 19, 1973
Page 98
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Thunder, April 19, 1973--Von Nuyi (Calif.) M|. MCI T H E N E W S Ceif.43.A W«»-5I-A No.Eott-35-A CcntroUy.A M I I I CUP THE COUPON! _ FREE CAR WASH AND FREE HOT WAX WITH ANY CAS FILL UP OVER 12 GALLONS WITH THIS AD-MUST Fill UP/COMPETITIVE GAS PRICES »» am ma, im SHERMAN OAKS CAR WASH 15150 Ventura Blvd. (1 Blk. East of Sepulveda Blvd.) SHERMAN OAKS 990-2173 The World's Most Modern Beautiful Car Wash ' MOST MAJOR CREDIT CARDS ACCEPTED · ! HOURS: MONDAYTHRU SATURDAYS TO 6-00 I · c S U N D A Y 9 T 0 5 · ffmmmm COUPON IMMM j SAVE* 1.70 · g BLUE CORAL j. " I POLISH WAX |! I j REG. $19.95 $| A 00 I' Reg. Wash SI.99 Hot Wax $1.00 $129 1 WITH COUPON M NOW ·"·aJSBS NO APPOINTMENT NECESSARY ·COUPON EXPIRES APRIL 30,1973» BOTH FOR FRI..SAT..SUN.- HOLIDAYS $1.49 COUPON EXPIRES APRIL 30, 1973 · ·· I I I I I I DISPLAY ADVERTISING in The News carries the message of dependable firms offering quality merchandise and services. 'Coed Week End' Planned Kenneth Baneite s u jf s A ccuse 2 Housing By Parks Depl. in May Projects With Racial Bias Boys and girls 8-14 can take advantage of a new, unique week end outing at Griffith Park Boys C a m p , 4 7 3 0 Crystal Springs Drive, when the Los Angeles City Recreation and Parks Dept. facility hosts a "Coed Week end" May 11-13. The three-day outing will feature events and activities for both boys and girls such as dancing, games, crafts and campfire activities in addition to all regular camp programs. Counselors from Holly- woodland Girls Camp will assist the Boys Camp staff during the special week end outing. The girls camp at 3200 Canyon Road is also planning a spring outing May 4-6 for girls 7-12, a sports jubilee. Competitive sports such as swimming, tennis, track and field, volleyball and softball will be among the activities during the out- i n g w hich will stress sportsmanship as well as providing instruction in the techniques of the various sports. Girls can sign up for their main sport interest in the May 4-6 Mountain Olympics that are designed to give them competitive experience and offer them an enjoyable time in the sport of their choice. Emphasis will be on learning the sport and not solely on compeition. To sign up for any of tile sessions, contact the camps: Boys at 664-0571; Girls at 467-9424. CONTAIN NICKEL about 3000 containing There are metal alloys nickel. Kenneth Barrette of La Canada, retired senior vice president of Pacific Clay Products, has been elected p r e s ident of the Los Angeles Breakfast Club for the 1973-74 term, it was announced. Others elected to the Breakfast Club officers' slate are Wallace M. Rogers of Costa Mesa, chairman of the board; George C. Sopp of Los' Angeles, first vice president; Ray M. Dewy of Los Angeles, s e c ond vice president; Ned Cornish of Los Angeles, third vice president; Paul P. Keim of Los Angeles, fourth vice president; Albert L. Chavannes of Glendale, fifth vice president; Paul R. Nichols of Glendale, secretary; Simon Amestoy of Los Angeles, assistant secretary and Roy T. Culey of Los Angeles, treasurer. Orange County Firm Plans Advertising Change; Westlake Village Denies Charges BAN-LON @ KNIT SHIRTS... MAN-SIZE COMFORT! » SATURDAY, H. HURRY, QUANTITIES LIMITED! SALE APRIL WARD WEEK 'CHARGE IT" REGULARLY $5 Incredibly smooth! Incredibly comfortable! And, now *ale priced, too! Wards Ban-ton® knit shirts of nylon can really make a man's day! Styled for leisure with a fashionable button placket, long point collar, button-through pocket and short sleeves. Get some in o great array of new tones. S-M-L-XL. Hurry, save! AAOIMTGOA/IER SAVE - , 4 · I XV NOW AT WARDS! . -V SAVE - I , 1 MEN'S ROLL-UP HAT REPELS WATER wmmm SPECIAL BUY! * A* Fold it up... un-fold it! It still keeps its great shape! Water-repellent polyester-cotton. 