South Florida Sun Sentinel from Fort Lauderdale, Florida • Page 3

PALM BEACH 14A Sun-Sentinel. Wednesday. March 15. 1989 TELEVISION Fashion in Sizes 14 to 24 FROM PAGE 1A RATINGS First '89 Nielsens place Channel 5 No. 1 in the county A rating point is a percentage of all households in the market; in Palm Beach County one point equals roughly 5,000 households.

The share is a percentage of only those households in which a set is on. Figures given as Rating Share: News News News News Sign-on A new store I 1 Station Prime sign-off 5 WPTV (NBC) 1424 1332 1937 2037 1540 825 12 WPEC(CBS) 1221 614 713 815 717 518 34 WTVX 23 49 48 24 25 14 29 WFLX 36 37 47 36 25 26 25 WPBF (ABC) 58 00 12 24 25 26 19 WAQ 00 00 00 00 00 00 Feb. 89 Feb. 88 Feb. 89 Feb.

88 Station prime prime sign onoff sign onoff 5 WPTV (NBC) 1424 1423 825 825 12 WPEC (CBS) 1221 1322 518 719 34 WTVX 23 712 14 39 29 WFLX 36 58 26 27 25 WPBF (ABC) 58 26 19 WAQ 00 00 In 1988, WPEC-Ch. 12 was an ABC affiliate; WTVX-Ch. 34 was a CBS affiliate; and Channels 25 and 19 were not on the air. SOURCE: Nielsen Ratings affiliate. However, ittgained on its competitors, since each lost some ground, with the exception of Channel 25, which start-e4 from scratch.

Channel 5's newscasts, including NBC Nightly News, thrashed the cnpetition, more than doubling their nearest rival in every time period. Jdoreover, at 11 p.m., Channel 5's local news was up 4 rating and 10 share points; at 6 p.m., it improved 1 rating and 6 share points, and at 5 J0 p.m., it picked up 3 share points. JTom Brokaw's NBC newscast did 4 hare points better than a year ago. iln Palm Beach County, each rating point translates to about 5,000 households with televisions. Shares measure only those homes in which a TV set is in use at any given time.) WPTV-Ch.

12 pretty much held iti ground for its 5:30 p.m. newscast, actually improving 1 share paint, but it slipped in most other tigie periods in its first book as a CBS affiliate. Overall, it was down 1 share and 2 ratings points. 6 p.m. news was off 3 rating and 4 share points and the 11 p.m.

newscast dropped 2 rating and 6 share points from the previous February. A factor in the news decline could be the release of popular anchors Reg Miller and Laurel Sauer after February 1988's book. One of the more dramatic fallouts from the network switch came in the 7-9 a.m. block. Last year, Channel 12 scored a 6 rating, 21 share with ABC's Good Morning America.

Last month, CBS This Morning registered a 2 rating and an 8 share. Channel 25 tallied only a 1 rating6 share as the market's new home of Good Morning America In many time periods, WPBF-Ch. 25 failed to register an audience large enough to measure in its first ratings book. A weak signal in mm share points. As expected, WTVX's prime-time ratings were less than a third of what they were with CBS programs.

WFLX-Ch. 29, which like WPTV maintained a status quo, also roughly equaled its overall ratings of the previous year. However, the prime-time block was down 2 rating and 2 share points, probably because it was facing additional movie competition from newly independent Channel 34. WAQ-Ch. 19, a low-power station that is just beginning to find its way onto cable systems, still has not achieved a measurable number in any time block.

However, Steve Berger, the station's general sales manager, said that he has obtained information from Nielsen that shows that the station's weekly cumulative rating has increased from a 3 in November (during the station's first rating experience) to 6 in February. This means that, at some point during any given week, about 30,000 people tune in, although it does not indicate when or for how long. some areas, being left off some cable systems and audience unfamil-iarity undoubtedly played a role. The most disturbing ratings invisibility for the station had to be for its 5:30 p.m. newscast.

At 6 p.m., it showed up with a 1 rating2 share, and Peter Jennings' national newscast on ABC doubled those figures at 6:30 p.m. Channel 25's 11 p.m. news registered 25 coming off a 58 lead-in from ABC's prime-time shows. WPBF management also must be distressed that WPLG-Ch. 10, the Miami-Fort Lauderdale market ABC affiliate, almost matched those figures with 47 in Palm Beach County.

WTVX-Ch. 34 plunged dramatically overall as an independent, losing more than half its audience. But not all the news is bad. Its 5:30 p.m. newscast stayed even with the previous February's, and the 6 p.m.

news was down only 2 rating and 2 share points. With its own 10 p.m. newscast and INN news, rather than CBS programs, supplying a lead-in, the 11 p.m. newscast was down 1 rating and 4 WELCOME TO OUR NEW STORE, WHERE FASHION BEGINS AT SIZE 14. OUR PHILOSOPHY IS SIMPLE.

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A new store August Max Woman 2' Florida men charged in murder of 3 youths Boynton Beach Mall, Boynton Bearh (407) 736-9233 Broward Mall, Plantation (305) 475-2703 Coral Square, Coral Springs (305) 755-3803 Town Center at Boca Raton, Boca Raton (407) 392-7494 Pompano Fashion Square, Potnpano Beach (305) 785-9778 Palm Beach Mall, Weal Palm Beach (407) 689-9093 Friday in a sinkhole in rural Wakulla County. Harvey said Fox and Waites had told Frye before the shooting that they were going to kill Bishop in or der to steal his 1977 Chevrolet Ca-maro, which was found on Monday third person, Chezirae Frye, 18, of Opelika, identified as Waites' girlfriend, was charged with burglary, Harvey said. A 16-year-old Tallahassee girl who witnessed the killings was not charged. Two victims Christian Scott Bishop, 18, and Charles Howard Watkins, 17, both of Marietta, Ga. were identified on Monday.

Their bodies, and that of a third young man who remained unidentified on Tuesday, were found last The Associated Press C.RAWFORDVILLE Two yoyng men from Tallahassee were charged on Tuesday with first-degree murder in the slayings of three youths so they could steal an automobile owned by one of the victims. Charles Joseph Fox, 18, and Jeff Scolt Waites, 17, both face three counts of first-degree murder and onecount of burglary, said Wakulla Cdunty Sheriff David Harvey. A in a secluded area not far from the sinkhole where the bodies were lat er discovered. "There is every indication it was premeditated, Harvey said. 3 a fun excellent service, style and warm smiles! Call your travel agent.

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