67i-7'/j. Hurry! BUY TICKETS CONVENIENTLY FOR AIL MAJOR EVENTS FROM WARDS TICKETRON OFFICE! NOW AT WARDS! \ \ MEN'S LIGHTWEIGHT SURFER JACKETS OF TOUGH NYLON Rugged nylon taffeta it water and wind-reiiitant, machine washable, too! Tuck-in hood zips put of way Jn collar! Waist and hood drawstrings, plus eloitic cuffi to stop wind, rain ! S-M-L-XL. Reg. 4.99 Toll sizes M, I, XL ... 3.97 \ \ ? 11 -.i ; i r!«· m\ m --./\ \ i, REGULARLY 3.99 ; FOR FAST SHOPPING, SAY "CHARGE IT!" ! WITH A WARDS CH ARG-ALL ACCOUNT '·: i KNIT SPORTCOATS AT AMAZING LOW PRICE! "CHARGE IT" REGULARLY 42.95 Terrific comfort! Fabulous neat-keeping look! Wards texturized polyester knit sportcoats are now-styled with wider lapels, deep center vents and patch pockets. Gef-.'em in today's new patterns and lively solid colors. Regulars, longs, shorts. Spectacular at Wards low price! Hurry! MEN'S KNIT SLACKS IN GREAT NEW PATTERNS SAVE RiGULARLY $12 Men, what a way »o coordinate for all-over comfort! Wards polyester knir flares are the perfect mafes for today's comfort-fashions. Machine washable. Lively patterns. Sizes 29-40. Buy now and save! REG. $11 Solid knit flare, regular legs . . . 7.99 COVINA barranca at san bernardino freeway, phone 966-7411 WEST LOS ANGELES I* cienega at-JBth St.. phone 836-7922 · NORWALK imperial at norwalk blvd., phont 868-0911 rANOMAMA CITY tobias at rosc». phone 894-8211 · CANOOA WMK topingi plaza, phone 883-1000 · HUNTINGTON IEACH edinger at beach blvd., phone 714-892-6611 TOftRANCt · del »mo fashion squar| phone 542-6971 · SAN UMNAHOINO central city mall, phone 714-884-9231 · FUUtRTON harbor at orangethorpe. phone 714-879-2500 »ANTA ANA bristol at wventeenth, phlne 547-6841 · LYNWOOO imperial state, phone 537-6000 · ROSEMEAO rosemead blvd. at san barnardino freeway phone 573-3110 SHOP WEEKDAYS 9:30 AM TO 9 PM.. .SATURDAY 9 AM TO 9 PM... CLOSED EASTER SUNDAY 'CHAMX IT' Two of Southern California's biggest residential d e velopments were accused in federal court yesterday of fostering housing discrimination by depicting only white persons in their advertising. One develompent firm, the Irvine Co. ol r Orange County, immediately announced it would change its advertising policies. The second, Westlake Village, west of San Fernando Valley, said it was amazed at the accusation since it already has a policy of depicting minority persons in its advertisements and other sales promotion materials. Company Speaks Twin suits brought by organizations called fair housing councils charged that pictures of blacks and o t h e r minorities were "systematically excluded" from sales brochures and newspapers and magazine ads, thereby subtly conveying a message that blacks were unwelcome. A spokesman for the Irvine Co. said "we may not have been sensitive" to the issue raised in the suit a n d s a i d a dvertising would be changed to meet the complaints. He said the company has vigorously pursued a policy of open housing and was surprised at being named in such a suit. NAACP Council The suit over advertising for the development known as Irvine Villages was filed by the Orange C o u n ty Fair Housing Council. The suit against Westlake was filed by the San F e r n ando Valley Fail- Housing Council. Attorneys in both cases were supplied by the NAACP Legal Defense and Education Fund. Identical issues were raised in both, namely that by depicting only white families the ads tended to discourage blades and other non-Caucasians from trying to buy homes in the developments. Discrimination in real estate sales and rentals is prohibited by state and federal civil rights acts. Recalls Past Amplifying on the issues raised in the suits, Kenneth C. Kelly of the San Fernando Valley Fair H o u s ing Council, told newsmen: "We believe that the advertising has the effect of keeping alive within most minority persons those feelings that were inculcated during the many decades in which rank and brutal discrimination against minority persons w e r e a Imost the rule a m o n g housing devel- , opers' sales staff. The suits charged there were only 23 black families among the 25,000 persons now living in the Irvine Villages and only 15 black families among the 20,000 pel-sons now living in Westlake Village. Finns Reply Both suits asked for -court orders to compel the developers to show some non-white families in their sales promotion material. Kelly said the suits were filed in federal court only after efforts at negotiation with the developers failed. However, an Irvine Co. executive said the advertising issue was never brought to the company's 1 attention. H e sa i d n o n-d crimination has always been company policy and "if our ads haven't put it across, that was not the intent." Tells Disappointment ^. '· The executive, who de? ? clined use of his name, amplified in a telephone interview on a. prepared £ statement issued by If-i% vine Co. president William ·' R. Mason. A f t e r reiterating t company's sales policies and declaring that all ads' carry the equal opportunity logotype, Mason said: ··· "The company is surprised and somewhat disappointed at the tactics of the NAACP and the Fail- Housing Council in this case. However, we will not question their motives and create contentiousness. "We will instead unmet diately review the sub- V stantive criticisms cori- ' t . tained in the suit and will take positive action to resolve these problems in a way which will advance the basic objections of both the Irvine Co. and the Fair Housing Council." The company spokesman replied. "Yes, certain-,, ly" when asked whether Mason's statement meant that advertising policies would be changed in accordance with the intent. of the suit. . \ Contact Last Fall Walter Blackwell, corpr~: rate counsel for the developers of Westlake Village, said the firm has made every effort to attract blacks and other minority persons as Lomebuyers. . ··· He said representatives of the San Fernando Val- ,, ley Fair Housing Council contacted corporate officials last fall and presented a list of recommenda- p tions for changes in adver-' tising policies, including the use of picture of minority persons. "We have accepted every one of those recom- m e n dations," Blackwell said. "And our most recent newspaper ad con-" tained a picture of a black woman." He said the Fair Housing Council wanted corporate officials to sign an agreement to accept the recommendations. "We didn't want to sign the agreement because it i m p lied we had done something wrong in the past. But although we* ;·;* didn't sign the agreement^$we are voluntarily co:tii~*« plying with the provisions «£ it contained," Blackwell; *J said. *' : .^ In according with those*! provisions, he said, alt"! Westlake Village ads nowIS contained the equal oppori tunity' logos and a signal has been placed on display, in the main sales office spelling out the development's commitment to equal housing opportunities. Westlake Village is -a joint development of the Prudential Insurance Co. a n cl t he American-Hawaiian Steamship Co. Grunion Lectures Set at Cabrillo Beach Museum Habits of gruniori, California's rare little silvery fish which spawns on beachheads, will be examined and discussed at lectures presented by Cabrillo Beach Museum, 3720 Stephen White Drive, during April and May. Free sessions are scheduled for today and tomorrow and May 4-5 and 18-19 as part of the facility's sea conservation program. The lecture - discussion will show visitiors how the grunion bury themselves in the moist sand and then return to the sea after leaving their deposits of eggs. John Olguin, director of the museum, will conduct the sessions which coincide with the peak seasons of grunion running. Grun i o n c a tching during April and May is not permitted in order to protect the species. O t h e r sessions are planned for June 2-3, 17-18, July 3-4 and 17-18. Grunion can be caught at all beaches during that time period. For more Information, telephone 381-3207. lEWSPAPERI lEWS'PAFERf

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